KR101363490B1 - System for intermediating trade using radio communication and method thereof - Google Patents

Abstract

The present invention relates to a transaction brokerage system and a method using a short range wireless communication module, and more particularly, a transaction brokerage system and a method for connecting a buyer and a seller using a short range wireless communication module and a terminal for the short range wireless communication module. Regarding, the transaction intermediation method using the short-range wireless communication module is a product or service that is provided (including a discount) or free of charge by the one or more vendors from the external information processing device or the external third terminal as a whole Based on the first step of receiving and storing one or more marketing information, and information on the marketing information, the determination of whether the user of the first terminal is a target of providing the product or service provided for free or for free. , The product provided free of charge or for free And a second step of reading the marketing information stored in the first terminal by the second terminal of the seller, in order to approve the provision of the service or to perform a payment for the product or service. The second terminal may receive and read product marketing information stored in the first terminal using short range wireless communication, for example, near field communication (NFC) or Bluetooth®.

Description

System for intermediating trade using radio communication module and method thereof

The present invention relates to a transaction brokerage system and a method using a short range wireless communication module, and more particularly, a transaction brokerage system and a method for connecting a buyer and a seller using a short range wireless communication module and a terminal for the short range wireless communication module. It is about.

Various techniques have been developed for performing wireless communication in close proximity to the near-end. The short-range wireless communication module for performing wireless communication between terminals located within such a short distance is NFC (Near Field Communication, Near Field Communication, technology for performing near-field wireless communication through a bandwidth of 13.56 MHz) or Bluetooth®. , A technique for performing near field communication using the 2.45 GHz ISM band). Such short-range wireless communication modules are used in various fields such as payment, transportation, information transmission, ticketing, and locking devices. For example, 'delivery service systems and methods using short-range wireless communication' (Publication No. 10-2011-50036, public disclosure) Some examples have been applied to a delivery service system, such as the date of November 06, 2009, with NFC technology), and `` the same heart connection service system and method using short-range wireless communication '' (Publication No. 10-2011-17688, published date 2011). There is an example applied to a system for exchanging information with each other, such as a technology using NFC on February 22). In addition, advertising coupons are transmitted, such as 'nearly wireless communication-based advertising coupon service billing settlement system and method' (publication number 10-2010-95672, publication date September 01, 2010), and accordingly, a log for billing settlement is generated. Afterwards, there is an example applied so that the advertisement coupon can be charged and settled later when used in an offline market. As described above, various technologies applying wireless communication between terminals located in the near field have been developed and proposed, and various marketing methods have been activated.

On the other hand, due to the recent widespread use of personal computers and the development of communication technology, it is true that in the commerce method, transactions through network-based online shopping malls are considerably activated instead of transactions through conventional offline stores. However, even though online shopping malls are active, services that are difficult to provide online are difficult to provide through such online shopping malls, and purchase of products online confirms the products purchased by consumers before payment. Because it is difficult to see, when a defective product arrives, there is a disadvantage of having to go through complicated procedures such as refund and return, and offline stores are still favored by many consumers. However, for an offline store, the consumer needs to know the location of the offline store to visit. Therefore, as a means for guiding the offline store to consumers visiting the offline store, 'transaction brokerage system and method of offline store using virtual reality' (Registration No. 10-932288, published 16 December 2009, cited invention 1) and the like have been proposed.

However, the invention disclosed in Cited Invention 1, the user selects a specific store from a plurality of offline stores displayed on the user terminal, and only stays at a level of generating and displaying a path by calculating the user's location and the location of the store. It is not described how to simply pay in offline stores using various marketing information provided from the seller. In addition, there is no description on how to deliver the marketing information provided from the user to others or how to receive the marketing information, and there are still various inconveniences after receiving the marketing information from the seller.

The technical problem to be achieved by the present invention is to solve the conventional problems as described above, in the offline store using the marketing information, which is information about the product or service provided by the seller, paid or free of charge by the seller It is an object of the present invention to provide a method and a system for transaction intermediation using a short range wireless communication module which enables to promptly and easily approve the provision of a product or service or to perform a payment for the product or service.

In addition, as an improved form of a transaction brokerage method and system using such a short-range wireless communication module, by providing a method and system that can easily go from the current location of the consumer, that is, the user to the offline store, the offline store in terms of consumers It is another object of the method to facilitate the method, and at the seller's point of view, such a method and system can increase marketing efficiency by providing an incentive function that allows a large number of consumers to visit their offline stores.

In addition, by providing a method and a system for allowing the user to transfer the marketing information, for example, a discount coupon, etc. directly to another person, the user's convenience and distributed marketing information are lost. To prevent other purposes.

On the other hand, by using a structure such as a public signage on the street to provide a method and system that allows the user to easily obtain various information of the offline stores advertised, such as sales product information, discount information or various event information. For other purposes.

Finally, in order to more easily identify the location of the offline store in displaying the received marketing information to the user, by providing a transaction brokering method and system using a short-range wireless communication module using augmented reality module, maximize the marketing effect of the seller To make it possible for a different purpose.

The present invention has been made to solve the above problems and relates to a transaction brokering method using a distance wireless communication technology and a system for implementing the same.

Specifically, the transaction brokering method using the short range wireless communication module generally includes the following two steps.

