BSSS Institute of Advanced Studies, Bhopal

SIP PROJECT
Guidelines and Assessment Methodology

Master of Business Administration

Batch 2023-25
General Instructions
1. As a part of the course curriculum, students pursuing an MBA programme are required to
undergo a summer internship project at the end of the second semester with an organization of
repute,in India or abroad. It has a weightage of 100 marks. The duration of the internship will be of
60 days. This academic year’s SIP project will be initiated from 5th May 2024 and will be extended
till 30th June 2024. Thereafter 10 days will be given for the preparation & submission of the draft
report which should be done in consultation with the respective Faculty Guides (FGs).

2. Every student has to undergo one online certification course linked with various MOOCS
platforms linked to the project undertaken. This will help in better understanding about the topic
and research linked concepts. These certification courses are compulsory and all the students have
to submit the course completion certificate along with the project report.

3. The SIP project should not be a mere compilation of the data from published sources. Importance
should be given to primary research /data, for which a fair amount of credit is reserved. The
conclusions should provide an insight into the problem /opportunity that is existing in a sector or
industry or an organization in specific. The work should indicate the student’s ability to
systematically define and analyze the research question.
4. The aim of this project is not to write all that one knows about the topic of one’s choice or to
produce a thick set of typed material composed of abstracts from authors, articles, books, reports,
journals, etc. The project will be evaluated within the framework of the objectives given by the
organization, in consultation with the Faculty Guides.

5. Long extracts from text books should not be included in the Project Reports. A list of books,
journals, and paper etc., consulted should be indexed as Bibliography. Care should be taken not to
infringe copyright of any author and there should be no plagiarism in the report.
6. Students have to submit their initial draft report to FGs. The final report, after necessary
corrections suggested by FGs, has to be submitted to respective FGs within four days from the date
of submission of the Draft report. The project presentations will be initiated as per the schedule
issued by the office of the SIP coordinator. The tentative slot will be from September for which the
itinerary will be declared. Preparation of the presentation schedule is under the sole discretion of the
undersigned. The presentations shall be prepared on MS PowerPoint which should be vetted and
ratified by the respective FGs.

7. Faculty Guides (FGs) have been assigned for each intern, who will guide and support them in
finalizing the methodology, selection of relevant literature, preparation of project report etc. FGs
will contribute to assessing the performance of the student intern during the project period and will
undertake physical verification of project reports based on structure and quality of output. Students
are advised to get in touch with their faculty guides as and when required.

8. The project report will be assessed on the basis of clarity of problem formulation, the outline
of the study, research methodology, the literature reviewed, originality, quality of analysis,
suggestions and policy implications, conclusion and flow of the presentation. Project
Presentations will be assessed on the basis of the relevance of the research problem, flow of the
presentation, clarity of thought, ability to answer queries, and general impression.

9. Interns should showcase a high level of professionalism during SIP Project and should not
indulge in any unfair practices or behaviour. If any intern is found to be involved in any unfair
practices their project will be cancelled immediately as per the discretion of the Director. Interns are
instructed to prepare and submit 2 hardbound copies and a soft copy of the report to the FGs, within
the stipulated period of time. After the stipulated deadline, reports will not be accepted & the
student would be solely responsible for the same.

10. The Faculty Guides are requested to follow up and inform the Director, in case, the progress of
any intern is not up to the desired level of performance. Mid-SIP review will be conducted through
Video Conference / Zoom or another online platform in order to plug in the gap if any and to ensure
the successful completion of the SIP/Capstone project.

