FMCG Sector
FMCG Sector
FMCG Sector
The Indian retail market size is estimated at US$ 350.2 billion and is
projected to grow at 13 per cent per annum to reach US$ 590 billion
by 201112.
FMCG INDUSTRIAL
MARKETING
PRODUCT DRIVEN RELATIONSHIP DRIVEN
MAXIMIZE VALUE OF MAXIMIZE VALUE OF RELATION
TRANSACTION
Pricing strategy
The products often cater to 3 very distinct aspects - necessity, comfort &
luxury. They meet the demands of the entire cross section of population. Price
and income elasticity of demand varies across products and consumers.
Individual items are of small value (small SKU's) although all FMCG products
put together account for a significant part of the consumer's budget.
The consumer spends little time on the purchase decision. He seldom ever
looks at the technical specifications. Brand loyalties or recommendations of
reliable retailer/ dealer drive purchase decisions.
Limited inventory of these products (many of which are perishable) are kept
by consumer and prefers to purchase them frequently, as and when required.
Political stability.
Indian FMCG sector recorded 16% sales growth in last fiscal year
and it is expected it would further improve in the forthcoming
years.
Demographical analysis.
The Indian culture, social & life styles are changing drastically.
Threats-
Removal of import restrictions resulting in replacing of domestic
brands
Advocacy Functions
The National Initiative has four specific advocacy functions :
Policy and legislative issues, Judicial issues, Enforcement issues,
Awareness Campaign.
Easy
Marke
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Difficult
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Manufacturing facilities
Distribution
channel of
FMCG
product
Marketin
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strategy
process
Marketing activity
Nestl was listed No. 1 in theFortune Global 500as the world's most
profitable corporation.
Nestl's indias first production facility was set up in 1961 at moga (punjab)
The Nestl india head office is located at Gurgaon along with other branch
offices in Delhi,Mumbai,Chennai and kolkata.
RevenueUS$2.15 billion(201011
GCMMF (AMUL) has the largest distribution network for any FMCG company.
It has nearly 50 sales offices spread all over the country, more than 5 000
wholesale dealers and more than 700 000 retailers.
P&G India now serves over 650 million consumers across India.
Its presence pans across the Beauty & Grooming segment, the
Household Care segment as well as the Health & Well Being segment,
P&G operates under three entities in India - two listed entities Procter
& Gamble Hygiene and Health Care Limited and Gillette India
Limited, as well as one 100% subsidiary of the parent company in the
U.S. called Procter & Gamble Home Products.
10.MARICO
INDUSTRIES
Marico is aIndianconsumer goodscompany
providingconsumerproducts and services in the areas of Health
and Beauty based inMumbai.
Revenue 4,008.3crore(2012)