1) The first terminal is charged by one or more vendors from an external information processing apparatus or an external short-range wireless communication module, for example, a second terminal described later or a third terminal different from the second terminal. A first step of receiving and storing one or more marketing information, information about a product or service provided free of charge);

2) based on the marketing information, determining whether the user of the first terminal is to be provided with the product or service provided for free or for free, approving the provision of the product or service provided for free or free; or A second step of reading, by the seller's second terminal, the marketing information stored in the first terminal to perform a payment for the product or service.

Here, the second terminal may be a short-range wireless communication module, for example, using a radio frequency identification (RFID) technology, or a wireless communication method such as Near Field Communication (NFC) or Bluetooth (Bluetooth®), which is one of RFID technologies. The product marketing information stored in the first terminal is received and read. In addition, the second terminal may be installed in an offline store of a seller, or may be installed in a specific structure located in a passageway or inside a building, for example, in or outside an advertisement sculpture such as various signboards.

The terminal having the external short range wireless communication module, for example, the second terminal or the third terminal, is a terminal device capable of transmitting and receiving data through the short range wireless communication with the first terminal. The specific structure, for example, may be characterized in that it is installed on the outside or inside of the advertising sculptures, such as various signs. That is, when the user of the first terminal approaches a terminal having an external wireless communication module, for example, the advertisement sculpture in which the third terminal is installed, the first terminal is directly connected to the short range wirelessly from the third terminal. Data, that is, the marketing information may be received through communication.

As an example of a transaction intermediation method using the short-range wireless communication module of the present invention, in order to provide marketing according to the marketing information transmitted to the first terminal, if a certain approval is required in advance, the following step is performed after the first step. It may further comprise the step (1-1).

(1-1) After the first terminal receives and stores a plurality of marketing information, the first terminal receives the request information for the product or service selected by the user from among the received marketing information. In step 1-1, the external information processing apparatus transmits request approval information to the first terminal in response to the provision request information, and the first terminal further stores the received request approval information. .

In addition, in order to transmit the marketing information received by the first terminal to a terminal of another person, that is, a fifth terminal when the user cannot receive a product or service according to the marketing information, Subsequently, the following step (1-2) may be further included.

(1-2) Step 1-2, wherein the marketing information is transmitted from the first terminal to an external fifth terminal, and the marketing information in the first terminal is deleted.

In this case, the second step is characterized in that the seller's second terminal reads the marketing information stored in the fifth terminal.

Meanwhile, the first step may include the following step as a specific example.

(a1) The first terminal receives an external information processing device or a terminal having the external short-range wireless communication module, for example, one or more marketing information and location information of one or more offline stores of the seller from a third terminal. Step a1 and

(a2) step a2 of the first terminal mapping the one or more marketing information and the location information to map information previously stored in the first terminal, and displaying the map information mapped with the marketing information and the location information to the user; .

In this case, the transaction intermediation method using the short-range wireless communication module, after the step a3 (a3) the navigation is received directly from the first terminal through a fourth terminal that is directly connected to the navigation and wired and wireless communication network (a3) The method may further include step a3 of receiving location information of an offline store and receiving the location information to display location information of the store or a route to the store on a display of the navigation device.

In addition, prior to the step a3, (a2-1) when information on products or services of a plurality of sellers is provided, the first terminal receives one of the products or services of one or more sellers provided from the user. The method may further include step a2-1 of selecting.

Meanwhile, when the first terminal includes a camera module, the first step may be added to the marketing information from the external information processing apparatus or an external second terminal when the first terminal enters a preset specific area. One or more virtual image information allocated to each of the marketing information may be received. In this case, the transaction intermediation method using the short range wireless communication module may further include the following two steps following the first step. Can be.

(1-3) Step 1-3 of simultaneously overlapping the image input through the camera module of the first terminal and the virtual image information on the display screen of the first terminal

(1-4) Steps 1-4, wherein the marketing information corresponding to the virtual image information selected by the user among the virtual image information displayed on the display screen of the first terminal is stored.

Meanwhile, the present invention may transmit a predetermined event to the user and precisely constant event information to the first terminal of the user for inducing interest of the user of the first terminal. That is, the marketing information may further include event information having condition information for receiving the paid product or service. In this case, in the second step, only the user of the first terminal that satisfies the condition may determine that the user of the first terminal is an object of providing the product or service provided for the paid or free of charge. .

In order to implement such a method, a transaction brokerage system using a short range wireless communication module may include a first terminal and a second terminal.

Here, the first terminal is a wired / wireless communication module for receiving one or more marketing information, which is information on a product or service provided by one or more sellers for a fee or free of charge, and a first short range wireless communication module for communicating with a second terminal. Equipped with.

The second terminal may include a second short range wireless communication module for reading the marketing information or transmitting marketing information through short range wireless communication with the first terminal, and a user of the first terminal may be charged or free of charge. And a processing unit for determining whether to provide a product or service to be provided, approving the provision of the product or service, or performing a payment for the product or service.

The transaction brokerage system using the short range wireless communication module may further include an information processing device and a third terminal, wherein the information processing device transmits the marketing information to the first terminal through a wired / wireless communication network to a server device. The third terminal may include a third short range wireless communication module configured to transmit the marketing information to the first terminal through short range wireless communication.

In addition, the transaction brokerage system using the short range wireless communication module may further include a navigation device and / or a fourth terminal installed in a vehicle, and the fourth terminal may communicate with the first terminal through short range wireless communication. And a fourth short range wireless communication module for reading the location information of the seller's offline store received by the first terminal in parallel with the marketing information, and the location information selected by the navigation device in connection with an external vehicle navigation device. And a communication module for transmitting. The navigation device receives the location information through the fourth terminal to display a route to an offline store of the seller to a user or a driver of a vehicle, or has a short range wireless communication module by itself to provide short range wireless communication from the first terminal. The location information may be received through communication to display the route to the offline store of the seller to the user or the driver of the vehicle.

