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CN1484794A - Method and apparatus for tracking consumer selections over a computer network - Google Patents

Method and apparatus for tracking consumer selections over a computer network Download PDF

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Publication number
CN1484794A
CN1484794A CNA018216889A CN01821688A CN1484794A CN 1484794 A CN1484794 A CN 1484794A CN A018216889 A CNA018216889 A CN A018216889A CN 01821688 A CN01821688 A CN 01821688A CN 1484794 A CN1484794 A CN 1484794A
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consumer
website
computer network
dealer
consumption
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G・R・查尔特
G·R·查尔特
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GALILEO INTERNATIONAL Inc
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GALILEO INTERNATIONAL Inc
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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Abstract

A method and apparatus (10) for tracking consumer selections over a computer network is described herein and comprises a remote computer terminal (12) connected to a network of computers wherein the consumer can access an industry centric web portal (14) having links to various vendor products and services over the network (16). A user identification token is generated by the web portal to identify the consumer so that each site visited on the computer network (16) can also identify the consumer and partake in an advisement system. According to the advisement system the participating vendor sites (18, 20, 23) located on the computer network identify the visiting consumer by his/her user identification token and advice the industry centric web portal (14) as to what selections the consumer has made while visiting the vendor's site. The advisement information may comprise such things as what the product/service is, how much it cost, how much tax was paid, what dates it is good for, and so on. The web portal receives the advisement information and creates a consumer product record (CPR) pertaining to the selections made by the identified consumer.

Description

On computer network, follow the tracks of the method and apparatus that consumption is selected
Background of invention
The present invention addresses and follow the tracks of the method and apparatus that consumption is selected on computer network, especially design industry center door computer website, it can show and management is bought and the related consumer products record of selection with the consumption of carrying out on the relevant industries computer website.
The computer network commercial affairs, internet electronic business for example becomes more and more important for the retailer or the dealer of extensive stock and service.In fact, there is many people prophesy to fail to provide the company of this type of service will lose the important market share of their parts and may close the door because losing sales volume.The basic problem that the computer network that attempting to develop provides ecommerce is run into is such fact: form by interconnected computing machine by many differences for network itself, and these computing machines have used many dissimilar softwares and operating system.With using the computing machine of dissimilar softwares to transmit relevant one of the challenging task that has more of document by the computing machine that uses one type of software to another is maintenance file structure when attempting to transmit data between computing machine.For example, one piece of document with title, chapters and sections and body part can be sent to another from a computing machine, if but the document lost the form of title, chapters and sections and body part and only all these has been transmitted as text and show, then can become is difficult to read and makes that the people is not very willing to go to read it.When the information that transmits is the information relevant with the product/service of dealer, promptly this information and dealer wish to sell to the recipient who receives information or consumer relevant, and this problem is just more complicated.If the consumer feels difficulty when reading information, perhaps information does not have aesthetic feeling, and he or she just unlikely buys the commodity or the service of dealer.
As transmission information and keep a solution of file structure, content and style consistency problem simultaneously, many people turn to use can handle the computer programming of the SGML of file structure, content and style by different way.The hand-written symbol that the former finger of term " mark " is done on the text that typewrites is used for to the situation of compositor's explanation such as using which kind of font.For the computer programmer with computer nowadays network system and internet knowledge, mark is meant all except that content in the document, (promptly describing the purposes of text and/or the nomenclature of text style).1986, International Organization for Standardization was issued international standard for the computer document mark, was called standard generalized markup language (SGML).
SGML has stipulated in document to embed the standard format of descriptive indicia, and these marks make can not lose file structure when transmitting and reading by any computing machine in computer network.In brief, SGML can create and any specific hardware or the irrelevant document of software.SGML realizes this point by document being divided into structure, content and three parts of style.According to SGML, create DTD (Document Type Definition) (DTD) and provide a framework with the structure that offers some clarification on document and for various elements or the part of setting up the document.Label is applied to the content of document by a process that is called as " labelization ", and determines the position of this content, (being whether this is the part of title, interior perhaps main body etc.) in DTD.Usually, the style of document is to be determined by the software package that is used to read the document (being Microsoft Word , Corel WordPerfect  or the like).
