EP1565853A2 - Procedes et appareil de vente sur internet - Google Patents
Procedes et appareil de vente sur internetInfo
- Publication number
- EP1565853A2 EP1565853A2 EP03773872A EP03773872A EP1565853A2 EP 1565853 A2 EP1565853 A2 EP 1565853A2 EP 03773872 A EP03773872 A EP 03773872A EP 03773872 A EP03773872 A EP 03773872A EP 1565853 A2 EP1565853 A2 EP 1565853A2
- Authority
- EP
- European Patent Office
- Prior art keywords
- activation code
- data carrier
- services
- goods
- activation
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
Definitions
- This invention relates to a method of selling a service or product via a retail outlet and to apparatus for selling via a retail outlet.
- a method of selling a service or product comprising, vending a data carrier in a retail outlet, the data carrier carrying an activation code, receiving the activation code via an internet based connection, verifying the validity of the activation code and supplying goods and/or services defined by the activation code and/or defined via the internet based connection.
- the invention provides a data carrier contained in a vendible container of significantly larger dimensions than the carrier, the data carrier having an alphanumeric activation code and the container and/or box carrying an internet URL for access to an entry facility for the alphanumeric activation code.
- the mail order model outlined above encourages potential consumers to consider purchases carefully and often to make comparisons. Such consideration and comparison is not always desirable since some items, for example gifts, are better made as impulsive purchases.
- the nature of impulsive purchases requires that consumers are taken by surprise in a pleasing way, for example, by effective packaging and presentation. Such packaging and presentation is difficult to achieve outside a physical retail environment.
- the present invention proposes a hybrid retail and internet mail order purchasing experience.
- a retailer carries stock of a container such as a box which is attractively packaged with information about goods or services which can be activated over the internet.
- goods or services are roadside assistance packages, holidays including add-ons such as travel insurance and additional periods which may be made used to extend- the holiday, membership of football clubs and/or charitable donations such as adoption schemes.
- a retailer sells the box to a consumer which may, for example, be a consumer buying a gift for a third party.
- the financial transaction to purchase the box is carried out using normal retail mechanisms for example using credit card or cash payments at a shop till.
- the consumer buys the box and money changes hands at the point of sale of the box.
- the box is then passed to its ultimate consumer which may be the purchaser or as mentioned above, may be a third party.
- a data carrier typically in the form of a planar member having similar dimensions to a credit card.
- the carrier carries an alpha numeric activation code which may for example be obscured using conventional "scratch off' mechanisms. Alternatively or additionally, the box may carry an obscured activation code.
- the box and/or card also carries information such as an internet universal resource locator (URL) directing the consumer to a means of electronic contact with the vendor such as a website.
- the consumer makes contact with the vendor website. This typically will not be the retailer's website but rather the original supplier of the box. For example in the case of a football club membership, the internet URL is likely to be a web page on the football club's website.
- the consumer buys goods or services using the activation code supplied in or on the box. Typically, no money will change hands at this point and thus concerns about security of financial details given over the internet are obviated.
- the code is validated using an authorisation database 12 and if the code is found valid then the goods or services are supplied or delivered (step 14).
- step 10 the consumer is required to register with the vendor's website providing details such as e-mail addresses, telephone numbers and postal addresses and also information to allow assessment of the demographic profile and purchasing habits of consumers of the boxes.
- This valuable marketing information may then be used to build a relationship (step 16) with the consumer to encourage further purchases. For example, a football club membership bought using this mechanism may cause the football club to later contact the consumer with offers on merchandise, season tickets and the like.
- This type of marketing is attractive to the vendor and indeed to the consumer because it is tightly focussed on the needs of the consumer based on information supplied during the provision of the activation code.
- the box may contain a bundle of cards or a plurality of activation codes which relate to different aspects of the goods or services.
- the box may relate to holidays and may indeed be used to purchase the holiday itself.
- further activation codes and/or cards may be used to allow the purchase of holiday insurance, an extra week on holiday or for example a surcharge for travelling to and from different airports.
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
Abstract
L'invention concerne un procédé de vente d'un service ou d'un produit par la vente d'une porteuse de données dans une sortie de point de vente. La porteuse de données comprend un code d'activation qui est authentifié au moyen d'une connexion Internet au niveau de laquelle des biens et/ou des services définis par le code d'activation et/ou définis par la connexion Internet sont fournis. La porteuse de données peut être vendue dans un contenant telle une boîte pouvant aussi contenir des matériaux supplémentaires relatifs aux biens et/ou services qui sont vendus après l'authentification.
