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    Internal Scanning

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    hamza
    This document discusses internal scanning and organizational analysis. It outlines a 5-step approach to analyzing a company's internal strategic factors such as resources, capabilities, and core competencies. These are evaluated using the VRIO framework to determine their value, rarity, imitability, and ability to be exploited by the organization. The sustainability of competitive advantages is also discussed based on the imitability, durability, transparency, transferability, and replicability of a company's underlying resources and capabilities. Finally, different types of business models are presented.

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    Internal Scanning

    Uploaded by

    hamza
    182 views10 pages
    This document discusses internal scanning and organizational analysis. It outlines a 5-step approach to analyzing a company's internal strategic factors such as resources, capabilities, and core competencies. These are evaluated using the VRIO framework to determine their value, rarity, imitability, and ability to be exploited by the organization. The sustainability of competitive advantages is also discussed based on the imitability, durability, transparency, transferability, and replicability of a company's underlying resources and capabilities. Finally, different types of business models are presented.

    Original Description:

    scanning of internal forces in business

    Original Title

    Internal Scanning.ppt

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    This document discusses internal scanning and organizational analysis. It outlines a 5-step approach to analyzing a company's internal strategic factors such as resources, capabilities, and core competencies. These are evaluated using the VRIO framework to determine their value, rarity, imitability, and ability to be exploited by the organization. The sustainability of competitive advantages is also discussed based on the imitability, durability, transparency, transferability, and replicability of a company's underlying resources and capabilities. Finally, different types of business models are presented.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    182 views10 pages

    Internal Scanning

    Uploaded by

    hamza
    This document discusses internal scanning and organizational analysis. It outlines a 5-step approach to analyzing a company's internal strategic factors such as resources, capabilities, and core competencies. These are evaluated using the VRIO framework to determine their value, rarity, imitability, and ability to be exploited by the organization. The sustainability of competitive advantages is also discussed based on the imitability, durability, transparency, transferability, and replicability of a company's underlying resources and capabilities. Finally, different types of business models are presented.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 10

    Internal Scanning:

    Organizational Analysis

    Internal Scanning 5-1


    Resource-Based Approach to Organizational Analysis

    Internal strategic factors --

    –Critical strengths and weaknesses that are


    likely to determine if the firm will be able to take
    advantage of opportunities while avoiding
    threats

    •Resources
    •Capabilities
    •Competency-Cross Functional Integration
    •Core competency Avon Products, Fedex,
    •Distinctive competency - USP

    Internal Scanning 5-2


    Core and Distinctive Competencies

    VRIO Framework --

    –Value- Does it provide customer value and


    competitive advantage?

    –Rareness- Do no other competitors possess it?

    –Imitability-Is it costly for others to imitate?

    –Organization- Is the firm organized to exploit the


    resource?

    Internal Scanning 5-3


    Resource-Based Approach to Organizational Analysis

    5-Step Approach Strategy Analysis --


    1. Identify and classify resources in terms of SW.

    2. Combine strengths into capabilities

    3. Appraise profit potential of capabilities in terms of


    their potentials for sustainable competitive
    advantage. An ability to harvest the profits from their
    use.

    4. Select strategy that best exploits

    5. Identify resource gaps invest in upgrading


    weaknesses

    Internal Scanning 5-4


    Continuum of Sustainability

    Internal Scanning 5-5


    Sustainability of Advantage

    Imitability --

    –Rate at which a firm’s underlying resources


    and capabilities can be duplicated by others

    Durability --

    –Rate at which a firm’s underlying resources


    and capabilities depreciate or become obsolete

    Internal Scanning 5-6


    Sustainability of Advantage

    Determining Sustainability of an advantage

    –Transparency is the speed with which other firms


    can understand the relationship of resources and
    capabilities supporting a successful firms' strategy.

    –Transferability is the ability of competitors to gather


    the resources and capabilities to support a competitive
    advantage.

    –Replicability ability of competitor to use duplicated


    resources to imitate the other firms' success.

    Internal Scanning 5-7


    Business Models

    Company’s method
    for making money in
    the current business
    environment.

    Internal Scanning 5-8


    Business Models

    Types of Models --

    –Customer Solutions Model


    –Profit Pyramid Model
    –Multi-Component System/Installed Base Model
    –Advertising Model
    –Switchboard Model

    Internal Scanning 5-9


    Business Models

    Types of Models --

    –Time Model
    –Efficiency Model
    –Blockbuster Model
    –Profit Multiplier Model
    –Entrepreneurial Model
    –De Facto Standard Model

    Internal Scanning 5-10

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