Though SGML is the effective tool that is used to describe the content and structure of digitizing document, its requires to grasp considerable mark and SGML ABC.The language or the agreement that are used at present to transmit document on the internet are called HTML(Hypertext Markup Language), can be regarded as the SGML that extremely simplifies, and it requires less mark and SGML ABC.
HTML is divided into three parts with document: label, note and text.Html tag is used for defining font type and hyperlink (a kind of link that browser is forwarded be positioned to another information page of network somewhere is provided) is provided.HTML also allows HTML author or programmer to insert note in document, therefore can generation and relevant additional informations such as document, label, text.The same with label, note is sightless for the people who watches document by network, unless they check the HTML coding.Text only refers to the content of document.
The HTML language that serves as a mark is all well and good, but it still has oneself shortcoming and weakness.For example, label semanteme and tag set are all fixed in HTML.This just means, World Wide Web Consortium (W3C), Internet-browser dealer and use and other group with the right to speak how internet is moved must constantly expand the definition of HTML to contain needed new label of Internet user and technology.In addition, the rule that ossifys of HTML and complicacy require numerous HTML authors to understand special-effect is provided and also will satisfy simultaneously the whole bag of tricks of predefined html document type and token element.
In order to break the restriction of HTML, use a kind of new SGML that is called extending mark language (XML) now, its unfixing or predetermined form has also used more SGML dirigibility in design.Particularly, XML provide the definition label and between the ability of structural relation, and give the dirigibility of themselves mark of XML author designed.Therefore, the information content can be abundanter and be easier to use.But similar to HTML different be that XML does not need and as many mark of SGML and/or SGML ABC, is easier to realize than SGML again.Can read and understand XML document with the on all four system of SGML for one, but only in order to show that the document has not just had this necessity.XML be designed to can with or do not work together (mean you formally defined label just can create mark) with DTD, but in order to keep automatically controlling the ability of attached document structure, recommend to use DTD.
Though the application of SGML has solved transmission information and has kept the problem of its structure, content and style simultaneously, but constantly the problem of development is for the inner link that do not have between consumer's transaction along with The rise of electronic commerce, can allow him or she determine that by computer network what commodity or service are (for example, bought, have been scheduled to or the like) selected.For example, the consumer can not only make various selections or buy the while but also possess a record of having bought or having selected several different sale when doing shopping on the website.The meeting of leaving the consumer like this for is to can not determine to buy and/or what has been selected, and causes the consumer or dare not buy other commodity again, perhaps buys the repetition commodity that will have to return.
Before the exploitation ecommerce, a similar problem has taken place in tourist industry, and promptly the consumer is often by a tourist agent airline reservation and lease automobile simultaneously, make hotel reservations or the like.Usually once spend a holiday or travelling can comprise a lot of selections, make consumer and/or travel agent be difficult to understand all of having bought or having subscribed.Provide among the vertical market system of different but be mutually related again in some aspects commodity and service or the market group in various dealer this type of problem often takes place.For example, the tourist market group comprises that the traveller begins to each affairs that finishes required arrangement from his or her travelling, such as airline, hotel and tourist attraction, automobile leasing commission merchant, and provide various amusement group such as golf time, sightseeing, dining, fresh flower, music or theatrical event or the like.Vertical market makes the consumption of preserving all kinds of commodity and service select record to necessitate so widely, and certain time or date just can obtain these information easily so afterwards.
