KR101328553B1 - Method and apparatus for providing advertisement based on position information of subscriber - Google Patents

Abstract

A method and apparatus are provided for providing an advertisement based on a subscriber's location information. An apparatus for providing an advertisement based on location information of a wireless access point and a Fixed Mobile Convergence (FMC) terminal capable of communicating with the wireless access point may request an Internet usage request for the wired / wireless integrated terminal from the wireless access point. An advertisement corresponding to a received wireless access point communication unit, a location information management unit for retrieving location information on the wireless access point and identification information of the wired / wireless integrated terminal, based on the internet usage request, and an advertisement corresponding to the retrieved wireless access point location information; And an advertisement providing unit for searching contents and transmitting the searched advertisement contents to the wired / wireless integrated terminal corresponding to the searched identification information.

Description

Method and apparatus for providing advertisement based on subscriber's location information {METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT BASED ON POSITION INFORMATION OF SUBSCRIBER}

The present invention relates to a method and apparatus for providing an advertisement based on location information of a subscriber, and more particularly, to a method for providing an advertisement based on location information of a subscriber accessing a wireless access point (AP). And to an apparatus.

Recently, services using location information of a mobile communication terminal, for example, finding a location of a child (or friend, etc.) who have a mobile communication terminal, tracking the location of a lost terminal and providing an advertisement based on the location of the mobile communication terminal, etc. Various services are provided.

To this end, a technique for identifying a location of a mobile communication terminal is required, and related technologies include an Assisted GPS (AGPS) method.

GPS signal-based positioning method (AGPS) is a method of determining the position by satellite signals received on the GPS chip embedded in the mobile terminal and the assistance of the mobile carrier's positioning server, using at least three satellite signals to triangulate The method for calculating the position of the mobile communication terminal by.

However, this method has an accuracy of at least 15 to 20m in open areas, but since three or more satellite signals have to be received, there is a problem in that positioning accuracy cannot be guaranteed in urban areas or indoors.

Thus, Korean Patent No. 776,137 (Regional Advertisement System Using Location-Based Service and Method), uses a location-based service provided by a mobile carrier, that is, an advertisement specialized for each region or branch using location information of a base station. Disclosed is a technology provided through a mobile communication terminal of a customer.

However, the method using the location information of the base station has a problem that shows a large difference in the accuracy of positioning according to the density of the base station (for example, may have an error of at least 500m in downtown Seoul and up to 30km in the outskirts of the city). In addition, since the positioning is incorrect, there is a limit that cannot provide accurate advertisement according to the location information.

In order to solve the above-mentioned problems of the prior art, the present invention provides a wireless access point (AP) and a fixed mobile convergence (FMC) terminal that can access the wireless access point, Know your exact location.

In addition, the present invention provides a wired / wireless integrated terminal having an accurate location, and provides an advertisement corresponding to the location.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

In order to achieve the above object, an apparatus for providing an advertisement based on location information of a wireless access point and a fixed mobile convergence (FMC) terminal capable of communicating with the wireless access point according to an aspect of the present invention is A wireless access point communication unit that receives an Internet use request for the wired / wireless integrated terminal from an access point, and location information for retrieving location information about the wireless access point and identification information of the wired / wireless integrated terminal based on the internet use request. And an advertisement providing unit configured to retrieve advertisement contents corresponding to the location information of the found wireless access point and to transmit the retrieved advertisement contents to the wired / wireless integrated terminal corresponding to the retrieved identification information.

In order to achieve the above object, a method for providing an advertisement based on location information of a wireless access point and a fixed mobile convergence (FMC) terminal capable of communicating with the wireless access point according to an aspect of the present invention (a Receiving an Internet use request including a multimedia access control (MAC) address of the wired / wireless integrated terminal from the wired / wireless integrated terminal, and generating a Dynamic Host Configuration Protocol (DHCP) message for the wired / wireless integrated terminal. (B) allocating a dynamic IP address to the wired / wireless integrated terminal corresponding to the MAC address; and (c) location information of the wireless access point and the wired / wireless integration based on the dynamic IP address allocation request message. Search for identification information of the terminal, and display the searched position information and identification information. Sending to a blank server, wherein the dynamic IP address assignment request message includes the MAC address and the IP address of the wireless access point.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to fully inform the owner of the scope of the invention.

