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Otto et al., 2000 - Google Patents

A framework for cyber-enhanced retailing: Integrating e-commerce retailing with brick-and-mortar retailing

Otto et al., 2000

View PDF
Document ID
5372625784215144153
Author
Otto J
Chung Q
Publication year
Publication venue
Electronic Markets

External Links

Snippet

Along with the exponential growth of e-commerce activities, the world marketplace is undergoing a rapid transformation and retailing is one of the key areas of this revolution. In this paper, we introduce a concept called'cyberenhanced retailing'. Cyber-enhanced …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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