Applicant's assignee also is known as distribution on global system (GDS) by setting up computing machine booking system of restaurant (CRS) database, has solved the problem that this type of information is kept tracking in the vertical market of relevant tourist industry.The CRS database has been arranged, and the consumer can select various products, and the ability of continuous this type of selection of tracking is provided by a single entities that is known as passenger name record (PNR) simultaneously.PNR allows the consumer to regain and check any or all of selection that he or she has done afterwards.This review can comprise the information of consumer's actual selection, such as price, use the date, buy the date, pay duty etc.Therefore, the centralized recording that this service that is provided by the CRS database provides all consumption to select, the consumer can obtain these records and once do what selection with definite, thereby has got rid of the problem that the maintenance of this type of information is followed the tracks of.Now, also there is similar problem in ecommerce.Particularly, select by the consumption that indivedual tracking are done on the internet, and manage as independent entity.
Attempted buying with ecommerce and subscribing some relevant information for the consumer provides, but generally can only show with will be from the relevant information of selection of certain dealer or supplier's purchase.For example, many internet sites provide " shopping cart " for the consumer, have wherein placed the consumer and have wanted the product bought, can check the inventory that will buy commodity by it.Unfortunately, such service can only provide and select the merchandise news that will buy, is what commodity and can not provide what bought.Another problem relevant with shopping cart is that the consumer seldom buys all commodity and/or service there from single supplier.This can be owing to this fact: do not have single ecommerce dealer or electronics retailer that required entire service of consumer and/or service are provided.This also can be owing to this fact: the consumer likes choosing in different suppliers earlier before decision is bought, and they can guarantee to obtain the best or maximum value like this.Therefore, much no matter electronics retailer has, its shopping cart can not comprise all commodity that the consumer buys by computer network.
Other internet site allows consumer to key in numeral or password that certain consumption of sign is selected, accesses a screen display and has selected what commodity and order to be in what state (that is, whether have make, the commodity of shipment etc.).Unfortunately, such service request consumer is what selection and will get back to each dealer website separately for what determine to be done.The consumer goes to check that what has been done selects in not free often each dealer website of getting back to, and/or but is not ready for his or her order number when they want to have regarded as what selection.
Also have other internet site to confirm an order to receive and/or load and transport sales figure is provided by generating the Email answer customer.The problem that this class record keeps is each dealer sends it to the consumer an affirmation Email, and according to do sale/selection sum, these Emails only can be accumulated into a lot of pages of paper and but be helpless to the consumer and determine to order/what has been selected.In addition, Email neither can always keep neither make things convenient at any time available.For example, some consumer may not be when staying out or go to work their Email of access, thereby can't look back Email in some time.
To select another relevant problem be to select and can pass in the past and be updated or its state changes along with the time with follow the tracks of consumption by computer network.For example, when the consumer selected air fare, the several details relevant with flight along with past time may change, and comprising: the time changes, and the date changes, and flight status changes (on time promptly, delay, cancellation etc.) and other.The consumer may forget or may not receive these renewals or state variation.In addition, the consumer may revise the change that his or her route causes flight number, time, date etc.And, select relevant information may be only useful and need not to preserve in one limited period with consumption.For example, if the consumer has selected air ticket, use the record of this air ticket of back can become unnecessary or unwanted record at once at air ticket.Do not follow the tracks of and upgrade this type of consumption and select and any relevant data for updating, ecommerce will be a kind of selection of having no attractive force for many consumers probably.
Therefore, exist obviously on computer network, following the tracks of the needs of consuming the method and apparatus of selecting.Also exist following the tracks of and upgrade the needs of the device of consumption selection by computer network.Also exist to can follow the tracks of with the consumer by computer network elect relevant use/date of expiration data system and can be according to the needs of system of its trace information of Data Update use/date of expiration.
