Brand Identity Prism
Brand Identity Prism
Brand Identity Prism
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PRESENTED BY
DIOTIMA BASU
VISHAKHA SHARMA
MFM SEM-III
OBJECTIVES
TO CREATE A HYPOTHETICAL FASHION BRAND
EXPLAIN ITS IDENTITY THROUGH BRAND IDENTITY PRISM
DO A COMPARATIVE STUDY OF THE BRAND WITH OTHER TWO FASHION
BRANDS
BRAND IDENTITY
Brand
in1986.
HAPPILY UNMARRIED
Established in 2003, the brainchild of Rajat Tuli and Rahul Anand, both post-graduates
from Mudra Institute of Communications, Ahmedabad.
The idea came about with the duo wanting to be in every category that was dull and boring
and inject in it a does of irreverence and fun.
Currently, they have their stores in Delhi-NCR, Kolkata, Mumbai, Chandigarh and they also
sell through their online site www.happilyunmarried.com
PRODUCT CATEGORIES
BAR
APPAREL
PHONE COVERS
HOME ACCESSORIES
BAGS
STATIONERY
UFO UNIDENTIFIED FUNNY OBJECTS
BRAND IDENTITY
Quirky
Funky
Eccentri
Witty
c
Bachelor
Out-of-thebox
Colourfu
Filmy
Rebellio
us
Imaginativ
e
Physiq
Can ue
logo, green ,
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Relationshi
Buypme, if
Buy me, if
you are witty
enough
Reflection
Chilled out,
Carefee, Fun
Personality
Lively, Humorous,
Independent,
Exciting, Off-beat
Culture
Desi hipster,
revolutionary
Millennials
Self Image
Amusing,
Rebellious, Happygo-Lucky
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CHUMBAK
FOUNDED IN 2010,
MALLS ALL
PRODUCT CATEGORIES
ACCESSORIES
APPAREL
HOME & DCOR
GIFTING
BAGS
BRAND
IDENTITY
Bohemian
Comical
Creative
Playful
Trendy
Vibrant
Animated
Physique
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Personality
Exciting, Spirited,
Unique, young,
trendy
Relationship
Culture
Desi urban,
POP Culture
Cordial ,
friendly and
warm
Reflection
Stylish,
creative
Self - Image
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THE
IDIOT
BOX
PRODUCT CATEGORY
POSTERS
ACCESSORIES
STATIONERY
BAGS
Brand Identity
Dramatic
Fantasy
Emotion
Fiction
al
Entertai
Inspiring
ning
Physiq
ue Orange
TV logo,
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Personality
Exciting, Flashy,
Contemporary
color , merchandise
Culture
Relationshi
p
TH E
IDIOT
BOX
Reflection
Representative
of the genre
Generation Y,
opinionistic,
Followers
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COMPARATIVE STUDY
THE
IDIOT
BOX
Factors
Happily
Unmarried
Chumbak
Target Market
Differentiation
Design Focus is
mostly on Witty oneliners, or Witty Prints
Design Focus is
mostly on vibrant
colors, prints and
designs
Design is inspired
from movie, series,
characters
Pricing
Strategies
Factors
Happily
Unmarried
Chumbak
Brand Personality
Lively, Humorous,
Independent,
Exciting, Off-beat
Exciting, Spirited,
Unique, young, trendy
Exciting, Flashy,
Contemporary
Physique
TV logo, Orange
color , merchandise
Culture
Desi hipster,
Millennial,
Revolutionary
Generation Y,
Opinionistic, Followers
Relationship
Factors
Happily
Unmarried
Chumbak
Reflection
Chilled out,
Carefee, Fun
Stylish, creative
Representative of
the genre
Self- Image
Amusing,
Rebellious, Happygo-Lucky
Biggest Fan
THANK YOU
FOR FURTHER QUERIES, PLEASE CONTACT
BASUDIOTIMA@GMAIL.COM
VISHAKHASHARMA.10@GMAIL.COM