On the other hand, the first terminal, the camera module, so as to mediate a transaction between the user and the seller through a first terminal entered in a predetermined predetermined area, for determining whether the first terminal enters a predetermined specific area. A GPS module for obtaining a GPS value, an entry determination unit determining whether the first terminal enters a predetermined specific region, and an image input through a camera module of the first terminal and the virtual image information by overlapping the first image; The terminal may further include an augmented reality processor that simultaneously displays the display screen of the terminal.

In this case, the wireless communication module of the first terminal, when the first terminal enters a predetermined specific area, virtual image information allocated to each of the marketing information from the external information processing apparatus or an external second terminal. The virtual image may be displayed on the display unit of the first terminal through the augmented reality processor.

The present invention is provided with an offline store or a near field wireless communication module by using marketing information received at a terminal such as a smartphone that a user always possesses through a transaction brokering method and system using the near field wireless communication module as described above. In the space where all the terminals are installed, it is possible to quickly and easily approve the provision of a product or service or to make a payment for the product or service.

In addition, by being able to easily go to the offline store for marketing purposes from the place where the consumer is currently located, the convenience of the offline store method can be facilitated from the consumer's side, and from the seller's side, many consumers are referred to their own offline store. Attracting effect can be obtained, as well as by allowing the user to transfer the marketing information, for example, discount coupons, etc., directly to others when it is difficult to directly prevent distribution of the marketing information is eliminated.

In addition, by using a variety of structures, such as publicity billboards on the street, the user can obtain various information of the offline stores advertised, such as sales product information, discount information or various event information, to facilitate the purchase or purchase of consumers It is possible to facilitate the acquisition of various kinds of information for the purpose, and at the same time to increase the exposure of the marketing information provided by the seller to the consumer.

Lastly, in displaying the received marketing information to the user, the marketing effect of the seller may be maximized by using the augmented reality module to more easily grasp the location of the offline store.

1 is an overall configuration diagram according to an embodiment of the present invention.
2 is a block diagram of a first terminal according to an embodiment of the present invention.
3 to 7 are flowcharts illustrating an embodiment of a transaction brokering method using a short range wireless communication module according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. However, in the following description of the present invention, the drawings are not intended to limit the scope of the present invention but merely represent an embodiment of the invention.

In order to explain the present invention through the drawings of FIGS. 1 to 6, the present specification first describes the overall configuration of a transaction brokerage system using the present inventors' near field communication module with reference to FIGS. 1 and 2. With reference to FIG. 6, various examples or modifications of a transaction brokering method using the short range wireless communication module will be described.

(1) Hereinafter, the overall configuration of a transaction brokerage system using a short range wireless communication module in an embodiment of the present invention will be described with reference to FIGS. 1 and 2.

1 is an overall configuration diagram according to an embodiment of the present invention, Figure 2 is a block diagram of a first terminal according to an embodiment of the present invention.

As shown in FIG. 1, the transaction brokerage system using the short range wireless communication module according to an embodiment of the present invention includes a first terminal 10 of a user and a second terminal 20 for approval, authentication or payment. It is characterized by doing. Here, the first terminal 10 receives and stores one or more marketing information from a device including an external information processing device 50 or an external short range wireless communication module, for example, a third terminal 30 or the like. And performing processing related thereto, and the second terminal 20 reads marketing information through short-range wireless communication with the first terminal 10 and accordingly determines whether to provide a product or a service. Authorize the provision of products or services or make payments for those products or services. In addition, according to an embodiment of the present invention, the second terminal 20 may transmit the marketing information to the first terminal 10. That is, a terminal including the external short range wireless communication module, for example, may provide a function of the third terminal 30.

That is, the first terminal 10 receives the information on the product or service through an external separate means, and the first short-range wireless communication module (12 of FIG. 2) and the second terminal 20 of the second terminal 20 are received. 2 The product or service may be provided to a user of the first terminal 10 by transmitting the marketing information to the second terminal through a short range wireless communication module.

Wherein the first terminal 10, in the embodiment of the present invention, as shown in Figure 2 specifically wired and wireless communication module 11 for communicating through an external information processing device 50 and the like through a wired or wireless network And a first short range wireless communication module 12 capable of performing short range communication with another terminal, for example, the second to fourth terminals 20 to 40 of FIG. 1. That is, the first terminal 10 is connected to the external information processing device 50, for example, a server or an external short-range wireless device through the wired / wireless communication module 11 and the first short-range wireless communication module 12. Certain information may be received from a terminal having a communication module, for example, the third terminal 30, and the received information may be constantly processed or not processed, and the external terminal, for example, the second terminal 20 may be processed. ) Or to the fourth terminal 40.

Meanwhile, as shown in FIG. 2, the first terminal 10 instructs to process or store information received from the first terminal 10, for example, marketing information. A main processor 13a which performs various controls on the first terminal 10, a storage unit 13b which stores the received information, for example marketing information, a predetermined command from the user, and various marketing information received as an example. The display unit may further include an input unit 14a for receiving a selection command for any one of marketing information, and an output unit 14b such as a display device or a speaker for displaying the information to the user. Detailed description of each part will be omitted as will be apparent to those skilled in the art.