Summary of the invention
A kind ofly implement device of the present invention and provide on computer network and to follow the tracks of the method and apparatus that consumption is selected, thereby make the consumer not need to get back to each independently dealer's website selection on the network to determine to have done.This device is realized this point by a remote computer terminal that connects computer network is provided, and by this terminal, the consumer can obtain various information and make various selections from this computer network.This device also comprises the industry center portal website that is arranged in this computer network, and it can show that the consumption of doing by network with management and past selects relevant consumer products record.Industry center portal website provides a link at least to a dealer website that is positioned at this network, so the consumer can be more effectively movable in network.Website portal generates the User Recognition mark and discerns the consumer with it, and therefore this consumer can both be discerned in each website of visiting on this computer network.This device also will comprise the reporting system of any selection that can be made by the consumer who is identified according to User Recognition mark identification consumer and to industry center portal website circular.Industry center portal website stores the consumption that is known as consumer products records (CPR) successively and selects information.The addressable CPR of consumer selects relevant information to check with the consumption of being done before on this computer network, and when the consumer is on dealer's website, providing, and/or other characteristics such as photo of any selected product such as the link of having consumed each dealer website of selecting the place to each.
The method of following the tracks of the consumption selection according to the present invention on computer network is from using remote computer terminal visit website, industry central door family.The method that should follow the tracks of the consumption selection on computer network comprises that the consumer discerns their additional step once visit website, industry central door family.Portal website will follow this user's User Recognition mark to discern the consumer in this computer network by generating one.Generate unique consumer's (or user identity) mark when setting up new consumer's session, and be stored in this consumer's the session information, this consumer can both be discerned in all websites that participate in current transaction like this.The User Recognition mark allows each dealer's website to discern this consumer and can allow the sellers website to be personalized its content of certain consumer who identifies and/or introduction.More particularly, use HTML (Hypertext Markup Language) GET or POST order that the User Recognition mark is sent to another website from a website.
Select relevant consumer products record because industry center portal website can show with management with consumption in the past, portal website will determine whether this consumer has any product record and show the content that it finds.The dealer website has participated in following the tracks of consumer's method that consumption is selected of doing when the website of this dealer of visit.Portal website is notified and check its accuracy or verify, so just can set up or upgrade the consumer products record.This method also can limit portal website give the dealer website send a confirmation letter with show notice and received and/or show whether information complete/accurately.
Description of drawings
By reading the following detailed description and will becoming apparent, wherein with reference to accompanying drawing other target of the present invention and advantage:
Fig. 1 is a block scheme of implementing a kind of device of the present invention;
Fig. 2 and 3 is the DTD (Document Type Definition) according to the marking document of the present invention's use shown in Figure 1.
Fig. 4 implements processing flow chart of the present invention; And
Although description of the invention is described by preferred approach and embodiment, should be appreciated that and do not really want to limit the invention to this method and embodiment.On the contrary, be to contain that within the spirit and scope of the present invention that can be included in appended claims definition all substitute, modification and equivalence.
Detailed description of the invention
As described hereinly on computer network, follow the tracks of the method and apparatus that consumption selects and comprise the remote computer terminal that is connected to computer network, can visit industry center portal website with link of various dealer products ﹠ services to the network by its consumer.Portal website generates the User Recognition mark for the identification consumer, and each accessed website can both be discerned this consumer and participate in reporting system on this computer network like this.The as per advice system, the dealer's website that is positioned at this system of participation on this computer network is by the consumer of his or her User Recognition mark identification visit, and the selection notice website, industry central door family that this consumer is done when its dealer of visit website.Announcement information can comprise such as product/service what is, how much, pay duty what, date of expiration etc. content.The notified information of portal website also generates consumer products records (CPR) that elect relevant with the consumer who is identified.CPR is the centralized recording that the consumer passes through all selections that this computer network does, and the consumer can visit CPR to look back its selection.CPR also can be included in the link of making the various dealer website that consumption selects and/or the photo of any product that the consumer selects is provided.
