KR102086458B1 - Terminal apparatus and method for providing location based service - Google Patents

Abstract

A method for providing location-based service by a terminal device operating under a control of a master application, the method comprising: receiving a signal including identification information of a first local area communication device from a first local area communication device; Transmitting identification information of the first local area communication device to a server; Receiving at least one content data corresponding to identification information of the first local area communication device from a server; And displaying each of the at least one content data on a screen of the terminal device under the control of at least one slave application corresponding to each of the at least one content data. A method of providing an based service is disclosed.

Description

Terminal device and method for providing location based service by the same {TERMINAL APPARATUS AND METHOD FOR PROVIDING LOCATION BASED SERVICE}

The present invention relates to the field of web services. More specifically, the present invention relates to an apparatus and method for providing a location based service according to the location of a terminal device.

As the access to the network through the mobile terminal and the mobile terminal is active, companies operating a web server provide various services to the user through a web page transmitted to the user terminal.

For example, portal site companies provide users with a variety of information such as weather, dictionaries, performances, trips, movies, etc., and at the same time, provide advertisement information to users to purchase products or services. The user can search for specific information through the web page at any time, and can easily and simply obtain the desired information.

As an example of an advertising method for a mobile terminal, a location-based advertising method has attracted attention. The location-based advertising method is based on the fact that a user who receives advertising content related to his or her location has a high probability of purchasing a product or service shown in the advertising content. It is a marketing technique to send. Recently, the GPS technology has been actively used as a new marketing technique, but the indiscriminate location-based advertising method may cause side effects of reducing the battery life of the user's mobile terminal and increasing data traffic.

A terminal device and a method for providing a location based service according to an embodiment of the present invention are aimed at preventing a battery life of a terminal device receiving a location based service from being rapidly reduced.

In addition, a terminal device and a method for providing a location based service according to an embodiment of the present invention are intended to prevent an increase in data traffic of a terminal device.

In addition, the terminal device and the location-based service providing method according to an embodiment of the present invention aims to activate the location-based service by reducing the user's rejection of the location-based service.

Location-based service providing method according to an embodiment of the present invention,

A method for providing location-based service by a terminal device operating under a control of a master application, the method comprising: receiving a signal including identification information of the first local area communication device from a first local area communication device; Transmitting identification information of the first local area communication device to a server; Receiving at least one content data corresponding to identification information of the first local area communication device from the server; And displaying each of the at least one content data on a screen of the terminal device under the control of at least one slave application corresponding to each of the at least one content data.

The first short range communication device may include a beacon device, an access point (AP) device, a near field communication (NFC) device, or a high frequency signal device.

The location-based service providing method includes transmitting location information of the terminal device to the server; And receiving, from the server, marketing zone information corresponding to the location information and information of a short range communication device included in each marketing zone.

The location information of the terminal device may include base station information connected to the terminal device or GPS information of the terminal device.

The location-based service providing method may further include receiving a signal including identification information of the second local area communication device from a second local area communication device; And when the first local area communication device and the second local area communication device are included in the same marketing zone, based on the identification information of the second local area communication device and the identification information of the first local area communication device. The transmitting of the identification information of the second short range communication device may further include blocking.

Receiving the marketing zone information and the information of the short-range communication device, further comprising the step of receiving from the server information on whether the short-range communication device included in the marketing zone operates as a marketing device, the transmitting The method may include transmitting identification information of the first local area communication device to the server only when the first local area communication device operates as a marketing device based on the identification information of the first local area communication device. can do.

At least one company may be registered in a marketing zone including the first local area communication device, and each of the at least one content data may correspond to each of the at least one company.

Each of the at least one content data may be displayed on the screen at predetermined intervals according to the priority of the at least one slave application.

The master application may be determined based on an installation time point among location-based applications installed in the terminal device.

A message for confirming each operation state may be transmitted and received between the master application and the at least one slave application.

When the operation of the master application is stopped, any one slave application of the at least one slave application may be determined as a new master application.

If the installation time point of the previous master application re-executed after stopping is earlier than the installation time point of the current master application, the re-executed previous master application may be determined as the new master application.

The master application may be determined based on at least one of priority and capacity of each location-based application installed in the terminal device.

Terminal device according to another embodiment of the present invention,

A terminal device operating under control of a master application, the terminal device comprising: a first communication unit configured to receive a signal including identification information of the first local area communication device from a first local area communication device; A second communication unit for transmitting identification information of the first local area communication device to a server, and receiving at least one content data corresponding to the identification information of the first local area communication device from the server; And a controller configured to display each of the at least one content data on a screen of the terminal device under the control of at least one slave application corresponding to each of the at least one content data.

