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    Culture Restaurant: SWOT Analysis

    Uploaded by

    Sonam Gulzar
    This document analyzes the Cultural Restaurant using SWOT analysis, internal factor evaluation, external factor evaluation, and competitive profile matrix compared to Burger King and Wendy's. The key points are: 1) Cultural Restaurant has a higher total score than competitors in the competitive profile matrix, indicating stronger performance. 2) Internal factor evaluation found strengths outweigh weaknesses, with a total weighted score of 2.88. Major strengths are brand reputation and market share. 3) External factor evaluation found opportunities outweigh threats, with a total weighted score of 3.34. Major opportunities are new products/services and demand for organic products. 4) Based on the overall analysis, Cultural Restaurant will pursue a Strength

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    © All Rights Reserved
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    Culture Restaurant: SWOT Analysis

    Uploaded by

    Sonam Gulzar
    64 views5 pages
    This document analyzes the Cultural Restaurant using SWOT analysis, internal factor evaluation, external factor evaluation, and competitive profile matrix compared to Burger King and Wendy's. The key points are: 1) Cultural Restaurant has a higher total score than competitors in the competitive profile matrix, indicating stronger performance. 2) Internal factor evaluation found strengths outweigh weaknesses, with a total weighted score of 2.88. Major strengths are brand reputation and market share. 3) External factor evaluation found opportunities outweigh threats, with a total weighted score of 3.34. Major opportunities are new products/services and demand for organic products. 4) Based on the overall analysis, Cultural Restaurant will pursue a Strength

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    Original Title

    SWOT ANALYSIS

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    This document analyzes the Cultural Restaurant using SWOT analysis, internal factor evaluation, external factor evaluation, and competitive profile matrix compared to Burger King and Wendy's. The key points are: 1) Cultural Restaurant has a higher total score than competitors in the competitive profile matrix, indicating stronger performance. 2) Internal factor evaluation found strengths outweigh weaknesses, with a total weighted score of 2.88. Major strengths are brand reputation and market share. 3) External factor evaluation found opportunities outweigh threats, with a total weighted score of 3.34. Major opportunities are new products/services and demand for organic products. 4) Based on the overall analysis, Cultural Restaurant will pursue a Strength

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    64 views5 pages

    Culture Restaurant: SWOT Analysis

    Uploaded by

    Sonam Gulzar
    This document analyzes the Cultural Restaurant using SWOT analysis, internal factor evaluation, external factor evaluation, and competitive profile matrix compared to Burger King and Wendy's. The key points are: 1) Cultural Restaurant has a higher total score than competitors in the competitive profile matrix, indicating stronger performance. 2) Internal factor evaluation found strengths outweigh weaknesses, with a total weighted score of 2.88. Major strengths are brand reputation and market share. 3) External factor evaluation found opportunities outweigh threats, with a total weighted score of 3.34. Major opportunities are new products/services and demand for organic products. 4) Based on the overall analysis, Cultural Restaurant will pursue a Strength

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Culture Restaurant

    SWOT Analysis
    PRESENTED By:
    Rashid Kamran
    Ahmad sohail
    Cultural Restaurant Competitive Profile Matrix
      Cultural Restaurant Burger King Wendy's
    Weights Rating Weighted Rating Weighted Rating Weighted
    Critical Success Factors
    0.0-1.0 1-4 Score 1-4 Score 1-4 Score
    Market Share 0.18 4 0.72 3 0.54 2 0.36
    Financial Position 0.12 4 0.48 3 0.36 3 0.36
    Global Expansion 0.09 4 0.36 3 0.27 2 0.18
    Customer Service 0.09 4 0.36 2 0.18 2 0.18
    Advertising 0.07 4 0.28 3 0.21 2 0.14
    Price Competitiveness 0.07 4 0.28 3 0.21 2 0.14
    Product Innovation 0.11 2 0.22 3 0.33 3 0.33
    Product Quality 0.1 4 0.4 2 0.2 4 0.4
    Customer Satisfaction 0.08 4 0.32 3 0.24 4 0.32
    Management 0.09 3 0.27 3 0.27 3 0.27
    Total 1 3.69 2.81 2.68
    INTERNAL FACTOR EVALUATION
    Key Internal Factors Weights Rating Weighted Score
    0.0-1.0 1,2,3 or 4
    Strengths
    Strong Brand name, image, reputation 0.12 4 0.48
    Large market share 0.11 4 0.44
    strong global presence 0.09 3 0.27
    Specialized training for staff 0.07 3 0.21
    Strong financial performance and position 0.08 4 0.32
    Introduction of new products 0.06 4 0.24
    Customer focus 0.06 4 0.24
    Weaknesses
    Unhealthy food image 0.08 1 0.08
    High staff turnover 0.06 1 0.06
    Legal actions related to health issues 0.04 2 0.08
    Market saturation (more difficult to add new stores) 0.07 2 0.14
    Customer Service 0.08 2 0.16
    Product innovation 0.08 2 0.16
      1   2.88

    Strengths 2.2
    Weaknesses 0.68
    INTERNAL FACTOR EVALUATION MATRIX
    Weights Rating
    Key External Factors 0.0-1.0 1- 4 Weighted Score
    Opportunities
    New products & Services 0.1 4 0.4
    Beverage Market 0.06 3 0.18
    Growth of Franchise Restaurants 0.08 3 0.24
    Demand for organic products 0.06 4 0.24
    Growth of fast food industry 0.1 3 0.3
    Low cost menu (customers attraction) 0.08 4 0.32
    Discounts 0.06 3 0.18
    Threats
    Change in commodity prices 0.07 3 0.21
    Food safety concerns 0.07 4 0.28
    Economics slowdown 0.1 3 0.3
    Growing health conciousness 0.06 2 0.12
    Intense competition 0.09 4 0.36
    Legal challenges 0.07 3 0.21
      1   3.34

    Opportunities 1.86
    Threats 1.48
    Decision Strategy

    • After analyzing the IFE & EFE we have to make our next action plan or
    future strategy to overcome our weaknesses and Threats as well we have to
    explore more Strengths and Opportunities internally & externally
    • By summarizing the score of both analyses (IFE & EFE) we got the value of
    6.22 (2.88+3.34)
    • As we have more scores in Strengths(2.2) as compared to Weakness(0.68)
    so we will use SO Strategy.

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