According to one of the problem solving means of the method and apparatus for providing an advertisement based on the location information of the subscriber of the present invention as described above, fixed and wired integration that can access a wireless access point (AP) and a wireless access point (Fixed Using the Mobile Convergence (FMC) terminal, it is possible to determine the exact location of the wired / wireless integrated terminal.

In addition, since it is possible to accurately identify the wired / wireless integrated terminal, it is possible to maximize the effect of the targeting advertisement by providing only advertisements corresponding to the identified positions.

In addition, since advertisements for regions where wired / wireless integrated terminals are not provided are not provided, advertisements related to other regions may be transmitted to be treated as spam messages, and the actual advertising effect may be prevented from being diluted.

1 is a diagram illustrating a configuration of a system for providing an advertisement based on location information of a subscriber according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a location information providing server according to an embodiment of the present invention.
3 is a flowchart illustrating a process of providing an advertisement based on location information of a subscriber according to an embodiment of the present invention.
4 is a diagram showing the format of a DHCP message according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

For reference, throughout the specification, when a part is referred to as being "connected" to another part, it is understood that it is not only "directly connected" but also "electrically connected" .

Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings.

1 is a diagram illustrating a configuration of a system for providing an advertisement based on location information of a subscriber according to an embodiment of the present invention.

According to an embodiment of the present invention, a system for providing an advertisement based on location information of a subscriber includes a fixed mobile convergence (FMC) terminal 110 and a wireless access point (hereinafter referred to as an AP) 120. , Location information providing server 130 and advertisement providing server 140.

To describe each component, the wired / wireless integrated terminal 110 is a fixed mobile convergence (FMC) terminal in which wired (Fixed) and wireless (Mobile) are combined. Within the service range of 120, wireless Internet and Internet telephony (VoIP) may be used by accessing the AP 120, and wireless data communication and calling service may be used using a mobile communication network outside the service range of the AP 120. Can be.

In addition, the FMC terminal 110 includes a handheld-based wireless communication device such as W-Code Division Multiple Access (WCDMA), Wireless Broadband Internet (Wibro), and Wi-Fi terminal.

In addition, when the FMC terminal 110 enters the service range of the AP 120, the FMC terminal 110 accesses the AP 120 and requests the use of the wireless Internet.

Here, the 'access' is the FMC terminal 110 attempts to communicate with the AP 120 and DHCP (Dynamic Host Configuration Protocol) to set a new IP address for using the Internet, the AP 120 is assigned a new IP address This involves using the Internet network.

To this end, the FMC terminal 110 transmits identification information, such as its Media Access Control (hereinafter referred to as MAC) address, to the AP 120 for 'access' to the AP 120. Get a new IP address.

For reference, although the MAC address is used as identification information of the FMC terminal 110, in addition to the MAC address, an international mobile terminal identification number (hereinafter referred to as IMEI) and an international mobile subscriber identification number (hereinafter referred to as IMSI) ) And a Mobile Identification Number (MIN) may be used as identification information of the FMC terminal 110.

Hereinafter, the case in which the FMC terminal 110 uses the MAC address as its identification information for 'access' to the AP 120 will be described.

In addition, the FMC terminal 110 receives the advertisement content corresponding to the current position of the FMC terminal 110 from the advertisement providing server 140.

In this case, the form of the advertisement content that the FMC terminal 110 receives from the advertisement providing server 140 is one of a short message service (hereinafter referred to as SMS) and a multimedia messaging service (hereinafter referred to as MMS). It may include one or more.

In addition, the FMC terminal 110 may perform an incoming / outgoing call with an external user terminal (not shown) through a mobile communication network or an internet network.

Meanwhile, the AP 120 allows the FMC terminal 110 to access the AP 120 to use the Internet network, and the incoming and outgoing call through the Internet network between the FMC terminal 110 and an external user terminal (not shown). To make it possible.

To this end, the AP 120 receives a DHCP communication request for setting a new IP address from the FMC terminal 110. At this time, the AP 120 receives identification information such as a MAC address from the FMC terminal 110.

In addition, the AP 120 generates a DHCP message including the MAC address of the FMC terminal 110 and its IP address 120 to allocate a new IP address of the FMC terminal 110. To send).

Thereafter, the AP 120 receives a new IP address assigned to the FMC terminal 110 from the location information providing server 130.