Some effects that the terminal device and the location-based service providing method according to an embodiment of the present invention can achieve are as follows.

i) It is possible to prevent the battery life of the terminal device provided with the location-based service from rapidly decreasing.

ii) an increase in data traffic of the terminal device can be prevented.

iii) may reduce the user's rejection of location-based services to activate location-based services.

However, the effects that the terminal device and the location-based service providing method according to an embodiment of the present invention can achieve are not limited to those mentioned above, and other effects not mentioned are described in the following description. It will be clearly understood by those skilled in the art.

1 is a diagram for describing a general location-based service.
2 is a schematic diagram illustrating a location-based service according to an embodiment of the present invention.
3 is a flowchart illustrating a location-based service providing method according to an embodiment of the present invention.
4 is an exemplary diagram illustrating content data displayed on a screen of a terminal device.
5 is an exemplary diagram illustrating marketing zone information transmitted from a server to a terminal device.
6 is a flowchart illustrating a method of determining a master application according to an embodiment of the present invention.
7 is a flowchart illustrating another method of determining a master application according to an embodiment of the present invention.
8 is a flowchart illustrating another method of determining a master application according to an embodiment of the present invention.
9 is a block diagram illustrating a configuration of a terminal device according to an embodiment of the present invention.

As the present invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood that the present invention includes all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the present invention, if it is determined that the detailed description of the related known technology may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. In addition, the numbers (eg, first, second, etc.) used in the description process of the present specification are merely identification symbols for distinguishing one component from another component.

In addition, in the present specification, when one component is referred to as "connected" or "connected" with another component, the one component may be directly connected or directly connected to the other component, but in particular It is to be understood that unless otherwise indicated, there may be connected or connected via another component in the middle.

In addition, in the present specification, the components represented by '~ unit (unit)', 'module', etc., two or more components are merged into one component or two or more components for each functionalized function May be differentiated into In addition, each of the components to be described below may additionally perform some or all of the functions of other components in addition to the main functions of their own, and some of the main functions of each of the components are different. Of course, it may be performed exclusively by the component.

Hereinafter, exemplary embodiments of the inventive concept will be described with reference to the accompanying drawings.

1 is a diagram for describing a general location-based service.

Referring to FIG. 1, a plurality of location-based applications may be installed in the terminal device 10, and each location-based application scans and recognizes short-range communication devices 11a, 11b, and 11c located nearby. do. The location-based application that recognizes the local area communication devices 11a, 11b, and 11c transmits identification information of the local area communication devices 11a, 11b, and 11c to the web servers 12a, 12b, and 12c, which are preset, and the web server 12a. , 12b, 12c, and the like, receive advertising content and display the screen on the terminal device 10.

As shown in FIG. 1, when several location-based applications are installed in the terminal device 10, each location-based application performs a scan operation of the short-range communication devices 11a, 11b, and 11c. This will adversely affect the battery of 10).

In addition, since each location-based application transmits and receives data to and from corresponding web servers 12a, 12b, and 12c, data traffic on the network is inevitably increased, and advertisement content is received from various web servers 12a, 12b, and 12c. When the user is displayed on the screen of the terminal device 10 at a time, the user may determine that the message is a spam message, and thus the user's interest in the advertisement content is reduced.

2 is a schematic diagram illustrating a location-based service according to an embodiment of the present invention.

2, when a plurality of location-based applications are installed in the terminal device 100 according to an embodiment of the present invention, any one of these location-based applications operates as a master application and the rest The applications will act as slave applications.

Only the master application performs a scan operation of the near field communication devices 11a, 11b, and 11c, and receives content data from the server 200 as a representative based on the scan result. The operation of transmitting and receiving data internally occurs between the master application and the slave application, so that content data received from the server 200 is executed in the corresponding slave application. If the content data corresponds to a master application, the content data is executed by the master application.

That is, in the embodiment of the present invention, since each location-based application does not operate separately, the master application performs a scan operation and a data transmission / reception operation with the server 200 on behalf of another slave application, and thus, the general location described with reference to FIG. The problem with infrastructure services can be solved.

Hereinafter, location-based services according to an embodiment of the present invention will be described in detail with reference to FIG. 3.

3 is a flowchart illustrating a location-based service providing method according to an embodiment of the present invention.

The terminal device 100 is provided with a plurality of location-based applications, any one of these location-based applications to operate as a master application, the other location-based application to operate as a slave application. The terminal device 100 performing each step shown in FIG. 3 may operate under the control of the master application.

