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How to Nudge Your Customers Without Pushing Them Away
Finance & Accounting ResearchNew research on default settings. -
HR Can't Change Company Culture by Itself
Leadership & Managing People Digital ArticleManagers have to lead the charge. -
Tie Salesmen’s Bonuses to Their Forecasts
Motivating people Magazine ArticleJohn and Peter are two salesmen for the XYZ corporation. John sells twice as much as Peter. John earns twice as much as Peter, right? Wrong. John may even earn less. The XYZ corporation’s sales compensation plan is not unique in the modern business world. In the past decade many companies have turned to sophisticated […] -
The Sales Role Multinationals Need in Emerging Markets
Global Business Digital ArticleA channel manager. -
Will This Open Space Work?
Organizational culture Magazine ArticleThe CEO wants to increase collaboration and cut costs with an open-plan work space, but the knowledge workers say they need their walls, their doors, and their privacy. -
Strategies for Low Market Share Businesses
Marketing Magazine ArticleWhat do the Burroughs Corporation, Crown Cork & Seal Co., Inc., and the Union Camp Corporation have in common? Although none of them enjoys a dominant market share, all three earn quite respectable returns on their equity, have healthy profit margins, and continue to maintain strong sales growth year after year. In this article, the […] -
How Much Autonomy Should You Give Your Global Teams?
Global Business Digital ArticleThree key factors to consider, based on more than 100 interviews with global executives. -
Former Skeptics Can Be Your Best Spokespeople
Sales & Marketing Digital ArticleA close look at ad campaigns from Hillary Clinton and Apple. -
High-Tech Tools Won’t Automatically Improve Your Operations
Operations and supply chain management Digital ArticleYour organization needs to change too. -
Why Dubai Defaulted — And What America Should Learn From It
Economics Digital ArticleIt’s disaster in the desert. Late last week, Dubai World quasi-defaulted — and took the Emirate’s credibility with it. Will Dubai meet its obligations? It’s the question the beancounters of the universe are nervously asking. As usual, it’s the wrong question. Dubai was a mini-America: finance and real estate made up the lion’s share of […] -
Are the Risks of Global Supply Chains Starting to Outweigh the Rewards?
In addition to product costs and supplier choices, today's managers need to consider geopolitics, logistics, sustainability, and suppliers' health. -
Career Bankers Alone Can't Solve the Financial Industry's Problems
Global Business Digital ArticleBut well-rounded leaders might be able to. -
Your Company’s Networks Might Matter More than Its Strategy
Organizational restructuring Digital ArticleLessons from the Special Forces and Blockbuster. -
So, You Got Ghosted - at Work
Leadership & Managing People Digital ArticleTry not to take it personally. -
To Make Your Pitches More Engaging, Appeal to Multiple Learning Styles
Communication Digital ArticleHow successful pitches at Disney spoke to visual, auditory, and kinesthetic learners. -
Are You Paying Too Much for That Acquisition?
Mergers and acquisitions Magazine ArticleThe key is knowing what your top price is—and having the discipline to stick to it. -
Ditch Performance Reviews? How About Learn to do Them Well?
Giving feedback Digital ArticleFew activities in a workplace polarize like performance reviews. Some see them as subjective and ungrounded, one-sided and boss-dominated and something we should do away with entirely, an opinion put forth most recently in a Wall Street Journal article. Others find them an invaluable tool to develop employees and move the company forward. Our view? […] -
The New Back Office Focuses on Customer Service
Organizational restructuring Magazine ArticleIn 1970, Citibank’s services rated poorly when compared with other banks’. In response, management ordered an overhaul of the services area and brought in managers with experience in manufacturing environments to make the services more efficient. That program succeeded in ensuring new processing efficiency and management control; yet it did not go far enough in […] -
Boards Still Don’t See the Value of Digital
Boards Digital ArticleBut CEOs increasingly do.
