Jared Peterson Social Media Marketing Program Manager
Jared Peterson Social Media Marketing Program Manager
Jared Peterson Social Media Marketing Program Manager
jaredp@covalant.com
646.283.2888-
¾ Product
Social Media Strategy (Highlights) Marketing and Product Strategy
Management
• Up The Ladder: Building an integrated • ENY: Developed a consistent and
¾ Channel/Direct compelling brand-strategy to command
market strategy for this career services
Sales site with a focus on Social Media. a 20% premium on pricing with retailers
¾ Integrated like Costco and Wal-Mart.
• ASMMI: Board of Directors and
Marketing Corporate Policy Committee chair for • MoodzDesignz: Re-invented brand
the American Social Media Marketing identity; created a premium product
¾ Brand
Institute; drafting the Social Media targeted at a more profitable segment.
Development
Body of Knowledge. • Coca-Cola: Conducted field research to
¾ Risk Management identify strategies to increase
• BlueFish and Mélange: Drafted a Social
¾ P&L Accountability Media Marketing plan and integrated distribution within major retailers.
with internet and offline ad campaign. • Alex Bradley Certified Copy Writer
Career History
Marketing Services Director/Sr. Project Consultant 2009 – Present
Covalant Enterprises – Denver (Partnership/Contract Work)
Leading the product development and go-to-market plans for customers [Up The Ladder (career
services), BlueFish Technology (IT), Mélange Collection (specialty retailer), and ASMMI (non-profit
industry association)]; assisting with expansion into the Social Media Services space and
directing Social Marketing initiatives for a variety of product lines and causes.
• Crafting an integrated marketing plan combining social media, print/online ads, alternative
media, and PR releases to triangulate the target market and drive explosive web traffic.
• Driving demand for a new product-varietal expected to create an entire spin-off industry.
• Developing a series of SEO optimized sites to support sales, clients, and partner accounts.