Referring now to accompanying drawing, especially Fig. 1 is shown schematically in the block scheme of implementing a kind of device of the present invention among the figure, and identifies with reference number 10.Device 10 comprises remote computer terminal 12, and the consumer can be via computer network 16 visit websites, industry central door family 14 by it.An example of computer network is the internet, and this is maximum in the world up to now computer network.Other example of network comprises network such as the Local Area Network of region localization or bigger network such as wide area network (WAN).Industry center portal website 14 has the link of the website 22 of the website 20 of website 18 to the A of dealer, the B of dealer and the n of dealer.Each dealer's website 18,20 and 22 and generally comprises the information relevant with the products ﹠ services of dealer and dealer all within computer network 16.Dealer " n " is illustrated in the website of available arbitrary number within the service ability of this computer network.
Industry center portal website 14 discerns the consumer by creating User Recognition mark 24, and this mark will be accompanied by this consumer in this computer network 16.User Recognition mark 24 is to be stored in a file or the marking language document 26, it along with the consumer in this network from website to a website, and carrying out " labelization " according to standard SGML and name regulation, each dealer's website 18,20 and 22 can find and discern consumer's User Recognition mark 24 like this.Dealer's website 18,20 and 22 also can be their content of consumer's personalisation process and/or introduction according to the information that they are read from User Recognition mark 24.
More particularly, when setting up, new consumer's session just generates unique consumer's mark or User Recognition mark 24.(consumer's session comprises one group of continuous transaction that single consumer is taken place when the website that can follow the tracks of these transaction situations of passing through certain limit or the page.) User Recognition mark 24 passes to another website by using HTML (Hypertext Markup Language) GET or POST order from a website, and be stored in consumer's the session information, this consumer can both be discerned in all websites that participate in transaction like this.Session information originally in the storage marking language document, can be read by the website of all participations by the document.Consumer's session and unique User Recognition mark 24 thereof no longer continue more to conclude the business and all destroyed after the time limit of appointment has expired the user.
Marking language document 26 is as the part of reporting system, and each dealer's website is selected notice website, industry central door family 14 with the consumption of being done when the consumer visits its website in this system.More particularly, dealer website 18,20 and 22 update mark Language Document 26, pointing out to select is that what, dealer are whom who, consumer be, and provide various and confirm it number what is, bought how many units, price are what such as buying, tax is what, whether have service fee, product the best or the date of use, the additional informations such as link of product picture.Like this, marking language document can be set up to follow the trail of any or all information relevant with consumer's selection.Notification service can realize such as industrywide standard port 80 based on conventional communication protocols (being HTTP(Hypertext Transport Protocol)), perhaps changes into the general public is being realized on the covert level.Secure sockets layer (SSL) certificate server can be used to provide safer communication.
Industry center portal website 14 checks marking language document 26 or the request document of receiving successively, is included in certain interior information to finish and/or to come into force.After finishing, portal website 14 is stored to the storehouse 28 that centralizes information with the information of receiving as consumer products records (CPR).The consumer can pass through industry center web portal access CPR, and can allow the consumer to check the information of receiving all or part of marking language document 26 that upgrades from dealer or the dealer's notice.Except this information, CPR can also be provided to the link of dealer's website, and the consumer can get back to dealer's website and carries out other selection or revise selection before their like this.Icon that dealer provides and explanation can be used for showing each the product item that is included in current consumer in the storehouse that centralizes information.This can help industry center portal website to improve the ability of income, be that it takes back its website on computer network to people by increasing the clicks that is obtained by portal website, therefore can be by advertising for other dealer's website and recommending to collect more expense.