Each of the plurality of location based applications may correspond to a different company. For example, a location based application may be an application provided by a company, and b location based application may be an application provided by b company.

In operation S310, the terminal device 100 receives a signal including identification information of the first local area communication device from the first local area communication device.

The first local area communication device may include a beacon device, an access point device, a near field communication device, or a high frequency signal device, and the first local area communication device may include a terminal device located within a communication radius. 100) transmits a signal including its identification information.

In operation S320, the terminal device 100 transmits identification information of the first local area communication device to the server 200 connected through a network. The network may include a wired network and a wireless network. Specifically, the network may include various networks such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). It may include. The network may also include the known World Wide Web (WWW). However, the network according to the present invention is not limited to the networks listed above, and may include at least part of a known wireless data network, a known telephone network, and a known wired and wireless television network.

In operation S330, the terminal device 100 receives at least one content data corresponding to identification information of the first local area communication device from the server 200.

The server 200 may store content data corresponding to each of identification information of the short-range communication device, and extract content data corresponding to the identification information transmitted from the terminal device 100 to the terminal device 100. Can transmit

The content data may include at least one of text, audio, still images, and moving image images, and each content data may correspond to each company registered in the server 200.

In operation S340, the terminal device 100 displays each of the at least one content data on the screen of the terminal device 100 under the control of at least one slave application corresponding to each of the at least one content data. For example, when a content data corresponds to a location-based application and b content data corresponds to b location period application, the a content data is displayed on the terminal device 100 according to the operation of a location-based application. The b content data is displayed on the terminal device 100 according to the operation of the b location-based application.

When each of the at least one content is displayed on the screen according to the control of each slave application, the terminal device 100 may adjust the display order. That is, in order to prevent each of at least one content from being displayed at the same time (or almost simultaneously) on the screen of the terminal device 100, at least one piece of content data is displayed at predetermined time intervals according to the priority of each slave application. Can be displayed on the screen.

FIG. 4 is an exemplary diagram illustrating content data 400 displayed on a screen of the terminal device 100. As illustrated in FIG. 4, advertisement content representing sale information is the terminal device 100 as content data 400. ) May be displayed.

Meanwhile, in an embodiment of the present invention, the terminal device 100 may receive marketing zone information from the server 200 before performing each step shown in FIG. 3.

To this end, the terminal device 100 transmits its location information, for example, base station information or GPS information to which it is connected to the server 200, and the server 200 based on the received base station information or GPS information. Marketing zone information existing within a predetermined radius based on the location of the base station (or the location of the cell) or the GPS location may be transmitted to the terminal device 100. The terminal device 100 may receive the marketing zone information by transmitting its location information to the server 200 when the marketing zone information corresponding to the location information thereof is not stored in the terminal device 100.

5 is an exemplary diagram illustrating marketing zone information transmitted from the server 200 to the terminal device 100.

As shown in FIG. 5, Zone 1 and Zone 2 are set as marketing zones in Cell 1, Beacon 1, Beacon 2, AP 1, AP 2, and HF 1 are located in Zone 1, and AP 3 is located in Zone 2 If the HF 2 is located, the server 200 uses the terminal as the marketing zone information by using the identification information of the marketing zone existing in the cell 1 in which the terminal device 100 is located and the identification information of the short-range communication device located in each marketing zone. May transmit to the device 100. The marketing zone is an arbitrary area set by the server 200, and at least one company may be registered in the marketing zone.

As described above with reference to FIG. 3, when the terminal device 100 transmits identification information of the first local area communication device to the server 200, the server 200 identifies a marketing zone to which the first local area communication device belongs. Then, the content data of the company registered in the marketing zone is transmitted to the terminal.

Whenever the terminal device 100 receives a signal from the near field communication device located in the marketing zone, the terminal device 100 transmits the signal to the server 200, the data communication between the terminal device 100 and the server 200 is performed even though the content data is the same. Since it is repeatedly performed, the terminal device 100 may transmit identification information of the near field communication device to the server 200 only when a signal of the near field communication device located in the marketing zone is first received.

For example, the terminal device 100 identifies Beacon 1 located in Zone 1, transmits the identification information to the server 200, receives and displays content data from the server 200, and then displays the terminal device 100. ) Identifies AP 1 located in Zone 1, the terminal device 100 confirms that Beacon 1 and AP 1 are located in the same marketing zone, and does not transmit identification information of AP 1 to the server 200. will be. Accordingly, the terminal device 100 may reduce data traffic by receiving the same content data only once while being located in one marketing zone.