For reference, the AP 120 includes one or more of W-CDMA, Wibro, and Wi-Fi wireless APs. Hereinafter, the AP 120 uses the Wi-Fi AP 120 as an embodiment of the AP 120. would.

On the other hand, the location information providing server 130 receives a DHCP message including the MAC address of the FMC terminal 110 and the IP address of the AP 120 from the AP 120, the IP address of the corresponding FMC terminal 110 Allocates dynamically.

Also, the location information providing server 130 searches for identification information and location-based advertisement of the corresponding FMC terminal 110 based on the MAC address of the FMC terminal 110 assigned the dynamic IP address, and receives the corresponding AP. The location information of the corresponding AP 120 is retrieved based on the IP address of 120.

To this end, the location information providing server 130 stores the identification information of the FMC terminal 110 corresponding to the MAC address of the FMC terminal 110 and whether to receive a location-based advertisement, etc. of the subscriber information DB and the AP 120. It may include an AP information DB that stores the location information of the AP 120 corresponding to the IP address.

Here, the identification information of the FMC terminal 110 corresponding to the MAC address includes, in addition to the MAC address of the FMC terminal 110, IMEI, IMSI and mobile phone number, etc., the location information providing server 130 is the FMC terminal 110 The mobile telephone number can be retrieved as the identification information corresponding to the MAC address of.

In addition, the location information of the AP 120 corresponding to the IP address includes the ID, location coordinates and address of the AP 120.

Thereafter, the location information providing server 130 transmits the dynamically allocated IP address to the AP 120, and the mobile phone number and the location-based advertisement, which are the location information of the retrieved AP 120 and the identification information of the FMC terminal 110, are provided. Whether or not to receive the advertisement providing server 140.

For reference, 'location-based advertising' is the FMC terminal 110 when a user (FMC terminal 110) enters within a certain area centered on a branch (region) or a branch (region) where the business is located. It is an advertising method that provides advertising content.

Accordingly, the above 'receipt of location-based advertising' indicates whether or not to receive location-based advertising, and the user may use a website of a provider that provides location-based advertising or a separate interface provided by the provider. Through 'set whether or not to receive the location-based advertising' can be set in advance.

Hereinafter, the case where 'reception of location-based advertising' is set in advance will be described.

Meanwhile, the advertisement providing server 140 receives the location information of the AP 120, the mobile phone number of the FMC terminal 110, the location-based advertisement, etc. from the location information providing server 130, and receives the received AP ( The advertisement content corresponding to the location information (ID, location coordinates, address, etc.) of the AP 120 is searched for.

To this end, the advertisement providing server 140 may include a location-based advertisement information DB that stores information such as the type of advertisement content that can be provided for each position, the type of the advertisement content, and the like.

For reference, the advertisement information DB of the advertisement providing server 140 may store advertisement information for each AP 120 ID, or advertisement information for each position coordinate or for each address.

Accordingly, the advertisement providing server 140 may search for the advertisement content corresponding to the ID of the AP 120 among the location information of the AP 120 received from the location information providing server 130 and provide it to the FMC terminal 110. Alternatively, the advertisement content corresponding to the location coordinates within a predetermined range may be searched based on the location coordinates of the AP 120 and provided to the FMC terminal 110.

Here, the form of advertisement content that the advertisement providing server 140 provides to the FMC terminal 110 may include one or more of SMS and MMS.

At this time, the advertisement providing server 140 provides the searched advertisement contents based on the mobile phone number and the location-based advertisement received as identification information of the FMC terminal 110 received from the position information providing server 130.

In this case, the advertisement providing server 140 refers to the reception of the location-based advertisement among the information on the received FMC terminal 110, and if it is indicated that the location-based advertisement is not received, the advertisement content is displayed on the corresponding FMC terminal 110. May not provide.

For reference, providing the advertisement content corresponding to the location of the FMC terminal 110 to the FMC terminal 110 connected to the AP 120 in real time through the AP 120 (that is, using the Internet network) in real time. This is very difficult with current technology.

That is, at this time, in order for the FMC terminal 110 to receive advertisement content corresponding to the location of the FMC terminal 110 in real time through the AP 120, a specific website (for example, When the user visits the branch S coffee shop A, the home page of branch A), the user selects (clicks) a banner advertisement or a link provided by the corresponding website.

