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WO2004049218A2 - Procedes et appareil de vente sur internet - Google Patents

Procedes et appareil de vente sur internet Download PDF

Info

Publication number
WO2004049218A2
WO2004049218A2 PCT/GB2003/004966 GB0304966W WO2004049218A2 WO 2004049218 A2 WO2004049218 A2 WO 2004049218A2 GB 0304966 W GB0304966 W GB 0304966W WO 2004049218 A2 WO2004049218 A2 WO 2004049218A2
Authority
WO
WIPO (PCT)
Prior art keywords
activation code
data carrier
services
goods
activation
Prior art date
Application number
PCT/GB2003/004966
Other languages
English (en)
Other versions
WO2004049218A3 (fr
Inventor
Mathew Keane
Original Assignee
Tc Comm Plc
Mathew Keane
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tc Comm Plc, Mathew Keane filed Critical Tc Comm Plc
Priority to AU2003282253A priority Critical patent/AU2003282253A1/en
Priority to EP03773872A priority patent/EP1565853A2/fr
Publication of WO2004049218A2 publication Critical patent/WO2004049218A2/fr
Publication of WO2004049218A3 publication Critical patent/WO2004049218A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • This invention relates to a method of selling a service or product via a retail outlet and to apparatus for selling via a retail outlet.
  • a method of selling a service or product comprising, vending a data carrier in a retail outlet, the data carrier carrying an activation code, receiving the activation code via an internet based connection, verifying the validity of the activation code and supplying goods and/or services defined by the activation code and/or defined via the internet based connection.
  • the invention provides a data carrier contained in a vendible container of significantly larger dimensions than the carrier, the data carrier having an alphanumeric activation code and the container and/or box carrying an internet URL for access to an entry facility for the alphanumeric activation code.
  • the mail order model outlined above encourages potential consumers to consider purchases carefully and often to make comparisons. Such consideration and comparison is not always desirable since some items, for example gifts, are better made as impulsive purchases.
  • the nature of impulsive purchases requires that consumers are taken by surprise in a pleasing way, for example, by effective packaging and presentation. Such packaging and presentation is difficult to achieve outside a physical retail environment.
  • the present invention proposes a hybrid retail and internet mail order purchasing experience.
  • a retailer carries stock of a container such as a box which is attractively packaged with information about goods or services which can be activated over the internet.
  • goods or services are roadside assistance packages, holidays including add-ons such as travel insurance and additional periods which may be made used to extend- the holiday, membership of football clubs and/or charitable donations such as adoption schemes.
  • a retailer sells the box to a consumer which may, for example, be a consumer buying a gift for a third party.
  • the financial transaction to purchase the box is carried out using normal retail mechanisms for example using credit card or cash payments at a shop till.
  • the consumer buys the box and money changes hands at the point of sale of the box.
  • the box is then passed to its ultimate consumer which may be the purchaser or as mentioned above, may be a third party.
  • a data carrier typically in the form of a planar member having similar dimensions to a credit card.
  • the carrier carries an alpha numeric activation code which may for example be obscured using conventional "scratch off' mechanisms. Alternatively or additionally, the box may carry an obscured activation code.
  • the box and/or card also carries information such as an internet universal resource locator (URL) directing the consumer to a means of electronic contact with the vendor such as a website.
  • the consumer makes contact with the vendor website. This typically will not be the retailer's website but rather the original supplier of the box. For example in the case of a football club membership, the internet URL is likely to be a web page on the football club's website.
  • the consumer buys goods or services using the activation code supplied in or on the box. Typically, no money will change hands at this point and thus concerns about security of financial details given over the internet are obviated.
  • the code is validated using an authorisation database 12 and if the code is found valid then the goods or services are supplied or delivered (step 14).
  • step 10 the consumer is required to register with the vendor's website providing details such as e-mail addresses, telephone numbers and postal addresses and also information to allow assessment of the demographic profile and purchasing habits of consumers of the boxes.
  • This valuable marketing information may then be used to build a relationship (step 16) with the consumer to encourage further purchases. For example, a football club membership bought using this mechanism may cause the football club to later contact the consumer with offers on merchandise, season tickets and the like.
  • This type of marketing is attractive to the vendor and indeed to the consumer because it is tightly focussed on the needs of the consumer based on information supplied during the provision of the activation code.
  • the box may contain a bundle of cards or a plurality of activation codes which relate to different aspects of the goods or services.
  • the box may relate to holidays and may indeed be used to purchase the holiday itself.
  • further activation codes and/or cards may be used to allow the purchase of holiday insurance, an extra week on holiday or for example a surcharge for travelling to and from different airports.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)

Abstract

L'invention concerne un procédé de vente d'un service ou d'un produit par la vente d'une porteuse de données dans une sortie de point de vente. La porteuse de données comprend un code d'activation qui est authentifié au moyen d'une connexion Internet au niveau de laquelle des biens et/ou des services définis par le code d'activation et/ou définis par la connexion Internet sont fournis. La porteuse de données peut être vendue dans un contenant telle une boîte pouvant aussi contenir des matériaux supplémentaires relatifs aux biens et/ou services qui sont vendus après l'authentification.
PCT/GB2003/004966 2002-11-27 2003-11-17 Procedes et appareil de vente sur internet WO2004049218A2 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
AU2003282253A AU2003282253A1 (en) 2002-11-27 2003-11-17 Methods and apparatus for internet-based selling
EP03773872A EP1565853A2 (fr) 2002-11-27 2003-11-17 Procedes et appareil de vente sur internet

