30 (PDFDrive)

StorErotica.
com October 2013/3

Table of SE Staff
Contents publisher
Don Waitt
associate publisher
dave manack
sales & MARKETING
On The
lacy empkey
KRISTOFER KAY
Cover art director

jenn pisco
baci Lingerie reveals pg. 6-9 A.R. Manager

corsets by baci line teresa rodriguez
With the release of their new Corsets by Baci line, combined with
ASSISTANT editor
their stunning Dreams line of costumes, it’s more clear than ever that BRITTANY BLACK
Baci Lingerie celebrates every woman.
Database Manager
EILEEN SAHIN-MURPHY
Features WEBmasters
KEVIN PENNINGTON
Jake Record
Office dog
boudreaux
contributing writers ( oct )

Charles craton, Jamie Horne,
mercedes jones, gary krupkin
10 16 18 business office
storerotica Magazine
2431 Estancia Blvd., Bldg. B
“Baby it’s Store profile: SE 2013 Award Clearwater, FL 33761
cold outside!” Cindie’s is winners for (727) 723-8827 FAX: (727) 712-8282
Special Focus male-owned, “soft goods”! www.storerotica.com
on legwear female-centric STOREROTICA Magazine (c) (TM) is published bimonthly by ED
Publications, Inc. in Clearwater, FL. Copyright 2013 by STOREROTICA
Magazine. No part of this publication may be reproduced in whole or
part, stored in any retrieval system or transmitted by any means with-
out prior written permission of publisher. All persons in STOREROTICA
Magazine are over the age of 18.
And don’t miss! disclaimer

STOREROTICA Magazine takes no responsibility for any errors or
opinions/facts expressed by contributing writers. The Records
20 25
required by 18 U.S. Code 2257 (a) through (c) and the pertinent
Hot Products Hot Products: Regulations 28 C.F.R. Ch. 1, Part 75 with respect to this publication
and all materials associated with such records are maintained by Don
Special Edition Waitt, Publisher, at 2431 Estancia Blvd., Bldg. B, Clearwater, FL 33761
and are available for inspection/review by the Attorney General at all
reasonable times.
special thanks
stone sour, pearl jam
4/October 2013 StorErotica.com

StorErotica.com October 2013/5
With the release of
their new Corsets by
Baci line, combined
with their stunning
Dreams line of
costumes, it’s more
clear than ever that
Baci Lingerie celebrates
every woman.

he song says “a kiss is just a kiss,”
but those who know Baci Lingerie
sing a different tune. Baci, which
takes its name from the Italian word for kisses, has
empowered women to feel sexy and strong since its
launch in 2010. With its seductive and provocative
garments made of fine fabrics in flattering styles to
compliment women of every size and shape, Baci is
more than just lingerie—it’s an experience.
This fall, that experience gets a lot more daring
with the introduction of Corsets by Baci, an attractive
23-piece collection of well-crafted, steel-boned corsets
ranging from runway inspired, ready-to-wear fashions
to classic bedroom styles. The collection is available in
small through extra-large sizes and is divided into four
seasonal sets: Fall/Winter, Spring/Summer, Bridal and
Valentine’s Day.
“It’s a collection offering both inside the bedroom
and outside the bedroom pieces,” says Alicia Sinclair,
Director of Sales and Operations for Baci Lingerie. “It
runs with the current trend to take corsets and use
them as outerwear. What you’ll see from the Fall/Winter
collection, for example, are a lot of pieces that can be
worn simply with a pair of dress pants or can be dressed
up to be clubwear. It can basically compliment ready-to-
wear styles, as opposed to just being used as bedroom
wear.”
Corsets by Baci is a labor of love for Sinclair. She and
designer Soina Elise Raaste conceived the line together
and continue to oversee every aspect of its production,
including the art direction.
“Corsets by Baci are a medium price point corset
line,” Sinclair says. “We saw a need on the market
for higher quality corsets, which is why we use steel
boning rather than plastic. This creates the silhouette
and support women expect from a corset, while still
maintaining our mission to keep our lingerie obtainable
to all women.”
Sinclair adds, “Our Fall/Winter release includes heavier
materials, like leather and suede, as well as metallic
inspirations. Classic lace and satin define our Valentine’s
Day set. The Spring/Summer set will be really playful,
including a floral denim design and reversible pieces.
The Bridal set is primarily ivory, white and blue colors
with elegant cuts. We know women are going to be
impressed with the attention to detail, including the
high-quality steel boning. We set out to redefine the
modern corset, and I believe we have succeeded.”
Corsets by Baci debuted at the September 2013
International Lingerie Show, and the line will be available
to retailers by mid-December. Baci Lingerie owner Frank
Koretsky is confident the line will be a major success,
especially in the wake of Universal Pictures/Focus
Features’ upcoming adaptation of E.L James’ record-
breaking erotic novel “50 Shades of Grey.”
“The ‘50 Shades’ phenomenon is still creating
demand for sexy products and turning huge profits
for any sex related industry,” Koretsky notes. “Baci
Lingerie is meeting the demand with our erotic corsets,
something we’ve received a lot of requests for from our
international partners, as well as our consumers.”

For those who prefer role play over reading,
Dreams by Baci offers an eye-popping variety of
bedroom costumes for seasonal and year-round
fantasy fun. The playful getups include Baci Airline,
Careless Nurse, Love Enforcement Cop, Love Slaves,
Nun, Personal Secretary and Schoolgirl, the latter of
which is the line’s top seller.
“Dreams by Baci is our bestselling line; it sells
above and beyond any other lines,” says Sinclair.
“That particular collection just happens to spark
something in buyers because everyone loves to
play dress up. Nurses, schoolgirls, maids… they’re
classic pieces. Everyone loves them. They’re really
great price points, the fit is excellent and the pictures
and attention to detail are all really above par.”
Dreams by Baci launched in March of 2011 at the
International Lingerie Show (ILS) in Las Vegas. The
collection garnered big buzz thanks in part to Baci’s
ongoing tradition of shooting big-budget photo sets
to promote its brand. Dreams by Baci featured photo
shoots in locations based on a costume’s theme (i.e.
the Baci Airline shoot was done on board a Boeing
747). A second Dreams collection was introduced in
April 2013 at ILS.
“The Dreams by Baci line features role-play
costumes for year-round dress up,” Sinclair says.
“They allow women to express emotions they
may normally subdue. The costumes encourage
exploration and creativity. Though ideal for holidays,
especially Halloween, the Dreams Collection goes
beyond the traditional offerings. Its numerous styles
are sexier and higher quality, inspiring couples to
dress up and play year round.”
In addition to One Size, S/M and M/L sizing, all
styles in the collections are now available in Queen
(1X-2X) and Diva (3X-4X) sizing, ensuring a greater
consumer market. Each item has been designed to
enhance the natural beauty of fuller-figured women
and celebrate the sexy in every woman.
— Alicia Sinclair on the Dreams by Baci line

