Personalization technologies: a process-oriented perspective

G Adomavicius, A Tuzhilin - Communications of the ACM, 2005 - dl.acm.org
Communications of the ACM, 2005dl.acm.org
Personalization technologies Page 1 COMMUNICATIONS OF THE ACM October 2005/Vol. 48,
No. 10 83 Personalization Technologies: AProcess-ORIENTED PERSPECTIVE Much recent
research and development in personalization has sought to create new technologies,
understand personalization from a business perspective, and develop novel applications [11].
However, since personalization is a rapidly developing field, there still exist several points of
view among researchers and practitioners as to what it actually is. Here, we synthesize these …
By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.
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