VP Director Product Management Marketing in New York City Resume George Grabowich
VP Director Product Management Marketing in New York City Resume George Grabowich
VP Director Product Management Marketing in New York City Resume George Grabowich
GRABOWICH
ggrabowich@gmail.com
Flemington, NJ 08822
GEORGE A. GRABOWICH
P age |2
Created self-service product configuration portals for a variety of products intended for SMB and MidMarket businesses empowering customers to manage / configure their products/services with Comcast
Business, thereby reducing calls into Customer Care.
Increased digital portal and eCommerce adoption from 14% to 25% within one year and set the stage
for meeting a 60% digital registration / adoption rate by the end of 2017.
VONAGE, Holmdel, NJ
2012 - 2015
VP of International Product Management
Recruited to start up the International growth division at Vonage. Formulated a strategy and began pursuing
partners which resulted in 2 partnerships within 12 months. First partnership was with Globe Telecom selling VoIP
services to Philippine expats in the US. Second partnership created a Joint Venture with Datora Telcom to establish
Vonage presence in Brazil and launch a local consumer, SOHO and SMB based VoIP service on our hybrid
STFC/SCM licenses. Established a full BSS/OSS to handle systems needs on top of a cutting edge cloud based
network infrastructure created specifically to handle a dynamic and growing base.
Created unique product catering exclusively to the expat Filipinos in the US based on primary research
and advanced COTS negotiated with Globe Telecom. Globe Telecom launched in July 2012 and resulted
in over 25K sales within 12 months generating a 9M annual revenue run rate.
Performed the dual role of Product Owner and Scrum Master that interfaced daily with internal &
external scrum teams eliminating roadblocks and ambiguities encountered. Led weekly Scrum of Scrums
integration meetings to insure appropriate integration handoffs between internal and external systems.
Planned MVP-based, phased product delivery around a hybrid agile/waterfall approach. Maintained
backlog of groomed user stories to stay on tight launch schedule.
Encountered margin impacting heavy use undermining profitability and devised a multi-tiered.
containment strategy returning unlimited service offer to profitability as well as reducing congestion of
overly used trunk groups. Containment implementation was fully churn neutral.
Created an RFP for a new BSS/OSS system for Brazil vetting 16 suppliers and concluding with a highly
flexible system able to react immediately to dynamic and competitive Brazilian marketplace.
Designed cutting edge products for Brazil that brought disruptive pricing concepts and access methods
(VoIP & mobile App OTT) to Brazil, one of the most highly priced markets in the world.
Launched pilot service in Brazil in December 2013, Controlled Introduction in April 2014 and General
Availability in July 2014. All deliveries on time and on budget with minimal errors/defects. Brazil market
plan is to deliver $55M in 2015.
BROADVIEW NETWORKS., Newark, NJ
2009 - 2012
VP / Managing Director New Product Development
Engaged to formulate a strategy, cost justify investment and upon Board approval to start-up & run Broadviews
new product introduction initiatives. These initiatives include research, analysis & business case justification for a
wireless MVNO path and a Cloud Computing (SaaS / IaaS / DaaS) path. Based on available spare capital and
partnership possibilities, a Cloud Computing initiative was selected as it stands to reverse the revenue stagnation
experienced since 2009. The Cloud Computing initiative comprised Microsoft Exchange, Data Back-up & Storage,
SharePoint collaboration tools, virtual & dedicated hosting, managed application hosting & mobile workforce
connectivity services. Ascertained the least disruptive, yet quickest entry into the market by selecting a strategic
partnering path with which to enter the market. Formulated complete Cloud strategy, leveraging existing Broadview
wireline assets & customer base to the fullest assuring maximum synergy and revenue generation possibilities.
Defined and implemented sales strategy necessary to launch a new line-of-business within an established
and mature telecommunications provider.
Selected and vetted all supplier possibilities and negotiated final contracts worth over $18.3M of COGS
cost and generating $37.7M of incremental revenue over the next 3 years, to the core $400M wireline
business.
Created all necessary process flows for provisioning / billing / care / repair / reporting thereby fully
supporting the addition of a Cloud Computing service suite to the business.
GEORGE A. GRABOWICH
P age |3
Implemented all systems support integration and changes needed to existing infrastructure to provide a
cohesive, single wireline / Cloud services offer to the SMB target audience (existing Customer base &
new prospects).
Service justified 07/2010 with BETA introduction in 12/2010, Controlled Introduction 02/2011 and
General Availability on 03/2011. On target for to exceed $37M annual revenue stream within 24 months,
1 year ahead of schedule.
GEORGE A. GRABOWICH
P age |4
Successfully negotiated partnerships with industry leading wireless carriers including Verizon Wireless, AT&T
Wireless, Sprint/Nextel and T-Mobile as well as key hardware manufacturers such as HP, Toshiba and
Panasonic. Joint ventures provided platform for product line and enhanced firms reputation as key player.
Identified and closed $4.5M+ in new business and initiated pipeline for $6M more realized in 4Q04.
Devised alternate sales channel program which resulted in 28% of realized revenues within first year of
implementation