In addition, the first terminal 10 may further include a map generator 15 as shown in FIG. 2 in an embodiment of the present invention. When the marketing information includes location information of the offline store or the like, for example, a GPS value, the map generation unit 15 may determine the marketing information and the location information of the offline store based on the GPS value. Mapping to a map in the first terminal 10, it is displayed on the output unit 14b, in particular a display device, so that the user can easily visit the offline store.

In addition, according to an embodiment of the present invention, the first terminal 10 is a camera module 16 which captures a subject by receiving light as shown in FIG. 2, and a position of the first terminal 10, for example. A GPS module 17 for obtaining a GPS value, an entry determination unit 18 determining whether the first terminal 10 enters a preset specific area based on the GPS value obtained by the GPS module, and Augmented reality for simultaneously displaying the image input through the camera module 16 of the terminal 10 and the virtual image information received from the external information processing device 50, etc. on the display screen of the first terminal It may further include a processing unit (19). The functions of the camera module 16, the GPS module 17, the entry determining unit 18 and the augmented reality processing unit 19 will be described with reference to FIG. 6 in the following chapter 4.

On the other hand, the marketing information is here, for a product or service that is provided free of charge (including a case in which a discount is provided at a percentage of the supply price rather than the original supply price) or free of charge. Means information. Specifically, the marketing information may include a name of the provided product or service, a producer or seller of the product or service, an image of the product or service, a specific quality or efficacy, or an offline store where the product or service is provided. Supply information when the product or service is provided through the system, and additional information such as location information (e.g., an address or GPS value), an image of the exterior or interior of the store, and information on the number of people available. Or various categories of information related to the sale of the product, such as discounts on supply prices, information on other products (such as accessory products used in ancillary products, etc.) or services that may be added in the provision of the product or service. You may be doing

Meanwhile, the first terminal 10 may receive the marketing information from the outside, and two examples are shown in FIG. 1.

One is received from an external information processing device, that is, the server 50 through a wired or wireless communication network, and the other is applied to various sculptures or structures (for example, roadsides, various signboards, billboards, or other short-range wireless communication modules to be applied). Installed in various sculptures or structures in which the terminal can be installed, for example, to receive the marketing information through short-range wireless communication, for example, NFC from the third terminal 30 attached to the outside.

As an example of the former, the marketing information is received by accessing the information processing device 50 through an application stored in a smart phone or transmitted from a website connected through a personal computer, and the marketing information stored in the personal computer is converted into Bluetooth or the like. Various methods such as a method of receiving marketing information using a wired communication technology such as a wireless communication technology or a USB cable may exist.

Herein, the latter terminal will be described in more detail. For example, the third terminal 30 may be installed at one side of a structure constituting a bus stop at a roadside, for example, at one side of a signboard, at one side of a public bulletin board of a residential area. It is. In the short range communication module of the third terminal 30 installed as described above, a user of the first terminal 10 is connected to the first terminal 10, that is, the first short range communication module 12 of the first terminal 10. ) Within a certain distance, the third terminal 30 transmits constant information, for example, the marketing information to the first terminal (10). In other words, the first terminal 10 reads prestored marketing information from the third terminal 30 by using a short-range communication technology such as NFC. As a result, the first terminal 10 can receive the marketing information and store the information therein.

Meanwhile, in order to perform such a function, the third terminal 30 may include a third short range wireless communication module for transmitting the marketing information to the first terminal through short range wireless communication.

The third terminal 30 may be attached to various external structures including external advertising sculptures. As one example of various structures in which the third terminal 30 may be installed and utilized, various types of signboards installed on the roadside, advertisement boards of various bus stops, various advertisement panels of subway transit passages, and the like may be mentioned. As such, when the third terminal 30 is installed at a location where a general consumer commonly passes, the general consumer possesses the third terminal 30 installed in a billboard or the like as shown in FIG. The first terminal 10 is approached within a predetermined distance to read the marketing information stored in the storage space connected to the third terminal 30, and the output information such as a display of the first terminal 10 (FIG. 2). 14b). As a result, a consumer, that is, a user of the first terminal 10 can easily obtain marketing information about a product or service advertised on the advertisement board, and at the same time, through the various information in the marketing information, By simply checking the contents of the service and using GPS information in the marketing information, it is possible to easily visit the store where the product is sold, thereby improving convenience of offline commerce. In the above, the case in which the third terminal 30 is attached to an advertisement structure such as an advertisement board has been described. Obviously, the third terminal 30 includes various objects or places as well as an external structure including the advertisement sculpture. It may be installed in various places, such as a table top surface of a coffee shop or the like, an upper surface of a checkout counter of a convenience store, or an outer surface of a stand in a convenience store.

Meanwhile, as described above, the marketing information transmitted to the first terminal 10 may be located at an offline store visited by the user of the first terminal 10 or may be installed at a specific location on the road, for example, various advertisement sculptures on the roadside. Read by the second terminal 20.

In one embodiment of the present invention, the second terminal 10 is installed in an advertisement sculpture or other various areas installed by an offline store, a service place, an event place, a seller, etc. of a seller who sells the product or service. The terminal reads the marketing information through short-range wireless communication with the first terminal, for example, NFC. The marketing information read here may be provided by the information processing means inside the second terminal 20 or by another terminal connected to the second terminal 20, for example, a POS terminal. Whether or not it is recognized, approval of the provision of goods or services, and payment for goods or services. Therefore, for this purpose, the second terminal 20 includes a second short range wireless communication module that reads the marketing information through short range wireless communication with the first terminal 10. It further includes a processing unit for determining whether the user of the terminal 10 is the object of the provision of the goods or services provided for a fee or free of charge, approving the provision of the goods or services, or performing payment for the goods or services. You may be doing In another embodiment, the processing unit may be included in another terminal connected to the second terminal 20, for example, a force terminal.