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COSCO: Implementing Sustainability
Global Business Case Study11.95View Details In January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated... -
Allentown Materials Corp.: The Electronic Products Division (C)
Organizational Development Case Study5.00View Details Supplements the (A) and (B) cases. Designed as an in-class handout. A rewritten version of an earlier supplement. -
Kova: Becoming a Vietnamese Household Name in Paint
Sales & Marketing Case Study11.95View Details Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business... -
66Agency: Building an Influencer Marketing Firm
Sales & Marketing Case Study11.95View Details Six years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for... -
Social Justice at the Stratford Festival (A)
Organizational Development Case Study11.95View Details On March 20, 2020, in an effort to stem the transmission of the COVID-19 pandemic and under the direction of government officials, Canada's Stratford... -
Emery Tech: Clif Jumping
Leadership & Managing People Case Study11.95View Details Melinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm... -
Reverend Jeffrey Brown: Cops, Kids and Ministers
Leadership & Managing People Case Study11.95View Details Introduces Reverend Jeffrey Brown, one of the cofounders of the Ten Point Coalition in Boston, Mass. The Ten Point Coalition, a group of ministers that... -
Adoption of IFRS in Ethiopia
Finance & Accounting Case Study11.95View Details Ethiopia lacks the institutional resources to adopt full IFRS so opts for IFRS for small & medium entities. -
Happy Cow Ice Cream: Data-Driven Sales Forecasting
Strategy & Execution Case Study11.95View Details This case study asks the reader to step into the shoes of Susan Chen, a business studies student who has an intern placement with Happy Cow, a Niche ice... -
Lloyds TSB Group (A): Business Portfolio Restructuring and Development
Strategy & Execution Case Study11.95View Details After the transformation of Lloyds Bank from an unfocused and underperforming group to a focused highly-performing bank under Brian Pitman (1983-1996),... -
Hunter Business Group: TeamTBA
Sales & Marketing Case Study11.95View Details The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms,... -
Block 16: Conoco's "Green" Oil Strategy (D)
Strategy & Execution Case Study5.00View Details Presents a continuation of the (A), (B), and (C) cases. -
GoFit Foods: Selling the Sizzle
Sales & Marketing Case Study11.95View Details A new SoCal-based healthy burger company is trying to line up its initial base of customers and develop its overall sales strategy. The founders, with... -
Community Blood Center of the Carolinas: Building for a Better Community
Strategy & Execution Case Study11.95View Details In early 2010, Martin Grable, President of the Community Blood Center of the Carolinas (CBCC), was ready to move the first community blood center in North... -
GE's Growth Strategy: The Immelt Initiative
Strategy & Execution Case Study11.95View Details Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years,... -
Chairman Zhang and Broad Group: Growth Dilemmas
Innovation & Entrepreneurship Case Study11.95View Details Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's... -
InPart
Innovation & Entrepreneurship Case Study11.95View Details Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has... -
ALZA and Bio-Electro Systems (A): Technological and Financial Innovation
Finance & Accounting Case Study11.95View Details To develop the next generation of risky products, ALZA, a mature and profitable biotechnology firm specializing in drug delivery systems, must raise $40... -
UpDown: Confidential Instructions for GEORG
Innovation & Entrepreneurship Case Study5.00View Details Michael Reich is having severe doubts about how he split the equity with his co-founders two months ago, when they completed a one-page "November Agreement."... -
Koppert Cress: Creation of New Markets
Strategy & Execution Case Study11.95View Details Koppert Cress, a Dutch horticultural company founded by Rob Baan, specializes in growing and selling micro-vegetables that promote health or prevent disease....
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How to Nudge Your Customers Without Pushing Them Away
Finance & Accounting ResearchNew research on default settings. -
Risky Business: Taking a Stand on Social Issues
Leadership & Managing People Digital ArticleWhen company executives take a stand on social issues, the repercussions can be significant. Not only does the company run the risk of alienating employees,... -
HR Can't Change Company Culture by Itself
Leadership & Managing People Digital ArticleManagers have to lead the charge. -
Tie Salesmen’s Bonuses to Their Forecasts
Motivating people Magazine ArticleJohn and Peter are two salesmen for the XYZ corporation. John sells twice as much as Peter. John earns twice as much as Peter, right? Wrong. John may even earn less. The XYZ corporation’s sales compensation plan is not unique in the modern business world. In the past decade many companies have turned to sophisticated […] -
The Sales Role Multinationals Need in Emerging Markets
Global Business Digital ArticleA channel manager. -
Will This Open Space Work?
Organizational culture Magazine ArticleThe CEO wants to increase collaboration and cut costs with an open-plan work space, but the knowledge workers say they need their walls, their doors, and their privacy. -
How the Pandemic Changed Talent Management (Back to Work, Better)
Managing employees AudioThe Society for Human Resource Management’s Johnny C. Taylor Jr. explains why now is the time for organizations to reset HR. -
Strategies for Low Market Share Businesses
Marketing Magazine ArticleWhat do the Burroughs Corporation, Crown Cork & Seal Co., Inc., and the Union Camp Corporation have in common? Although none of them enjoys a dominant market share, all three earn quite respectable returns on their equity, have healthy profit margins, and continue to maintain strong sales growth year after year. In this article, the […] -
How Much Autonomy Should You Give Your Global Teams?
Global Business Digital ArticleThree key factors to consider, based on more than 100 interviews with global executives. -
Former Skeptics Can Be Your Best Spokespeople
Sales & Marketing Digital ArticleA close look at ad campaigns from Hillary Clinton and Apple.