The storehouse 28 that centralizes information comprises the information of selecting about consumption and storage and Retrieval Interface is provided for inner portal application, like this consumer's website, ostium family 14 review consumer products records in the industry.The consumer products record can store indefinitely, or can stop the back in the past a predetermined amount of time, (promptly at product the best or last day after date x fate of term of life).For example, the air fare of mentioning is in the above selected in the example, can upgrade and the removing record relevant with flight CPR after air ticket uses three days.The another kind of selection can be used other consumer products record management of middle grade, promptly regards this consumer products record as a historical record in predetermined amount of time in the past.Historical record can be accessed with order by the consumer, otherwise they just can not be presented in the consumer products record of standard.Product record expiration length can be controlled by the door keeper, and supports to require relevant conditionality timeliness to get in touch with comprising with product type and consumer.The maintenance function application software is used for safeguarding exactly the CPR record, be labeled as like this using/entry of expiring after through one section preset time can then correctly be labeled as expiration in the such time generation of uses/process and maybe will be moved in the historical record.For example, if consumer bought Zhang Fei's air ticket and pointed out and will use it on Saturday, maintenance function can determine automatically this air ticket for expiration also/or list it in historical record.
Portal website 14 also can be arranged to by confirming that 30 respond dealer's website 18,20 and 22, and expressive notation Language Document 26 has been received and/or whether it is accepted.The affirmation 30 of industry center portal website can comprise additional information, comprise transaction identification number or buy and confirm number, confirm to indicate (promptly whether accepted or negated marking language document), confirm explanation or with follow the tracks of consumption and select relevant out of Memory.
For realizing such as functions such as cancellation, renewal, reviews, except can showing and manage over that the consumption of doing by computer network is selected, the functional dealer icon that portal website 14 also has corresponding to the dealer that these functions are provided.For example, of can allow the consumer to cancel at certain dealer place of portal website 14 selects or cancellation consumer products record itself; Also can allow the consumer that certain dealer is upgraded the consumer products record; Perhaps can allow the consumer to look back his or she product record simply at certain dealer place.Consumer or dealer can both carry out these functions.In another example, the sale of ticket merchant can adjust relevant time, date, flight number or other details of flight of having bought and having selected at this dealer's website with the consumer.Similarly, the consumer can change his or her route according to time, date, flight number or the like.Portal website 14 upgrades CPR, thereby reflect such adjustment or variation, and/or support that the initial dealer that buys can be optionally for these functions provide popular computer network address (such as generic resource location (URL)), these functions will be linked in consumer's session tokens Language Document and occur with the function corresponding icon.
Forward Fig. 2 and Fig. 3 now to, briefly shown DTD (Document Type Definition) (DTD) here, and identify with reference number 50 and 60 for marking document definition element, structure and the rule of using according to the present invention.DTD50 and 60 has described the structure of a document, resembles very much a cpo database and describes relation between its handled information type and the field.Some SGML developer is dissatisfied to the grammer of descriptive markup statement in existing SGML (for example HTML, the XML etc.) standard, and has advised that handle also is included in the SGML the description of the structure (its outline) of Doctype.This will be easier to conventional document process instrument editor and handle outline and only need write less bug check code.In any case, use XML not need to provide DTD50 and 60.This usage of XML is known as no DTD, and can only be the XML of standard, but not legal XML.The XML of standard can provide XML document and look and look like and so on a universal, but leaves probabilistic space.On the other hand, use DTD to eliminate uncertainty and guaranteed to use legal XML by strict standard or definition is provided as XML document.DTD50 or 60 has been for the elements that constitute marking language document or file 26 provide framework, and along with it anywhere, so just can not rely on used software or hardware and read it.In fact, DTD50 or 60 provides to application software that know in advance in certain Doctype can be with what name and structure.
