Life Journey of Ritu Kumar
Life Journey of Ritu Kumar
Life Journey of Ritu Kumar
Early Life
a middle class family of ideals and values. But unlike the rest of
the family from those days, her family had more open minded
views.
The choice of her career was also left upon her wishes. She was
given complete freedom
Beginning of his&career
independence, to pursue whatever she felt was best for her.
She completed her graduation from Lady Irwin College in 1964, and went on to
pursue her higher education in Theatre and History of Art from Briarcliff College, New
Soon after that, she decided to return to India, to realise that how little she knew about
Indian art and heritage. Hence to gain more understanding and knowledge of the same,
she enrolled herself in Ashutosh Museum of Indian Art to study museology, after
While she was in the beginning phases of her career, she discovered different types of
dying embroideries and prints. This was a world she had never seen before.
LIFE JOURNEY OF RITU KUMAR
UNIT – 1
As we know a leader is the one that influences people, the one who
takes initiative and the one who craves changes for good.
She belongs to the leadership era 1, as Ritu Kumar was one of the
India along with being the face of traditional Indian textile craft
started her fashion business alone by using two small tables and
simplicity made it easy for ritu kumar to understand the big picture
LIFE JOURNEY OF RITU KUMAR
As we know Ritu Kumar was one of the first female Indian designers credited with
bringing
boutiques to India along with being the face of traditional Indian textile craft forms
As ritu kumar is hero who created a fashion level for wedding, ethnic ware and western
ware and being a biggest competitor for the other fashion business.
She achieved the Padma Shri award for her creativity in fashion, she has also received the
Achievement Award in 2012 at L’oreal Paris Femina Women’s Awards and the Indira
Gandhi Priyadarshini award for her role in the development of the fashion industry.
We can see she was definitely a budding leader from a very early age and when she
started using her talents to find something more creative and unique from google
She really displayed her qualities. She definitely wasn’t out there just to manage people
she was out there to lead them. That’s what makes her different from a manager.
LIFE JOURNEY OF RITU KUMAR
UNIT – 2
Communication skills: Ritu kumar makes both her instructions and expectations
clear to everyone involved in making their vision a reality. She has developed a unique
style of its own, reflecting the ancient traditions of Indian craftsmanship in a
contemporary vocabulary. Ritu Kumar understanding of ancient designs and the
innovative use of traditional crafts has created a new classicism.
Artistic ability: In order to effectively convey her ideas, she was able to accomplish
her dream through sketch. Today her company is renowned and known for its
distinctive use of colours, quality of fabrics, intricate embroideries and a gloriously
rich Indian aesthetic. Since the company was built on patronage of craftspeople, it has
made a significant impact in creating employment in underdeveloped areas. Over the
years it has patronized several organizations working in these areas and helped in
developing skills and taking them to the market.
Drive: Ritu Kumar always wanted to establish forte of traditional Indian aesthetic to
create fashion oriented international products. She has pioneered the term ‘fashion' in
the Indian context and more importantly has demonstrated that hand-made products
can be as profitable and even more glamorous than those made by machine. The
company sources the finest fabrics and craftsmanship from across the country thereby
reviving great textile skills and providing employment to hundreds of artisans.
An important aspect of the future of fashion design is eco-fashion. Firstly ritu kumar
aim was to understand how personal attitude affects fashion designers in pursuing
eco-fashion design in their work. Secondly, the her behavior toward eco-fashion
design. Ritu Kumar as a brand has been admired and worn all over the world. Its
Aishwarya Rai,include
patrons Priyanka Chopra,
Indian starsLara
suchDutta,
as Dia Mirza to name a few and international
LIFE JOURNEY OF RITU KUMAR
Courage: Ritu kumar has a lot of courage. Ritu who began her
career in 1969, started with just four hand block printers and two
tables in a small village near Calcutta. Today her brand has grown
vocabulary.
to retail through ninety three stores across the country. She has
pioneered the term ‘fashion' in the Indian context and more
importantly has demonstrated that hand-made products can be as
LIFE JOURNEY OF RITU KUMAR
Ritu who began her career in 1969, started with just four hand block printers and two tables
in a small village near Calcutta. Today her brand has grown to retail through ninety three
stores across the country. She has pioneered the term ‘fashion' in the Indian context and
more importantly has demonstrated that hand-made products can be as profitable and even
more glamorous than those made by machine. The company sources the finest fabrics and
LIFE JOURNEY OF RITU KUMAR
She was the first woman to bring the boutique culture to India,
under the name ‘Ritu’. Even though ethnic attires were her
specialty, Ritu Kumar’s designs changed with the changing fashion
scenario. Kumar is known to be a revivalist in the fashion scenario,
bridging the gap between conservative and conventional styles.
Ritu Kumar has frequently won the award for the Most Outstanding
Evening Gown in international pageants. She was honoured with a
LIFE JOURNEY OF RITU KUMAR
“This is a first for women in this field and it will benefit the Indian
textile in a big way,” she goes on to say, adding, “My
congratulations to BW Businessworld for acknowledging influential
women leaders of today.”
UNIT – 4
She began her work with four hand-block printers and two tables in
a village outside Kolkata. Without a plan or road map, she kept
soldiering on at her work. Slowly, the retail side grew, and so did
production. Kumar left her art studies and became far more
involved in the craft. “From craft, we shifted to saris, then ready-
home when it comes to her business. Kumar’s husband was from a business family in
made garments and then, after a point, we entered the fashion world
as well,” she recounts. Her brand’s maiden boutique was opened in
1966 in Delhi’s Defence Colony. It was also Delhi’s first-ever
boutique. In 1968, a second boutique was opened in Kolkata.
LIFE JOURNEY OF RITU KUMAR
Kolkata that dealt in auto spare parts. Not too keen to join the
family business, he, too, got interested in textiles and started
working with her. “That is how we started an export company. This
helped establish us as professionals in a field littered with mom-
and-pop operations till then,” says Kumar. “We started out with Rs.
5,000. PR and marketing activities were by word of mouth. We are
talking about the ’60s, after all,” she adds. When the company did
its first Rs. 50 crore of business or when the brand opened 10 or 20
stores, those were definite milestones, but Kumar downplays them
and says she sees milestones on the design side. Wisely, she left
the nitty-gritty of running the business to her husband first, and to
her sons later. Yet, she insists she has commercial acumen. “I had a
sense of what will sell. I was not just making a painting. If there is
REFERENCES an embroidery pattern that suits the younger generation —I would
put that on a T-shirt.”
https://www.ritukumar.com/intl/home
https://in.linkedin.com/company/ritu-kumar
https://en.wikipedia.org/wiki/Ritu_ Kumar
https://www.owler.com/company/ritukumar