KR20110060664A

KR20110060664A - System and method for putting coupon of data broadcasting in circulation, and apparatus applied to the same

Info

Publication number: KR20110060664A
Application number: KR1020090117318A
Authority: KR
Inventors: 이준서
Original assignee: 에스케이 텔레콤주식회사
Priority date: 2009-11-30
Filing date: 2009-11-30
Publication date: 2011-06-08

Abstract

PURPOSE: A coupon distributing system and method thereof, and apparatus applied to the same are provided to enable a viewer to utilize a coupon in case of online connection by transmitting a coupon and a broadcasting program through data broadcasting. CONSTITUTION: A coupon issuing server(100) encodes coupon data. A broadcasting center(200) transmits encoding data to a data broadcasting channel. A broadcasting reception terminal device(300) receives encoding data and the digital broadcasting signal through the data broadcasting channel. The broadcasting reception terminal device displays the digital broadcasting signal and stores encoding data. A coupon recognition server(400) performs a feedback service corresponding to coupon data.

Description

Coupon distribution system and method provided through data broadcasting, and apparatus applied thereto {SYSTEM AND METHOD FOR PUTTING COUPON OF DATA BROADCASTING IN CIRCULATION, AND APPARATUS APPLIED TO THE SAME}

The present invention relates to a coupon distribution system and method provided through data broadcasting, and an apparatus applied thereto. More particularly, the present invention provides a coupon to a broadcast viewer who receives the coupon after transmitting the coupon together with the broadcasting program through data broadcasting. The present invention relates to a coupon distribution system and method provided through data broadcasting for use in an online connection or an offline store, and an apparatus applied thereto.

Recently, in addition to digitalization of communication networks, broadcasting networks are also evolving toward digitalization as media are diversified from terrestrial waves to cables and satellites.

Digitization of communication networks and broadcasting networks removes the distinction between communication and broadcasting and enables new broadcasting services such as two-way broadcasting.

The interactive broadcasting service is a service for providing digital multimedia contents such as games, education, and living information through a TV, and enables a viewer to use various services through a simple remote control operation.

Interactive TV is a TV that decides when viewers will watch, and is called variously as Smart TV, Enhanced TV, Intelligent TV, Internet TV, etc. In addition to broadcasting, Internet service, data broadcasting service and PVR (Personal) Video Recorder) means a TV with integrated functions.

The interactive TV service does not unilaterally transmit a broadcast program from a broadcast station like a conventional broadcast, but may interact with each other between a viewer and a broadcast station. To this end, the broadcasting station may additionally produce content that implements the interactive function in addition to the broadcast program and transmit the content to the viewer, and the viewer may express intention through a return channel.

Two-way TV service can be divided into two types.

The first type is an enhanced service that provides additional information related to the program. In the linked service, the additional information may be provided in the same channel where the program is provided because the additional information is linked with the program. That is, the additional information is transmitted using the spare frequency band within the frequency band allocated for program transmission. Additional information provided by the linked service may include program performer and shooting location information, athlete and score information of a sports event, and more detailed information in an advertisement.

When providing additional information through the same channel as the program, if the user presses the interactive service button on the remote control while viewing the program, the program screen is switched to the interactive service screen, and the free space created when the original program screen is reduced in size. A menu for selecting additional information is displayed. At this time, the user can select the desired menu by using the direction buttons or the number buttons of the remote control can use the information.

The second type is a virtual channel that provides information that is not related to the program. Unlike a linked service, a standalone service generally uses a separate frequency band because information provided is not related to a program. In the stand-alone service, the viewer can select a separate channel and use the information, so it can operate as a paid channel based on the subscriber.

Services that can be provided through the stand-alone service include news, life information, weather forecasting information providing services, home shopping, e-commerce services such as stock trading, communication services such as TV-mail, chat, etc. Electronic Program Guide (EPG) Service

Etc.

As such, when information is provided using a separate channel from the program, the user can change the channel with the remote controller and select the desired menu to use the corresponding information.

On the other hand, a coupon refers to a discount coupon of a product or service and an exchange ticket of a product or service in order to promote the sale of the product or to advertise the product or service. Such coupons are generally made of paper. Recently, as the use of mobile communication services is popularized, barcodes downloaded to mobile communication terminals can perform a function of coupons, thereby diversifying the form of coupons.