However, in the present invention, as described above, when the FMC terminal 110 that enters the service coverage of the specific AP 120 'accesses' the AP 120 to use the Internet, the location information providing server 130 Determining the AP 120 through the DHCP message can determine the exact location of the AP 120, it can be used as the location of the FMC terminal 110 connected to the AP 120.

Therefore, when the specific AP 120 is located in a coffee shop, the advertisement providing server 140 uses a mobile communication network to provide a coupon, a discount event, new product information, or a URL address of a web site that informs the coffee shop of the coffee shop. It can be provided to the FMC terminal 110 by SMS or MMS, it can also provide local events, event information, shopping information, restaurants information of the surrounding coffee specialty stores.

This is more accurate than the method of determining the location of the FMC terminal 110 by using the location information of the base station or the signal strength of a plurality of APs, and accurately selects advertisements to be provided to the location based on the accurate location information. As such, it may be more effective for targeting advertising.

In addition, since the advertisement for the region where the FMC terminal 110 is not provided is not provided, advertisements related to other regions may be transmitted to be treated as spam messages, and the actual advertising effect may be prevented from being diluted.

2 is a block diagram showing the configuration of the location information providing server 130 according to an embodiment of the present invention.

For reference, in Figure 1, while explaining the configuration of the system according to an embodiment of the present invention, it has been described that the advertisement providing server 140 exists and operates separately, as shown in Figure 2, the advertisement providing server 140 The component that functions as) may be included in the location information providing server 130 to operate.

Hereinafter, referring to FIG. 2, a case in which a component that functions as an advertisement providing server 140 is included in the location information providing server 130 will be described.

Location information providing server 130 according to an embodiment of the present invention is a wireless access point communication unit (hereinafter referred to as AP communication unit) 131, dynamic IP address allocation unit 132, positioning information management unit 133 and the advertising system Study 134.

In describing each component, the AP communication unit 131 receives an Internet use request for the FMC terminal 110 from the AP 120. Here, the Internet use request may be a DHCP message requesting dynamic IP address allocation, and the DHCP message includes the MAC address of the FMC terminal 110 and the IP address of the AP 120.

The AP communicator 131 transmits the DHCP message received from the AP 120 to the dynamic IP address allocator 132, and receives the dynamic IP for the corresponding FMC terminal 110 from the dynamic IP address allocator 132. Transmit to the AP 120.

A description of the DHCP message will be described later with reference to FIG. 4.

Meanwhile, the dynamic IP address assignment unit 132 receives a DHCP message from the AP communication unit 131, allocates a dynamic IP address for the corresponding FMC terminal 110, and transmits the dynamic IP address to the AP communication unit 131.

On the other hand, the positioning information management unit 133 is based on the Internet use request for the FMC terminal 110 received from the AP communication unit 131, that is, the location information of the AP 120 and the location information of the FMC terminal 110 based on the DHCP message 110 Search for identification information and location based advertisements.

Here, the location information for the AP 120 includes at least one of an ID, a location coordinate, and an address of the AP 120 corresponding to the IP address of the AP 120, and the identification information of the FMC terminal 110 is an FMC. It includes a mobile phone number corresponding to the MAC address of the terminal 110.

For reference, as identification information of the FMC terminal 110, in addition to the MAC address and mobile phone number of the FMC terminal 110, the International Mobile Equipment Identity (hereinafter referred to as IMEI) and the International Mobile Station Identification Number (International Mobile Subscriber Identity, hereinafter referred to as IMSI) may be used as identification information of the FMC terminal 110.

Hereinafter, a case in which the location information management unit 133 searches for a mobile phone number with identification information corresponding to the MAC address of the FMC terminal 110 will be described.

To this end, the positioning information management unit 133 includes an AP information DB 133a for storing location information about each AP 120, and identification information of each FMC terminal 110 and whether to receive location-based advertisements. It may be associated with the subscriber information DB 133b.

Thereafter, the location information management unit 133 transmits the location information on the retrieved AP 120 and the mobile phone number of the FMC terminal 110 to the advertisement providing unit 134, where the location-based information of the corresponding FMC terminal 110 is used. Information on whether or not to receive the advertisement can also be transmitted.