In addition, the second terminal 20 may transmit marketing information to the first terminal 10 through short-range wireless communication. That is, the third terminal 30 may perform a function. In this case, the user of the first terminal 10, after receiving and reading certain marketing information from the second terminal 20, so as to immediately perform the approval or payment through the second terminal 20, etc. This makes it possible to purchase goods or services quickly. In this case, however, the actual receipt of the goods or services will be made at the seller's offline store.

Meanwhile, according to an exemplary embodiment of the present invention, the transaction brokerage system using the short range wireless communication module may further include a navigation device or a navigation device and a fourth terminal 40 connected to the navigation device.

The fourth terminal 40 reads the location information of the seller's offline store received by the first terminal in parallel with the marketing information and the marketing information through short-range wireless communication with the first terminal, By transmitting the location information to the navigation device, the navigation device is based on the location information of the store, for example, the address or GPS value of the store and the location information of the user of the first terminal 10, for example, the GPS value. Inform the user of the route to the offline store. Particularly more specifically, the fourth terminal 40 and the navigation device may be installed at a predetermined position inside the vehicle, for example, a taxi, for example, a dashboard. In this case, the user of the first terminal 10 accesses the first terminal 10 to the fourth terminal 40 so that the fourth terminal 40 reads the location information of the offline store. Information is transmitted to the navigation so that the location and route information of the offline store is displayed on the display of the navigation. Through this method, the user of the first terminal 10 can easily visit the offline store.

Meanwhile, in another embodiment of the transaction brokerage system using the distance wireless communication module, the present invention may include only the navigation device instead of the fourth terminal 40. In this case, the navigation device is a navigation device having a short range wireless communication module capable of performing short range wireless communication by itself, and performs short range wireless communication with the first terminal 10 through a short range wireless communication module installed in the navigation device. By doing so, the marketing information, in particular, location information of the offline store is received.

In addition, according to an embodiment of the present invention, the navigation device including the fourth terminal 40 or the short range wireless communication module further has the same function as that of the second terminal 20, that is, a function such as authentication and payment. It can also be done. In other words, this may be interpreted as meaning that the second terminal 20 may perform a function of the fourth terminal 40 connected to the navigation. Similarly, the third terminal 30 described above may perform a function of the second terminal 20, that is, authentication, payment, or the like. That is, as described above, the second terminal 20 has the same meaning as that of performing the function of the third terminal 30 and the function of transmitting marketing information to the first terminal 10. In other words, this means that any one terminal may perform all of the functions of the second terminal 20 to the fourth terminal 40. The marketing information is transmitted and received through one terminal, authentication, payment, etc. This means that you can also perform all of the functions.

(2) Hereinafter, the basic flow of a transaction brokering method using a short range wireless communication module in an embodiment of the present invention will be described with reference to FIGS. 2 to 4.

3 is a flowchart illustrating a transaction brokering method using a short range wireless communication module according to an embodiment of the present invention, and FIG. 4 is a flowchart illustrating a method of transmitting marketing information to another person according to an embodiment of the present invention.

Referring to FIG. 3, a transaction brokering method using a short range wireless communication module according to an embodiment of the present invention may be performed as follows.

1) Various information including marketing information is stored in the information processing device 50, for example, a server or a third terminal 30 or a separate storage device connected to the third terminal 30. (s100 )

The marketing information refers to information on goods or services provided by the seller for free or free of charge. The marketing information is directly provided by the seller to the information processing device 50, the third terminal 30, or the third product. 3 may be stored in a separate storage device connected to the terminal 30, or may be stored on behalf of a separate administrator.

2) the first terminal 10 receives marketing information from the information processing device 50 through a wired or wireless communication network, or the first terminal 10 communicates the first and third short range wireless communication from the third terminal 30. Short-range wireless communication technology using the module, for example, receiving marketing information through NFC. (S200)

That is, by using the short-range wireless communication technology such as RFID such as NFC from the third terminal 300 installed in various structures on the roadside where marketing information is stored as described above, or by connecting to the information processing apparatus through a wired or wireless network. The first terminal 10 may receive marketing information.

3) When the holder of the first terminal 10 having received the marketing information moves to an offline store of the seller, etc., and brings the first terminal 10 closer to the second terminal 20 of the seller, The second terminal 20 reads the marketing information stored in the first terminal 10. (s300)

In this case, the second terminal 20 reads product marketing information stored in the first terminal 10 using a short range wireless communication technology, for example, NFC or Bluetooth.

4) Goods or services provided by the second terminal 20 or the POS terminal connected to the second terminal 20 based on the marketing information, by which the holder of the first terminal 10 is paid or free of charge. Determining whether or not the target of the provision. (S400)

In one embodiment of the present invention, whether the marketing information received by the first terminal 10 in this step is consistent with the marketing information provided by the seller of the offline store, whether the marketing information is integrity, the first terminal It is determined whether or not (10) stores the request approval information, etc. that the service provision request described later has been approved, and if the marketing information does not match, the approval or payment of the provision of the goods or services is You can prevent it from proceeding.