Wishing you all a great learning experience

 Table:1 Activity Calendar
Date Activity
2nd May 2024 SIP Orientation Programme
3rd May 2024 SIP Registration with Faculty guides
5th May 2024 Commencement of SIP/Capstone project
15th May, 29th May, 20th June 2024 Fortnightly Reporting ( In Every 15 Days)

30th June 2024 Completion of the SIP project

1st July 2024 Reporting back to college after SIP/Capstone

project
20th July 2024 Initial Evaluation (Submission of Draft Report)

17th – 19th August 2024 Final Evaluation

Schedule & Components

Table 2: Evaluation Components

Components Weightage Remarks
Report 1 10% Introduction, the objective of the study, research question,
Sectoral Analysis, Plan of Action, Review of literature,
research methodology and SWOC analysis, PESTEL
Analysis
Report 2 10% Organization’s current business strategies, tools
of data collection, sampling methodology, Mid
SIP review (Zoom)
Report 3 20% Analysis of collected primary data/Secondary data, Initial
Draft report.
Final Evaluation 50% Final Report (30%) and Presentation (20%)

Coursera 10% Online certification courses related to the project

certification course
Summer Internship Programme
As a part of course curriculum, students pursuing MBA/ MBA( Marketing)/ MBA (Finance)
programme are required to undergo a summer internship project at the end of the second semester
with an organization of repute,in India or abroad. It has a weightage of 100 marks, with three credit
points.
SIP Project Report Evaluation

The student intern should finalize the area/topic under which the SIP 2024 will be
undertaken after due consultations with the Faculty Guide (FG).

Students have to submit 3 Reports during the course of his/her SIP. The components that
are to be covered in each of the reports are detailed below.

1. Report-1- It shall be of 20 pages.

Sl Description
No
1 Introduction: It should be specific and should precisely convey information about the
concepts of the study
2 Objectives of the study: The objectives of the study should be presented in a precise way.

Description of the research question/problem: A brief description of the problem should be

3 mentioned. The importance of the study in terms of the possible benefits and impact should be
clearly outlined.

4 Sectoral Analysis Report: Sector report of the organization, including the organization's
mission,vision, and business strategies
Review of literature: The review is a careful examination of a body of literature related to
5
the topic of the study to identify the Research Gap

Research Methodology: A brief description of the research methodology should be mentioned.

6
Elaborate about the research design, sampling methodology, and universe of the study.

7 Plan of Action. Specific discussion of how the data will be collected, the feasibility, relevance,
completeness, representativeness, and generalizability of the data to work out the future action plan.

8 SWOC analysis, PESTEL, Porter 5 force analysis of the company

2. Report-2: Tools of data collection, sampling methodology. Students should get the
questionnaire verified and approved by FG’s. The report shall be of 8-10 pages.

Sl No Description
Current business strategies: A brief description of the current problem faced by the
1 organization should be mentioned. The importance of the study in terms of the possible benefits
and impact should to be clearly outlined for future.
Tools of data collection: framing of the questionnaire or interview schedule (Ensure that the
2 questions framed are based on understanding developed out of literature review)
Sampling methodology and sample design
3
Mid SIP Project Review: PPT presentation

Mid-SIP review will be taken through a PPT presentation. Students need to give
presentations in front of a panel for gap analysis if any and for strategic planning of the
project's effective completion.
3. Report-3: Analysis of collected primary/secondary data. The report shall be of 25 pages.

Sl No Description
Analysis of the collected data: Students are required to apply established theoretical
1
concepts/tools/techniques to the collected data. Students are required to discuss the rational and logic for
drawing inferences by establishing a linkage between appropriate statistical tools and objectives.
Takeaway / Skill Enhancement from the Internship: Major learning from the internship,
2
specify the skill enhancement that has occurred during the internship and how it is going to
bebeneficial for the interns
Draft Report: It should be a specific and detailed report about the work undertaken bythe
3
student for the company
Final Evaluation
The Final Evaluation consists of two components: viz., (i) Final Report (the report will
be of 80- 100 pages) (ii) Final Presentation.
The Report should necessarily contain the following components:
Title page
Certificate of SIP completion
Declaration from the student and Faculty Guide
Acknowledgement
Executive Summary
Table of Content– Chapters,
List of Tables,
List of Graphs,
List of Abbreviations
Chapter 1. Introduction of the topic of the study
 Background of the problem
 Relevance of the study for Managers, Organizations
 Scope and Limitation
Chapter 2. Introduction of the Company
 Business segment (Industry)
 Position in the industry
 History/Evolution
 Detail of Group companies
 Awards/Recognition
 Last Five years’ Financial performance
 List and details of key products and services
 National and International presence
 CSR activities undertaken
 Competitors and their analysis
 Organizational structure
o Company’s vision, mission
o Board composition
 SWOC Analysis
 PESTEL Analysis
 Porter’s 5 Force analysis
Chapter 3. Review of Literature (at least Minimum 10)
 Research Gap
Chapter 4. Research Methodology
 Rationale of the study
 Research Objectives
 Research Design
 Universe
 Sampling Methodology
 o Sample design
o Sample size
o Statistical tools
 Independent and Dependent variables
 Tools of Data Collection- Questionnaire/Interview schedule/ Scale
Chapter 5. Data Analysis & Interpretation
Chapter 6. Findings
 Data-based
 Observation based
 Mixed Method
Chapter 7. Conclusions & Suggestions
Chapter 8. New Learning or skill enhancement through Internship
References & Annexure

