Cited By
View all- Rezaei SEmmi M(2017)Apps-Commerce in Emerging MarketsApps Management and E-Commerce Transactions in Real-Time10.4018/978-1-5225-2449-6.ch003(51-69)Online publication date: 2017
Do online buying behaviour and attitudes to web personalization vary by age group?
Author: 
Mike HartAuthors Info & Claims
Pages 86 - 93
Abstract
A study of 821 South African Internet users was undertaken to assess attitudes towards the personalization of online content, concerns about privacy, and willingness to provide explicit personal information and to allow implicit gathering of web usage data. This paper examines the association of respondents' age groups with their online experiences to date, their intentions for future online purchasing, and their perceptions of various web personalization and privacy issues. It shows by analysis the dangers of drawing conclusions in this area from student samples, and that relationships with age often do not follow a linear pattern.
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Index Terms
- Do online buying behaviour and attitudes to web personalization vary by age group?
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October 2008
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Published: 06 October 2008
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SAICSIT '08
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- Microsoft
SAICSIT '08: 2008 Annual Conference of the South African Institute of Computer Scientists and Information Technologists
October 6 - 8, 2008
Wilderness, South Africa
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View all- Rezaei SEmmi M(2017)Apps-Commerce in Emerging MarketsApps Management and E-Commerce Transactions in Real-Time10.4018/978-1-5225-2449-6.ch003(51-69)Online publication date: 2017
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