In the conventional process of downloading a mobile coupon to a user's terminal device, when a network operator or the like posts a merchant's mobile coupon together with a merchant's product information on his website, the user can visit the website and download the coupon. After the access number is found, a process of requesting the user to download the mobile coupon to the user's terminal device through a WAP (Wireless Application Protocol) or the like is transmitted to the user's terminal device.

The conventional method for providing a mobile coupon is inconvenient that a user must visit a site that provides a mobile coupon and go through a certain procedure after confirming a merchant that provides the coupon.

There is a need for a countermeasure.

Accordingly, the present invention has been made to solve the above problems, and an object of the present invention is to send a coupon with a broadcast program through data broadcasting, and then use the coupon to receive the coupon at an online connection or an offline store. The present invention provides a coupon distribution system and method provided through data broadcasting, and an apparatus applied thereto.

In addition, another object of the present invention is to provide a coupon in accordance with the reception of the broadcast program (that is, the number of views or the amount of transmission of the broadcast program), a coupon distribution system and method provided through data broadcasting that can activate the broadcast service And it provides a device applied thereto.

The coupon distribution system provided through a data broadcast according to the first aspect of the present invention for achieving the above object, the coupon issuing server for encoding the coupon data to provide the encoding data, the encoded data provided from the coupon issuing server Broadcasting center for transmitting a data broadcast channel with a broadcast signal, a broadcast receiving terminal apparatus for receiving the encoded data and the digital broadcast signal through the data broadcast channel to display the digital broadcast signal, and to store the encoded data And a coupon recognition server for recognizing the encoded data by an online connection of the broadcast receiving terminal device and performing a feedback service corresponding to the coupon data.

Preferably, the coupon distribution system provided through the data broadcast, when using the coupon in the offline store through the broadcast receiving terminal device, by recognizing the encoded data stored in the broadcast receiving terminal device by scanning or short-range wireless communication It further comprises a coupon recognition terminal device for performing the feedback service.

In addition, the coupon issuing server device according to the second aspect of the present invention for achieving the above object, the merchant issuing coupons provided from the merchant for issuance of coupons for delivery in addition to the broadcast program transmitted to the data broadcasting channel A merchant database unit for storing in association with an identifier, an interface unit for communicating with a broadcasting center for transmitting the broadcast program and receiving the broadcast information for the broadcast program, extracted using the merchant identifier as a coupon issuance request of the merchant. A coupon generation unit for forming a coupon identifier corresponding to the coupon issuance information and the dispatch information, a coupon generation unit for generating the coupon including the coupon identifier, and an encoding unit for encoding and forming coupon data constituting the coupon into encoded data And encoding the encoded data. For transmission over the interface to the broadcast center is characterized in that it comprises coupon transmitting unit.

Preferably, the coupon issuing server device further comprises a coupon database unit for storing the coupon data.

Preferably, the coupon issuing server device is characterized in that it further comprises a search unit for extracting the coupon by searching the coupon database unit when the reissue of the coupon is requested from the merchant.

Preferably, when the coupon is used after the coupon and the broadcast program is transmitted through the data broadcasting channel, the coupon issuing server device receives the coupon identifier to authenticate whether the coupon is normally issued. Characterized in that it further comprises an authentication unit.

Preferably, the coupon issuance information is characterized in that it includes the coupon content and the expiration date.

Preferably, the coupon generation unit is characterized in that the activation to enable the use of the coupon when any one or more of the predetermined number of times of reception and information received for the broadcast program.

Preferably, the coupon generation unit after distinguishing the coupon receiving group through the linkage with the Conditional Access System (CAS), characterized in that for generating the coupon to distinguish the coupon receiving group.

Preferably, the coupon receiving group is characterized in that it comprises any one or more of the age of the coupon user, the location of the coupon and the field of interest.

Preferably, the coupon data is characterized in that it comprises any one or more of an image file, a barcode and a coupon unique value.

Advantageously, said image file comprises at least one of a still image or a video clip.