According to the exemplary embodiment, the terminal device 100 identifies the Beacon 1 and receives a content data from the server 200, and the interval between the time of identifying the AP 1 exceeds a predetermined interval (for example, one hour). In this case, the identification information of AP 1 may be transmitted to the server 200 to receive related content data. However, even if the interval between the time of receiving the content data from the server 200 by identifying Beacon 1 and the time of identifying the AP 1 is within a predetermined interval, the terminal device 100 may have another marketing zone (eg, before identifying the AP 1). For example, if another short-range communication device is identified in Zone 2) and related content data is received, the terminal device 100 may transmit identification information of AP 1 to the server 200. This means that the terminal device 100 moves in the order of Zone 1, Zone 2, and Zone 1, and is intended to provide the terminal device with content data corresponding to each marketing zone.

On the other hand, as shown in Figure 5, each local area communication device may be set a flag indicating whether each local area communication device is a marketing device.

A flag indicating whether the device is a marketing device indicates whether corresponding content data exists in the server 200. For example, when the terminal apparatus 100 recognizes the short-range communication device indicated by Y, the identification information of the short-range communication device is transmitted to the server 200 to receive related content data from the server 200, and to N. When the terminal apparatus 100 recognizes the displayed near field communication device, it confirms that there is no related content data, and does not transmit identification information of the near field communication device to the server 200.

Hereinafter, a process of determining a master application among a plurality of location based applications installed in the terminal device 100 will be described with reference to FIGS. 6 to 8.

6 is a flowchart illustrating a method of determining a master application according to an embodiment of the present invention.

In step S610, any one location-based application installed in the terminal device 100 is executed. It is assumed that any one location-based application is not determined to be a master application or a slave application, and is executed for the first time after being installed in the terminal device 100.

The executed one location-based application is connected to the server 200 receives the company information registered in the server 200 from the server 200, and corresponds to the company information among the applications installed in the terminal device 100 Location-based applications can be specified.

In operation S620, any one location-based application compares the installation time of the location-based applications installed in the terminal device 100 with its installation time. Any one location-based application may compare the installation time and its installation time of the location-specific applications specified based on the company information transmitted from the server 200.

In operation S630, when one of the location-based applications is installed at the earliest, the location-based application determines the master application to operate.

According to an embodiment, the master application and the at least one slave application may transmit and receive messages for confirming an operation state between each other. The message for confirming the operation status means a message indicating that the user is currently operating. If the message is not received from any one location-based application, the other location-based applications may not operate the location-based application. It can be determined that it has been stopped. At this time, it is problematic to determine a new master application when the operation of the master application is stopped.

7 is a flowchart illustrating another method of determining a master application according to an embodiment of the present invention.

In step S710, one slave application determines whether the operation of the master application is stopped. One slave application may determine that the operation of the master application is stopped when a message indicating an operation state is not received from the master application.

In operation S720, when the operation of the master application is stopped, any one slave application compares its installation time with the installation time of another slave application.

In operation S730, when one of the slave applications is installed at the earliest time, the slave application determines and operates as a new master application.

FIG. 8 is a flowchart illustrating another method of determining a master application according to an embodiment of the present invention, and illustrates a method of determining a master application when a location-based application that previously operated as a master application is interrupted and then executed again.

In operation S810, when the interrupted previous master application is re-executed, in operation S820, the installation time of the current master application is compared with the installation time of the current master application.

In operation S830, the previous master application operates by determining itself as a new master application when its installation time is earlier than the installation time of the current master application.

On the other hand, Figures 6 to 8 have been described as a reference whether or not the installation time of the application is a master application, this is only one example, for example, the position of the pre-set location-based applications (for example, The highest location-based application may operate as a master application, and the capacity of the location-based application (for example, the smallest location-based application may operate as a master application) may be set.

9 is a block diagram illustrating a configuration of a terminal device 900 according to an embodiment of the present invention.

9, a terminal device 900 according to an embodiment of the present invention includes a first communication unit 910, a second communication unit 930, a control unit 950, a display 970, and a memory 990. can do. The first communication unit 910, the second communication unit 930, the control unit 950, and the memory 990 may be implemented with at least one processor.

First, a plurality of location based applications are installed in the memory 990. Each of the plurality of location-based applications may determine whether to operate as a master application or a slave application based on its installation time.

The first communication unit 910 receives a signal including identification information of the first local area communication device from the first local area communication device.