Baci also celebrates the sexy in men. Envy
Menswear, the company’s men’s intimate apparel line,
debuted at ILS in Las Vegas on September 2012.
“The thing about Envy is that it encompasses a
lot of different genres,” says Sinclair. “You can get a
dancer thong or you can get a basic brief. Envy features
fashions appealing to every man, and we’re very
pleased with the overall response.”
Envy encompasses most male styles and fits of
underwear, including basic foundation pieces, everyday
wear, sexy styles and dancewear. Featuring hot,
trendy clothes for the fashion-forward man, the Envy
Menswear catalog includes logo elastic, mesh, fishnet,
wet look, microfiber, sport, bling, core basics and liquid
metal fabrics. Envy fashions include thongs, bikinis,
briefs, tanks and trunks, as well as bareback athletic
jocks and briefs.
In addition to basic colors—white, black, red—
Envy also features edgy gunmetal and camo, as well
as new colors like neon pink, neon blue and neon
green. Many Envy items are also available with sequin
embellishments.
Envy’s slim packaging is purposefully designed, as
many stores dedicate only a small section to men’s
wear. The space-saving packaging allows for the most
styles possible to be displayed in a limited space.
Every Envy garment arrives with a picture hangtag on
the product, and can be nicely displayed in a hanging
section. With quality and fit being another excellent
selling point of this collection, many retailers find
displaying Envy outside the box a fantastic option as
well.
Baci has 20 international partners working

harmoniously to streamline trends, fashion, concepts,
philanthropic endeavors and global vision. The
synchronized network carries the Baci brand and
philosophy to all territories simultaneously, allowing
Baci to embrace and encourage the beauty of women
throughout the world.
An aggressive marketing and sales plan supports
stores and e-tail sites with social media, cooperative
advertising and media and public relations. The result
is unsurpassed visibility and exponentially growing
brand awareness for Baci and for all of the retailers
stocking its sexy and luxurious lines.
“Baci’s commitment to celebrate every woman with
affordable luxury has made us extremely competitive,”
Sinclair says. “Our retailer support, gorgeous imagery
and strong worldwide presence has made us a true
success within our marketplace and with consumers.”
For more information, please visit Baci.com or call

(818) 783-6300.

Baby It’s Cold Outside!
storErotica
A STOREROTICA Special Focus on legwear,
F CUS soft
holiday costumes & accessories
A
s a woman, the winter season tends to pres- female population. To the untrained eye, these prod-
ent a dilemma when it comes to maintaining ucts can appear as nothing more than just another
the balance between staying warm and feel- layer to don when the temperatures are below freezing.
ing sexy. On the one hand, we want nothing more than But to women, a sexy pair of thigh-highs or stockings
to bundle up in every layer of clothing in our closets can be the key to maintaining a sense of sex appeal in
and call it a day. On the other, we are still very much even the coldest of weather. In this issue, we spotlight
women, and are constantly on a quest to maintain our a variety of legwear that women will flock to your store
femininity no matter what the weather. And while you to stock up on come the cold weather.
can purchase coats and scarves and mittens at the And as for holiday costumes—what better way to
local Walmart, there is one department that tends to keep it steamy in the bedroom despite the declining
get shoved to the back burner in your average clothing temperatures outside? Whether your female clientele
store every winter: sexy winter apparel. are feeling naughty or nice this winter season, this
Just in time for those chilly winter months, our STOREROTICA Special Focus highlights the companies
“Baby It’s Cold Outside” Special Focus highlights the who offer sultry winter costumes—everything from
newest styles in legwear and holiday costumes that false eyelashes to pasties—that will complete any
combine both comfort and sexy style. Legwear, such woman’s Christmas list (and have her feeling as sexy as
as stockings, hosiery and thigh-highs, has become Jessica Simpson singing “Baby It’s Cold Outside”).
increasing popular in the winter months among the — Brittany Black
Baci Lingerie Baci-lingerie.com
Espiral Lingerie Espirallingerie.com
Glitz Teaz Pasties Tyes by Tara

Glitzteazpasties.com Tyesbytara.com
continued from page 11
Seven ‘til Midnight Seventilmidnight.com
Coquette Coquette.com Kix’ies Shop.kixies.com

Dreamgirl Dreamgirldirect.com
Delicious Sexywear of New York Deliciousofny.com Fantasy Lingerie

Fantasylingerie.net
Fever Fever-collection.com
J. Valentine Jvalentinecatalog.com
Store Profile by Brittany Black
Though male owned, the

Cindie’s store chain has made
the female shopping experience
their primary focus
I n 1994, in the quiet town of Fort Worth, Texas, Don

