p r o d u c t p r o d u c t​

H&M OPENS FIRST

AUSTRALIAN STORE
IN MELBOURNE
summary
summary
summary
 Strategic features

12 3
Social Media Ambassadorship Graphic Design

with Miranda Competition

Announcements
Kerr
Magazine
Collaborations

Presentation title 2
 "What makes H&M attractive to
Australian shoppers?"

1. Affordable Fashion
2. Global Brand Recognition
3. Celebrity Endorsements
4. Strategic Marketing and Public
Relations
5. Community Engagement &
Collaboration
6. Fast Fashion Model
7. Online business
Presentation title 3
"Why do you think foreign fashion
brands are opening up stores in
Australia?"
Market Expansion: Australia provides a lucrative market for international fashion brands looking to
expand their global footprint.

High Consumer Spending: Australia has a relatively high standard of living, and consumers in the
country are known for their discretionary spending on fashion and lifestyle products.

Fast-Growing Online Clothing Industry: The mention of the fast-growing online clothing industry
worth $600 million

Fashion-Forward Consumer Base: Australians, particularly the younger and well-travelled segments,
are often drawn to global fashion trends.

Global Competition: The presence of renowned international fashion brands such as Gap, Zara,
Topshop, Uniqlo, and others creates a competitive landscape.

Brand Recognition and Appeal: International brands like Zara, Topshop, and Uniqlo have established
a strong global presence and brand recognition.
H o w d o y o u s e e A u s t r a l i a n
f a s h i o n b r a n d s c o m p e t i n g
a g a i n s t f o r e i g n b r a n d s ?

1. Distinctive Style and Identity

2. Adaptation to Trends
3. Competitive Pricing
4. Customer Engagement and
Experience
5. Online Presence and E-commerce
6. Local Collaborations
agenda

Product overview​ The competition​ Go to market​ Executive plan​

Product Pricing​ Industry Overview​ Product Pricing​ Our Team​

Marketing Plan​ Competitive Analysis​ Marketing Plan​ Product Budget​
Product Launch Plan​ Product SWOT Analysis​ Product Launch Plan​ Up Next​

Presentation title 6
 Customer profile
• Our target customer is Gen Z
• The customer is between the ages of 18-34
• Big users of social media

Presentation title 7
 Value proposition
Product customer
Benefits Experience Features Wants Fears Needs

• Sync across • Everything • Simple • Remember things • Losing things • Fast to enter
devices everywhere things
• Easy syncing • Write things down • Locked into a
• Include images • Never forget system • Share notes with
• Fast to use • Save information
people
• Rich metadata • External brain
• Single system
• Remember
everything

Presentation title 8
 Product roadmap
Q1 Q4
2OYY 200 Subs 20YY
Financial planning Initial MVC launches
commences subscribers on all markets

Q2 Q3 500 Subs
20YY 20YY Final
Beta registration Advertising subscribers
opens to the campaign
public kicks off

Presentation title 9
 Strategic features

12 3
Simple Sync across devices Fast to enter things

Easy syncing Include images Share notes with people

Fast to use Rich metadata Single system

Presentation title 10
The competition
The competition
The competition
The competition
The competition
The competition
 Industry overview
6

0
Category 1 Category 2 Category 3 Category 4

Series 1 Series 2 Series 3

24% 31% 49% 91%

Retail sales Online sales Market sales Product satisfaction

Presentation title 12
 Competitive
analysis
Our product Competitive research

• Our product is priced below that of • Company A

other companies on the market Product is more expensive

• Simple and easy to use, compared to the • Companies B & C

complex equipment of the competitors Product is expensive and inconvenient
to use

Presentation title 13
Product swot
analysis
Strengths Weaknesses Opportunities Threats

The competition is dropping the Affordability is the main draw Our product hit the market late, Our product is priced below
price of their product to match for our consumers to our product so we have to catch up with that of other companies on the
ours other companies market

Presentation title 14
Go to
go to
go to
market
market
market
 Product pricing
Price orientation

Customer value- Company A Company D

based pricing

Competition based Company B

pricing

Company C Our product

Cost-based pricing

Price realization
Weak Medium Strong

Presentation title 16
Marketing
plan

Price Product Place Promotion

Budget flexible for social Ad directing customers to our Popular social media companies Promotion will run for two
marketing product weeks

Presentation title 17
 Product launch plan

Pre-roll out Pre-release Feedback Announce Launch

Roll out product to Gather feedback and fix Public preview and General product
Product public release
local region bugs announcement release

Presentation title 18
 Our team
MIRJAM
NILSSON
President

VICTORIA
LINDQVIST
Executive Assistant

AUGUST ANGELICA ALLAN FLORA FLORA IAN

BERGQVIST ASTROM MATTSSON BERGGREN BERGGREN HANSSON
VP Finance VP Technology VP Operations VP Marketing VP Production VP Transportation

MIRA APRIL KALLE JENS VICTORIA ANGELICA

KARLSSON HANSSON PERSSON MARTENSSON PERSSON HANSSON
Accounting Help Desk Facilities Project Manager Production Manager Dispatch

JENS MIRA
MARTENSSON KARLSSON
Project Manager Accounting

Presentation title 19
 Product budget

Column A Column B Column C Column D Column E Column F

Q1 10 100 50 10 $6,750 $1,013

Q2 50 500 60 500 $33,750 $5,063

Q3 200 2000 100 5000 $135,000 $20,250

Q4 400 4000 120 50,000 $270,000 $40,500

Presentation title 20
 Up next

12 3
Business management Product positioning Media outreach
opportunity sizing in-market user testing lead optimization

Presentation title 21
Thank
thank
Thank
you
You Mirjam Nilsson​
206-555-0146

You
mirjam@contoso.com
www.contoso.com

You