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1.0 - Very Important 0.0 - Not Important 2.5 Average Above: Superior Strategies Below: Poor Strategies

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Weight Value

EFE Matrix Valuation


1.0 – Very Important
Weighted Score
0.0 – Not Important
2.5 Average
Above: Superior
Rating Value
Strategies
4 - Superior
Below: Poor Strategies
3 -Above Average
2 - Average
1 - Poor
Raw Materials and
outsourcing
Opportunities
Advances in Technology

Acquisitions and
Partnerships
Competitors – Better supply chain of
Nike, Adidas and timberland.

Government Regulation – US – China


trade war (15% tariff hike).

Economy/Environmental Changes –
Threats
Tablet App
Shrinking US economy and impact of
coronavirus outbreak.

Consumer Demand & Style/ Trend


Changes – Increasing demand for
personalization and sustainability.

Transportation Delay
S. NO. OPPORTUNITIES WEIGHT RATING WEIGHTED SCORE

EFE Matrix Valuation


1 Outsourcing 0.12 4 0.48
2 Raw Materials 0.12 3 0.36
3 Technology 0.11 2 0.22
4 Acquisitions & Partnerships 0.08 1 0.08
THREATS
1 Competitor’s supply chain 0.13 1 0.13
2 US – China trade war 0.11 4 0.44
3 Shrinking US economy/ 0.11 3 0.33
Impact of Covid 19
4 Transportation Delay 0.06 1 0.32
5 Personalization and 0.16 2 0.03
sustainability
TOTAL 1 2.42

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