and Robert Hunter—father and son—made the
brave decision to venture into the world of adult
novelty stores. Buying into the franchise originally known
as Christie’s Toy Box, Don and Robert decided to change
and a better understanding of the products and the busi-
ness.
“Cindie’s also has a two-day seminar every year in
Houston,” Gant continues. “We bring in vendors from
around the U.S. to show their products to all of our
not only the name of the franchise, but the entire feel of employees. This year was the largest yet. We had 14
the store by taking a plunge into the unknown and myste- vendors and over 100 employees for the two days.”
rious waters of the opposite sex, and made the woman’s The franchise additionally offers a host of resources
experience their primary focus. for its employees and customers on their Cindie’s web-
“Cindie’s is known for being an upscale boutique that site, including links to well known sex educators’ and
caters to women and couples,” says Greg Gant, the authors’ websites, and a variety of sex blogs and other
Director of Operations for Cindie’s. “We definitely have news sites in the industry.
male customers, but our focus has always been on mak- However, Cindie’s has proven that your old-fashioned
ing women feel comfortable in a fun and inviting atmo- ladies’ nights can provide all of the education—and fun—
sphere.” needed to get female patrons comfortable with their
Since its beginning in 1994, the family owned busi- intimate investments. Featuring themes such as “Back
ness has opened 24 stores in a variety of locations to School” and “College Night Out,” Cindie’s opens its
outside of its origins in Fort Worth, including Austin, doors bimonthly to inform and educate women through a
Texas and Shreveport, Louisiana. These locations are variety of tasteful, hands-on in-store presentations where
noteworthy due to their more conservative standpoint—a the attendees have an opportunity to experience prod-
standpoint that would usually result in resistance from ucts specifically created to enhance and spice up their
some members of the community to anything “adult” in romantic relationship.
nature. Cindie’s has proven to be an exception, and has “Cindie’s holds a ladies’ night at one or two locations
worked hard to offer patrons in these locales both quality every month,” says Gant. “These events have been
products and a nonthreatening environment to purchase very successful and a great addition to our business.
them in. They help to expand our loyal customer base and they
“We have always been able to operate in a conserva- are growing in numbers every month. The women feel
tive area because of our product mix,” Grant proudly free to open up and ask questions in a private and safe
explains. “We work with every city before we open a environment, and more importantly, are having fun and
store to understand and comply with all city ordinances. learning something along the way.” SE
To date, Cindie’s does not have any stores with a sexually For more information, please visit Cindies.com.
oriented business license.”
Cindie’s product mix consists of a variety of adult
goods, including sexy clothing, lingerie, dancewear,
shoes, gag gifts, bachelorette items, massage and bath
products, adult toys, lubricants, movies and more. They
also honor the young, enlisted and industry-employed
with a 10% discount for all students, military personnel,
police, firefighters and entertainers, including dancers,
burlesque performers, lingerie models and roller girls.
Cindie’s also prides itself on their exclusive three-day
employment education training. “This is a hands-on class
taught by one of our area managers,” explains Gant.
“[The area manager] teaches everything from the basics
of the employee handbook to customer interaction and
product knowledge, and this has been a great tool for us.
Most employees come away with new selling techniques
And the winners are ...
The 7th Annual
storErotica Awards
for Soft Goods
Winners announced in eight categories during ILS Fashion Show on September 23rd
H
aving crowned the best in the
pleasure product sector for 2013,
STOREROTICA Magazine, the lead-
ing national business-to-business trade publi-
cation for adult stores and lingerie boutiques
presented its awards honoring the soft goods
portion of this industry at this fall’s Interna-
tional Lingerie Show at the Rio Hotel and
Casino in Las Vegas, Nevada. These awards
were presented during the ILS Fashion Show
on Monday, September 23rd.
STOREROTICA solicited the advice of retail-
ers, manufacturers, distributors and industry
experts who they believe represented the soft
goods industry with exemplary products and
services during the past year. Award catego-
ries included Lingerie Manufacturer of the
Year; Dancewear Manufacturer of the Year;
Sexy Shoe Manufacturer of the Year; Costume
Manufacturer of the Year, Accessory Manu-
facturer of the Year, Online Retailer of the
Year and (for the first time at ILS) Independent
Retailer of the Year.
This year’s soft product awards also in-
cluded STOREROTICA’s Special Focus Award,
honoring one Special Focus editorial seen
in the magazine over the past six issues. In
2013, the STOREROTICA Special Focus Award
honored eight companies who were featured
in the Special Focus on Male Intimates which
appeared in the August 2012 issue.
“As this year’s class of STOREROTICA
Awards winners has demonstrated, retailers
are maintaining prosperity with established
vendors while discovering new found success
with those contemporary brands that continue
to expand the possibilities of adult products,”
says STOREROTICA’s Kristofer Kay. “We con-
gratulate all the winners and look forward to
crowning next year’s recipients.” SE

Congratulations to the winners of the
2013 STOREROTICA Awards for soft goods!
Lingerie Manufacturer Costume Manufacturer

of the Year of the Year
Baci Lingerie Dreamgirl International
Dancewear Manufacturer Accessory Manufacturer

of the Year of the Year
BodyZone Apparel XGEN Products
Online Retailer
Sexy Shoe Manufacturer
of the Year
of the Year
Adam & Eve (adameve.com)
Pleaser Shoes
Retail Store of the Year
STOREROTICA Special Focus
Award: Male intimate wear Dick and Jane Romance Boutique,
Richmond Hill, Ontario
Gregg Homme
Hall of Fame
Phyllis Heppenstall of Peekay
And congratulations once again to the winners of the 2013

STOREROTICA Awards, presented at the July ANME Show
Novelty Company of the Year: Marketing Campaign of the Year:

California Exotic Novelties “Wonderland” by Doc Johnson
Distributor of the Year: STOREROTICA “Special Focus” Award

East Coast News (Male Toys):
“Pipedream Extreme Toyz” by
Fetish Company of the Year: Pipedream Products
Sportsheets
Sexual Enhancement Company
Boutique Brand of the Year: of the Year:
Classic Erotica MD Science (Max)
Lubricant Company of the Year: Retail Chain of the Year:

Sliquid Cindie’s
“Hot Product” of the Year: STOREROTICA Hall of Fame:

“HelloTouch” by Jimmyjane Larry Garland of Eldorado
Trading Company
The newest Intimate Apparel and
accessories for stores and boutiques
Bling out the bedroom with Coquette expands their popular

Dreamgirl’s crystal rhinestone Kissable collection to include
body jewelry lingerie sets lingerie, costumes and dresses
Known for its cute styles that are
Both fitting gifts for the Christ-
easy to slip into, Coquette’s Kissable
mas and Valentine’s Day seasons,
boxed line has grown and expanded
Dreamgirl is excited to unveil its
to include lingerie, costumes and
brand new crystal rhinestone body
dresses. This year, the designers are
jewelry lingerie set. Though “crystal
showing off their style techniques
rhinestone body jewelry lingerie set”
with a black lingerie line of printed
sounds like a mouthful, it truly em-
mesh and strap detailing.
bodies the difference that the two
The pieces have both solid and
styles have in comparison to some
sheer aspects that play together in
other packaged body jewelry sold in
a consistently flirty way. The line in-
the adult stores. Both new styles in
cludes a babydoll with sheer side pan-
Dreamgirl’s season-
els, a chemise and dress with front
al assortment offer
cutouts, three very
a thong or panty
strappy teddies and
in addition to the
structured bustiers
crystal rhinestone
and corsets. Tying
chain body jewelry,
into the Coquette
making it an actual
lingerie set.
The body jew-
elry lingerie sets
will be debuted in
main collection these pieces
an updated Red
are representative of what the
Diamond box and
designers do best, but will include
available wholesale
matching g-strings and acces-
for $18.95. Each
sories to remain consistent to the
style features a
Kissable line. Retailers can look
double-row crystal
forward to the line being in stores
rhinestone jewelry
by early November.
piece that can be
For more information, please
removed or draped
visit Coquette.com.
and attached to
its coordinating
lingerie.
For more infor-
mation, please visit
Dreamgirldirect.
com.
Celebrate the season with
Sassy Santa, Luxe Lace and Sparkle
and Shine from Seven ‘til Midnight
Seven ‘til Midnight’s new 2014 Holiday Collection
celebrates the season with three festive themes:
Sassy Santa, Luxe Lace for Less and Sparkle and
Shine. In gorgeous reds, emeralds and pinks, the
50-piece collection features on-trend silhouettes in
luxurious lace, satin, dotted mesh, charmeuse and
seamless with flirty ruffles, marabou, metallic dots and
rhinestone charms.
The 2014 Holiday Collec-