5) The approval of the provision of the goods or services provided for free or free of charge or the payment step for the goods or services. (S500)

As described above, it is determined whether the holder of the first terminal 10 is a target of providing goods or services provided for free or for free, and the holder of the first terminal 10 is a target of providing goods or services. In the first terminal 10, the approval of the provision of the goods or the service or the payment of the payment may be continuously performed.

Meanwhile, in one embodiment of the present invention, the marketing information may be transmitted to others. That is, when the holder of the first terminal 10 is unnecessary or cannot be provided, or if the owner of the first terminal 10 wants to be provided with the other person, the first terminal The user of 10 transmits the marketing information to the fifth terminal 50, which is the terminal of another, so that the other person uses the fifth terminal 50, through the steps s300 to s500 as described above. The product or service may be provided.

Referring to FIG. 5, first, a) a user of the first terminal 10 searches for another person to transmit marketing information (s220), and a user of the first terminal 10 and the fifth terminal 50 of the other person. Send and receive a message, such as whether to receive information, and accordingly, the user of the fifth terminal permits the transmission of the marketing information (s221). 5 may be achieved by transmitting the marketing information to the terminal 50 (s222).

According to an embodiment of the present invention, after the transmission of the marketing information is completed, the marketing information in the first terminal 10 may be deleted. (S223) This completely delivers the marketing information to the counterpart. And the user of the first terminal 10 will be limited when not receiving the product or service based on the marketing information. An example of using such a method may be a case in which a policy is intended to provide only one product or service per marketing information transmitted from the third terminal 30 or the information processing device 50. . However, as a kind of viral marketing, it may be desirable not to delete the marketing information in the first terminal 10 in order to increase the marketing effect by receiving the marketing information.

In another embodiment, the transaction intermediation method using the short-range wireless communication module, the first terminal receives the marketing information from the information processing device via a wired or wireless communication network or from the third terminal through the NFC through marketing information After the step (s200),

2-1) After the first terminal 10 receives and stores a plurality of marketing information, the first terminal 10 provides information on request for providing a product or service selected by the user from among the received marketing information. The external information processing device transmits the request approval information to the first terminal 10 in response to the provision request information, and transmits the request approval information to the first terminal 10. 10 may further store the received request approval information.

When the provided marketing information requires a certain approval due to a certain approval, for example, age limitation, the approval can be made by going through the request and request approval procedure between the first terminal 10 and the external information processing apparatus. It is to. In this case, in step S400, in the process of determining whether to provide the goods or the service, the request approval information may be further checked whether the first terminal 10 is stored.

(3) Hereinafter, an example of a method of using a vehicle navigation among examples of applying a transaction intermediation method using a short range wireless communication module according to an embodiment of the present invention will be described with reference to FIGS. 2 and 5.

5 is a flowchart illustrating a method of using a vehicle navigation of an example in which a transaction brokerage method using a short range wireless communication module is applied according to an embodiment of the present invention.

Referring to FIG. 5, in the transaction intermediation method using the short range wireless communication module according to an embodiment of the present invention, a method of using a vehicle navigation may be performed as follows. Hereinafter, the detailed description of the previously described parts of the various steps constituting the method will be omitted.

1) First, the first terminal 10 of the user receives one or more marketing information and location information of one or more offline stores of the seller from the external information processing apparatus 50 or the third terminal 30. )

2) After the location information is received, the first terminal 10 maps the one or more marketing information and the location information to map information previously stored in the first terminal 10 (s211) and the marketing information and The map information to which the location information is mapped is displayed to the user (s212).

3) The user selects the products or services of the one or more sellers provided through the map information mapped with the marketing information and the location information displayed on the first terminal 10 (s213). When the information is provided, it means that the user selects any one of the plurality of marketing information displayed on the map.

4) In order to move to the offline store of the selected seller, the navigation or the fourth terminal 40 in the vehicle receives the location information of the received offline store from the first terminal 10 (s214). The route to the offline store generated based on the location information of the store or the received location information is displayed on the screen of the navigation (s215). The location information of the offline store transmitted in addition to the marketing information is one example. A low GPS value is transmitted to the navigation via a short range wireless communication module in the navigation or a fourth short range wireless communication module in the fourth terminal 40, and the location information for the offline store is stored in the navigation device. do. Thereafter, the route to the store or the location information of the store is displayed on the display of the navigation apparatus by the operation of the navigation device.

5) The user then moves to the offline store according to the path provided by the navigation (S216), and receives the goods or services by the steps S300 to S500.

(4) Hereinafter, an example of a method of using augmented reality among transaction intermediation methods using a near field communication module according to an embodiment of the present invention will be described with reference to FIGS. 2 and 6.

6 is a flowchart illustrating a method of using augmented reality among transaction brokering methods using a short range wireless communication module according to an embodiment of the present invention.

Referring to FIG. 6, a method of using augmented reality among transaction intermediation methods using the short range wireless communication module according to an embodiment of the present invention may be performed as follows.

1) First, a specific area is set as an event area by a seller or an administrator (s600). In this case, various structures within the specific area, for example, famous cultural assets or large buildings, may be used as markers for the operation of augmented reality. Could be.

2) The user of the first terminal 10 enters the event zone, and the entry determination unit 18 in the first terminal 10 uses the GPS value of the first terminal 10 to determine the event. Check whether or not the entry (s610), if the entry into the event zone is confirmed, the first terminal 10, from the external information processing device 50 or the external second terminal 20, the marketing information Receive the virtual image information allocated to each (s620).