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GB0227610A GB2395825A (en) 2002-11-27 2002-11-27 A data carrier holdin an activation code for use in online purchasing
GB0227610.3 2002-11-27

Publications (2)

Publication Number Publication Date
WO2004049218A2 true WO2004049218A2 (fr) 2004-06-10
WO2004049218A3 WO2004049218A3 (fr) 2004-07-29

Family

ID=9948568

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/GB2003/004966 WO2004049218A2 (fr) 2002-11-27 2003-11-17 Procedes et appareil de vente sur internet

Country Status (4)

Country Link
EP (1) EP1565853A2 (fr)
AU (1) AU2003282253A1 (fr)
GB (1) GB2395825A (fr)
WO (1) WO2004049218A2 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2006341085A (ja) * 2005-05-10 2006-12-21 Toshiba Corp ３次元画像処理装置、３次元画像処理方法及び３次元画像処理装置で使用される制御プログラム
EP1761843A2 (fr) * 2004-03-30 2007-03-14 The Procter and Gamble Company Procede pour vendre et activer des produits et des services de consommation

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5684291A (en) * 1995-06-01 1997-11-04 American Express Trs Refundable prepaid telephone card
DE19716068A1 (de) * 1997-04-17 1998-10-22 Giesecke & Devrient Gmbh Verfahren zur Erzeugung eines Guthabens mittels eines vorausbezahlten Wertgutscheins
WO1998057474A1 (fr) * 1997-06-13 1998-12-17 Gemplus S.C.A. Carte a puce, telephone sans fil, systeme et procede d'acces et de communication par internet
WO2000014662A1 (fr) * 1998-09-04 2000-03-16 Fortoak Limited Systeme de passation de commande
WO2001020907A1 (fr) * 1999-09-13 2001-03-22 Videosdotcom, Inc. Systeme permettant d'etendre la duree de location d'un fichier video telecharge
WO2001080049A1 (fr) * 2000-04-19 2001-10-25 Global Hannet Co., Ltd. Connexion automatique sur internet par carte a circuit integre
US20020120530A1 (en) * 1999-07-29 2002-08-29 Sutton David B. Method and system for transacting an anonymous purchase over the internet

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6317722B1 (en) * 1998-09-18 2001-11-13 Amazon.Com, Inc. Use of electronic shopping carts to generate personal recommendations
FR2805910A1 (fr) * 2000-03-06 2001-09-07 France Telecom Procede et kiosque de gestion de tickets web
DE10023251A1 (de) * 2000-05-12 2001-12-20 Logo Hardware & Internet Servi Zahlungskarte und Verfahren zum Bezahlen unter Verwendung einer Zahlungskarte
EP1168263A1 (fr) * 2000-06-26 2002-01-02 Marco Sormani Procédé et système pour effectuer des paiements sur internet
CA2326472A1 (fr) * 2000-11-22 2002-05-22 Netvisions, Inc. Systeme a carte de prepaiement pour achat de produits ou services
US20020095371A1 (en) * 2001-01-16 2002-07-18 Odiwo Joseph E. Prepaid cash card
CA2352117A1 (fr) * 2001-06-29 2002-12-29 Kevin F. Dwyer Systeme de traitement d'achats en ligne de numeros internet prives uniques en vue de l'achat du produit final

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5684291A (en) * 1995-06-01 1997-11-04 American Express Trs Refundable prepaid telephone card
DE19716068A1 (de) * 1997-04-17 1998-10-22 Giesecke & Devrient Gmbh Verfahren zur Erzeugung eines Guthabens mittels eines vorausbezahlten Wertgutscheins
WO1998057474A1 (fr) * 1997-06-13 1998-12-17 Gemplus S.C.A. Carte a puce, telephone sans fil, systeme et procede d'acces et de communication par internet
WO2000014662A1 (fr) * 1998-09-04 2000-03-16 Fortoak Limited Systeme de passation de commande
US20020120530A1 (en) * 1999-07-29 2002-08-29 Sutton David B. Method and system for transacting an anonymous purchase over the internet
WO2001020907A1 (fr) * 1999-09-13 2001-03-22 Videosdotcom, Inc. Systeme permettant d'etendre la duree de location d'un fichier video telecharge
WO2001080049A1 (fr) * 2000-04-19 2001-10-25 Global Hannet Co., Ltd. Connexion automatique sur internet par carte a circuit integre

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1761843A2 (fr) * 2004-03-30 2007-03-14 The Procter and Gamble Company Procede pour vendre et activer des produits et des services de consommation
EP1761843A4 (fr) * 2004-03-30 2012-07-18 Procter & Gamble Procede pour vendre et activer des produits et des services de consommation
JP2006341085A (ja) * 2005-05-10 2006-12-21 Toshiba Corp ３次元画像処理装置、３次元画像処理方法及び３次元画像処理装置で使用される制御プログラム

Also Published As

Publication number Publication date
WO2004049218A3 (fr) 2004-07-29
GB2395825A (en) 2004-06-02
AU2003282253A1 (en) 2004-06-18
EP1565853A2 (fr) 2005-08-24
GB0227610D0 (en) 2002-12-31

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