tion delivers a sassy variety of
Santa-inspired outfits, includ-
ing the Saint Kiss grouping that
showcases a seamless dress
and teddy with marabou trims
and packaged with a vinyl belt
with diamond buckle.
The La La Lace group
features a luxurious Italian-
inspired corded floral lace with
marabou trim in a baby doll, a
three-piece set and a plunging
V-neckline teddy. Highlights
of the collection include the
Green with Envy group, pre-
senting an art-deco-inspired
galloon lace with lurex layered
on emerald satin in a chemise,
bustier and two bra sets.
visit Seventilmidnight.com.
Pleasure his pants off with Xgen’s

new Pleasure Wigs
Who said you have to put your hair back to have
fun? Xgen brings a new level of erotica to the bedroom
with their newest additions to their line of Pleasure
Wigs, available in a wide variety of styles such as the
Victoria, Nicki and Alice.

All of the wigs are
fully adjustable and
made of realistic,
high-quality, syn-
thetic materials. The
wigs are washable
with warm water
and soap and will
bounce back to the
original shape/style.
The wigs come in full
color packaging, and
the box is a great
an exciting new line: Entyece.
place to store the wig when not in use. All angles of the
Entyece is inspired by the streets and the stage, and
model and wig are visible on the packaging, making it
has been designed with the adventurous female in mind.
easy for your customers to choose the best style for their
Entyece will encapsulate a variety of chokers, neckties,
personal pleasure.
nipple rings, earrings and lingerie accessories that range
For more information, please visit Xgenproducts.com.
from fetish-inspired lamé to ultra-feminine lace.
Also, the line features a variety of cheeky gift sets
such as the birthday-inspired Blow My Candles gift set,
Amp up the which contains a matching nipple ring and choker set, as
Entyecement well as the mischievous Santa Suit Gift Set, which con-
tains festive nipple rings and a matching leg garter just in
with Tyes by Tara’s time for the Holiday Season.
new line For more information, please visit Entyece.com.
Tyes by Tara, an independent
designer of jewelry, accessories and
gifts, has announced the launch of

Exposed by Magic Silk introduces

their sexy new Club Seamless line
Club Seamless is
the exclusive new line
of undergarments and
dresses from Exposed
by Magic Silk. Five all, right up to size 16. Also offered are neon mesh tube
designs are available dresses with g-strings as under-layer accessories, creat-
in the first launch of ing a totally different look. The neon mesh tube dress
this product, four of and g-string sets are black light reflective. These gar-
which easily convert to ments truly do it all, and come in basic black or a vibrant
cupless for those with lime, orange, pink or yellow. SE
a preference. Fourteen For more information, please visit Magicsilk.com.
new designs are on
the way for spring Want to see your company’s
2014 delivery.
The versatility of products featured in our
these sensuous outfits Hot Products section?
derives from the
fabric itself. A blend of Send SE’s Assistant Editor
90% nylon and 10%
spandex provides the
Brittany Black high-res photos and
ultimate in stretch- product information to
ability. In fact, one
size comfortably fits brittany@storerotica.com today!

Special Edition by Brittany Black
Erotic Literature for your store or boutique
Red Hot Touch Beautiful Bastard

by Jaiya and Jon Hanauer by Christina Lauren
Many people have questions An ambitious intern. A perfection-
about the anatomy of orgasms, and ist executive. And a whole lot of
Jaiya and Jon Hanauer bring you all name calling.
of the answers in this in-depth how- Whip-smart, hardworking and on
to book. her way to an MBA, Chloe Mills has
With over 50 ways to stroke, only one problem: her boss, Bennett
squeeze and please someone south Ryan. He’s exacting, blunt, inconsid-
of the border, and over 100 moves to erate—and completely irresistible. A
stimulate other areas of the anatomy from the earlobes to “Beautiful Bastard.”
the toes, “Red Hot Touch” is designed to help master the As their appetites for one another increase to a breaking
techniques that will take someone’s sex life from average point, Bennett and Chloe must decide exactly what they’re
to red hot. willing to lose in order to win each other. Give your clientele
The book includes techniques for giving a partner an un- the perfect dose of passion and eroticism with this New
forgettable orgasm, exercises to strengthen the hands and York Time’s bestseller.
increase sensitivity, recommended lubes and massage oils For more information, please call Entrenue at (800) 368-
to relax, stimulate and seduce, a map of the body’s erog- 7268.
enous zones and how to get the maximum effect out of
each of them and much, much more. Offer your customers
an all-in-one guide to great orgasms with “Red Hot Touch.”
For more information, please call Random House at (800)
Hot Sex Tips, Tricks,
733-3000. and Licks
by Jessica O’Reilly
Spring into Summer
Mindblowing sex isn’t just about
by Eden Baylee intercourse—it is about titillating all
of the body’s hot spots and eroge-
Four women move through the
nous zones to peak arousal and build
poetic beginnings of spring to the
amazing orgasms.
lustful fires of summer in this steamy
In her new book “Hot Sex Tips,
collection of four emotionally-
Tricks and Licks,” sexologist, international speaker and
charged erotic novellas.
television personality Dr. Jessica O’Reilly teaches readers
In her “Spring into Summer”
how to use their hands, fingers and tongue to build and
novella collection, Eden Baylee takes
prolong arousal, control ejaculation and give their partner
us on a journey through four wom-
(and themselves) incredible orgasms. In these pages, read-
en’s exploration of their sexual limits, which are marked by
ers will learn fingering techniques that will take her over the
love, lust and loss. With locations in London, Dublin, Cape
edge, hand-job tricks that will leave him breathless, amaz-
Cod and Bangkok, these four women seek pleasures that
ing anal play for both him and her and sensual massage
alter their lives and push their sexual boundaries.
techniques to build and prolong ecstasy.
For more information, please email eden.baylee@rogers.
For more information, please call Entrenue at (800) 368-
com.
7268. SE

