Korgaonkar et al., 2003 - Google Patents
Web usage among Hispanics in the South Florida regionKorgaonkar et al., 2003
View PDF- Document ID
- 4443822048605007852
- Author
- Korgaonkar P
- Silverblatt R
- O'Leary B
- et al.
- Publication year
- Publication venue
- Journal of Applied Business Research (JABR)
External Links
Snippet
The establishment of LAOL by America Online to cater to the Hispanics in the US attests to the growing importance of the Hispanic consumers to corporations. The Hispanic market in the US offers promising and lucrative online business opportunities. Spain's Terra Network …
- 238000011160 research 0 abstract description 16
Classifications
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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- G06Q30/00—Commerce, e.g. shopping or e-commerce
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