Nothing Special   »   [go: up one dir, main page]
Scribd Logo
Upload

Welcome to Scribd!

  • 58 views

    Consumer Perception Towards Electric Hybrid Cars in Delhi NCR

    Uploaded by

    xynm
    This document analyzes factors affecting consumer perception towards hybrid electric cars in Delhi, India. It conducted primary research through a survey of 50 respondents to identify key purchase factors. Through factor analysis, it identified 9 main factors influencing hybrid car purchases: 1) price, 2) branding and style, 3) government policies and taxes, 4) pricing and financial offerings, 5) status and performance, 6) environmental benefits, 7) maintenance costs and safety, 8) consumer demographics and marketing, 9) product quality and resale value. The document concludes consumers prioritize affordable price and fuel efficiency but are also influenced by environmental friendliness, brand image, and financial incentives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Consumer Perception Towards Electric Hybrid Cars in Delhi NCR

    Uploaded by

    xynm
    58 views23 pages
    This document analyzes factors affecting consumer perception towards hybrid electric cars in Delhi, India. It conducted primary research through a survey of 50 respondents to identify key purchase factors. Through factor analysis, it identified 9 main factors influencing hybrid car purchases: 1) price, 2) branding and style, 3) government policies and taxes, 4) pricing and financial offerings, 5) status and performance, 6) environmental benefits, 7) maintenance costs and safety, 8) consumer demographics and marketing, 9) product quality and resale value. The document concludes consumers prioritize affordable price and fuel efficiency but are also influenced by environmental friendliness, brand image, and financial incentives.

    Original Description:

    Original Title

    Group 6

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document analyzes factors affecting consumer perception towards hybrid electric cars in Delhi, India. It conducted primary research through a survey of 50 respondents to identify key purchase factors. Through factor analysis, it identified 9 main factors influencing hybrid car purchases: 1) price, 2) branding and style, 3) government policies and taxes, 4) pricing and financial offerings, 5) status and performance, 6) environmental benefits, 7) maintenance costs and safety, 8) consumer demographics and marketing, 9) product quality and resale value. The document concludes consumers prioritize affordable price and fuel efficiency but are also influenced by environmental friendliness, brand image, and financial incentives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    58 views23 pages

    Consumer Perception Towards Electric Hybrid Cars in Delhi NCR

    Uploaded by

    xynm
    This document analyzes factors affecting consumer perception towards hybrid electric cars in Delhi, India. It conducted primary research through a survey of 50 respondents to identify key purchase factors. Through factor analysis, it identified 9 main factors influencing hybrid car purchases: 1) price, 2) branding and style, 3) government policies and taxes, 4) pricing and financial offerings, 5) status and performance, 6) environmental benefits, 7) maintenance costs and safety, 8) consumer demographics and marketing, 9) product quality and resale value. The document concludes consumers prioritize affordable price and fuel efficiency but are also influenced by environmental friendliness, brand image, and financial incentives.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 23

    Consumer Perception

    Towards Electric Hybrid


    Cars in Delhi NCR
    PRESENTED TO: PRESENTED BY:
    Dr. Urvashi Makkar Deepak Yadav (BM-09264)
    Chairperson (PGDM-MM) Karan Sinha (BM-09268)
    IMS-Ghaziabad Kunal Pupneja (BM-09271)

    Mayank Dwivedi (BM-09272)


    Shobhit Dixit (BM-09287)
    Vatsal Tripathi (BM-09292)
    INTRODUCTION
    Global warming and vehicle fuel consumption are
    very important and connected issues.

    Global surveys have shown that the emissions


    from automobiles around the world is the second
    largest factor which is affecting the climate change
    around the world.

    As petroleum supplies decrease, fuel availability at


    reasonable cost will also become a big issue by
    2020.
    INTRODUCTION
    “Green" cars – vehicles are more
    environment-friendly than our traditional
    set of wheels.
    These vehicles have enjoyed increased
    popularity over the years and as its
    technology continues to evolve.
    The recent and popular hybrid electric cars
    segment has also come to the Indian shores.
    OBJECTIVES

    1) To analyze the factors affecting consumer


    perception towards hybrid cars in Delhi/NCR.
     
    2) To know the awareness of consumers
    regarding hybrid cars in Delhi/NCR.
    RESEARCH METHODOLOGY

    A) Research Design: - Descriptive research

    B) Sample Design: -

    Sample unit:- Customers and other Individuals visiting


    honda and toyota showrooms in Delhi\NCR region.

    Sample Size:- Sample size were 50 respondents.


    Sampling Technique:- Judgement sampling.
    DATA COLLECTION
    A) Source of Data 
    Primary Data collection is based on self-
    designed questionnaire .
      Secondary Data

    B) Tools used
    Factor Analysis
    DATA ANALYSIS
    Factor Analysis
    KMO and Bartlett's Test
    Kaiser-Meyer-Olkin Measure of Sampling .610
    Adequacy.
    Bartlett's Test of Approx. Chi-Square 210.644
    Sphericity
    df 105
    Sig. .000

    Since the KMO test value is greater than 0.5 therefore


    we can say that our data is adequate.
    Factors Variables

    Factor1 Brand Name (V3)

    Style Looks (V18)

    Factor2 Government Policies and Regulation (V6)

    Import and excise duity Easy availability of spare parts (V21)

    Factor3 Price (V1)

    Pricing strategy Insurance facility (V11)