Thank you
StorErotica
Advertisers!
Baci Lingerie USA- 5
Blue Orchid Exoticwear- 21
BodyZone Apparel- 23
Classic Erotica Products- 2
Daisy Corsets- 13, 24
Espiral Lingerie- 3
Glitz Teaz Pasties- 13
Seven ‘til Midnight- 17
Vietti Marketing- 26

SE Staff
Table of
Contents publisher
Don Waitt
associate publisher
dave manack
sales & Marketing
On The
lacy empkey
Kristofer Kay
Cover art director

jenn pisco
Sex & mischief! pg. 12-13 AR Manager

Sportsheets expands successful line teresa rodriguez
A mere two years after its launch, Sportsheets’ Sex & Mischief line is Assistant Editor
already having demands for more products—and Sportsheets is delivering. Brittany Black
Database Manager
EILEEN SAHIN-MURPHY
WEBmasters
KEVIN PENNINGTON
Jake Record
20 44 52
Features
Office dog
boudreaux
Big things come in SE Interview: Are you game?
small packages! Scott Taylor Special Focus contributing writers ( oct )
Special Focus of New Extra on erotic Charles craton, Jamie Horne,
mercedes jones, gary krupkin
on stocking stuffers Sensations games
business office
60 Retail markups vs. profit margins:

Do you know the difference?
storerotica Magazine
2431 Estancia Blvd., Bldg. B
Clearwater, FL 33761
64
(727) 723-8827 FAX: (727) 712-8282
www.storerotica.com
How—and why—to establish an STOREROTICA Magazine (c) (TM) is published bimonthly by ED
affiliate program for your store Publications, Inc. in Clearwater, FL. Copyright 2013 by STOREROTICA
Magazine. No part of this publication may be reproduced in whole or
part, stored in any retrieval system or transmitted by any means with-
68
out prior written permission of publisher. All persons in STOREROTICA
Magazine are over the age of 18.
MD Science Lab’s Je T’Aime is a
disclaimer
luxury line for the discerning woman STOREROTICA Magazine takes no responsibility for any errors or
opinions/facts expressed by contributing writers. The Records
70
required by 18 U.S. Code 2257 (a) through (c) and the pertinent
Regulations 28 C.F.R. Ch. 1, Part 75 with respect to this publication
Rapture Novelties takes a harder and all materials associated with such records are maintained by Don
Waitt, Publisher, at 2431 Estancia Blvd., Bldg. B, Clearwater, FL 33761
approach to adult novelties and are available for inspection/review by the Attorney General at all
reasonable times.
special thanks
And don’t miss! The Buzz (1), Hot Products (74), Do You Really Know Suki
stone sour, pearl jam
and Brian of OhMiBod? (82), Do You Really Know Kelly Szwed of Williams
Trading? (84), Warehouse (86)
SEX & MISCHIEF
never looked
so good
by Brittany Black
Only a mere two years after its launch,

Sportsheets’ Sex & Mischief line is already
having demands for more products—and
Sportsheets is delivering. This highly
acclaimed line has become all the rage thanks
to its clever implementation of both fashion
and function—and of course, its “50 Shades
of Grey” fantasy appeal.
W
hen it comes to the expansion of their Sex “It’s incredibly exciting and inspiring to be recognized
& Mischief line so soon after its launch, for our astounding business development alongside
Tom Stewart, CEO of Sportsheets, pleads some of the most popular and successful mainstream
innocent. “It wasn’t our fault,” laughs Tom. “We weren’t businesses in the country,” says Tom.
planning on expanding so soon, but our customers What makes Sportsheets’ Sex & Mischief line so
demanded it.” exceptional is its uncommon approach to BDSM-style
The Sex & Mischief line hit shelves six months before adult novelties. Rather than focusing specifically on the
the notorious “50 Shades of Grey” craze set in, so when hardcore bondage and fetish side of the market, Tom and
old and new BDSM fans found themselves ravenous for his sister Julie Stewart have followed mainstream trends
a 50-Shades-inspired experience, Sportsheets was armed and enticed even the most conservative consumers to
and ready. channel their inner “Christian” or “Anastasia.”
“The ‘50 Shades of Grey’ phase hit, and everyone who “We are trying to lift the whole idea of dark, black
had already purchased Sex & Mischief products said, ‘Oh bondage gear up and out of the dungeon and make it
my God, this is it’,” Tom recalls. “‘50 Shades’ proved that cool and hip and upscale for younger people,” says Tom.
we were right on track; bondage in the bedroom was “We are always looking at mainstream trends for
coming out of the closet and mainstreaming. We have inspiration,” adds Julie. “We focus on fashion, sexuality
been recognized by more mainstream avenues than we and what the consumer is looking for based on pop
ever thought possible.” culture. That has really helped us develop new products
Sportsheets’ recent induction into Inc. magazine’s and brands, and consumers have always responded well
2013 “Inc. 5000” list of the nation’s fastest-growing to them.”
private companies goes to show just how successful The Sex & Mischief line takes a modern approach to
Sportsheets has been in the mainstream world. This their original and still wildly popular Sportsheets bondage
recognition is unprecedented; for the first time, “Inc. and BDSM products by incorporating both function and
5000” honorees, such as Zappos, Pandora and Microsoft, fashion. “We first started experimenting with fashion with
are joined by an award-winning developer of soft our Sportsheets’ strap-ons,” Tom says. “We came out
restraints and sexual positioning products. with harnesses that were very fashionable, such as the
see-through, corset-style and leopard-print harnesses.
When we fused function and fashion into our strap-ons, a few more BDSM products lined up to be released in
sales took off and they have never gone down. January 2014 with more to follow next summer. But Sex
“We took those experiences and applied them to the & Mischief will not be just another adult novelty brand
Sex & Mischief line with studs and bling, and we expect racing to keep up with the latest 50 Shades fad; the line
people to respond the same,” Tom adds. “A riding crop will remain a source for both upscale and fashionable
doesn’t have to look like it just came out of an equestrian BDSM gear, and its expansion depends more on their
shop. People want to be sexy, look sexy and feel sexy, so clientele’s requests than what book lands on the New
we added some fashion to the line. Why not?” York Times’ bestsellers list.
And as for the function side, Tom and Julie say that “If we add to the line, it is because the market is
expanding the capabilities of what consumers can do asking for that product, not just to simply add more
with the Sex & Mischief products is key. “We want to stuff,” says Tom. “We will be working on a lot of
make the products more compatible with each other so refinement and producing products with the same look
customers can constantly build onto their collection and and feel, and with the same high standards.”
use products with other products,” Tom explains. When One aspect of the “look” that Tom mentioned is the
asked if they had plans to expand the Sex & Mischief line classic black and white packaging that Sex & Mischief
to include “harder” products, Tom answered hesitantly. has endorsed. “I always wanted to go black and white,”
“We definitely have incentive to go into more hardcore says Tom. “When you flip through a 600-page Vogue
products,” says Tom. “We tailor to beginners and magazine, there are so many cool ads, but the ads that
intermediates with our products, but consumerism is about really stick out are those that are black and white. It’s
taking the next step after trying something. The harder timeless. I wanted a David Yurman jewelry, high-end look.
products are the types of things that fantasies are made of, It’s so striking and different.”
stuff that people want to talk about but not a lot of people They also plan to keep the colors of their Sex &
want to try. People want to make fantasies a reality, but the Mischief products very limited, sticking with the simple
reality is rarely as good as the fantasy you had.” yet sexy blacks, reds and purples that never go out of
Julie goes on to explain how Sportsheets aids in style. But for Tom and Julie, the most important part
bringing to life a fantasy without overdoing it. “Our of expanding the Sex & Mischief line, or any other
Sportsheets ‘Under the Bed Restraint System’ is still Sportsheets line, is to offer consumers high-quality yet
wildly popular,” she says. “It is great for beginners inexpensive products that ultimately result in one thing:
because it is such a versatile yet simple product. In order better sex.
for this type of fantasy play product to be liked, it needs “The sexual side of Sportsheets is not talked about a
to be safe for the woman. It’s all about creating a fantasy lot,” says Julie. “It’s not all about bondage and BDSM,
and giving up some control by giving the other person although a lot of things like that make for better sex. Our
permission to pleasure you. You can set yourself free by main focus, and the reason we create these products, is
being tied up.” to help make a consumer’s sex life better.” SE
Whether or not they choose to dabble in more
adventurous waters, Sportsheets does plan to continue For more information, please visit Sportsheets.com or
expanding their Sex & Mischief line. They already have call (800) 962-4606.
“The sexual side of Sportsheets is not