The second communication unit 930 communicates with the server 200, specifically, transmits identification information of the first local area communication device to the server 200, and corresponds to identification information of the first local area communication device from the server 200. Receive at least one content data. In addition, the second communication unit 930 may receive marketing zone information from the server 200.

The controller 950 displays each of the at least one content data on the screen of the display 970 under the control of at least one slave application corresponding to each of the at least one content data.

According to a terminal device and a method for providing location based service according to an embodiment of the present invention, it is possible to prevent the battery life of the terminal device provided with the location based service from decreasing rapidly and to increase the data traffic of the terminal device. Can be. In addition, it is possible to activate location-based services by reducing the user's rejection of location-based services.

Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed in a computer, and the written program can be stored in a medium.

The medium may include, but is not limited to, a magnetic storage medium (eg, ROM, floppy disk, hard disk, etc.) and an optical reading medium (eg, CD-ROM, DVD, etc.).

Although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may realize that the present invention may be embodied in other specific forms without changing the technical spirit or essential features thereof. I can understand. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

100, 900: terminal device
200: server
910: first communication unit
930: the second communication unit
950: control unit
970 display
990: memory

Claims (15)

In the location-based service providing method by a terminal device provided with a plurality of location-based applications,
Receiving a signal including identification information of the first local area communication device from a first local area communication device according to a control of a master application;
Transmitting identification information of the first local area communication device to a server under the control of a master application;
Receiving at least one content data corresponding to identification information of the first local area communication device from the server according to a control of a master application; And
Providing each of the at least one piece of content data to a corresponding slave application under the control of a master application, and displaying the content data on a screen of the terminal device under the control of the slave application.
The master application is one location-based application selected from the plurality of location-based applications, the slave application is location-based service providing method, characterized in that the remaining location-based applications other than the master application.
The method of claim 1,
The first local area communication device,
Location-based service providing method comprising a beacon device, an access point (AP) device, a near field communication (NFC) device or a high frequency signal device.
The method of claim 1,
The location-based service providing method,
Transmitting location information of the terminal device to the server; And
And receiving, from the server, marketing zone information corresponding to the location information and information of a short-range communication device included in each marketing zone.
The method of claim 3,
The location information of the terminal device,
And providing base station information to which the terminal device is connected or GPS information of the terminal device.
The method of claim 3,
The location-based service providing method,
Receiving a signal including identification information of the second local area communication device from a second local area communication device; And
When the first short range communication device and the second short range communication device are included in the same marketing zone, based on the identification information of the second local area communication device and the identification information of the first local area communication device, 2 The method for providing location-based service, characterized in that further comprising the step of blocking the transmission of identification information of the local area communication device.
The method of claim 3,
Receiving the marketing zone information and the information of the local area communication device,
And receiving, from the server, information on whether a short-range communication device included in the marketing zone operates as a marketing device.
The transmitting step,
Transmitting identification information of the first local area communication device to the server only when the first local area communication device operates as a marketing device based on the identification information of the first local area communication device. Location-based service providing method.
The method of claim 1,
At least one company is registered in a marketing zone including the first local area communication device, and each of the at least one content data corresponds to each of the at least one company.
The method of claim 1,
Wherein each of the at least one content data is displayed on the screen at predetermined intervals according to the priority of the at least one slave application.
The method of claim 1,
Location-based service providing method characterized in that the master application is determined based on the installation time point among the location-based applications installed in the terminal device.
The method of claim 9,
Location-based service providing method characterized in that a message for confirming each operation state is transmitted and received between the master application and the at least one slave application.
The method of claim 10,
When the operation of the master application is stopped, any one of the at least one slave application of the slave application is determined to be a new master application, characterized in that the method.
The method of claim 9,
And if the installation time point of the previous master application which is re-executed after stopping is earlier than the installation time point of the current master application, determining the re-executed previous master application as a new master application.
The method of claim 1,
And the master application is determined based on at least one of a priority and a capacity of each of the location-based applications installed in the terminal device.
A program stored in a medium in combination with hardware to execute the method for providing a location based service of any one of claims 1 to 13.
In a terminal device provided with a plurality of location-based applications,
A first communication unit receiving a signal including identification information of the first short range communication device from a first short range communication device according to a control of a master application;
A second communication unit for transmitting identification information of the first local area communication device to a server and receiving at least one content data corresponding to the identification information of the first local area communication device from the server according to a control of a master application; And
And a controller configured to provide each of the at least one content data to a corresponding slave application under the control of a master application, and display the content data on a screen of the terminal device under the control of the slave application.
The master application is one location-based application selected from the plurality of location-based applications, the slave device is characterized in that the remaining location-based applications other than the master application.

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