A. Final Presentation: A Final Presentation will be conducted at BSS IAS Campus. The
student should incorporate the suggestions given to him by the mentor.
B. Final Report: After incorporating the suggestions given by the faculty guide/evaluator, the
student needs to submit the final report in the prescribed structure along with t h e SIP
completion certificate & Course (via Coursera/ Any other MOOCS platform) completion
certificate after the final presentation.

REPORT FORMATTING, NUMBERING & BINDING INSTRUCTIONS

 Font Type – Times New Roman
 Font Size – 16 for main headings, 14 for subheadings and 12 for rest of the
content in the report.
 Line spacing – 1.5 – Standard MS-Word
 Number of pages – 75-100
 Binding – Hard Cover (Dark Blue with black text)
 Page Numbering – From serial number 2- 10 & References will be in
roman numbers (excluding title page). (Example- I, ii,iii,iv,v………).
o Beginning from chapter 1 all the chapters should be numbered in
Arabic numerals (1,2,3,4,5…..) only.
 CODE OF CONDUCT FOR STUDENTS

1. Student Code of Conduct for Summer Internship

Students during Summer Internship are considered representatives of the Institute and their actions
throughout this time will represent not only their own personal values but also those of the Institute.
Anyone they meet or interact with will judge the Institute by how they conduct themselves.
Essentially, they are ambassadors for the Institute. This Code of Conduct defines the expected
standards of behaviour, inappropriate behaviour and penalties for breach of this code of conduct.

(i) General behaviour expected

BSSS IAS expects every student to:
a) Cultivate an attitude of openness to self-examination, supervision, and new learning
b) Conduct themselves in an ethical and professional manner at all times
c) Respect the rights of other students, staff members or the public, and not engage in any
conduct which may be perceived as harassment or interference with those rights
d) Not behave in a demanding, unruly or threatening manner, or to the discomfort of any other
students, staff members or the public
e) Not physically or verbally abuse other students, staff members or the public
f) Be courteous when dealing with the public while on an internship
g) Not tamper with, vandalize nor destroy private and public property
h) Behave in a way which protects the reputation and good name of the Institute during work
and leisure time
i) Obey the instructions of the Guide and student representative
j) When visiting another organization, comply with the rules of that organization.
k) Respect the social and cultural beliefs of the host institution. This includes modesty in your
dress if required by local customs or religious observance
l) Comply with health and safety arrangements for the work
m) Keep the faculty guide or student representative(s) informed of their whereabouts and
intended time of return, if going out independently
n) Comply with all relevant laws