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
GB0227610A GB2395825A (en) | 2002-11-27 | 2002-11-27 | A data carrier holdin an activation code for use in online purchasing |
GB0227610 | 2002-11-27 | ||
PCT/GB2003/004966 WO2004049218A2 (fr) | 2002-11-27 | 2003-11-17 | Procedes et appareil de vente sur internet |
Publications (1)
Publication Number | Publication Date |
---|---|
EP1565853A2 true EP1565853A2 (fr) | 2005-08-24 |
Family
ID=9948568
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP03773872A Withdrawn EP1565853A2 (fr) | 2002-11-27 | 2003-11-17 | Procedes et appareil de vente sur internet |
Country Status (4)
Country | Link |
---|---|
EP (1) | EP1565853A2 (fr) |
AU (1) | AU2003282253A1 (fr) |
GB (1) | GB2395825A (fr) |
WO (1) | WO2004049218A2 (fr) |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7374083B2 (en) * | 2004-03-30 | 2008-05-20 | The Procter & Gamble Company | Method of selling and activating consumer products and services |
JP4991181B2 (ja) * | 2005-05-10 | 2012-08-01 | 株式会社東芝 | 3次元画像処理装置、3次元画像処理方法及び3次元画像処理装置で使用される制御プログラム |
Family Cites Families (14)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5684291A (en) * | 1995-06-01 | 1997-11-04 | American Express Trs | Refundable prepaid telephone card |
DE19716068A1 (de) * | 1997-04-17 | 1998-10-22 | Giesecke & Devrient Gmbh | Verfahren zur Erzeugung eines Guthabens mittels eines vorausbezahlten Wertgutscheins |
WO1998057474A1 (fr) * | 1997-06-13 | 1998-12-17 | Gemplus S.C.A. | Carte a puce, telephone sans fil, systeme et procede d'acces et de communication par internet |
GB2341255B (en) * | 1998-09-04 | 2003-08-06 | Fortoak Ltd | Odering system |
US6317722B1 (en) * | 1998-09-18 | 2001-11-13 | Amazon.Com, Inc. | Use of electronic shopping carts to generate personal recommendations |
WO2001009793A1 (fr) * | 1999-07-29 | 2001-02-08 | Privacash.Com, Inc. | Procede et systeme servant a effectuer un achat anonyme sur internet |
WO2001020907A1 (fr) * | 1999-09-13 | 2001-03-22 | Videosdotcom, Inc. | Systeme permettant d'etendre la duree de location d'un fichier video telecharge |
FR2805910A1 (fr) * | 2000-03-06 | 2001-09-07 | France Telecom | Procede et kiosque de gestion de tickets web |
KR20000049636A (ko) * | 2000-04-19 | 2000-08-05 | 김정태 | Ic카드를 이용한 인터넷 자동 접속 방법 |
DE10023251A1 (de) * | 2000-05-12 | 2001-12-20 | Logo Hardware & Internet Servi | Zahlungskarte und Verfahren zum Bezahlen unter Verwendung einer Zahlungskarte |
EP1168263A1 (fr) * | 2000-06-26 | 2002-01-02 | Marco Sormani | Procédé et système pour effectuer des paiements sur internet |
CA2326472A1 (fr) * | 2000-11-22 | 2002-05-22 | Netvisions, Inc. | Systeme a carte de prepaiement pour achat de produits ou services |
US20020095371A1 (en) * | 2001-01-16 | 2002-07-18 | Odiwo Joseph E. | Prepaid cash card |
CA2352117A1 (fr) * | 2001-06-29 | 2002-12-29 | Kevin F. Dwyer | Systeme de traitement d'achats en ligne de numeros internet prives uniques en vue de l'achat du produit final |
-
2002
- 2002-11-27 GB GB0227610A patent/GB2395825A/en not_active Withdrawn
-
2003
- 2003-11-17 WO PCT/GB2003/004966 patent/WO2004049218A2/fr not_active Application Discontinuation
- 2003-11-17 AU AU2003282253A patent/AU2003282253A1/en not_active Abandoned
- 2003-11-17 EP EP03773872A patent/EP1565853A2/fr not_active Withdrawn
Non-Patent Citations (1)
Title |
---|
See references of WO2004049218A3 * |
Also Published As
Publication number | Publication date |
---|---|
GB2395825A (en) | 2004-06-02 |
WO2004049218A2 (fr) | 2004-06-10 |
GB0227610D0 (en) | 2002-12-31 |
AU2003282253A1 (en) | 2004-06-18 |
WO2004049218A3 (fr) | 2004-07-29 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 20050621 |
|
AK | Designated contracting states |
Kind code of ref document: A2 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IT LI LU MC NL PT RO SE SI SK TR |
|
AX | Request for extension of the european patent |
Extension state: AL LT LV MK |
|
RAP1 | Party data changed (applicant data changed or rights of an application transferred) |
Owner name: KEANE, MATHEW |
|
RIN1 | Information on inventor provided before grant (corrected) |
Inventor name: KEANE, MATHEW |
|
DAX | Request for extension of the european patent (deleted) | ||
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
|
18D | Application deemed to be withdrawn |
Effective date: 20110601 |