talked about a lot. It’s not all about
bondage and BDSM, although a lot
of things like that make for better
sex. Our main focus, and the reason
we create these products, is to help
make a consumer’s sex life better.”
— Julie Stewart

Brought to you by storErotica.com
Baci Lingerie donates over 5,000 The Screaming O teams with

bras to non-profit organization ASFX.org and Lion’s Den for
Free The Girls lively OSU tailgate event
To assist the non-profit organization Free The Girls,
The Screaming O has teamed with the Association of
which supports victims of sex trafficking in Africa,
Safe Fun Sex (ASFX.org) to join forces with Lion’s Den
Baci Lingerie donated 5,077 brand new bras of various
Adult Superstore at the renowned Ohio State University
styles—a total retail value of over $55,000.
(OSU) River Jam tailgate event. The three organiza-
tions hosted an
interactive booth
on September 7,
alongside some
of the nation’s
biggest brands and
inspired thousands
of Buckeye football
fans to make prac-
ticing safe, fun sex
a sport of its own.
“Sex trafficking is a devastating reality in places such
Representatives from Lion’s Den and the ever-sexy
as Mozambique,” says Baci Lingerie Director of Sales
Scream Team (wo)manned a booth co-sponsored by
and Operations Alicia Sinclair. “It affects not only the
ASFX.org and Lion’s Den to help spread a sex-positive
women, but their children and their families as well. We
message worth screaming about. Together the three
are committed to raising awareness about human rights,
powerhouse brands equipped OSU home game attend-
and we encourage others to do what they can. Together,
ees with complementary sex toys, discount cards and
we can affect change which will criminalize sex traffick-
free T-shirts that make it fun to proclaim their love for
ing in all nations.”
safe sex all season long.
Free The Girls provides an opportunity for women res-
Since 2008, The Screaming O has worked with ASFX.
cued from sex trafficking to earn a living selling second-
org to co-sponsor festivals, in-store promotions and
hand clothing while going to school, getting healthy and
special events and spread a fresh and fun message that
caring for their families. Launched in August 2010, the
teaches what, when and how to make safe sex sexier
organization has collected over 130,000 gently used bras
than ever. This year the two joined Lion’s Den Adult Su-
from women all over the world.
perstore in Columbus, Ohio to leave a lasting impression
Donating to Free The Girls is the most recent example
on local OSU football fans.
of Baci Lingerie’s commitment to philanthropy, social
ASFX.org is one of the first organizations of its kind
consciousness and charitable outreach. Baci’s interna-
to provide expert information about safe sex in fresh,
tional partners work harmoniously to streamline philan-
unique and exciting ways. Through social media, viral
thropic endeavors and global vision. The synchronized
marketing and teaming with sponsors like The Scream-
network carries the Baci brand and philosophy to all
ing O and Lion’s Den, ASFX.org co-hosts special events
territories simultaneously, allowing Baci to embrace and
across the country to show men, women and couples of
encourage the beauty of women throughout the world.
all kinds why safe sex is the best sex.
For more information on Free The Girls, please visit
For more information, please visit Thescreamingo.com.
Freethegirls.org. For more information on Baci, please
visit Baci.com.
Sliquid debuts new modern