The GPS value may be obtained by the GPS module in the first terminal 10. On the other hand, the first terminal 10 is automatically received directly from the information processing device 50 when entering the event zone than the reception through the second terminal 20 requiring a separate action by the user. It may be more preferable in this embodiment to receive.

3) The camera module 16 is executed and an image is input through the camera module 16 (s630). The image is displayed to the user by the display device 14b of the first terminal 10. FIG.

As described above, at the same time as the marketing information is received in the event zone or before and after the reception of the marketing information, the camera module 16 is automatically driven or according to a user's manual operation, and the camera module 16 is operated. The image is input, i.e. photographed.

4) The image input through the camera module 16 of the first terminal by the augmented reality processor 19 and the virtual image information are superimposed (s640), and the display screen of the first terminal 10 An image input through the camera module 16 in which the virtual image information is overlapped is displayed at 14b.

The image of reality input by the augmented reality processor 19 in the first terminal 10 through the camera module 16 and the virtual image information in the marketing information, for example, an icon, are overlapped, and the first The display device 14b of the terminal 10 is overlapped and displayed at the same time.

5) When the image input through the camera module 16 in which the virtual image information is superimposed is displayed, the user may select one of the virtual image information displayed on the display screen 14b of the first terminal 10. The virtual image is selected (s660), and marketing information corresponding to the virtual image information selected by the user is finally stored in the first terminal 10 (s670).

This means selecting one of a plurality of marketing information when a plurality of marketing information is transmitted to the first terminal 10 of the user. In general, even if only one marketing information is transmitted, this selection step may be included to guarantee the user's choice.

6) The user then moves to the seller's offline store (s680), and similarly to steps s200 to s500, the second terminal 20 in the seller's offline store reads the marketing information stored in the first terminal 10, Accordingly, the second terminal 20 or the POS terminal connected to the second terminal 20 is based on the marketing information, so that the holder of the first terminal 10 can receive the goods or services for the paid or free of charge. It is determined whether or not to be provided, and to approve the provision of the paid goods or services or to pay for the goods or services (s690).

(5) Hereinafter, with reference to FIGS. 2 and 7, an example in which an event that meets a predetermined condition in a transaction intermediation method using a short range wireless communication module is combined and applied will be described.

7 is a flowchart illustrating a method of providing a product or a service to a terminal user who satisfies a condition of a transaction brokerage method using a short range wireless communication module according to an embodiment of the present invention.

According to an embodiment of the present invention, an example in which an event satisfying a predetermined condition is combined and applied in a transaction intermediation method using a short range wireless communication module may include the following steps as illustrated in FIG. 7. .

1) First, marketing information including information on a product or service provided by a seller for a fee and event information including condition information for receiving the information is stored in a server or a third terminal (s700).

The condition information included in the event information may be a condition for the user of the first terminal 10 to receive the provided product or service, for example, to visit a specific region or area or to purchase a specific object at a specific store. It may be information subject to doing. Or information about a condition installed in the specific area or area and receiving certain information from one or more terminals, that is, one or more sixth terminals capable of transmitting a predetermined condition to the first terminal 10. have.

2) The first terminal 10 receives marketing information from the information processing apparatus 50 using a wired or wireless communication network or from the third terminal 30 using a short range wireless communication network (s710).

3) If the event information is displayed on the display of the first terminal 10, the user of the first terminal 10 performs the displayed condition (s720).

The marketing information received by the first terminal 10 is displayed to the user, and the user may take a certain action to satisfy the condition according to the condition information of the displayed event information.

Specifically, the condition may be to purchase a specific item at a specific store, in which case the first terminal 10 is connected to a sixth terminal having a sixth short-range wireless communication module disposed in the store when the specific item is purchased. ) May be transmitted to the first terminal 10 so that the sixth terminal may check whether the condition is satisfied, that is, the condition satisfaction information, and the first terminal 10 may store the information. . Through such a method, the second terminal 10 or the force terminal connected to the second terminal 10 to be described later may check whether the user of the first terminal 10 satisfies the condition.

4) The user of the first terminal 10 moves to the satisfaction of the condition and the seller's offline store, etc. (s730), and the second terminal 20 of the seller in the offline store is connected to the first terminal 10. The stored marketing information and condition satisfaction information are read (s740), and the second terminal 20 or the force terminal connected to the second terminal 20 is based on the marketing information and the condition satisfaction information, 1 It is determined whether the holder of the terminal 10 is the target of the provision of goods or services provided for free or for free, and further checks whether the event conditions are satisfied.

As described above, whether the condition is satisfied may be determined by reading information on the satisfaction of the condition stored in the first terminal 10 and transmitted from the sixth terminal.

6) Only the holder of the first terminal 10 that satisfies the above conditions is determined to be the object of providing the goods or services provided for free or for free, and the provision of the goods or services is approved or the goods or services are approved. The payment is made for (s760).

In the present specification, the present invention has been described through the first to fifth terminals 10 to 50, the information processing apparatus 50, and the like, but other various terminals are added using the basic concept of the present invention. There may also be variations of the transaction brokerage method and system using various short range wireless communication modules.

Meanwhile, the present invention may relate to a program including a series of instructions for causing a computer to perform a transaction intermediation method using the above-mentioned short-range wireless communication module according to an embodiment, and also, a floppy in which such a program is stored. Discs, CDs, DVDs, hard disks, various memories, etc. may be implemented in a medium that can be interpreted as a computer or various electronic devices.