First row of DTD50 tells this document of application software to be to use the XML document of 1.0 versions.What out of Memory represented that the text of the document uses is U.S.'s ASCII fromat.ASCII representative information exchange american standard code.This is one of the most general coding method that character, numeral, pronunciation and control code is converted to digital format.In brief, the purpose of first row be notice application software this document be what form and how to read it, application software will be known by XML1.0 and uses it like this.Six following line display file giport.dtd are 1.0 versions and comprise the document of title for " commodity are followed the tracks of the DTD that door uses ".The 8th row tells that next application software is " root node of commodity notice ".The 9th row shows DTD meat and potatoes, " element ".The name of element definition markup tags and form.As represented here, the name of element is " ADVISEMENT ", and any sub-markup tags in this element all is known as ADVISE.One or many must appear in "+" expression ADVISE label.Another is called the DTD fundamental of " attribute " the tenth line display.Attribute is the description that provides for further definition element, and they are stated in attribute list.According to this delegation, attribute VENDORID depends on elements A DVISEMENT, and represents that by CDATA it is a normal text.In order to allow the document be accepted by industry center portal website 14, the information of relevant attribute VENDORID is essential.The tenth delegation illustrates the EMPTY value of elements A DVISE.The 12 walks to 28 line display attribute GCTOKEN, ACTION, CONF, UNITS, PRICE, TAX, SVCCHG, URL_CANCEL, URL_UPDATE, URL_REVIEW, DATE_1, DATE_2, DESCRIPTION, URL_ICON_IMG, URL_PROD_IMG, LAT and LONG depends on elements A DVISE, and is normal text (CDATA).In order to make industry center portal website 14 accept this document, all properties all is essential except that URL_UPDATE, DATE_2, LAT and LONG.
First row of DTD60 tells that this document of application software is an XML document of using 1.0 versions, and the text in the document is U.S.'s ASCII fromat.Again, the purpose of first row be notice application software this document be what form and how to read it, application software will be known by XML1.0 and uses it like this.Six following line display file giport.dtd are 1.0 versions and comprise the document of title for " commodity are followed the tracks of the DTD that door uses ".The 8th row tells that next application software is " root node of commodity notice ".The 9th row shows DTD meat and potatoes, i.e. " element ".The name of element definition markup tags and form.As represented here, the name of element is " ADVISEMENT ", and any sub-markup tags in this element all is known as ADVISE.One or many must appear in "+" expression ADVISE label.Another is called the DTD fundamental of " attribute " the tenth line display.Attribute is the description that provides for further definition element, and they are stated in attribute list.According to this delegation, attribute VENDORID be depend on elements A DVISEMENT's and represent that by CDATA it is a normal text.In order to allow website, industry central door family 14 accept this document, the information of relevant attribute VENDORID is essential.The tenth delegation illustrates the EMPTY value of elements A DVISE.The 12 walks to three Ariadne representation attribute ACTION, CONFIRMATION_ID, RECLOC, CUST_ID, PROD_TYPE_CODE, UNITS, UNIT_PRICE, TAX, SVC_CHARGE, DESCRIPTION, CURRENCY, START_DATETIME, END_DATETIME, GEO_CODE, ORIGIN_LOCATION, DESTINATION, FREEFORM, TICKET_DATA, CANCEL_URL, UPDATE_URL, MORE_INFO_URL, GRAPHIC_SM_URL and GRAPHIC_MD_URL depend on elements A DVISE, and are normal text (CDATA).In order to make industry center portal website 14 accept this document, preceding 12 attributes (from ACTION to START_DATETIME) all are essential.These fields only are exemplary, can comprise/require other or different information.
Referring now to Fig. 4, illustrate the processing flow chart of the method and apparatus of on computer network, following the tracks of the consumption selection here and use reference number 100 signs.In the step 1 of treatment scheme Figure 100, consumer 102 is by computer network access industry center portal website 104, and next it discern consumer 102 by generating a User Recognition mark.In step 2, this User Recognition mark will be accompanied by this user in this network, and each can both be discerned consumer 102 by dealer's website 106 that consumer 102 visits like this.In step 3, the links and accesses that consumer 102 provides by industry center portal website 104 is arranged in dealer's website 106 of this network.In step 4, dealer's website 106 upgrades the marking language document of following consumer 102 and has done what selection with expression consumer 102, and the various additional informations relevant with this selection are provided simultaneously.In step 5, the information in the marking language document that portal website's 104 records are received is set up the information that a CPR lists to receive, the information of receiving is come into force and generate one and reply.Replying of portal website may represent that the information of receiving comprises mistake or imperfect, may represent that perhaps the information of receiving is that complete sum is effective.In step 6, dealer's website 106 sends an affirmation of having received consumer's selection for consumer 102.Consumer 102 can turn back to portal website 104 now, and they think visit to determine to also have which dealer's website, and are connected to certain dealer's website.Repeat whole notification procedure here.
