A Study On Customer Relationship Management at Big Bazaar in Lucknow
A Study On Customer Relationship Management at Big Bazaar in Lucknow
A Study On Customer Relationship Management at Big Bazaar in Lucknow
relationship management
at Big Bazaar in Lucknow
Introduction
A narrow perspective of customer relationship management is
database marketing emphasizing the promotional aspects of
marketing linked to database efforts. Another narrow, yet relevant,
viewpoint is to consider CRM only as customer retention in which
a variety of after marketing tactics is used for customer bonding or
staying in touch after the sale is made. Shani and Chalasani define
relationship marketing as an integrated effort to identify,
maintain, and build up a network with individuals consumers and
to continuously strengthen the network for mutual benefit of both
sides, through interactive, individualized and value-added contacts
over a period of time. The core theme of all CRM and relationship
marketing perspectives is its focus on co-operative and
collaborative relationships between the firm and its customers,
and/or other marketing actors.
Objective
Primary Objective
Secondary Objective
LITERATURE REVIEW
Research Methodology
I have used Descriptive Research Design for research purpose.
Sampling Unit :
Lucknow (Big Bazaar)
Sampling Method :
Simple Random Sampling
5
Sampling Unit:-
Sample Size:-
IMPORTANCE