Custome

r Journey
Map
Here is where this template begins
Customer Journey
Map
Saturn Mars
Saturn is a massive Mars is a cold and icy
ball made mostly of desert world. It is
hydrogen and helium half the size of Earth

01 02 03 04
Venus Jupiter
Even though Venus Jupiter is by far the
isn't the closest most massive planet
planet to the sun, it in the Solar System
is still the hottest
Customer Journey
Map
Touchpoint Touchpoint
POSITIVE

Touchpoint Touchpoint
Touchpoint
Touchpoint

AWARENES CONSIDERA ACQUISITIO SERVICE LOYALTY

S TION N
NEGATIVE

Touchpoint
Touchpoint Touchpoint

Touchpoint
Touchpoint Touchpoint
Customer Journey
Map
Neptune Mercury
Neptune is the Mercury is the
farthest planet from closest planet to the
0 the Sun and the 0 Sun. It’s a bit larger 0
fourth-largest than the Moon
1 3 5

Jupiter 0 Earth 0 Mars

Jupiter is a gas giant Earth is the third Despite being red,
and the biggest 2 planet from the Sun 4 Mars is a cold place.
planet in the Solar and the only one It’s full of iron oxide
System with life dust
Customer Journey
Neptune is the
Map farthest planet
from the Sun

Mercury is the Earth is the third

smallest planet in planet and is
the Solar System where we live on

It’s full of iron Jupiter is the

oxide dust, which biggest planet in
gives the red the entire Solar
Venus has a color we can see System
beautiful name,
but is terribly hot Saturn is a
massive ball
made mostly of
hydrogen and
helium
Customer Journey
Map
POSITIVE

Touchpoint Touchpoint

Touchpoint Touchpoint Touchpoint

NEGATIVE

Touchpoint Touchpoint

Touchpoint Touchpoint

CONSIDERAT ACQUISITIO
AWARENESS SERVICE LOYALTY
ION N
Customer Journey
Map
PROCESS AWARENESS ACQUISITION SERVICE LOYALTY

Neptune is the
TOUCHPOI Jupiter is a gas giant Mercury is the closest Earth is the third
farthest planet from
NT the Sun
and the biggest planet to the Sun planet from the Sun

Mars is a cold place.

CUSTOMER Pluto is an icy dwarf The Moon is the fifth- It's just a little bigger
It’s full of iron oxide
THOUGHTS dust
planet largest satellite than Earth's moon

OVERALL
CUSTOMER
EXPERIENC
E

Neptune is the Neptune is the

PAIN Pluto is an icy dwarf It has a thick
farthest planet from farthest planet from
POINTS planet atmosphere
the Sun the Sun

Mars is a cold place.

IDEAS TO Mercury is the closest It's just a little bigger Earth is the third
It’s full of iron oxide
IMPROVE planet to the Sun than Earth's moon planet from the Sun
dust
Customer Journey
Map
AWARENE CONSIDERA ACQUISITIO
SERVICE LOYALTY
SS TION N
Earth is the third Jupiter is the Despite being red,
POSITIVE

Mercury is the Saturn is a gas

planet and our biggest planet of Mars is a cold
smallest planet giant and has rings
home them all place
The Moon is the Uranus is the Earth is the third
Neptune is the Mars is full of iron
fifth-largest second least dense planet and our
farthest planet oxide dust
satellite planet home

Earth is the third Venus is the Jupiter is the

NEGATIVE

Pluto is considered Mars is full of

planet from the second planet from biggest planet of
a dwarf planet iron oxide dust
Sun the Sun them all
Jupiter is the It’s composed of
Mercury is the Neptune is the Saturn is a gas
biggest planet of hydrogen and
smallest planet farthest planet giant and has rings
them all helium
Customer Journey
Map
1
PERFEC 4
T
GOOD
3 5
MEDIU
M
BAD
2
VERY
BAD

Jupiter is a gas Saturn is Venus has a

Neptune is the Mercury is the
giant composed mostly beautiful name and
STEPS farthest planet. It’s closest planet and
and the biggest of hydrogen and is the second from
the fourth-largest the smallest one
planet of them all helium the Sun
Customer Journey
Map
Mercury is the Neptune is the
Jupiter is a gas giant
closest planet and farthest planet from
and the biggest
the smallest the Sun

