GVC and Ainsworth in New Jersey Content Deal

Internet betting group GVC Holdings has announced that they've signed a content deal with Ainsworth and will work to integrate the developer's slot machines into their websites within New Jersey as a result.

The agreement will see GVC incorporating the slots on their New Jersey online casino sites for the next several years. Ainsworth will also work to bring new games to the platform on a monthly basis. For their part, GVC will offer the games on the New Jersey Borgata and MGM betting websites as well as the New Jersey Party Casino and Party Poker brands.

Commenting on the deal GVC New Jersey President Kevin Allan said, "The online market has been stagnant for too long, with many casino's offering a similar line-up of content," GVC president of New Jersey operations. Ainsworth are helping us to really shake things up, bringing an entirely new collection of standout titles which are sure to be a major attraction and point of difference for our network."

Ainsworth Online General Manager Jason Lim also commented, noting: "We are excited to be partnering with the GVC Group for New Jersey and look forward to providing Ainsworth's land based content online."