L Nov 2014: Any Five
L Nov 2014: Any Five
L Nov 2014: Any Five
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L Nov 2014
RollNo..............................
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Marks
1.
2.
(a) "Generally product planning ensures that the full complement of firm's
product is designed to strengthen the company's product position."
Explain this statement and also discuss the benefits of product planning.
(b) "Packaging acts as a silent salesman." Do you agree with this 10
statement ? Explain the points to be kept in mind while preparing a
good packaging.
What are the circumstances in which firms may choose various kinds of 20
pricing for their products ? Discuss any ten pricing decisions with the help of
suitable examples.
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P.T.O.
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(2)
Marks
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4.
5.
(a) How would you explain the promotion mix ?What factors should be 12
taken into account while determining the promotion, mix of a business
........
(b) "Both retailers and 'wholesalers, have to take marketing decisions in
order to attract: and hold customers, but there are several differenbes and
similarities in their decisions:" Discuss.
6.
12
(a) What are the levels in which product life cycle operates ? Justify your 12
answer taking example of computers a's a product categOry.
(b) What are the distinct stages in which a typical product passes through
during the course of its life? Explain this statement by taking example
of a product from any public 'sector enterprise.
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