look and scent for natural
‘Splash’ feminine wash
Sliquid is proud to
introduce a new look for
its best-selling Splash
feminine wash to bet-
ter define the popular
brand’s unique natural
formula. With updated
packaging and a new
sophisticated scent,
Splash intimate wash
is positioned to be one
of the industry-leading
lines within the spa and
beauty product catego-
ries in adult and main-
stream retail worldwide.
As part of the Sliquid Organics collection, Splash
brings retailers a lush line of body washes fea-
turing organic and plant-based ingredients with
gentle soothing properties that turn bath time into
a luxurious retreat. Each Splash varietal—Natu-
rally Unscented, Honeydew Cucumber, Grapefruit
Thyme and the new Mango Passion—is packaged
in opaque spa-quality bottles ideal for both adult
and spa/beauty retail.
Sliquid has also introduced the new Mango Pas-
sion to offer a naturally balanced scent that would
translate a spa-worthy sense to the end consumer.
Specially developed in-house, Mango Passion
features sensual, somniferous properties harmo-
nized with a subtly sweet fragrance that smells as
feminine as the product itself.
Sliquid Splash is glycerin and paraben free, and
an ideal alternative to traditional soap and bath
products which can feature harsh or drying ingredi-
ents. Each is lightly fragranced with essential oils,
coconut derivatives and other natural ingredients,
and are gentle enough for use in the most intimate
and sensitive areas.
For more information, please visit Sliquid.com.
B Swish speaks many

languages with their new
product education sheets
B Swish’s B2B “product
education sheets” are now
available online in a number of
languages. Jae, B Swish’s in-house Health Promo-
tion Specialist, recently announced that these
product information sheets are now available for
all three B Swish lines in English, French, Russian,

Japanese and Chinese.
“With our global clientele growing every day, we
realized the importance of making our POS support
attainable for our worldwide customers,” says Jae.
“When selling a product, knowledge is paramount
and we wanted to make this knowledge easily
available for our global clients, and what easier
way to access this than online and in a multitude of
languages?”
At this time, there is a one page B2B product ed-
ucation sheet for each of B Swish’s massagers. The
one-page product flyers can be accessed through B
Swish’s online POS support site at us.bswish.com,
and can be downloaded and distributed to sales
teams. These pages include product information,
images, selling point and suggestions for upsells.
For more information, please visit Bswish.com.
Wet Platinum receives 510(k)

Medical Device approval from
Food and Drug Administration
Wet Platinum
Premium Personal
Lubricant has re-
ceived Section 510(k)
medical device ap-
proval from the U.S.
Food and Drug Ad-
ministration, which
allows this product
to be marketed in
interstate commerce
as substantially similar to other legally marketed
predicate products. The FDA approval means that
Wet Platinum meets the appropriate provisions of
the Federal Food, Drug and Cosmetics Act for good
manufacturing practice, labeling and prohibitions
against misbranding and adulteration.
Recent research on lubricant use and poten-
tial HIV infection found Wet Platinum to be one
of the two safest lubricants tested in terms of the
toxicity. Manufactured by Trigg Laboratories, Wet
Platinum has been developed and tested to com-
ply with stringent FDA Medical Device regulations,
in state-of-the-art facilities, for exceptional purity,
consistency and comfort. Wet Platinum is guaran-
teed never sticky and is the longest lasting formula
in the Wet line of products. It never dries and leaves
the skin feeling soft and moisturized. Because it
doesn’t break down in water, it can be used in the
bath, shower or spa, or for full body massages and
skin conditioning. The silky smooth 100% silicone
formula is latex-friendly and doctor-recommended.
For more information, please visit Stayswetlonger.
com.

Eros 1207 store joins forces with

Fever to feature “wig boutique”
The Eros 1207 erotic

retail store is excited to
announce that it’s teaming
up with the UK brand Fever
to build an actual “wig
boutique” within their store.
Eros 1207, located in Hous-
ton, Texas, has created
a stunning wall with red
velvet curtains, chandeliers
and, for a modern touch, a
large monitor showcasing
all the fabulous styles in the
Fever range.
Andrea Brown, Director of Operations at Eros 1207,
came up with the idea when she saw the quality of the
Fever Wig Collection— which offers 16 fashion-inspired
styles in over 100 colorful ways—at the International
Lingerie Show in April 2013. The timing of ILS, as it turns
out, couldn’t have been more perfect for Eros 1207.
“We were constantly being asked by our patrons if
they could buy the wigs from our mannequins,” says
Brown. “The Fever wig display at ILS gave us the perfect
idea and opportunity.”
Fever wigs are manufactured with a fully adjustable,
high-quality foundation for breathability and a lighter feel.
Each wig is created from lightweight, natural looking
professional grade fibre with high temperature resistant
properties and is designed to withstand heated styling ap-
pliance temperatures in excess of 120°C / 248°F.
For more information, please visit Fevercostumes.
com.
Fun Toys’ G-vibe goes worldwide

British adult toy manu-
facturer Fun Toys is proud
to announce that its wildly
popular unisex massager
G-vibe is now available
on every continent on the
planet except Antarctica,
taking this must-have toy
from cult status to near-
ubiquitous in only one year.
While G-vibe’s one-of-a-
kind vibrating love machine has gotten plenty of industry
attention in its short existence—it’s been nominated
for multiple novelty awards, including STOREROTICA’s
“Hot Product of the Year” and just won Innovative Toy of
the Year at Russia’s X Show—the ergonomic pleaser’s
far-reaching influence is notably derived from powerful
word-of-mouth from satisfied customers and growing
consumer demand.
“We knew we had something special with this unique
toy,” says G-vibe inventor Jack Romanski, a former en-
gineer specializing in silicones for the space industry. “I
wanted to create a superior quality massager that’s the
perfect blend of tech and design.”
G-vibe’s ecologically safe, hypoallergenic patented
premium medical silicone with six vibration modes help
create a truly exciting toy, but the real achievement here
is that it is made for both men and women, created with
the help of gynecological experts to ensure a truly grati-
fying experience.
For more information, please visit Funtoys.info.
Coquette introduces redesigned,

interactive company website
Coquette is pleased to announce the launch of their re-