AWARENES CONSIDER ACQUISITI

SERVICE LOYALTY
S ATION ON

Saturn's rings are

Venus is the second
particularly
planet from the Sun
prominent
Customer Journey
Map
AWARENESS CONSIDERAT ACQUISITION SERVICE LOYALTY
ION
POSITIV

1 3 5
E
NEGATIV

2 4
E

Venus Mercury Earth Neptune Uranus

Venus has a Mercury is the Earth is the third Neptune is the Uranus is the
beautiful name and closest planet and planet from the Sun farthest planet. seventh planet
is the second from the smallest one and the only one It’s the fourth- from the Sun
the Sun with life largest
Customer Journey
Map
Saturn is
Mercury is the
composed mostly
closest planet and
of hydrogen and
the smallest one
helium

01 03 05
CONSIDERATI
AWARENESS ACQUISITION SERVICE LOYALTY
ON

02 04
Neptune is the Jupiter is a gas Venus has a
farthest planet. giant beautiful name and
It’s the fourth- and the biggest is the second from
largest planet of them all the Sun
Customer Journey
Map
AWARENESS CONSIDERATI ACQUISITIO SERVICE LOYALTY
ON N
PHASE PHAS
E1

Despite being red, It has a beautiful Uranus is the Venus has a Mercury is the
2

Mars is actually a name and is the seventh planet beautiful name and closest planet and
cold place second planet from from the Sun is the second from the smallest one
the Sun the Sun
PHASE

Venus has a Despite being red, Earth is the third Neptune is the Saturn is composed
3

beautiful name and Mars is actually a planet and it farthest planet. It’s mostly of hydrogen
is the second from cold place harbors life the fourth-largest and helium
the Sun
PHASE

Mercury is the Neptune is the Saturn is The Moon is the Despite being red,
4

closest planet and farthest planet. It’s composed mostly fifth-largest satellite Mars is actually a
the smallest one the fourth-largest of hydrogen and in the Solar System cold place
helium
Customer Journey
Map
Mercury Saturn
Saturn is
Mercury is the
composed mostly
closest planet and
of hydrogen and
the smallest one
helium

Neptune Jupiter Venus

Jupiter is a gas Venus has a
Neptune is the
giant beautiful name and
farthest planet. It’s
and the biggest is the second from
the fourth-largest
planet of them all the Sun
Customer Journey
Map AWARENE CONSIDERA ACQUISITIO
SERVICE LOYALTY
SS TION N
POSITIVE
NEGATIV
E

01 02 03 04 05
Jupiter is a gas Saturn is Venus has a
Neptune is the Mercury is the
giant composed mostly beautiful name and
farthest planet. It’s closest planet and
and the biggest of hydrogen and is the second from
the fourth-largest the smallest one
planet of them all helium the Sun
Customer Journey
Map

Neptune is the Mercury is the

farthest planet from closest planet to the
the Sun and the Sun and the smallest
fourth-largest
AWARENE CONSIDER ACQUISITI
SERVICE LOYALTY
SS ATION ON

Jupiter is a gas giant Uranus is mostly Despite being red,

and the biggest composed of various Mars is a cold place.
planet in the Solar ices, like water It’s full of iron oxide
System dust
Customer Journey
Map
AWARENE CONSIDERA ACQUISITIO
SERVICE LOYALTY
SS TION N

Mercury is the Earth, where we Saturn is It is the biggest The Moon is the
closest planet to live on, is the third composed mostly planet and the fifth largest
the Sun in the planet from the of hydrogen and sixth planet from satellite in the
Solar System Sun helium the Sun Solar System
Customer Journey
Map AWARENESS CONSIDERATIO PURCHASE ONBOARDING ADVOCACY
N
ACTION

Pluto is Saturn is a gas It’s a gas giant The Moon is the

USER

Mercury is the
considered a giant and the and the biggest fifth-largest
closest to the Sun
dwarf planet ringed one planet satellite
EVOLUTI
ON
POINTS

Venus is the
PAIN

Earth is the planet Uranus is mostly

second planet
where we live on composed of ices
from the Sun
POSSIBL

SOLUTI

Despite being red, It’s the second

Neptune is the
ON

Mars is a cold planet from the

E

farthest planet
place Sun
Customer Journey
Map

PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5

SUN

The Moon is
Mercury is the Pluto is now Saturn is the Jupiter is a gas
the fifth-
closest planet considered a ringed one. It giant and the
largest
to the Sun dwarf planet is unique biggest planet
satellite
Customer Journey
Map