In addition, a broadcast receiving terminal apparatus according to a third aspect of the present invention for achieving the above object, a tuner unit for receiving a digital broadcast signal through a data broadcast channel, for demodulating the digital broadcast signal output from the tuner A demodulator, a demultiplexer unit for separating and outputting image data, audio data, and additional information data from digital broadcast data output from the demodulator, a coupon for separating and outputting coupon data from the additional information data output from the demultiplexer unit And a data extracting unit, a controller for issuing a command for storing the coupon data according to whether a user inputs information storage corresponding to the coupon data, and a storage unit for storing the coupon data through the command. .

Preferably, the broadcast receiving terminal apparatus further comprises a first interface unit for using the coupon data through an online connection.

Preferably, the broadcast receiving terminal device further comprises a second interface unit for using the coupon data in the offline store.

Preferably, the second interface unit displays any one or more of an image file, a barcode, and a coupon unique value constituting the coupon data on a terminal screen so that the coupon recognition terminal device located in the offline store reads or the coupon. The coupon unique value may be transmitted through short-range wireless communication with a recognition terminal device.

In addition, the coupon distribution method provided through the data broadcast according to the fourth aspect of the present invention for achieving the above object, for the issuance of the coupon to be delivered in addition to the broadcast program that the coupon issuing server is transmitted to the data broadcasting channel Coupon issuance step of storing coupon issuance information provided from the merchant in association with the merchant identifier, a broadcast center interface step for receiving the transmission information for the broadcast program in communication with the broadcast center for transmitting the broadcast program, the merchant A coupon generation step of forming a coupon identifier corresponding to the coupon issuance information and the dispatch information extracted using the affiliate store identifier as a coupon issuance request of the coupon, and generating the coupon including the coupon identifier, a coupon forming the coupon Encode data to encode data Through the encoding step and the encoded data to form a portion wherein the interface is characterized in that it comprises a coupon transmitting step for transmitting to the broadcast center.

Preferably, the coupon distribution method provided through the data broadcast further comprises a broadcast transmission step of the broadcast center transmits the digital broadcast signal constituting the broadcast program together with the encoded data to the data broadcast channel. It is done.

Preferably, in the coupon distribution method provided through the data broadcast, a broadcast receiving terminal apparatus receiving the digital broadcast signal through the data broadcast channel demodulates the digital broadcast signal to extract the coupon data and stores the coupon data. Coupon receiving step for storing further characterized in that it comprises.

Preferably, the coupon distribution method provided through the data broadcast is characterized in that it further comprises a coupon using step of using the coupon data in the online access or offline store through the broadcast receiving terminal device.

Accordingly, in the present invention, by sending a coupon with a broadcast program through data broadcasting, the broadcast viewer receiving the coupon can utilize the coupon in an online connection or an offline store, thereby enabling the activation of a broadcast service using the coupon. In addition, there is an advantage that a coupon can be easily provided while a broadcast service is provided without executing a swap or web search to receive a coupon from a broadcast viewer's point of view.

Hereinafter, a preferred embodiment of a coupon distribution system provided through data broadcasting according to the present invention with reference to the accompanying drawings in more detail.

1 is a block diagram showing an example of a coupon distribution system provided through data broadcasting according to the present invention. As shown only as an example in FIG. 1, a coupon distribution system provided through data broadcasting generates a coupon in response to a coupon issuance request of a merchant and then encodes coupon data constituting the generated coupon to provide encoded data. A broadcasting center 200 for transmitting the encoded data provided from the coupon issuing server 100 and the coupon issuing server 100 together with the digital broadcasting signal to a data broadcasting channel; A broadcast receiving terminal device 300 for displaying and outputting broadcast data constituting a broadcast program by demodulating the received digital broadcasting signal through a data broadcasting channel and storing coupon data, and a broadcast receiving terminal device ( It includes a coupon recognition server for performing a feedback service corresponding to the coupon data provided after receiving the coupon data from the broadcast receiving terminal device 300 by an online connection (eg, wireless Internet access) of the 300.

Furthermore, when a broadcast viewer wants to use a coupon stored in the broadcast receiving terminal device 300 in an offline store instead of an online connection, the coupon distribution system provided through data broadcasting is being stored in the broadcast receiving terminal device 300. The apparatus may further include a coupon recognition terminal device 500 for performing a corresponding feedback service by recognizing the coupon data by scanning or short-range wireless communication.

Here, the coupon functions as a discount coupon of a product / service or an exchange ticket of a product / service that can be used at an affiliated store, and is stored in a file format in the broadcast receiving terminal device 300.