Meanwhile, the advertisement providing unit 134 receives the location information on the AP 120 and the mobile phone number of the FMC terminal 110 from the positioning information management unit 133. At this time, the location-based advertisement of the corresponding FMC terminal 110 may also be received.

Thereafter, the advertisement providing unit 134 retrieves the advertisement content corresponding to the location information of the AP 120 and transmits the retrieved advertisement content to the FMC terminal 110 corresponding to the mobile phone number.

To this end, the advertisement providing unit 134 may be associated with a location-based advertisement information DB 134a that stores information such as types of advertisements and types of advertisements that can be provided for each position.

Here, the advertisement information DB 134a may store advertisement information for each AP 120 ID, or advertisement information for each position coordinate or for each address.

Therefore, the advertisement providing unit 134 may search for the advertisement content corresponding to the ID of the AP 120 among the location information of the AP 120 received from the positioning information management unit 133 and provide it to the FMC terminal 110. In addition, the advertisement content corresponding to the location coordinates within a predetermined range based on the location coordinates of the AP 120 may be searched and provided to the FMC terminal 110.

Here, the form of advertisement provided by the advertisement providing unit 134 to the FMC terminal 110 may include at least one of SMS and MMS using a mobile communication network.

In addition, the advertisement providing unit 134 may determine whether to provide the advertisement content to the FMC terminal 110 according to whether the FMC terminal 110 receives the location-based advertisement.

That is, when it is set not to receive the location-based advertising, the advertisement providing unit 134 does not provide the advertising content to the FMC terminal 110, the advertisement is sent indiscriminately and treated as a spam message, the actual advertising effect The dilution phenomenon can be prevented in advance.

2 refers to a hardware component such as software or an FPGA (Field Programmable Gate Array) or ASIC (Application Specific Integrated Circuit), and performs predetermined roles .

However, 'components' are not meant to be limited to software or hardware, and each component may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors.

Thus, by way of example, an element may comprise components such as software components, object-oriented software components, class components and task components, processes, functions, attributes, procedures, Routines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.

The components and functions provided within those components may be combined into a smaller number of components or further separated into additional components.

3 is a flowchart illustrating a process of providing an advertisement based on location information of a subscriber according to an embodiment of the present invention.

Hereinafter, the flowchart shown in FIG. 3 will be described with reference to the components of the system shown in FIG. 1.

The AP 120 receives a DHCP (Dynamic Host Configuration Protocol) communication request for setting an IP address from the FMC terminal 110 (S301).

In this case, the received DHCP communication request may include identification information of the FMC terminal 110 such as MAC.

For reference, although the MAC address is used as identification information of the FMC terminal 110, in addition to the MAC address, an international mobile terminal identification number (hereinafter referred to as IMEI) and an international mobile subscriber identification number (hereinafter referred to as IMSI) ) And a mobile phone number may be used as identification information of the FMC terminal 110.

After step S301, the AP 120 transmits a DHCP message including the MAC address of the FMC terminal 110 and the IP address of the 120 to the location information providing server 130 (S302).

After the step S302, the location information providing server 130 receives a DHCP message including the MAC address of the FMC terminal 110 and the IP address of the AP 120 from the AP 120, and of the corresponding FMC terminal 110 The IP address is dynamically allocated and transmitted to the AP 120 (S303).

After step S303, the location information providing server 130 searches for identification information and location-based advertisement reception of the corresponding FMC terminal 110 based on the MAC address of the FMC terminal 110 allocated the dynamic IP address. In operation S304, location information of the corresponding AP 120 is searched based on the IP address of the corresponding AP 120.

The retrieved location information of the AP 120 may include one or more of an ID, a location coordinate, and an address of the AP 120, and the retrieved identification information of the FMC terminal 110 may be a mobile phone number.

After step S304, the location information providing server 130 transmits the location information of the retrieved AP 120, the mobile phone number of the FMC terminal 110, and whether the location-based advertisement is received to the advertisement providing server 140 (S305). ).

After step S305, the advertisement providing server 140 searches for advertisement content corresponding to the location information of the AP 120 (S306).

After step S306, the advertisement providing server 140 provides the advertisement content retrieved in step S306 to the corresponding FMC terminal 110 based on the mobile phone number of the FMC terminal 110 (S307).

In this case, the advertisement providing server 140 may provide the retrieved advertisement content to the corresponding FMC terminal 110 in the form of SMS or MMS using a mobile communication network.

