Organic Social Media Marketing - Sumit Thakur
Organic Social Media Marketing - Sumit Thakur
Organic Social Media Marketing - Sumit Thakur
PARK AVENUE
Urban Ladder
Demographics
Tech-Savvy:
Uses social media, especially Instagram, to explore lifestyle and product options.
Relies on online reviews and influencer recommendations when making purchases.
Enjoys tech gadgets and stays updated on the latest technology trend.
Media Consumptions
Social Media:
Events and Conferences:
Spends 4-5 hours every day on Instagram
Attends fashion shows, grooming expos, and
seeking inspiration and discovering new
networking events.
products.
Participates in online webinars and virtual
Follows grooming influencers, fashion brands,
events related to personal grooming.
and lifestyle bloggers and actively interacts
with their posts by liking, commenting, and
sharing.
Note
2.
Which social media platforms are you considering
for targeting this audience ?
ANSWER:-
The key is to tailor the content strategy for each platform, emphasizing
the visual appeal of the perfumes, sharing informative and lifestyle-centric
content, and
actively engaging with the audience to build a community around the
Park Avenue brand.
Regularly monitoring analytics will help refine the strategy based on the
performance on each platform.
Note
3.
What content concepts, including specific copy, visual ideas
hashtags, and campaign slogans, are planned for each stage of
the campaign (pre-launch, launch, post-launch)?
ANSWER:-
Content Concept:
Teasers Countdown:
Share mysterious images of grooming kits, shaving essentials, and skincare products,
gradually revealing each keynote.
Utilize countdown graphics and posts to build anticipation.
Influencer Collaboration:
Partnering with top grooming influencers and bloggers.
Exclusive reviews and insights on new Park Avenue men’s grooming products.
Pre-Launch: Generate Buzz and Anticipation
Continued.....
Countdown to Launch:
Daily highlights building up to the big reveal.
Weekly features on the unique benefits of each grooming products.
Slogan:
Precision in Secrecy, Grooming in Glory. Park Avenue Unveils the Mystery.
Copy:
Unlock grooming's secret. Something big is brewing at Park Avenue. Get ready for a
revolution.
Visual ideas :
Mystic images of Park Avenue products close-ups for precision vibes
Short teaser videos highlighting the USPs and features of grooming products
Sneak peeks of Park Avenue grooming product development behind the scenes.
Timer graphics drop hints at the unique features of men’s grooming products.
Hashtags:
#GroomingRevolution #ParkAvenuePreview #ElevateYourGrooming
Launch: Drive website traffic and product
inquiries
Content Concept:
Website Attraction:
Creating an attractive Landing Page for Park Avenue with clear pictures and detailed
descriptions of grooming products.
User-friendly sign-up for updates and exclusive offers.
Slogan:
Park Avenue – Where Grooming Becomes an Art, and Style, a Statement.
Copy:
Unleash precision with Beard Grooming Kits, Shaving Essentials, and Skincare Marvels.
Elevate your grooming with Park Avenue.
Visual ideas :
Live event screenshots, close-ups of the beard grooming kits, Shaving Essentials, and
Skincare products and graphics featuring pre-order benefits.
Hashtags:
#StyleRedefined #elevategroomingwithParkAvenue #menslifestyle
Post-Launch: Increase brand engagement and
social media following
Content Concept:
Community Engagement:
Encourage followers to share grooming routines and expectations.
Repost the best entries to showcase community connections.
Direct Interaction:
Host live Q&A sessions on Facebook and Instagram.
Share behind-the-scenes insights about new grooming products.
Contest Events:
Launch contest events for followers to win brand-new Park Avenue grooming products.
Motivate participation through following, sharing, and tagging friends.
Post-Launch: Increase brand engagement and
social media following
Continued.....
Slogan:
Elevate Your Grooming, Join the Park Avenue Connection
Copy:
Join the Park Avenue Connection and shine bright. Share your routines, and expectations,
and be featured in our reposts. Let's make our community stand out!
Visual ideas :
Combining of user-submitted grooming routines and expectations.
Behind-the-scenes glimpses of the Park Avenue team working on new grooming
products.
Live Q&A session snapshots showcasing direct interaction with the audience.
Hashtags:
#ParkAvenueConnection #GroomingGoals #ElevateWithParkAvenue
4.
What Key Performance Indicators (KPIs) and metrics will you use
to evaluate the campaign's success and communicate to the
client?
