Swot Analysis On Coca Cola
Swot Analysis On Coca Cola
Swot Analysis On Coca Cola
1. Brand Equity: Interbrand in 2011 awarded Coca cola with the highest brand
equity award. Coca cola with its vast global presence and unique brand identity is
definitely one of the costliest brands with the highest brand equity.
2. Company valuation – One of the most valuable companies in the world, Coca
cola is valued around 79.2 billion dollars. This valuation includes the brand value,
the numerous factories and assets spread out across the world and the
complete operations cost and profit of Coca cola.
3. Vast global presence – Coca cola is present in 200 countries across the world.
Chances are, any country that you go to, you will find coca cola present in
that market. This vast global presence of coca cola has also contributed to the
building of the mammoth brand name.
4. Largest market share – There are only 2 Big competitors in the beverage segment
– Pepsi and Coca cola. Out of these 2, coca cola is the clear winner and hence has
the largest market share. Amongst all beverages, Coke, Thumbs up, Sprite, Diet
coke, Fanta, Limca and Maaza are the growth drivers for Coca Cola.
5. Fantastic marketing strategies – Coca cola unlike Pepsi always tries to win
people’s heart. Where Pepsi’s target is continuously changing, and is targeted
towards youngsters, Coca cola targets people of all ages. The targeting is also done
by celebrities who are well liked – for example – Amitabh Bacchan, Sachin
Tendulkar, Aishwarya Rai, Aamir Khan etc.
6. Customer Loyalty – With such strong products, it is natural that Coca cola has a
lot of customer loyalty. The products mentioned above like Coca cola and Fanta
have a huge fan following. People will prefer these soft drinks over others. Because
of the good taste of Coca cola, finding substitutes becomes difficult for the
customer.
7. Distribution network – Coca cola has the largest distribution network because of
the demand in the market for its products. On the other hand, due to this
successful distribution network, Coca cola has been able to command such a high
market presence.