Therefore the purpose, target and the advantage that propose above satisfying fully according on computer network, following the tracks of of here being provided of the present invention method and apparatus that consumption selects obviously.Though here be to describe of the present inventionly by certain embodiments related to the present invention, as previously mentioned, for a person skilled in the art, manyly substitute, the modifications and variations scheme is conspicuous.Therefore, all be belonged to the spirit of appending claims and this class in the broad range substitute, the modifications and variations scheme is included.

Claims (7)

1. follow the tracks of the device that consumption is selected by computer network, it is characterized in that described device comprises:
Be connected in the remote computer terminal of computer network, wherein, described consumer can pass through described computer network, visits various information and makes various selections;
Being arranged in this computer network can show with management and past and did the industry center portal website that consumption selects relevant consumer products to write down by this computer network, wherein, described industry center portal website provides link to the various information that are arranged in described computer network;
Be stored in the label of in this computer network, following the user to discern consumer's User Recognition mark; And
Can be by the reporting system of User Recognition mark identification consumer and arbitrary selection notice website, industry central door family that the consumer did that will have been identified.
2. device as claimed in claim 1 is characterized in that, described device also comprises:
Be used to store the storehouse that centralizes information that relevant consumer products record is selected in the consumption of doing by this computer network with the past.
3. a method of following the tracks of the consumption selection by the internet is characterized in that described method comprises;
Use the remote computer terminal visit can show the industry center portal website of selecting relevant consumer products record in the past with management and consumption by the internet;
To in the internet, follow user's User Recognition mark to discern the consumer by form generation with markup tags;
At least one and the linking of other URL somewhere are provided on the website, ostium family in the industry;
From the URL link that provides, select one;
By the URL of internet link to selection;
Notify the sector center portal website with consumer's action by the internet by the XML notification service.
4. method as claimed in claim 3 is characterized in that, selected URL can make its content personalization according to the information that obtains from the User Recognition mark.
5. method as claimed in claim 3 is characterized in that, described industry center portal website can show with management selects relevant consumer products record with the consumption in the predetermined amount of time in the past.
6. a method that produces advertising income is characterized in that, this method comprises:
Be provided for following the tracks of the device that consumption is selected by computer network, wherein, described consumer can the selection of access websites door to review the past and to be done by this network;
Providing in this portal website, wherein, on dealer's website, provide extensive stock and service to the consumer towards the link that is positioned at each dealer's website on this computer network; And
In this portal website, there is the dealer of link to collect advertising fee.
7. a method that produces advertising income is characterized in that, this method comprises:
Be provided for following the tracks of the device that consumption is selected by computer network, wherein, described consumer can visit the selection of portal website to review the past and to be done by this network;
The link of leading to each dealer's website that is positioned at this computer network is provided in this portal website, wherein, on dealer's website, provides extensive stock and service to the consumer; And
Any expense of collecting from the consumer who is connected to this dealer by this portal website corresponding to dealer is to there being the dealer of link to collect commission in this portal website.
CNA018216889A 2000-11-03 2001-11-02 Method and apparatus for tracking consumer selections over a computer network Pending CN1484794A (en)

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US09/706,364 2000-11-03

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AU2002241561B2 (en) 2007-08-02
KR20030078863A (en) 2003-10-08
CA2427682A1 (en) 2002-06-06
EP1344141A1 (en) 2003-09-17
AU4156102A (en) 2002-06-11
JP2004523822A (en) 2004-08-05
WO2002044924A1 (en) 2002-06-06

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