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Krugman et al., 2000 - Google Patents

Teenage exposure to cigarette advertising in popular consumer magazines

Krugman et al., 2000

View PDF
Document ID
10628109992979697379
Author
Krugman D
King K
Publication year
Publication venue
Journal of Public Policy & Marketing

External Links

Snippet

The tobacco industry indicates that it does not advertise in magazines that reach a high percentage of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results …
Continue reading at www.academia.edu (PDF) (other versions)

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