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When Distance Doesn't Really Matter: Effects of Geographic Dispersion on Participation in Online Enterprise Communities

Published: 27 February 2016 Publication History

Abstract

Research on small team collaboration repeatedly shows that 'distance matters'. More recent work has refined this concept of distance to develop geographic dispersion measures to explain the negative effects that team configuration has on productivity and interaction. Dispersion measures explain why teams distributed across multiple time zones, or across multiple sites, have more coordination difficulties than collocated teams with a single remote member. Although larger online communities are increasingly used in enterprises, few studies have examined the effects of dispersion on community behavior. We studied 1206 online enterprise communities (OECs), each using a set of collaborative tools. We present new data showing counter-intuitively that OEC dispersion does not affect content generation or contribution inequality, even when restricting community size to those that most resemble small teams (with 3-12 members). We found that previously documented negative effects of geographic dispersion seem to be reduced in enterprise communities regardless of size. Our results provide additional support to prior case studies suggesting that online communities can mitigate geographic dispersion by providing resources that support coordination and resource sharing.

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cover image ACM Conferences
CSCW '16: Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing
February 2016
1866 pages
ISBN:9781450335928
DOI:10.1145/2818048
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than the author(s) must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Published: 27 February 2016

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Author Tags

  1. Online communities
  2. distance
  3. enterprise
  4. geographic dispersion
  5. measures
  6. replication
  7. workplace

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February 27 - March 2, 2016
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