In addition, the advertisement providing server 140 may determine whether to provide advertisement contents to the corresponding FMC terminal 110 by referring to the received location-based advertisement for the FMC terminal 110.

4 is a diagram showing the format of a DHCP message according to an embodiment of the present invention.

For reference, DHCP dynamically allocates an IP address, a subnet mask, a domain name server (DNS) address, a gateway address, and the like necessary for TCP / IP communication.

The DHCP message used to receive a dynamic IP address is as shown in FIG. 4, and the location information providing server 130 includes chaddr (Client Hardware Address) 410 and giaddr (Gateway IP Address) ( The item 420 may identify a client, that is, the FMC terminal 110 and a relay agent, that is, the AP 120, that issues the DHCP request.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be.

It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

131: AP communication unit
132: dynamic IP address allocator
133: location information management unit
133a: AP information DB
133b: Subscriber Information DB
134: advertising provider
134a: Advertising information DB

Claims (10)

An apparatus for providing an advertisement based on location information of a wireless access point and a fixed mobile convergence (FMC) terminal capable of communicating with the wireless access point,
A wireless access point communication unit configured to receive an internet use request for the wired / wireless integrated terminal from the wireless access point;
A location information management unit for retrieving location information about the wireless access point and identification information of the wired / wireless integrated terminal based on the Internet use request;
An advertisement providing unit that retrieves the advertisement content corresponding to the location information of the found wireless access point, and transmits the retrieved advertisement content to the wired / wireless integrated terminal corresponding to the retrieved identification information.
It includes, the advertisement providing device.
The method of claim 1,
Dynamic IP address allocator for allocating a dynamic IP address for the wired / wireless integrated terminal when the Internet use request is a Dynamic Host Configuration Protocol (DHCP) message.
Further comprising, the advertisement providing device.
3. The method of claim 2,
And the wireless access point communication unit receives the dynamic IP address assignment request message including the IP address of the wireless access point and the multimedia access control (MAC) address of the wired / wireless integrated terminal from the wireless access point.
The method of claim 3, wherein
The positioning information manager retrieves the location information including at least one of an ID, a location coordinate, and an address of the wireless access point corresponding to the IP address, and moves the identification information of the wired / wireless integrated terminal corresponding to the MAC address. An advertisement providing device for retrieving a telephone number.
5. The method of claim 4,
The positioning information management unit searches for whether to receive a location-based advertisement for the wired or wireless integrated terminal corresponding to the MAC address.
The method of claim 5, wherein
The advertisement providing unit determines whether to provide the searched advertisement contents to the wired / wireless integrated terminal according to whether the advertisement based on the location is received.
The method according to claim 6,
The advertisement providing unit provides the searched advertisement contents to the wired / wireless integrated terminal through a mobile communication network based on the identification information of the wired / wireless integrated terminal.
A method for providing an advertisement based on location information of a wireless access point and a fixed mobile convergence (FMC) terminal capable of communicating with the wireless access point,
(a) receiving, by the wireless access point, an internet use request including the multimedia access control (MAC) address of the wired / wireless integrated terminal from the wired / wireless integrated terminal, and requesting a dynamic IP address assignment for the wired / wireless integrated terminal (Dynamic Host) Generating a Configuration Protocol (DHCP) message,
(b) assigning, by the location information providing server, a dynamic IP address to the wired / wireless integrated terminal corresponding to the MAC address;
(c) search, by the location information providing server, location information of the wireless access point and identification information of the wired / wireless integrated terminal based on the dynamic IP address assignment request message, and advertise the searched location information and identification information. Steps to Send to Provisioning Server
Wherein the dynamic IP address assignment request message includes the MAC address and the IP address of the wireless access point.
The method of claim 8,
The step (c) is to retrieve the location information including at least one of an ID, a location coordinate and an address of the wireless access point corresponding to the IP address of the wireless access point, and the wired / wireless integrated terminal corresponding to the MAC address. And searching for a mobile phone number which is identification information of the advertisement.
The method of claim 9,
(d) searching for the advertisement content corresponding to any one of the found location information of the wireless access point by the advertisement providing server, and using the mobile communication network as the searched advertisement content corresponding to the retrieved mobile telephone number. Transmitting to wired / wireless integrated terminal
Further comprising, advertising providing method.

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