Marketing Strategies and Competitors Analysis at Ramco Cements LTD
Marketing Strategies and Competitors Analysis at Ramco Cements LTD
Marketing Strategies and Competitors Analysis at Ramco Cements LTD
Submitted by:
AKSHAY P
Reg No: MB182803
INTRODUCTION:
The Ramco Cements Ltd is the flagship company of the Ramco Group, a business group based in
Chennai, South India. The main product of the company is Portland cement, manufactured in
eight state-of-the art production facilities that includes Integrated Cement plants and Grinding
units with a current total production capacity of 16.5 million MTPA with 10 manufacturing
facilities across India.
The company is engaged in sale of surplus electricity generated from its windmills and thermal
power plants after meeting its captive requirements. The company was incorporated in the year
1957. The company caters mainly to the domestic markets.
SAMPLING SIZE
The respondents to the sampling size is 100.
RESEARCH METHODOLOGY:
Sources of data: - Data is the fact of an event. Data is the base for every research work. The data
is mainly classified into two groups.
Primary Data: The primary data will be collected from the respondents by administrating a
structured questionnaire and also through observation, interview and discussion with the
concerned staff.
Secondary Data: Books, journals, websites etc., will be consulted for getting relevant data. The
researcher will adopt the following of methods to obtain other data.
OBSERVATION
PLAN OF ANALYSIS
To/analyze/the/data, responses to the will be categorized and tabulated suitably. The table thus
formed will give the pattern of responses.
The Following analytical tools will be made use of:
Pie chart.
Bar chart.
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