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    Social Media Marketing

    Uploaded by

    sarah.crosby
    Different Social Media platforms

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Social Media Marketing

    Uploaded by

    sarah.crosby
    61 views10 pages
    Different Social Media platforms

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

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    Different Social Media platforms

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    61 views10 pages

    Social Media Marketing

    Uploaded by

    sarah.crosby
    Different Social Media platforms

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    SOCIAL

    MEDIA
    MARKETING
    2

    TYPES OF SOCIAL MEDIA

    Facebook
    Instagram
    TikTok
    YouTube
    X/Twitter
    LinkedIN
    3

    PURPOSE OF SOCIAL MEDIA


    MARKETING
    • Make eye contact with your audience to create a sense of intimacy and
    involvement
    • Weave relatable stories into your presentation using narratives that make your
    message memorable and impactful
    • Encourage questions and provide thoughtful responses to enhance audience
    participation
    • Use live polls or surveys to gather audience opinions, promoting engagement
    and making sure the audience feel involved
    4

    FACEBOOK
    • Connect with people around • Multiple ways to post and
    the world. share information
    • If all Facebook users are • Narrative/text posting,
    combined into a country it pictures, videos, stories
    would be the 3rd largest
    • Easily able to share all contact
    country in the world.
    information
    • Facebook marketplace –
    • Easily able to interact with
    allows the user to post product
    customers
    all over the world
    5

    INSTAGRAM
    • Interact with customers via • Highly visible
    picture or video posts
    • Can customize the look of the
    • Content is easily and quickly home Instagram page for better
    viewed by customers aesthetic
    • Able to post stories daily or • International reach
    multiple times a day to attract
    business to your site
    6

    TIKTOK
    • Video format – allows for observation and
    demonstration of the product
    • TikTok shop allows for one-click buying and easy
    access to the products for the customers. One stop
    shop!
    • International and multi-demographic reach
    7

    YOUTUBE
    • Unlimited video length • Allows for live interaction between the creator and their
    uploads allowed followers via a live chat feature
    • Able to do thoroughly • Allows for live tv or other shows to be streamed live with the
    demonstrations and content creator and their viewers
    explanations of the • High interaction with subscribers
    products
    8

    TWITTER/X
    • Ability to direct traffic to business website
    • Interaction/engagement with customer base
    • Unlimited reach of customers worldwide
    • Unlimited posting ability
    • Customers can retweet and spread brand futher
    9

    LINKEDIN
    • Good for Business to Business (B2B) marketing
    • Networking between business and customer (B2C), and business and business (B2B)
    • Able to get an overview of the businesses one may potentially do business with
    • High quality leads and attraction
    • More professional environment
    CONCLUSION
    Social Media has become a must for
    marketing and is no longer just a possibility.
    Without social media businesses would fail
    in their marketing departments.

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