The coupon data constituting the coupon may include at least one of an image file having an extension such as JPG, SIS, and BMP, a barcode, and a coupon unique value.

In addition, the feedback service corresponding to the coupon is a concept corresponding to the function of the coupon, and refers to performing a process for discounting a product / service for a corresponding amount or exchanging a product / service when the coupon is applied.

A merchant requesting issuance of a coupon associated with a broadcast service may be a sales store that sells goods / services such as movies, plays, books, records, travel, restaurants, and the like, but is not limited thereto. It is also possible.

2 is a diagram illustrating a coupon issuing server 100 according to an embodiment of the present invention. As shown only as an example in FIG. 2, the coupon issuing server 100 may associate coupon issuance information provided from an affiliated store with an affiliated store identifier for issuance of a coupon for delivery in addition to a broadcast program transmitted through a data broadcasting channel. Merchant database unit 110 for storing, the interface unit 120 for communicating with the broadcasting center 200 for transmitting a broadcast program to receive the broadcast information for the broadcast program, using the merchant identifier as a coupon issuance request of the merchant Coupon generation unit 130 for generating a coupon including a coupon identifier formed and formed a coupon identifier corresponding to the coupon issuance information and delivery information, the encoding unit for encoding the coupon data constituting the coupon to form the encoding data ( 140 and a coupon exhibition for transmitting the encoded data to the broadcasting center 200 through the interface unit 120. And a unit (150).

In addition, the coupon issuing server 100 includes a coupon database unit 160 for storing the generated coupon data, a search unit 170 for extracting specific coupon data from the coupon database unit 160, and the coupon is digital. It is preferable to further include an authentication unit 180 for notifying the affiliated store by authenticating whether the coupon is normally issued after the coupon is used after being transmitted to the broadcast channel together with the broadcast signal.

When the validity period is set in the coupon and the set validity period has elapsed, the search unit 170 does not generate a new coupon when a reissue is requested for the coupon that has expired. The coupon is stored in advance.

In this case, the coupon generation unit 130 registers the validity period and the contents of the coupon for the retrieved and extracted coupon based on the updated coupon issuance information.

As the coupon generation unit 130 forms a coupon based on the coupon issuance information and transmits the coupon to the broadcasting center 200, the broadcast viewer receiving the coupon sent from the broadcasting center 200 has no special limitation if it is not valid. The basic coupon generation structure may be implemented by inducing a coupon to be used within the coupon.

In some cases, in order to further solidify the link between the broadcast service and the coupon service, the coupon generation unit 130 must satisfy at least one of a preset number of receptions and an information reception amount for each broadcast program to allow a broadcast viewer to use the coupon. It is also possible to set it up.

In another example, the coupon generation unit 130 may generate a coupon based on a linkage with a CAS (Conditional Access System).

In this case, since the coupon generation unit 130 can identify the broadcast viewer through interworking with the CAS (Conditional Access System), after generating the coupon receiving groups, the coupons are generated differently for each coupon receiving group. In this case, the coupons generated differently are delivered only to the corresponding coupon receiving group.

In more detail, it means that the coupons are not transmitted differently for each coupon receiving group, but only the corresponding coupon receiving group is activated to view or use the received coupons.

The coupon receiving group may be formed based on various categories such as the age of the broadcast viewer, the location of the broadcasting viewer, and the area of interest.

3 is a block diagram showing a broadcast receiving terminal device 300 according to an embodiment of the present invention. As shown only as an example in FIG. 3, the broadcast receiving terminal apparatus 300 includes a tuner unit 310 for receiving a digital broadcast signal through a data broadcast channel, and a demodulator for demodulating a digital broadcast signal output from the tuner. 320, the demultiplexer 330 and the demultiplexer 330 for separating and outputting image data, audio data, and additional information data from the digital broadcast data output from the demodulator 320. Coupon data extraction unit 340 for separating and outputting the coupon data, the control unit 350 for generating a command for storing the coupon data according to whether the user inputs the information storage corresponding to the coupon data, and the coupon data through the command It includes a storage unit 360 for storing.

Furthermore, the broadcast receiving terminal device 300 includes a first interface unit 370 and 120 for using a coupon through an online connection such as wireless Internet and a second interface unit 370 for use in an offline store such as a department store. It is preferable to further include a) (120).

