DINA

ABU ALRUB
PROFILE
Experienced Sales Manager with a remarkable 17+ years tenure in the field
of sales, marketing, and customer satisfaction demonstrating a consistent
track record of driving revenue growth and achieving sales targets. Equipped
with a robust skill set and an extensive background in various sales roles,
specializing in the Medical Devices and Pharmaceutical industry.

Aspiring to leverage expertise to drive innovation, foster team growth, and

achieve exceptional organizational results.

CONTACT
PHONE EMAIL
+971 52 609 6075 dina.abu.alrub@gmail.com

LOCATION Birth
Dubai – United Arab Emirates Sep 1983 – Jordan

WORK EXPERIENCE
Johnson and Johnson Dubai - UAE
Apr 2022 – Present
Regional Sales Manager , Gulf, Johnson & Johnson
Jan 2020 – Apr 2022
Regional Product Manager, Middle East, Johnson & Johnson
Jun 2018 – Jan 2020
Regional Clinical Education Manager, Middle East, Johnson & Johnson.

Jan 2015 – Jun 2018

Territory Manager - UAE
Mar 2011 – Jan 2015
Product Specialist – Johnson & Johnson

HIKMA Pharmaceuticals PLC Amman - Jordan

Apr 2009 – Apr 2010
Senior Medical Representative – Cardiovascular Line

Jan 2006 – Apr 2009

Medical Representative – Cardiovascular Line

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JOB RESPONSIBILITIES
Regional Sales Manager
 Formulating and executing sales strategies to attain organizational
targets.
 Directing and supporting channel partners in Gulf countries to realize
and achieve business goals and objectives.
 Managing relationships with channel partners to ensure sustained
customer satisfaction.
 Providing continuous performance management, mentoring, and team
development.
 Collaboratively driving business outcomes with the team, setting and
achieving territory objectives, and enhancing patient care and customer
satisfaction.
 Leading a product portfolio, accountable for achieving sales growth and
income targets, thereby enhancing gross profits, profitability, asset
management, and budget control.
 Managing regional business expenses with fiscal prudence. Establishing
relationships with influential surgeons, key accounts, and associations
to identify potential opportunities and leveraging resources to foster
innovative collaborations.
 Diligently engaging in Company compliance program-related initiatives.
Advocating and upholding the highest standards of integrity, ethics, and
compliance, while proactively endorsing and participating in various
initiatives, programs, trainings, and activities.

Regional Product Manager

 Actively drive the positioning and prioritization of the portfolio
 Formulate pricing strategies that optimize brand profitability.
 Collaborate closely with Sales organizations to ensure effective
deployment.
 Assess potential new business opportunities.
 Foster proactive collaboration with regional and country partners.
 Consistently communicate and deliver value to a diverse range of
stakeholders.
 Develop, oversee, and maintain control over comprehensive marketing
plans.
 Provide leadership and foster collaboration with the sales team and
support functions (Regulatory, Quality, Supply Chain, Pricing, Market
Access, Prof-Ed) as well as Global Marketing.
 Take charge of the launch process for new products.
 Conduct training sessions, orchestrate workshops, including cadaver
courses, and participate in ortho conferences.

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PROFESSIONAL DEVELOPMENT &
ACHIEVEMENTS Professional Qualities
 Sales Excellence: Innovated marketing strategies, consistently
exceeding sales targets.
 Effective Communication: Logical communicator, fosters valuable work
relationships with stakeholders.
 Interpersonal Expertise: Excellent interpersonal skills engaging people
from diverse backgrounds.
 Organizational Proficiency: Demonstrated through studies, published
papers, and product data management.
 Adaptability: Creative, resourceful, and flexible in navigating change.
 Growth Focus: Aiming for personal and professional growth, capable of
guiding and mentoring others.

Professional Trainings
 FEMPOWER, Future Leaders Program 2022 – 2023
 Energy for Performance 2022
 Train the Trainer – 2019
 The Big Picture training – Hamburg, Germany – 2017

Professional Achievements
 “EMEA Best Product Manager” Award – 2021.
 “Middle East Best Salesperson” Award – 2017.
 “Gulf Best Salesperson” Award – 2017.
 20% growth was achieved on all products and 50% share of total
market sales on newly launched products.
 Overachieve sales across all years.
 2017: 101%  2016: 100%
 2015: 110%  2014: 106%
 2013: 150%  2012: 105%
 2010: 100%  2009: 101%
 2008: 104%  2007: 150%

PERSONAL QUALITIES
 Attentive to details.
 Responsible and Results driven.
 Demonstrates self-management and autonomy.
 Exhibits advanced problem-solving.
 Displays remarkable flexibility, adaptability, and resilience.
 Interacts with professionalism and confidence in all engagements.
 Thrives as a collaborative and supportive team player.

EDUCATION
Faculty of Pharmacy - Jordan University
Bachelor’s degree, 2006
Amman – Jordan

HOPPIES
 Travel and explore different cultures
 Volunteering activities
 Gardening and Embroidery

REFERENCES
Available upon Request

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