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    KODAK

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    april joy mandin
    Kodak failed to adapt to technological changes in the photography industry. A SWOT analysis could have helped Kodak identify its strengths in printing and intellectual property, but also weaknesses in culture and revenues. The analysis would also uncover opportunities in digital imaging and alliances, but threats from mobile devices, economic conditions, and shifting consumer tastes. Performing regular SWOT analyses may have allowed Kodak to recognize needed changes and retain its competitive position.

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    KODAK

    Uploaded by

    april joy mandin
    875 views2 pages
    Kodak failed to adapt to technological changes in the photography industry. A SWOT analysis could have helped Kodak identify its strengths in printing and intellectual property, but also weaknesses in culture and revenues. The analysis would also uncover opportunities in digital imaging and alliances, but threats from mobile devices, economic conditions, and shifting consumer tastes. Performing regular SWOT analyses may have allowed Kodak to recognize needed changes and retain its competitive position.

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    Kodak failed to adapt to technological changes in the photography industry. A SWOT analysis could have helped Kodak identify its strengths in printing and intellectual property, but also weaknesses in culture and revenues. The analysis would also uncover opportunities in digital imaging and alliances, but threats from mobile devices, economic conditions, and shifting consumer tastes. Performing regular SWOT analyses may have allowed Kodak to recognize needed changes and retain its competitive position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    875 views2 pages

    KODAK

    Uploaded by

    april joy mandin
    Kodak failed to adapt to technological changes in the photography industry. A SWOT analysis could have helped Kodak identify its strengths in printing and intellectual property, but also weaknesses in culture and revenues. The analysis would also uncover opportunities in digital imaging and alliances, but threats from mobile devices, economic conditions, and shifting consumer tastes. Performing regular SWOT analyses may have allowed Kodak to recognize needed changes and retain its competitive position.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    1) Identify the environmental factors described in the case study.

     The Societal Environment, particularly the Technological Forces,


    is the variable of environmental scanning present in the case
    study. As stated in the case, Kodak has risen rapidly on the back of
    research and patents that have set the standards for decades.
    However, the company failed to adapt to the new market
    conditions brought by the innovation in technology and other
    society related factors.
    2) Explain the most appropriate environmental scanning tool which
    could have been employed by Kodak to avoid the given
    organizational problem.
     The most appropriate industry analysis tool which could have been
    employed by Kodak to avoid the said organizational problem is the
    SWOT analysis. This tool could have helped the company assess
    their internal and external environment, which may result to
    identification of possible strengths, weakness, opportunities and
    threats for the company. Through this method, Kodak could have
    formulated the needed plans and courses of action that may have
    let the company adapt to market trends and retain its superior
    competitive position in the market.
    3) Perform a company assessment for Kodak based on the present
    context, using your recommended method or tool in item #2.
     SWOT analysis for Kodak:
    STRENGTHS WEAKNESSES
     High-speed printing  Conflicting corporate culture
     Remaining Intellectual Property  Decreasing sales revenue
     Digital Imaging  Kodak lacks technological
    leadership as it mostly focuses
     The company has a strong
    on competitor innovations
    brand name and brand affinity.
    especially in the digital
     Major player in the imaging and industry.
    photography industry as it is the
     The company lacks detailed
    top three provider of image and
    and clear strategies that can be
    photography products and
    used to convince stakeholders
    services.
    and investors to invest in
    Eastman Kodak.

    OPPORTUNITIES THREATS
     New Alliances  Economic Conditions
     Online photo sharing and/ or  The photographic capabilities
    storage of mobile devices
     Kodak has the opportunity to  The shifting tastes and
    expand its product portfolio to preferences of consumers in
    meet its customer’s needs. today’s constantly changing
     It has also expanded its market has made it difficult for
    operations to include online the company to keep up with
    sales as a result of an increased these trends.
    demand in photo online  The weak economy and the
    services. recent global recession affected
     The company has expanded its the operations and business
    operations to cover the segments of the company
    expensive digital market for  The company faces the threat
    cameras and photo imaging of new competitors from
    services. countries such as China and the
    Middle East.

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