01 02 03 04 05
Neptune Mercury Jupiter Saturn Venus
Jupiter is a gas Saturn is Venus has a
Neptune is the Mercury is the
giant composed mostly beautiful name
farthest planet. It’s closest planet and
and the biggest of hydrogen and and is the second
the fourth-largest the smallest one
planet of them all helium from the Sun
Customer Journey
Map
AWARENES CONSIDERA ONBOARDI
PURCHASE ADVOCACY
S TION NG

Venus is Earth is the Jupiter is the Neptune is the Despite being

terribly hot, third planet biggest planet farthest planet red, Mars is a
even hotter from the Sun of them all from the Sun cold place
than Mercury

Good

Medium

Bad
Customer Journey
Map
0
Venus has a
0
2
beautiful name and
is the second from
4
Saturn is composed
mostly of hydrogen
and helium
the Sun

AWAREN INTER PURCH RETENT ADVOCA

ESS EST ASE ION CY

0 0 0
Jupiter is a gas

1
Neptune is the
farthest planet. It’s
the fourth-largest
3
Mercury is the
closest planet and
the smallest one
5
giant
and the biggest
planet in the Solar
System
Customer Journey
Map

01 02 03 04 05

Neptune Mercury Jupiter Saturn Venus

Jupiter is a gas Saturn is Venus has a
Neptune is the Mercury is the
giant composed mostly beautiful name and
farthest planet. It’s closest planet and
and the biggest of hydrogen and is the second from
the fourth-largest the smallest one
planet of them all helium the Sun
Customer Journey
Map

Jupiter Saturn
Jupiter is a gas
Saturn is composed
giant and the
Neptune biggest planet in 0 0 mostly of hydrogen
and helium
Neptune is the
the Solar System 3 4
farthest planet. It’s 0
the fourth-largest
1

Mercury Venus
Venus has a
Mercury is the
beautiful name and
closest planet and 0 0 is the second from
the smallest one
2 5 the Sun
Customer Journey
Map
AWAREN INTER PURCH RETENT ADVOCA
ESS EST ASE ION CY

01 02 03 04 05
Neptune is the Mercury is the
Jupiter is a gas Saturn is a gas Venus is the
farthest planet. closest planet
giant and the giant and has second planet
It’s the fourth- and the smallest
biggest planet several rings from the Sun
largest one
Customer Journey
Map
0
AWARENES
0 0 0 0
INTEREST PURCHASE RETENTION ADVOCACY
1
S 2
Neptune is the 3 Venus has a
beautiful name and
Mercury is the 4 5
Saturn is composed
Jupiter is a gas giant
and the biggest
farthest planet. It’s closest planet and mostly of hydrogen
is the second from planet in the Solar
the fourth-largest the smallest one and helium
the Sun System
POSITIVE
NEGATIVE
Customer Journey
Map

01 03 05
NEPTUNE MERCURY JUPITER
02 04
Neptune is the Jupiter is a gas
Mercury is the
farthest planet. giant
closest planet
It’s the fourth- and the biggest
largest VENUS and the smallest SATURN planet of them all
Venus is the one Saturn is
second planet composed mostly
from the Sun in of hydrogen and
the Solar System helium
Customer Journey
Map

CONSIDERAT ONBOARDIN
AWARENESS PURCHASE ADVOCACY
ION G

0 0 0
Jupiter is a gas
0
Saturn is
0
Venus has a
Neptune is the Mercury is the
1
farthest planet. It’s
the fourth-largest
2
closest planet and
the smallest one
3
giant
and the biggest 4
composed mostly
of hydrogen and 5
beautiful name and
is the second from
planet of them all helium the Sun
Customer Journey
Map
02 04
VENUS SATURN
Venus has a
Saturn is composed
beautiful name and
mostly of hydrogen
is the second from
and helium
the Sun

01 03 05
NEPTUNE MERCURY JUPITER
Jupiter is the
Neptune is the Mercury is the
biggest planet in
farthest planet. It’s closest planet and
the entire Solar
the fourth-largest the smallest one
System
Customer Journey
Map

Neptune Mercury Jupiter Saturn Venus

Jupiter is a gas Saturn is Venus has a
Neptune is the Mercury is the
giant composed mostly beautiful name and
farthest planet. It’s closest planet and
and the biggest of hydrogen and is the second from
the fourth-largest the smallest one
planet of them all helium the Sun

0
1

0 04
2

0 05
3
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