Pannerai Competitors3

Home Market competitors
FEB
Five Swiss Watch Brands Driving Sales Recovery
in China
: Longines, Patek Philippe, Omega, Piaget, Rolex.
https://daxueconsulting.com/luxury-watches-in-china/
https://top.xbiao.com/switzerland/
Rolex
Omega
Longines
Pateck Phillip
Mido
Audemar piget
IWC
Bacheron constating
Jaeger Le coulter
Blackpain
Tissot
Bretling
Hublot
Casio
Bregetz
Chopart
TOP 20 “Juski” Yough fashion magazine.
https://www.juksy.com/article/90917-%E5%9A
1. Audemars Piguet %B4%E9%81%B8%E5%85%A8%E7%90%83+20+
2. Vacheron Constantin %E5%A4%A7%E5%90%8D%E9%8C
3. Patek Philippe. %B6%E5%93%81%E7%89%8C
4. Blacpain %E3%80%80%E5%81%9A%E7%94%B7%E4%BA%BA
5. Chopard %E6%80%8E%E9%BA%BC%E5%8F%AF%E4%BB
6. IWC
%A5%E4%B8%8D%E8%AA%8D%E8%AD%98+Rolex
7. Rolex
8. Ulysse Nardin
9. Jaeger Lecoultre
10. Panerai
11. Piaget
12. Cartier
13. Breitling
14. Bell & ros
15. Omega
16. Breenot
17. TAG / 18 Seiko /19 Louis Moinent/ 20A Lange &
Sohn
https://www.nytimes.com/2021/12/10/
fashion/watches-china-sales.html
• And we sold more watches in 24 hours than in a whole month.”
Almost no watchmaker can afford to be lax about its strategy in

China. Take it from Julien Tornare, chief executive of Zenith.
Over the summer, he got a taste of the power that celebrities
wield in the Chinese market when the brand announced its
newest ambassador, the actor and singer Xiao Zhan.
What we have been taught with the old Kapferer bible of luxury
strategy — ‘Stay away from digital, and don’t sell there’ — is
the complete opposite in China,” said Felicitas Morhart, a
professor of marketing at the University of Lausanne. In 2020,
she founded the Swiss Center for Luxury Research, a think tank
that addresses issues about the future of luxury management.
“The overflow of luxury e-commerce on Tmall, WeChat, the
livestreaming of runway shows — luxury is everywhere,”
• There is a whole generation of people who are single children,” said

Edouard Meylan, chief executive of H. Moser & Cie, an independent
Swiss brand that has spent the past two years establishing a foothold in
mainland China.
• “They have two parents, four grandparents and there’s money. That’s
why this market is growing. There’s a need — and a huge hunger.”
Re wording & redefining the business
challange
• How to outperform segment competion growth in the biggest
growing Market? Navigating in the Chinese Digital Gen Z blue Ocean.
Market analysis ( 1 minute
Recovering industry after covid lead by growth in China at X%
Second hand market strongly increasing ( 20 B$)
Paradigma shift, where Digitalization, technology, and Sustainability will

play a capital role in the idustry
Competitors analysis
• Price range competitors • Specialized Chinese Sites.
Position Volume Average www.xbiao.com/
increase U price change
P
Rolex 1st +30% +17%

IWC 9th (+1 ) +23% +6%
Jaeger 14th (-1) +19% +6%
Lecoultre
Panerai 16th +20% +7%
Chopard 18th ( +9) +60% +34%
Bulgari 20th (-3) +25% -10%
Zenith 34th ( +6) +27% +41%
Industry Competiors
Recovering After a double digit 16th Wordl global position
Drop. Underperforming vs av. Price
China growing at 7% competitors.
Asian export doubled. <20th Overall in china
new and 2nd hand 60 Billion 9th in luxury segment.
Chinese Youth magazine: 10th
Key Focus points. Chinese Specialized watch
Sustainability Supply chain, GenCustomers
Z “segment luxury 7th”/7
and Digitalization Chinese GEN Z
Make your mind
online
Buy offline
Substitute
Alternatives Chinese “Deluxe segment”
Smartwatchs and capturing volume trough digital
hyperconnectivity. media
Increasing pride on China Increased discretional capital
Risk of Chinese brands increase the Ultra luxury brands
volumes
FAKE EDITION FOR DRAMATIC POURPOUSES
METAVERS A RISK WORTH TO TAKE ?
LUXURY WATCH, TRADE IT, REPLACE IT,
CHANGE IT, CASH IT, WITHOUT TOUCHING
IT
ARE YOU FACILITATING YOUTH
POURCHASES? Leading
In the Digital world
Brelting launches Ancient explorers editions

Proposals
Develop and customize China culture
Marketing
Improve by deploying local Social
media and Marketing analytics.
Exploite local Icons visibility locally

and communicate globally
Develop ad customize products
Gen Z Social Media
that can identify culture while
keeping Panerai DNA
Suitable
Feasible Acceptable
Proposals
Digitalization & Metaverse China culture
Develop Agumented reality

platforms
Propose a digital Social

Media ecosystem
Tockenization / NFTs Gen Z Social Media

Image usage in the Metaverse
Suitable
Join a cause % goes to a cause
Feasible Acceptable
Proposals
Financing
China culture
Panerai Trade Invest and collect
Financing Platforms
Buy and replace
Join a cause % goes to a cause Gen Z Social Media
Suitable
Feasible Acceptable
Communicate
Discover
Engage
Try
Models
Models Materials
Models Environment
Environment
Materials Finance
Finance
Finance
Models Materials
Environment Finance
Mechanics
Mechanics
Mechanics Materials
Materials
Materials Share
Share
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Mechanics Materials Share
Models Materials
Environment Finance Models Environment Finance Models Environment
Materials Finance
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Pannerai Competitors3

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Pannerai Competitors3

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Home Market competitors

Almost no watchmaker can afford to be lax about its strategy in

• There is a whole generation of people who are single children,” said

Paradigma shift, where Digitalization, technology, and Sustainability will

Rolex 1st +30% +17%

In the Digital world

Brelting launches Ancient explorers editions

Exploite local Icons visibility locally

Develop Agumented reality

Propose a digital Social

Tockenization / NFTs Gen Z Social Media

Panerai Trade Invest and collect

Buy and replace

Join a cause % goes to a cause Gen Z Social Media

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