ANSWER:-
To measure the success of the Park Avenue digital launch campaign, it's
essential to track a range of Key Performance Indicators (KPIs) and metrics. These
indicators will help evaluate various aspects of the campaign's performance and
provide valuable insights for strategic adjustments. Here's a comprehensive list of
KPIs and metrics:
ANSWER:-
Website Engagement:
KPI: Click-through rates and landing page views
Metric: Google Search Console & Google Analytics (Use Google Search Console and
Google Analytics to monitor website traffic, user activity, and conversions to gain insights
into the effectiveness of social media-driven website visits and the conversion funnel.)
4.
Continued...
ANSWER:-
Customer Testimonials:
KPI: Quantity and sentiment of customer testimonials.
Metrics: Gather consumer feedback via surveys to determine satisfaction levels,
preferences, and the overall grooming experience of consumers. Use survey data to
identify areas for improvement and guide future marketing tactics.
Aligning KPI metrics with campaign objectives is crucial for obtaining
meaningful insights and ensuring overall campaign success.
Note
2. Execution
Campaign Idea with Hashtags
Campaign Idea/Theme:
#RainyHomeRevival #CozyNookCreations
#MonsoonHomeVibes #FurnitureJoySplash
#FurnitureForRainyDays #HomeDecorHeaven
#StayInStyleRainOrShine #RainyDayRelaxation
#MonsoonDecorDelight #UrbanLadderComfortZone
#HomeRevivalRain #UrbanLadderVibes
In the "Monsoon Magic Furniture" campaign, Urban Ladder turns rainy days
into a decor opportunity.
With the hashtags offering a curated collection of rain-friendly furniture
for a cozy monsoon vibe.
Resonate with promising joy and essential pieces for the perfect rainy home.
From Nook Creations to Urban Ladder Vibes,
each hashtag reflects the journey to transform spaces into cozy havens during
the monsoon.
Note
Craft Social Media Updates
X Update: Linkedin Update:
🌏 Exciting insights unfolded at the 21st Forbes 🌏 The Forbes Global CEO Conference 2023 brought
Global CEO Conference in Singapore!🚀 450 CEOs, together 450 influential leaders in Singapore,
entrepreneurs, and thought leaders gathered to fostering discussions at the forefront of global
discuss the future of business. 💼 business.💼
🎤 Notable speakers like Benedict Oramah, Jenny 🔊 Distinguished speakers, including Benedict
Johnson, Eduardo Saverin, and more shared their Oramah, Jenny Johnson, Eduardo Saverin, and
wisdom. Check out the full speaker list on the others, shared their perspectives on the future of
conference website! entrepreneurship and innovation. Explore the full
📌 Forbes Global CEO Conference 2023: Key speaker lineup on the official conference website.
Insights And Highlights 📌 Forbes Global CEO Conference 2023: Key Insights
#ForbesCEOConference #GlobalLeadership And Highlights
#BusinessInnovation #ForbesGlobalCEOConference #LeadershipSummit
#BusinessInSingapore #GlobalInnovation
Conversations & Responses
X Conversation Starter for Skoda:
Responses:
🌟🚗 Absolutely, Skoda! The Enya Coupé iV is setting the stage for a thrilling
Thanksgiving ride! 🦃🔥 My dream
destination would be the scenic Pacific Coast Highway, embracing those coastal
vibes! 🌊🏞
Here's a snippet from my Thanksgiving playlist – the perfect combo of chill and
festive beats: https://open.spotify.com/.
What's on your playlist? Let's swap road trip dreams and tunes! 🎵🚙
#EnyaRoadTrippin #SkodaAdventures
Conclusion
In conclusion, the strategic planning and execution across diverse brands like Park
Avenue, Urban Ladder, Forbes, and Skoda underscore the significance of tailored
approaches in achieving marketing success.
Park Avenue
Park Avenue employs visually captivating content to resonate with its audience,
enhancing brand affinity and expanding its market reach.
Urban Ladder
Urban Ladder capitalizes on seasonal themes to drive engagement and sales,
showcasing its adaptability and creativity in marketing campaigns.
Forbes
Forbes excels in delivering valuable insights and event highlights, leveraging its authority
to engage thought leaders and industry professionals.
Skoda
Skoda effectively uses social media to generate excitement around new product
launches, fostering community engagement and brand loyalty.
These brands exemplify the importance of strategic planning and execution in achieving
marketing objectives and maintaining relevance in today's dynamic marketplace.
KEEP
CALM
AND LET
DIGITAL MARKETER
HANDLE IT