An Introduction To Design Thinking: Corey Ford
An Introduction To Design Thinking: Corey Ford
An Introduction To Design Thinking: Corey Ford
Corey Ford
cford@stanford.edu
TODAY
-Questions/Tour
Corey Ford
cford@stanford.edu 2
what is design?
Corey Ford
cford@stanford.edu
DESIGN IS NOT AESTHETIC
Corey Ford
cford@stanford.edu
DESIGN IS NOT AN EVENT
Corey Ford
cford@stanford.edu
DESIGN IS NOT A PRODUCT
Corey Ford
cford@stanford.edu
DESIGN IS NOT AN EXPERIENCE
Corey Ford
cford@stanford.edu
collaborate
accept
EMPATHY
iterate synthesize
DESIGN IS A PROCESS...
DEFINE
TEST
stoke
show
PROTOTYPE
IDEATE
Corey Ford
cford@stanford.edu select
...WITH VARIOUS VISUALIZATIONS.
collaborate
accept
EMPATHY
iterate synthesize
DEFINE
TEST
stoke
show
PROTOTYPE
IDEATE
select
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu ...USING THESE MINDSETS.
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
collaborate
accept Design
Process
EMPATHY
iterate synthesize
DEFINE
TEST
stoke
show
PROTOTYPE
IDEATE
Corey Ford
cford@stanford.edu select
what is THE d.school?
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
DESIGN! design thinking!
individuals!
teams!
products! experiences!
tech! biz!
eng! art!
human!
Corey Ford
cford@stanford.edu
Innovations! Innovators!
individuals!
teams!
organizations!
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
collaborate
accept
EMPATHY
iterate synthesize
DEFINE
TEST
+
stoke
show
PROTOTYPE
IDEATE
select
Corey Ford
cford@stanford.edu
collaborate
accept
EMPATHY
iterate synthesize
TEST
DEFINE SOCIAL
+
show
stoke ENTREPRENEURSHIP
PROTOTYPE
IDEATE
select
Corey Ford
cford@stanford.edu
What Is This?
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
Corey Ford
cford@stanford.edu
collaborate
accept
EMPATHY
iterate synthesize
DESIGN IS A PROCESS...
DEFINE
TEST
stoke
show
PROTOTYPE
IDEATE
Corey Ford
cford@stanford.edu select
Corey Ford
cford@stanford.edu ...USING THESE MINDSETS.
ENOUGH ...LEts EXPERIENCE
TALK... DESIGN THINKING!
Corey Ford
cford@stanford.edu
An Introduction to Design Thinking?
Corey Ford
cford@stanford.edu