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Communications of the ACM Volume 50, Issue 8

August 2007

94 pages

ISSN:0001-0782

EISSN:1557-7317

DOI:10.1145/1278201

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Privacy and Personalization: The Trade-off between Data Disclosure and Personalization Benefit

Privacy-enhanced personalization

Addressing the personalization-privacy paradox: an empirical assessment from a field experiment on smartphone users

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