The second interface unit 370 or 120 may display one or more of an image file, a barcode, and a coupon unique value constituting the coupon data on the terminal screen so that the coupon recognition terminal device 500 located in the offline store may read or The unique value of the coupon may be transmitted through short-range wireless communication with the coupon recognition terminal device 500.

4 is a diagram illustrating an example of an affiliated store record in the affiliated store database unit 110 according to the present invention. As shown by way of example only in FIG. 4, a merchant record may consist of a set comprising a merchant number field, a trade name field, a telephone number field, an address field, a location field, a menu field, and a coupon issuance field.

The affiliate store number field may store information related to a search key that serves as an identifier for identifying an affiliate store.

It is preferable that related additional information about the affiliated store is stored in the mutual field, the telephone number field, the address field, the location field, the menu field, and the coupon issuing field.

5 is a diagram illustrating an example of a coupon record in the coupon database unit 160 according to the present invention. As shown by way of example only in FIG. 5, the coupon record may consist of a set comprising a coupon number field, a coupon content field, an expiration date field, and a merchant number field.

The coupon number field may store information about a search key that serves as an identifier for identifying the coupon. In addition, the coupon content field and the expiration date field are set based on the information entered in the coupon issuance information.

The coupon number field serves as a coupon identifier and is preferably set to a coupon unique value.

6 is a flowchart illustrating an example of an operation of a coupon distribution system provided through data broadcasting according to the present invention. As shown only as an example in FIG. 6, the coupon issuing server 100 receives the coupon issuance information from the affiliated store and proceeds to accept the issuance of the coupon (S1).

Subsequently, the coupon issuing server 100 generates a corresponding coupon based on the coupon issuance information and the transmission information for the broadcast program (S3).

The coupon data constituting the coupon generated in step S3 is delivered to the broadcast center 200, and transmits the digital broadcast signal to the data broadcast channel together with the coupon data received from the broadcast center 200 (S5).

Subsequently, the broadcast receiving terminal device 300 receiving the digital broadcast signal through the digital broadcast channel demodulates the received digital broadcast signal to extract the coupon data, and then extracts the extracted coupon data according to an input setting for the user's storage. Save (S7).

The broadcast viewer having the broadcast receiving terminal device 300 executes a discount or exchange for a product / service using a coupon stored in the broadcast receiving terminal device 300 in an online connection or an offline store (S9).

Thus, the coupon generation server authenticates whether the coupon is issued normally due to the use of the coupon in step S9 and notifies the merchant (S11).

In the step S11, in the case of a normally issued coupon, a feedback service for discounting or exchanging a corresponding product / service is provided (S13).

7 is a flowchart illustrating an example of using a coupon through an online connection during the operation of the coupon distribution system provided through data broadcasting according to the present invention. As shown only as an example in FIG. 7, the coupon issuing server 100 proceeds to generate a coupon associated with a specific broadcast program in response to a coupon issuance request at a merchant such as a restaurant (S100).

Thereafter, the coupon issuing server 100 communicates with the broadcasting center 200 to transmit the generated coupon to the broadcasting network, and then converts the data forming the coupon into encoded data and transmits the encoded data to the broadcasting center 200 (S102). ).

The broadcast center 200 forms a digital broadcast signal by synthesizing the encoded data transmitted from the coupon issuing server 100 with the broadcast data constituting the broadcast program (S104).

Thereafter, the broadcasting center 200 transmits the digital broadcasting signal according to the transmission information through the data broadcasting channel (S106 and S108).

After receiving the digital broadcast signal through the data broadcast channel, the broadcast receiving terminal device 300 extracts and stores coupon data through demultiplexing and demodulation of the received digital broadcast signal (S110 and S112).

Thereafter, the broadcast viewer executes an online connection, such as wireless Internet, in order to use the coupon that is already stored in the broadcast receiving terminal device 300, and then sets a coupon for selecting and applying a specific product / service (S114). S118).

The coupon recognition server of the online network requests the coupon issuing server 100 to authenticate the set coupon when the coupon is set (S120), and according to the authentication result from the coupon issuing server 100, the discount for a specific product / service or The process for the exchange is executed (S122 and S124).

