Hero
Hero
Hero
ECONOMIC ENVIRONMENTAL
•GDP per capita is $ 1209 in 2017 •National environmental management action plan to promote fuel efficient
•GDP is projected to grow at 7 % till 2020 vehicles to monitor air pollution
•Standard corporate tax rate is 27.5% •According to 2012, vehicle emission standard, 4.5% CO emission is allowed per
•Corruption index 143rd ; So admin and governance cost high petrol run vehicle
•Supply chain dominated by inland waterways which is not modernized •For CNG run vehicle the emission limit is stocked at 0.5%
technology equipped •Compliance on Euro 3 motor type
•Total NPA pegged at 32%; very difficult to get loans
SOCIAL LEGAL
•Muslim majority country •Ease of doing business ameliorated to 176
•Consumer rights social responsibility not widespread in society\ •Formation of anti-corruption commission
•Lack of quality management •Patent and design act 1933, Copyright act 1999, Trademark Act 1940
•Basic education system and skill development programmes
•Good relationship with stakeholders
PORTERS FIVE FORCES
Bargaining Bargaining
Threat of new Threat of Threat of
power of power of
entrants substitutes existing rivals
suppliers buyers
Supplier concentration
Economies of scale Availability of substitute Product differentiation
Product Differentiation inputs Switching costs to use Relative price of No. of competitors
Capital requirements Suppliers product other product substitute Industry growth rate
Switching cost to buyers differentiation Buyers threat of Relative quality of Diversity of competitors
Access to distribution Suppliers threat of backward integration substitute
forward integration Buyers switching costs
buyers Sellers threat of forward Switching costs to buyer
Buyers threat of integration Diversity of competitors
Government Policies
backward integration
SWOT ANALYSIS
• Huge brand equity
• Strong Brand Image
• Excellent Distribution • Lack of innovative products
• Wide Range of Products • Low on Design
• Association with Global • Lack of POD’s
Sporting Events
STRENGTHS WEAKNESSES