Consumer behavior

It has become fashionable to issue dire projections of declining prosperity based on demographic aging. But is that really such a problem? There is no doubt that all the countries of the world are getting older, but they are at very different stages of the process. The median age in the United States—with half the […]

They may be harder to resell, but customers are less likely to return them anyway.

Surprised by a gender stereotype? React calmly, directly, and move on.

Learn from Priceline.

We have better ways of understanding consumers.

Three strategies to help streaming services reduce subscriber churn.

Leaders must leverage and develop diverse talent in 2014.

It’s a lot more clear than where we’ll go next.

Companies that focus on their "superconsumers"--a subset of heavy consumers who are highly engaged with a category and a brand--can realize even greater...

Women, people of color, and the elderly are often underrepresented in the data.

An examination of banks dealing with unexpected shocks.

Offering customers too many product choices may decrease their sense of well-being.

We live in a media-saturated world, where consumers are drowning in irrelevant messages delivered from the web, TV, radio, print, outdoor displays, and...

Women with power need to reach out to other women.

They’re supposed to measure progress, but they end up imposing it.

“There’s a woman you have to meet,” said a male CEO during a recent meeting. “She sounds terrific. I love meeting interesting people. …Any men you’d like me to meet?” “Aren’t you married?” “Sure am… Happily.” We both chuckled. I then clarified, “In my experience, men have more power than women.” He agreed. “It’s not […]

Hershey executed a bold new strategy by learning to be more entrepreneurial, adaptable, and agile.

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In recent years, 20-somethings with business plans and VCs’ checks have gotten all the attention. It’s time to shift the focus to a forgotten generation of older workers.

To determine where to invest resources, CX leaders should look at patterns of experience over time.