8 is a flowchart illustrating an example of using a coupon through an offline store during an operation of a coupon distribution system provided through data broadcasting according to the present invention. The coupon issuing server 100 proceeds to generate a coupon associated with a specific broadcast program in response to a coupon issuance request from a merchant such as a restaurant (S200).

Thereafter, the coupon issuing server 100 communicates with the broadcasting center 200 to transmit the generated coupon to the broadcasting network, and then converts the data forming the coupon into encoded data and transmits the encoded data to the broadcasting center 200 (S202). ).

The broadcast center 200 forms a digital broadcast signal by synthesizing the encoded data transmitted from the coupon issuing server 100 together with the broadcast data constituting the broadcast program (S204).

Thereafter, the broadcasting center 200 transmits the digital broadcasting signal according to the transmission information through the data broadcasting channel (S206 and S208).

Thereafter, the broadcast viewer visits an offline store such as a department store in order to utilize a coupon that is already stored in the broadcast receiving terminal device 300, and then sets a coupon for selecting and applying a specific product / service (S114 to S220). ).

Accordingly, the coupon recognition terminal device 500 of the branch that provides the specific product / service scans an image forming a coupon from the broadcast receiving terminal device 300 or reads the coupon unique value (S222).

The coupon recognition terminal device 500 of the offline store requests a coupon for the set coupon to the coupon issuing server 100, when the coupon is set (S224), according to the authentication result from the coupon issuing server 100 specific products / services The process for the discount or exchange with respect to (S122 and S228).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

In addition, the present invention is intended to enable the broadcast viewer to use the coupon in the online connection or offline store after sending the coupon with the broadcast program through the data broadcast, the possibility of market or sales is sufficient But it is an invention that is industrially applicable because it is practically evident.

1 is a block diagram showing an embodiment of a coupon distribution system provided through data broadcasting according to the present invention;

2 is a block diagram showing an example of a coupon issuing server according to the present invention;

3 is a block diagram showing an example of a broadcast receiving terminal apparatus according to the present invention;

4 is a view illustrating an example of an affiliated store record in an affiliated store database unit according to the present invention;

5 is a view illustrating an example of a coupon record in a coupon database unit according to the present invention;

6 is a flowchart illustrating an operation of a coupon distribution system provided through data broadcasting according to an embodiment of the present invention.

7 is a flowchart illustrating an example of using a coupon through an online connection during an operation of a coupon distribution system provided through data broadcasting according to the present invention; and

8 is a flowchart illustrating an example of using a coupon through an offline store during an operation of a coupon distribution system provided through data broadcasting according to the present invention.

100: coupon issuing server 110: merchant database unit

120: interface unit 130: coupon generation unit

140: encoding unit 150: coupon transmission unit

160: coupon database unit 170: search unit

180: certification unit 200: broadcasting center

300: broadcast receiving terminal device 400: coupon recognition server

500: coupon recognition terminal device

Claims

A coupon issuing server that encodes the coupon data and provides encoded data;

A broadcasting center for transmitting the encoded data provided from the coupon issuing server together with the digital broadcasting signal to a data broadcasting channel;

A broadcast receiving terminal device configured to receive the encoded data and the digital broadcast signal through the data broadcast channel, display the digital broadcast signal, and store the encoded data; And

And a coupon recognition server for recognizing the encoded data by an online connection of the broadcast receiving terminal device and performing a feedback service corresponding to the coupon data.

The method of claim 1,

When the coupon distribution system provided through the data broadcast uses coupons in an offline store through the broadcast receiving terminal device, the feedback service is recognized by scanning the encoded data stored in the broadcast receiving terminal device by scanning or short-range wireless communication. Coupon recognition terminal device for performing; Coupon distribution system provided through a data broadcast comprising a.

An affiliate store database unit storing coupon issuance information provided from an affiliate store in association with an affiliate store identifier for issuance of a coupon for delivery in addition to a broadcast program transmitted through a data broadcast channel;

An interface unit for communicating with a broadcast center for transmitting the broadcast program and receiving broadcast information about the broadcast program;

A coupon generation unit for forming a coupon identifier corresponding to the coupon issuance information and the dispatch information extracted using the affiliate store identifier as a coupon issue request of the affiliate store and generating the coupon including the coupon identifier;

An encoding unit for encoding the coupon data constituting the coupon to form encoded data; And

Coupon issuing server apparatus comprising a; transmitting unit for transmitting the encoded data to the broadcasting center through the interface unit.