    Credit card acceptance (V14)

    Fuel Economy (V16)

    Factor4 Offers (V5)

    Offers and schemes Car accessories (V20)


    Factor 5 Status symbol (V2)

    Status symbol and Efficiency Information provided by various car


    related magazines (V15)

    Power (V17)

    Factro 6 Environmentally friendly (V12)

    USP Technology (V23)

    Factor 7 Import duties imposed by


    government(V7)
    Maintenance cost
    Safety (V19)

    Availability of service station (V21)

    Factor 8 Income Level (V4)

    Credit availability Advertisements (V8)

    Installment payment facility (V10)

    Factor 9 After sales services (V9)

    Product quality High resale value (V13)


    CONCLUSION
    Most important factor motivating customer to
    purchase electric cars is price because customers
    want fuel-efficient cars at most economical prices.
     
    Customers are becoming more environment
    friendly because of which they buy hybrid cars.
     
    Customer consider style as one of the important
    factors while buying hybrid cars.
     
    Customers are becoming more aware about
    electric hybrid cars.
    Contd………
    • The government should lower down
    the import duties to make the car less
    costly.

    • . The company should spread


    awareness regarding loan facilities
    provided by the banks according to
    the income level of consumers.
    REFRENCES
    1) Pearl Honda
    Kapsons Engineers, H-153, Sector-63,
    Noida

    2) Uttam Toyota in Noida, Delhi


    RECOMMENDATIONS
    Low cost methods must be used for
    developing countries where vehicles are
    small and cheap.
    Companies should form associations to
    not only create an awareness on the issue
    but also join hands to create ventures
    which help the planet restore its natural
    balance.
    RECOMMENDATIONS
    The government plays the biggest role in
    formulating policies which directly affect
    and assist the automotive giants to extend
    efforts in this direction.
    An education attempting to spread
    awareness of the situation should be the
    need of the hour. Therefore, social groups
    and even political parties supporting the
    effort should rise to the occasion.
    RECOMMENDATIONS
    The issue should be propagated right
    from the school levels.
    Indigenous automobile companies should
    be at the forefront of this revolution.
    Since the are the local players the refrain
    from paying heavy taxes and duties.
    Forums should be created on the internet
    and social marketing sites should take an
    initiative.
    The companies should make an effort in
    this direction using institutional buying as
    an effective tool.
    Since the government has huge budgets, it
    should set an example creating an
    awareness which will have the biggest
    impact on the masses.
    The Indian railways is one of the most
    intricate and extensive railway networks.
    There should be a gradual transformation to
    a completely electrified system of
    transportation.
    ABBREVATION
    Variables Description
    V1 Price of the car
    V2 Status Symbol
    V3 Brand Name
    V4 Income Level
    V5 Offers
    V6 Government Policies And
    Regulations
    V7 Import duties Imposed by
    government
    V8 Advertisements
    V9 After sales services
    V10 Installment payment facility
    V11 Insurance facility
    Contd………
    V12 Environmentally friendly
    V13 High resale value
    V14 Credit card acceptance

    V15 Information provided by various


    car related magazines
    V16 Fuel economy
    Power
    V17
    Looks
    V18
    Safety
    V19
    Car accessories
    V20
    Easy availability of spare parts
    V21
    Availability of service station
    V22
    Technology
    V23
    ANNEXURE
     Name……………………………………………………………
     Gender…………..

    Age
     21 and Below
     21-30
     31-40
     41-50
     51 and Above
     
    Occupation
     Professional
     Self-employed
     Employed
     Unemployed
     Student
    According to you which of these Factors are Affecting
    hybrid Cars Purchasing Decision in India. Please fill
    according to instruction in bracket given below
    (1-Strongly Agree; 2-Agree; 3-Neutral; 4-Disagree;5-
    Strongly Disagree)
    S.No. Statements 1 2 3 4 5
    1 Price of the car affects my car
    buying behaviour
    2 Purchase of hybrid cars enhances
    my status symbol
    3 Brand name is an important factor
    for me while purchasing hybrid cars
    4 Income level affects my hybrid car
    buying behaviour
    5 Offers provided by the car company
    affects my buying decisions
    6 Government Policies And
    Regulations have a big impact on
    my buying decisions
    7 Import Duties Imposed By
    Government is an important factor
    for me while purchasing hybrid
    cars
    8 Advertisements And Promotions
    affects my buying decisions
    9 After Sales Service provided by
    the company affects my buying
    behaviour
    10 Installment Payment Facility
    affects my car buying behaviour
    11 Insurance Facility affects my car
    buying behaviour
    12 Environmental Friendly is an
    important factor for me while
    purchasing hybrid cars.

    13 High Resale Value of hybrid


    cars affects my purchasing
    decisions
    14 Credit Card affects my car
    buying behaviour

    15 Information provided by
    various car related magazines
    affects my car purchasing
    decision
    16 Fuel Economy is an important
    factor for me while purchasing
    hybrid cars
    17 Power of the car affects my buying
    decisions
    18 Looks of the car affects my car buying
    decisions
    19 Safety features of the car affects my buying
    decisions
    20 Accessories provided by the car company is
    an important factor for me while purchasing
    hybrid cars
    21 Easy Availability Of Spare Parts affects my
    car buying decisions
    22 Availability Of Service Station of hybrid cars
    affects my buying behaviour
    23 Technology plays an important role for me
    while purchasing hybrid cars

    You might also like