Aristocrat Interactive Games Now Live on Hard Rock Bet in New Jersey

Hard Rock Digital, in collaboration with Aristocrat Interactive, has announced the launch of Aristocrat Interactive’s gaming content on the Hard Rock Bet online casino platform in New Jersey. This strategic partnership brings an array of popular Aristocrat games to players in the Garden State, further enhancing the platform’s offerings.

In a statement released by Hard Rock Digital, Adrian Bailey, Managing Director of Aristocrat Interactive Content & Aggregation, expressed enthusiasm about the partnership. “Collaborating with Hard Rock Digital to offer our gaming content to their players via the FusionTM Aggregation platform is truly exciting. This relationship marks the beginning of bringing some of the most engaging gaming experiences on the market to the players of Hard Rock Bet.”

Popular Aristocrat Games Now Available

With the integration of Aristocrat Interactive’s game suite, Hard Rock Bet players in New Jersey can now enjoy titles such as Buffalo, Timberwolf, Wild Wild Emerald, Firelight II, Winfall Wishes, Wild Lepre’Coins, Twilight Forest, Frog of Riches, and Secrets of the Phoenix Elements. This diverse lineup is set to attract a broad audience, providing immersive and engaging experiences for online casino enthusiasts.

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, highlighted the significance of this addition. “The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can. Since launching Hard Rock Bet in New Jersey, we’ve increased our casino offerings by nearly 1,000 games and are excited to continue adding unique gaming experiences to our top-rated platform.”

Future Expansion Plans

Hard Rock Digital intends to expand Aristocrat Interactive’s gaming content to additional states where it currently operates. This move aims to enhance its offering across the U.S. following the successful integration in New Jersey. The company’s proprietary sportsbook platform, available since August last year, operates in New Jersey and Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia.

Earlier this year, Hard Rock Digital partnered with Playtech to introduce table and live dealer games in New Jersey and with Slotmill to offer new online slots. These strategic partnerships are part of Hard Rock’s continuous efforts to enrich its platform and deliver diverse gaming experiences to its users.

Competitive Landscape and Market Performance

Despite a robust lineup of games and continuous enhancements, Hard Rock Bet faces significant competition in New Jersey’s online casino market. According to the May 2024 revenue report, Hard Rock Bet ranks 6th among operators, following DraftKings, FanDuel, BetMGM, Borgata, and Caesars Palace. The state’s online casino industry recorded $192.1 million in revenue for May, reflecting a 19% annual increase and a 2.2% monthly rise from April’s $187.9 million.

This rollout coincides with the shutdown of the 888Casino and 888Poker apps in New Jersey, which were replaced by Hard Rock Digital’s former platform, Evoke. Since the start of the year, Hard Rock has been proactive in forming partnerships with various online casino providers to enhance its offerings.

About Aristocrat Interactive and Hard Rock Bet

Aristocrat Interactive, a division of Aristocrat Leisure Ltd, is renowned for offering profound, rich, connected gaming experiences. The company’s comprehensive back-end solutions support land-based operators in casinos and sports, providing a seamless, connected experience.

Hard Rock Bet, which has high ratings on both the App Store (4.9 stars) and Google Play Store (4.7 stars), launched its integrated online casino-sportsbook platform in New Jersey in August 2023. 

Source: ARISTOCRAT INTERACTIVE GOES LIVE WITH HARD ROCK BET IN NEW JERSEY, Gaming Intelligence, July 3, 2024.