Although the present invention has been shown and described with reference to preferred embodiments as described above, the scope of the present invention is not limited to the above-described embodiments, it should be interpreted based on the appended claims. In addition, various modifications and improvements within the scope of equivalents of those skilled in the art using the basic concept of the present invention are also within the scope of the present invention.

10: first terminal 20: second terminal
30: third terminal 40: fourth terminal
41: navigation device 50: information processing device

Claims (13)

Receiving and storing one or more marketing information, the first terminal is information about a product or service provided by one or more vendors for free or free from a terminal including an external information processing device or an external short-range wireless communication module Stage 1; And
On the basis of the marketing information, the determination of whether the user of the first terminal is the subject of the provision of the paid or free goods, the approval of the provision of the paid or free goods or services, or the product Or a second step of reading, by the second terminal, the marketing information stored in the first terminal to perform a payment for the service;
Lt; / RTI >
The second terminal reads the product marketing information stored in the first terminal using short-range wireless communication,
The first terminal includes a camera module,
In the first step,
When the first terminal enters a predetermined specific area, one or more virtual image information allocated to each of the marketing information is received from the external information processing apparatus or the external second terminal in addition to the marketing information. ,
Transaction brokering method using the short-range wireless communication module,
Subsequent to the first step,
A first to third step of overlapping the image input through the camera module of the first terminal and the virtual image information on the display screen of the first terminal at the same time; And
A first step of storing marketing information corresponding to the virtual image information selected by the user among the virtual image information displayed on the display screen of the first terminal;
Further comprising:
The marketing information,
Further comprising event information having the condition information for receiving the product or service provided for the paid or free,
The second step comprises:
Only a user of the first terminal that satisfies the above conditions, the user of the first terminal is determined to be the target of the product or service provided for the paid or free, characterized in that the transaction intermediary method using a short-range wireless communication module .
The method according to claim 1,
Following the first step
After the first terminal receives and stores a plurality of marketing information, the first terminal transmits, to the external information processing apparatus, provision request information for a product or service selected by the user from the received marketing information. An external information processing apparatus transmits request approval information to the first terminal in response to the provision request information, and the first terminal further stores the received request approval information;
Transaction intermediation method using a short-range wireless communication module, characterized in that it further comprises.
The method according to claim 1,
In the first step,
(a1) a first step of receiving, by the first terminal, one or more marketing information and location information of one or more offline stores of the seller from a terminal including an external information processing apparatus or the external short range wireless communication module; And
(a2) step a2 of the first terminal mapping the one or more marketing information and the location information to map information previously stored in the first terminal, and displaying the map information mapped with the marketing information and the location information to the user; ;
Transaction intermediary method using a short-range wireless communication module comprising a.
The method according to claim 2,
In the first step,
(a3) Receiving location information of an offline store where the product or service is provided from the first terminal through a fourth terminal in which a navigation is directly or connected to the navigation and wired / wireless communication network, the location information of the store or the store A3 step of displaying a route to the display of the navigation;
Transaction intermediation method using a short-range wireless communication module, characterized in that it further comprises.
The method according to claim 1,
The terminal including the external short-range wireless communication module, the transaction brokerage method using a short-range wireless communication module, characterized in that installed in the external structure containing the advertising sculpture.
The method according to claim 1,
The transaction intermediation method using the short range wireless communication module, following the first step,
Steps 1-2 in which the marketing information is transmitted from the first terminal to an external fifth terminal;
Further comprising:
The second step comprises:
And a second terminal of a seller reads the marketing information stored in the fifth terminal.
delete delete Claim 1
And a terminal including the external short range wireless communication module is the second terminal.
A wired / wireless communication module for receiving one or more marketing information, which is information about a product or service provided by one or more sellers for a fee or free of charge, and a first short-range wireless communication module for performing short-range wireless communication with another terminal. 1 terminal; And
A second terminal including a second short range wireless communication module for reading the marketing information or transmitting marketing information to the first terminal through short range wireless communication with the first terminal;
Lt; / RTI >
On the basis of the marketing information read by the second terminal, the second terminal or another terminal connected to the second terminal is a target of providing a product or service provided by the user of the first terminal for free or free of charge. Determine whether or not, approve the provision of the product or service, or make a payment for the product or service,
Wherein the first terminal comprises:
Camera module;
A GPS module for obtaining a GPS value for determining whether the first terminal enters a preset specific area;
An entry determination unit determining whether the first terminal enters a predetermined specific area; And
An augmented reality processor for simultaneously displaying the image input through the camera module of the first terminal and the virtual image information on the display screen of the first terminal;
Further comprising:
The wireless communication module includes:
Using the short range wireless communication module, when the first terminal enters a predetermined specific area, virtual image information allocated to each of the marketing information is received from an external information processing apparatus or an external second terminal. Trading brokerage system.
The method of claim 10,
An information processing device for transmitting the marketing information to the first terminal through a wired or wireless communication network; And
A third terminal having a third short range wireless communication module for transmitting the marketing information to the first terminal through short range wireless communication;
Transaction brokerage system using a short-range wireless communication module, characterized in that it further comprises at least one of.
The method of claim 10,
A fourth short range wireless communication module configured to read the location information of the offline store of the seller received by the first terminal in parallel with the marketing information and the marketing information through short range wireless communication with the first terminal, and an external vehicle navigation system A fourth terminal connected to the device and including a communication module to transmit the location information to the navigation device;
Or a navigation device including a short range wireless communication module to receive the location information from the first terminal through short range wireless communication;
Transaction brokerage system using a short-range wireless communication module, characterized in that it further comprises at least one of.
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