(ii) Inappropriate behaviour that must be avoided

a) Failure to be present, late arrival, early departure or taking a vacation in a scheduled event
without prior approval of the faculty guide
b) Late arrival for boarding: Students are expected to arrive at the boarding point well in
advance. The transport will not wait for latecomers, hence arrive with sufficient time in advance and
take all precautions.
c) Wandering off or being disruptive: Listen carefully when instructions are being given about
sticking with the group or sticking with an assigned partner. Do not ever wander off on your own,
ensure that you follow all instructions and do not be disruptive.
d) Wandering off during personal time: After the completion of the official programme for the
day, the students are expected to reside in the designated halt place. Students are not permitted to
leave this designated place without due approval of the faculty guide
e) Misbehavior while travelling: Misbehaviour in the train, bus or other forms of transport will
be viewed seriously
f) Care and respect for the environment: Students must minimize any adverse impact of their
physical presence on the natural environment by avoiding disturbance to fauna and flora. Students
must observe all forest and wildlife rules and regulations. All garbage must be carried and deposited
in designated locations, and do not litter. Locations may have designated ‘quiet areas and hours’ for
sleeping and resting. Do not create undue noise or rowdiness in these areas and during these hours.
g) Alcohol and drugs: During Summer Internship, seeking, possessing or consuming alcohol or
drugs is not permitted during official and non-official hours.
h) Notifiable Incidents: Any incident that arises during a Summer Internship activity, which
may cause an immediate and significant risk to a person (not necessarily an injury), will be reported
immediately to the faculty guide. Students are expected to report any accidents, near misses, or
incidents of ill health, no matter how minor, to the faculty guide.

(iii) Faculty guide

Summer Internship is conducted under the supervision of a BSSS IAS faculty and the Corporate
Guide assigned by the organization. All students are subject to the jurisdiction of the faculty guide
for the entire duration of the Summer Internship. The Faculty Guide is responsible for discipline
during the Summer Internship. While engaged in an internship the decision of the Faculty Guide on
matters of conduct is final. Failure of any student to comply with their decisions will be deemed as
misconduct.

(iv) General health, safety and welfare

Students must take all necessary precautions to ensure their own health, safety and welfare, as well
as the health, safety and welfare of other participants in the Summer Internship. Students must
notify the Faculty Guide of any medical condition that may affect their well-being in the field.
Students must wear appropriate clothing for the conditions and circumstances. Students must take
precautions appropriate for protection from the sun and cold weather.

Any incidents involving a breach of this code of conduct will be deemed as misconduct and will be
judged by the SI committee. For minor breaches, the committee shall downgrade the SI grades of
the student proportionately. In a major breach, the committee shall award a ‘0’ mark. When
determining the penalty, the SI committee should consider the following points:
 level and experience of the student
 the severity of the offence
 report of the faculty guide and
 the student’s explanation and response to the allegation
 precedence in similar cases.
Students may appeal against the penalties imposed to the Director, BSSS IAS whose decision will
be final and binding.
 Student Undertaking

I agree to abide fully by the above code of conduct and understand that failure to do so may result in
disciplinary action or any other action as the Summer Internship Committee may deem fit.

__________________________________________________________________________

Signed Name of the student:

Dated: _______________
 Report 1
Enrolment No. :

Name of the Student:

Project Title :

Faculty Guide :

Weightage: 10% No. of pages: 20

Max. Marks
Sl Description
No Marks Awarded
1 Introduction: It should be specific and should precisely convey 20
information about the concepts of the study
Objectives of the study: The objectives of the study should be
2 10
presented in a precise way.

Description of the research question/problem: A brief

3 description of the problem should be mentioned. The importance of 10
the study in terms of the possible benefits and impact should be
clearly outlined.
Sectoral Analysis Report: Sector report of the organization,
4 10
including the organization’s mission, vision, and business strategies

Review of literature: The review is a careful examination of a

5 10
body of literature related to the topic of the study to identifythe
Research Gap
Research Methodology: A brief description of the research
6 methodology should be mentioned. Elaborate on the research 15
design,sampling methodology, and universe of the study.

