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    Handicrafts From India: A Mirror of Rich Cultural Diversity .

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    rishabh044
    This document summarizes key information about the Indian handicrafts industry. It outlines that India has over 23 million craftspeople engaged in the industry, which represents 63% of exports and is the second largest employment sector. The industry produces a wide variety of handicraft items across multiple materials. Exports have seen continuous 20% annual growth and were worth over 134 billion rupees last year. However, the industry also faces weaknesses like a lack of infrastructure, skills training, and market awareness that limit its potential.

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    Handicrafts From India: A Mirror of Rich Cultural Diversity .

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    rishabh044
    58 views12 pages
    This document summarizes key information about the Indian handicrafts industry. It outlines that India has over 23 million craftspeople engaged in the industry, which represents 63% of exports and is the second largest employment sector. The industry produces a wide variety of handicraft items across multiple materials. Exports have seen continuous 20% annual growth and were worth over 134 billion rupees last year. However, the industry also faces weaknesses like a lack of infrastructure, skills training, and market awareness that limit its potential.

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    This document summarizes key information about the Indian handicrafts industry. It outlines that India has over 23 million craftspeople engaged in the industry, which represents 63% of exports and is the second largest employment sector. The industry produces a wide variety of handicraft items across multiple materials. Exports have seen continuous 20% annual growth and were worth over 134 billion rupees last year. However, the industry also faces weaknesses like a lack of infrastructure, skills training, and market awareness that limit its potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    58 views12 pages

    Handicrafts From India: A Mirror of Rich Cultural Diversity .

    Uploaded by

    rishabh044
    This document summarizes key information about the Indian handicrafts industry. It outlines that India has over 23 million craftspeople engaged in the industry, which represents 63% of exports and is the second largest employment sector. The industry produces a wide variety of handicraft items across multiple materials. Exports have seen continuous 20% annual growth and were worth over 134 billion rupees last year. However, the industry also faces weaknesses like a lack of infrastructure, skills training, and market awareness that limit its potential.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Handicrafts From India

    A Mirror of Rich Cultural Diversity..

    By: Rishabh sharma 69

    KEY FACTS OF INDIAN HANDICRAFT INDUSTRY


    Indias rich cultural diversity and heritage provides a unique and huge resource for developing craft products. Industry is playing a major role in the development of Indian economy. As per the latest updates, there are more than 23 million craftspeople in India today engaged in the growth of Indian handicrafts industry. Second largest employment sector in India, just after Agriculture. 63% of exports turnover The industry is spread allover the country mainly in rural and urban areas. Most of the manufacturing units are located in rural and small towns, and there is huge market potential in all Indian cities and abroad.

    HANDICRAFT ITEMS
    Handicrafts products can be distinguished into following: Metal ware Wood ware Hand printed textiles, Embroidered goods & Shawls Carpets Bamboo products Zari goods Imitation jewellery Paintings & Earthenware Jute products, Marble Sculpture Bronze Sculpture, Leather Products and Other miscellaneous handicrafts

    EXPORT OF INDIAN HANDICRAFT


    The Indian Handicraft Industry is showing continuous growth rate of 20%every year. Handicrafts industry is one of the important segments of decentralize sector in India. According to the national census of handicrafts, undertaken by the National Council for Applied Economic Research the value of handicrafts produced last year were of Rs.26,213 Crore. The Indian Handicraft Industry is a $100 billion industry worldwide. Indias contribution in world market is 1.2% The total exports of crafts items: - Rs. 13412.92 Crore. Industrys share in India's exports:- 1.51 %

    MAJOR IMPORTERS

    Export Promotion Council for Handicrafts (EPCH)


    A non-profit organization, established under the EXIM policy of Government of India in the year 1986-87. Under the aegis of Development Commissioner (Handicrafts), Ministry of Textiles, Government of India Website: www.epch.in

    MAJOR OBJECTIVES
    Providing commercially useful information and assistance to members in developing and increasing exports. Offering professional advice and services to members in areas of technology upgradation, quality and design improvement, standards and specifications, product development, innovation etc. Organizing visits of delegation of its members abroad to explore overseas market opportunities. Organizing & Participating in specialized International Trade Fairs of handicrafts & gifts. Interaction between exporting community and Govt. both at the Central and State level and representation in almost all the committees / panels of Central and State and represents in almost all the committees / panels of Central and State. To create an environment of awareness through Workshops on "Export Marketing, Procedures and Documentation", Packaging, Design Development, Buyer Seller Meet, Open House etc. interaction with Central and State Govt. and various other similar programmes. Dissemination of government notification, orders, information on trade and other relevant information to members.

    SWOT ANALYSIS
    STRENGTH

    WEAKNESS

    Large, diversified and potential market. Strong, diversified and supportive retail infrastructure. Cheap labor rates that result to competitive price. Need low capital investment. There is flexible production flexibility. Easy creation and development of production centers. No need for macro-investment. Industry provides potential sources of employment. Products are high value added, and handicrafts have various applications. Potential source of foreign revenue because of higher export.

    Lack of infrastructure and communication facilities. Unawareness about international requirements and market. Lack of co-ordination between government bodies and private players. Inadequate information of new technology. Inadequate information of current market trends. Less interest of young people in craft industry. Lack of skilled labor. Still confined to rural areas and small cities and untapped market. Lack of promotion of products.

    OPPORTUNITIES
    Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. Developing fashion industry requires handicrafts products. Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products. Development of domestic and international tourism sector. E-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.

    THREATS
    Competition in domestic market. Balance between high demand and supply. Quality products produced by competing countries like China, South Africa. Better Trade terms offered by competing countries. Increased and better technological support and Rand D facility in competing countries.

    FINDINGS &

    In small units only 14% units go for outsourcing. Most of the marketing people, which are from their family itself only go and meet the existing customersnobody is searching for new buyers extensively. Max. no. of units are making only traditional items, they are not making any new innovative items like- rotating dining table, decorative coffee grinders, CD racks etc. Handicraft Industry of Jodhpur is one of the biggest industries of Jodhpur dealing in export With a yearly export of more than 1000 Cr. This industry is not investing in machinery even after knowing that the main concept behind success in this industry is bulk supply and this is the point where other countries exceeds. most of the exporters are not going for marketing and even if any firm is going then also they are sending only their relatives there instead of any professional.

    THANK YOU

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