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    Omnichannel PPT Final

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    Mukund Verma
    Shoppers Stop is a leading Indian retailer that has been in business since 1991. It has adopted omnichannel marketing strategies to provide customers with a seamless shopping experience across both online and offline channels. This includes integrating customer and inventory data, alliances with online marketplaces, and offering services like self-pickup and multiple payment options. However, Shoppers Stop still faces challenges from heavy discounting by ecommerce competitors and limited retail space.

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    Omnichannel PPT Final

    Uploaded by

    Mukund Verma
    495 views9 pages
    Shoppers Stop is a leading Indian retailer that has been in business since 1991. It has adopted omnichannel marketing strategies to provide customers with a seamless shopping experience across both online and offline channels. This includes integrating customer and inventory data, alliances with online marketplaces, and offering services like self-pickup and multiple payment options. However, Shoppers Stop still faces challenges from heavy discounting by ecommerce competitors and limited retail space.

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    Omni Channel PPT- Shopper's Stop

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    Shoppers Stop is a leading Indian retailer that has been in business since 1991. It has adopted omnichannel marketing strategies to provide customers with a seamless shopping experience across both online and offline channels. This includes integrating customer and inventory data, alliances with online marketplaces, and offering services like self-pickup and multiple payment options. However, Shoppers Stop still faces challenges from heavy discounting by ecommerce competitors and limited retail space.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    495 views9 pages

    Omnichannel PPT Final

    Uploaded by

    Mukund Verma
    Shoppers Stop is a leading Indian retailer that has been in business since 1991. It has adopted omnichannel marketing strategies to provide customers with a seamless shopping experience across both online and offline channels. This includes integrating customer and inventory data, alliances with online marketplaces, and offering services like self-pickup and multiple payment options. However, Shoppers Stop still faces challenges from heavy discounting by ecommerce competitors and limited retail space.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 9

    SHOPPERS STOP

    Omnichannel Marketing Strategies

    Presented to: Presented by:


    Dr. Kritika G.K Abirami | Anjali | Jasleen |
    Mukund | Reetika | Swarnima
    INTRODUCTION

    Offers more Revolutionized


    Established in 89 Stores
    One-Stop Shop than 400 Shopping
    1991 across 41 cities
    brands Experience
    SETTING-UP BASE

    Launched their dotcom website in


    First to adopt ERP in 1999
    2000s

    Four distribution centers in


    Re-launched their dotcom website in
    Bangalore, Mumbai, Delhi and
    2015
    Kolkata
    Source : Retailers Association of India in association with
    Knight Frank, 2017, Think India Think ‘Connected’ Retail.
    OMNI CHANNEL
    Uniformity across Integrating
    STRATEGIES all channels customers, order
    and inventory
    management

    Magic Mirror Alliances with


    online market
    places
    OMNI CHANNEL
    STRATEGIES Capturing Personal
    Customer Shopper
    Preferences

    Multiple
    Self Pickup and Payment
    Return options
    PERSONAL SHOPPER
    CHALLENGES

    Heavy discounting Limited availability of Competitors with


    by ecommerce quality retail spaces experiential
    rivals stores
    SUGGESTIONS

    Pick up and
    Personalized return at the
    Creation of Customer
    messaging flagship stores
    App Care
    and emailing in Shoppers
    Stop
    THANKYOU

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