Plan of Action. Specific discussion of how the data will be collected,

7 15
the feasibility, relevance, completeness, representativeness and
generalizability of the data to work out the future action plan.
8 SWOC analysis of the company, PESTEL Porter’s 5 force 10

Total 100

Remarks, if any

Name of the Evaluator : Date:

Signature :
 Report 2

Enrolment No. :

Name of the Student :

Project Title :

Faculty Guide :

Weightage: 10% No. of pages: 10

Max. Marks
Sl No Description
Marks Awarded
Current business strategies: A brief description of the
current problem faced by the organization should be
1 20
mentioned. The importance of the study in terms of the
possible benefits and impact should to be clearly outlined for
future.
Tools of data collection: framing of the questionnaire or
2 interview schedule (Ensure that the questions framed are 20
based on understanding developed out of literature review)

3 Sampling methodology and sample size: 10

Mid SIP Review

 Punctuality 5

 Decision-making skills 5

4  Ability to apply knowledge 10 50

 Communication skills 10

 Ability to get along with the team 10

 Performance/ Target achieved 10

Total 100

Remarks, if any

Name of the Evaluator : Date:

Signature :
 Report 3

Enrolment No. :

Name of the Student:

Project Title :

Faculty Guide :

Weightage: 20% No. of pages: 25

Max. Marks
Sl No Description
Marks Awarded
Analysis of the collected data: Students are required to apply
established theoretical concepts/tools/techniques to the collected
1
data. Students are required to discuss rationale and logic for
50
drawing inferences by establishing a linkage between appropriate
statistical tools and objectives.

Outcomes: Focus on findings, substantiating them with

2 practical applications, and stimulating further work in the area.
20
Takeaway / Skill Enhancement from the Internship: major
3 learning from the internship, specify the skill enhancement that has
occurred during the internship and how it is going to be beneficial
for the interns 30
Total 100
Remarks, if any

Name of the Evaluator : Date:

Signature :
 Final Evaluation (Report)

Enrolment No. :

Name of the Student:

Project Title :

Faculty Guide :

Weightage: 30% No. of pages: 80 -100

S No Description Max. Marks

Marks Awarded
Introduction: This section will broadly describe the
sector/industry, the functional areas of the study, rational 10
1
of the study, etc.

Review of Literature & Research Design: The review is

2 a careful examination of a body of literature pointing toward 10
the answer to the research questions.

Profile of the Industry/Business/Selected Organization:

3 This section should contain in-depth analysis of the sector 20
and the organization

4 Results, Analysis & Discussions: This section includes the 30

results, analysis and inference of the study

Summary of Findings, Conclusions &

5 Recommendations: This section highlights the major 30
findings, suggestions and recommendations if any.

Total 100

Remarks, if any

Name of the Evaluator : Date:

Signature :
 Final Evaluation (Presentation)

Enrolment No. :

Name of the Student:

Project Title :

Faculty Guide :

Weightage: 20% No. of PPT Slides: 8-10

Max. Marks
Sl No Description
Marks Awarded
Quality of Presentation: Scope, objective & structure of
1 15
the project, logical explanation about the execution

Content: Logical sequencing of ideas, application of

2 40
appropriate tools to analyze the chosen problem

Communication Ability: clarity of thought & expression,

correct usage of language, transforming ideas into
3 10
proper presentation, delivery style, eye-contact, body-
language and confidence

Learnings from Internship: Focused analysis of the

4 findings, substantiating them with practical applications, 10
stimulating further work in the area

Handling Question Answers Session: Preparedness for

5 25
questions, convincing and precise response to questions

Total 100

Remarks, if any

Name of the Evaluator : Date:

Signature :
 Annexure – I

BSSS- INSTITUTE OF ADVANCED STUDIES, BHOPAL

SIP Project – 2024

MBA/ MBA(Marketing)/MBA(Finance) PROGRAMME (2023-25)

This form is to be filled out by the student on 3rd May 2024.

Student Registration Form

1. Name of the Student

2. Enrollment No
3. Mobile No
4. Email Id
5. MBA/MBA(Fin.)/MBA(Mktg.)
6. Name of the SIP company
(Attach offer letter if available)

7. Name of the Corporate

guide*
8. Designation of the
Corporate Guide*
9. Mobile and email id of the
Corporate Guide*
10. Location of the Internship
11. Faculty Guide Name
* This information can be filled later on, if not available now.

