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Diversity among enterprise online communities: collaborating, teaming, and innovating through social media

Published: 05 May 2012 Publication History

Abstract

There is a growing body of research into the adoption and use of social software in enterprises. However, less is known about how groups, such as communities, use and appropriate these technologies, and the implications for community structures. In a study of 188 very active online enterprise communities, we found systematic differences in size, demographics and participation, aligned with differences in community types. Different types of communities differed in their appropriation of social software tools to create and use shared resources, and build relationships. We propose implications for design of community support features, services for potential community members, and organizations looking to derive value from online groups.

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    cover image ACM Conferences
    CHI '12: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
    May 2012
    3276 pages
    ISBN:9781450310154
    DOI:10.1145/2207676
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    Published: 05 May 2012

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    Author Tags

    1. communities
    2. communities of practice
    3. idea labs
    4. online communities
    5. teams
    6. virtual teams

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    • (2023)Learning to Navigate Health Taboos through Online Safe SpacesProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3580708(1-15)Online publication date: 19-Apr-2023
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