The method of claim 3, wherein

The coupon issuing server device further comprises a coupon database unit for storing the coupon data; coupon issuing server device further comprises.

The method of claim 4, wherein

The coupon issuing server device further comprises a search unit for extracting the coupon by searching the coupon database unit when the reissue of the coupon is requested from the merchant;

The method of claim 3, wherein

The coupon issuing server apparatus may include an authentication unit for authenticating whether the coupon is normally issued by receiving the coupon identifier when the coupon is used after the coupon and the broadcast program are transmitted through the data broadcasting channel. Coupon issuing server device further comprising.

The method according to any one of claims 3 to 6,

The coupon issuing information is a coupon issuing server device, characterized in that it comprises a coupon content and validity period.

The method according to any one of claims 3 to 6,

The coupon generating unit is a coupon issuing server device, characterized in that activated to enable the use of the coupon when any one or more of the predetermined number of times of reception and information received for the broadcast program.

The method according to any one of claims 3 to 6,

The coupon generating unit may be configured to distinguish the coupon group by the coupon receiving group after distinguishing the coupon receiving group through interworking with a conditional access system (CAS), the coupon issuing server device.

The method of claim 9,

The coupon receiving group is a coupon issuing server device, characterized in that it comprises any one or more of the age of the coupon user, the location and interest.

The method according to any one of claims 3 to 6,

The coupon data is a coupon issuing server device, characterized in that it comprises any one or more of an image file, a barcode and the coupon unique value.

The method of claim 11,

And the image file comprises at least one of a still image or a video clip.

A tuner unit for receiving a digital broadcast signal through a data broadcast channel;

A demodulator for demodulating the digital broadcast signal output from the tuner;

A demultiplexer for separating and outputting image data, audio data, and additional information data from the digital broadcast data output from the demodulator;

A coupon data extraction unit for separating and outputting coupon data from the additional information data output from the demultiplexer unit;

A controller for issuing a command for storing the coupon data according to whether a user inputs information storage corresponding to the coupon data; And

And a storage unit for storing the coupon data through the command.

The method of claim 13,

The broadcast receiving terminal apparatus further comprises a first interface unit for using the coupon data through an online connection.

The method according to claim 13 or 14,

The broadcast receiving terminal apparatus further comprises a; second interface unit for using the coupon data in the offline store.

The method of claim 15,

The second interface unit displays any one or more of an image file, a barcode, and a coupon intrinsic value constituting the coupon data on a terminal screen so that the coupon recognition terminal device located in the offline store can read or the coupon recognition terminal device. Broadcast receiving terminal device characterized in that for transmitting the coupon unique value through the short-range wireless communication.

A coupon issuing step of storing, by the coupon issuing server, coupon issuance information provided from the merchant in association with an affiliated store identifier for issuing a coupon to be delivered in addition to the broadcast program transmitted through the data broadcasting channel;

A broadcast center interface step of receiving communication information about the broadcast program by communicating with a broadcast center that transmits the broadcast program;

A coupon generation step of forming a coupon identifier corresponding to the coupon issuance information and the delivery information extracted by using the affiliate store identifier as a coupon issue request of the affiliate store and generating the coupon including the coupon identifier;

An encoding step of encoding the coupon data constituting the coupon to form encoded data; And

Coupon distribution method for transmitting the encoded data to the broadcasting center through the interface unit; Coupon distribution method provided through a data broadcast comprising a.

The method of claim 17,

The coupon distribution method provided through the data broadcasting further includes a broadcasting transmission step of transmitting, by the broadcasting center, the digital broadcasting signal constituting the broadcasting program together with the encoded data to the data broadcasting channel. Coupon distribution method provided through.

The method of claim 17 or 18,

In the coupon distribution method provided through the data broadcasting, a broadcast receiving terminal apparatus receiving the digital broadcasting signal through the data broadcasting channel demodulates the digital broadcasting signal to extract the coupon data and stores the coupon data. Receiving step; Coupon distribution method provided through a data broadcast, characterized in that it further comprises.

The method of claim 19,

The coupon distribution method provided through the data broadcast includes a coupon distribution step of using the coupon data in an online connection or an offline store through the broadcast receiving terminal device. Way.