Letter of Undertaking by the Student

I hereby undertake that I will abide by the rules and regulations of the SIP Company. I understand that I
shall be liable for suitable disciplinary action in case of any violation of the SIP guidelines as well as the
company rules and regulations. I further undertake to complete the SIP in its true spirit.

Signature:

Date: Name:
 Annexure – II

Dr.Fr. John P.J

Executive Director
BSSS-IAS

Sub: Summer Internship– Joining Report

Dear Sir,

Mr./Ms.………………………………………............................................................
a student of BSSS-IAS, Bhopal has reported for the summer internship assignment
on….……………………………………………………………………………………
………………………………. in our organization. His/her training will be concluded
on ………………………………………………………………………...

The title of the Project/Internship assignment is:

……………………………………………………………………..……………………
…………………………………………….………………………………….……

Name of the Corporate Project Guide, with designation and mobile number/ e-mail:
……………………………………………………………..…………………………
…………………………………………………………..……………………………
This is for your information and records.

Yours faithfully,

Authorized Signatory (Office Seal)

Name & Address:

Telephone: Email :
 Annexure – III

BSSS- INSTITUTE OF ADVANCED STUDIES, BHOPAL

SIP Project – 2024
MBA/ MBA(Marketing)/MBA(Finance) PROGRAMME (2023-25)

PROJECT ASSIGNMENT FEEDBACK (to be sent to………..)

1. Name of the student: Mr./Ms………………………………………

2. Name & full address of the organization: ……………………………………….
3. Name & designation of the corporate guide :
……….………………………………………………………………………..
4. Period of project assignment: From …………... to ……………....……………..
5. Project title: ………………………………………………………………………….

Feedback on the performance of the student: (Please put √ mark)

Sl.
Traits Excellent Good Fair Average Poor
No

1 Punctuality

2 Decision-making skills

3 Knowledge about the subject

Ability to apply the knowledge to the given

4
situation(s) or work

5 Written communication skills

6 Verbal communication skills

Ability to get along with the

7
staff/guide/supervisor

8 Ability to get along with the team

9 Initiative skills

10 Ability to withstand hard work & stress

11 Dependability/trustworthiness

Any other remarks:

Authorized Signatory (Company Seal)

 Annexure: Sample Formats

 Format of Certificate to be signed by the Faculty Guide

CERTIFICATE

Certified that this project report entitled........................................ is a record of project

work done independently by Mr./Ms……………… under my guidance and

supervision and that it has not previously formed the basis for the award of any

degree/ diploma, fellowship to him/her.

Date Name & Signature of the faculty guide

 Format of declaration by the Student

DECLARATION

I, …….(name), hereby declare that this project report entitled…………is a

bonafide record of work done by me during the course of summer internship and that

it has not previously formed the basis for the award to me, for any degree/diploma,

associate ship, fellowship or other similar title, of any other institute/ society.

Date Name& Signature of Student with enrollment no

 Method of writing Bibliography 

Books
Kotler Philip (1990), “Marketing Management”, Prentice Hall Publications India, New delhi, Pp-
123-236.

Edited Books
Parthasarathy,V (2005) Edtd. “Media Planning”, New Directions in Media strategy, John Marques,
ICFAI Publications, Hyderabad, Pp- 112-115

Journals & News Papers

Rangarajan C(1996), Economic liberalization and financial sector reforms, Economic Review,
Vol.XXXIV (5), Pp.23-25.

E-sources
http:// www.rfe.org { Date and time of download}

 APPENDICES
 Sample questionnaire/ Schedules
 Other means used for data collection
 Case Study
 Photographs
 Annexure: Format of Title page for SIP

“Title .......................................................................................................... ”
Summer Internship Project Report
Undertaken at

Submitted in partial fulfillment of the requirement for the

award of

Master of Business Administration

Submitted by:
XYZ

Roll No.
Enrollment No.

Corporate Guide: Faculty Guide:

Mr/Ms: Name:
Designation Designation:
Company’s Name BSSS-IAS, Bhopal

BSSS- INSTITUTE OF ADVANCED STUDIES, BHOPAL

2024