designed website, featuring a complete makeover in lay-
out and overall presentation. Similar to the previous site,
the newly revamped look will included all of Coquette’s
collections, descriptions and newest designs with pic-
tures rotating to feature a new color or monthly look.
“We wanted a site to better represent who we are as
a company, and really show off how we have evolved
over the years to become the global success that we are
today,” says Vice President of Sales and Marketing Mar-
cus Horea. “This is a significant change for our online
presence that comes just weeks ahead of us launching
our Spring/Summer 2014 collection at ILS, as well as
celebrating our 35th milestone anniversary coming up
next year.”
A new and highly anticipated feature of the site is
the world map. Customers can now search the interac-
tive map for current Coquette retailers and their contact
information. New buyers will also have the ability to send
catalog and company information requests that will put
them in automatic contact with the sales representative
attached to their geographical region.
The website will also house current and archived
news releases, upcoming events and tradeshows.
Coquette wants to provide its clientele with the most
up-to-date information on the company while building
excitement about the changes and events taking place.
Visitors can link to the social media sites that Coquette
frequents and connect through those platforms where
they can chat, get quick updates or simply check out the
“Look of the Day.”
For more information, please visit Coquette.com. SE
Big things
come in
small packages!
by Brittany Black
storErotica
F CUS hard
W
e learned at an early
age that, while the big
presents under the
tree drew our attention, there
were always some wonderful
little surprises hidden in our
holiday stockings. For those
shoppers who are looking to
fill those stockings up with
something a bit more ... well,
interesting ... this “Big Things
Come in Small Packages”
Special Focus highlights small
adult novelties that fit snugly
within a holiday stocking, yet
still pack a big punch. And in
addition to the “stocking stuffer”
products highlighted here, two
adult retailers—Gary Krupkin
and Mercedes Jones—provide
their tips on how stores can best
prepare for the holiday shopping
season.

Hey Santa, put these stocking stuffers
in your big red bag!
Bijoux Indiscrets Nutz
bijouxindiscrets.com A humorous yet sexy stocking
stuffer for the hard-working man.
Ultra stretchy and super strong,
Silky Sensual Handcuffs
slip Nutz on his tool for harder,
These two soft ribbons
stronger erections. Made of soft
conceal a dangerous secret.
body-safe elastomer, these rings
By looping the end of the
come in a pack of two.
ribbon through the hole, you
have strong handcuffs which
will surround your wrists
with silky sensation, leaving Mini
your bound by their delicacy. This super powerful seven speed
Silky Sensual Handcuffs are the perfect starting point for bullet is quiet, travel friendly and wa-
someone interested in the sophisticated art of bondage. terproof. At 3.2” in length, it’s compact
enough to easily use any way imagin-
able. Batteries are included, making
Cooling and Warming Nip Gloss (Duet pack)
Mini a great ready-to-use stocking
She can paint this nip gloss onto
stuffer. The new bubble package is so
the irresistible areas of her body and
cute, it can even be hung on the tree!
surrender to his desires. Cool and
warm effect nip gloss is the perfect
way to experiment with the senses,
test sensitivity and find out at what
temperature desire becomes ardent Cal Exotics
and passion is aroused. This is not a Calexotics.com
lip gloss, although lips will be drawn
to it!
Up! Spice It Up! Double
Action Couples Ring 2
Tickle Me Tickler This stretchy and comfortable
The body is a map with many
dual point enhancer features three
hot spots that can be very respon-
intense vibration speeds, two
sive to a light touch, and stroking
removable vibrating massagers and
certain areas opens the door to a
an easy push button control. This is
flood of sensations... using a soft
one stocking stuffer that will please
feather tickler to find them is an
them both.
adventure.
Blush Novelties
Blushnovelties.com
Jopen
Jopen.com
Too Cute
The Too Cute mini wand may be Gratify
petite in size, but it packs a lot of This oral pleasure gel is the
power. The multispeed vibrations perfect stocking stuffer for him
are strong enough for serious clitoral or her. Gratify is a water-based
stimulation, as well as fun teasing for gel that is paraben-, phthalate-,
all erogenous zones. The soft silicone fragrance- and sugar-free and
head and flexible neck make pinpoint hypoallergenic.
stimulation simple and smooth. A matching USB cord is
included to easily recharge Too Cute.

continued from page 21 red, blue and yellow enamel inlays and a selection of
Indulgence finishes, including matte black and polished silver.
Let them indulge this holiday The 100-percent skin safe material is hypo allergenic—
season with this luxurious mas- and these new colors make them the perfect holiday gift!
sage oil that features essential
oils such as relaxing chamomile.
Indulgence is paraben-, phthal- Rocks-Off
ate-, fragrance- and sugar-free Rocks-off.com
and hypoallergenic.
Rock-Chick Mini
Baby sister to the legend-
ary Rock-Chick, this cheeky
Masque little wild child is the ultimate
mini clitoral and G-spot toy
Yourmasque.com that will take her to places
she never dreamed possible. Mini by name but definitely
Masque Sexual Flavors not by nature, this sleek and slender class act will rock
Scientifically proven her into orgasmic orbit and can be worn wherever and
to enhance oral sex by whenever.
completely conceal-
ing the taste of se-
7-Speed Bullet
men, Masque Sexual
These new special edition power-
Flavors is the perfect
packed pleasure bullets will tantalize
stocking stuffer to
and tease her with seven addictive
make oral pleasure even better. Once the paper thin gel
sinful settings of pure ecstasy! The
strip dissolves on the tongue, the salts, bitters and pro-
original RO-80mm worldwide best
tein flavors associated with oral sex are neutralized and
seller is packed full of passionately
replaced with one of Masque’s sensual flavors.
powerful intense vibes, a discreet
pleasure bullet that will have her weak at the knees and
begging for more.
PHS International
40 Lixxx
Phswholesale.com A powerful tactile iconic
vibrating cock ring that instantly
Bijoux de Nip turns his penis into an orgasmic
PHS recently enhanced buzzing beast of burden. 40 Lixxx
its Bijoux de Nip collection will keep him harder and longer
with a hint from mainstream lasting this holiday season.
fashion: nipple clamps
featuring colorful feathers.
Available in wide tweezer,
classic tweezer and alligator Shunga Erotic Art
style nipple clamps, these new designs bring shoppers a
sensual and sophisticated way to adorn their bodies.
Shunga.com
LoveBath
Cock Rings This unique bath pow-
PHS expanded its collection of fast-selling nitrile cock
der turns bath water into a
rings to include brand new colors, multi-pack packaging
luxurious jelly for a sensual
and a Double Ringer design that takes C&B play to a new
Japanese bath experience.
level. All new styles are available in the Heart2Heart and
Available in three fragranc-
M2M product collections.
es (Dragon Fruit, Ocean
PHS also introduced a new trend in the c-ring realm,
Temptation and Sensual
inspiring a jewelry-like
Lotus), it offers today’s lovers a pause in time to enjoy a
luxury with stainless
unique bath experience this holiday season.
steel rings featur-
ing colorful enamel,
artistic inlays and sleek
finishes for the ulti-
mate male adornment.
Styles include bright

continued from page 22 Sliquid lubricant. The Essentials Lube Cube covers the
entire range of Sliquid Naturals products, excluding the
Edible Body Paint flavored Swirl line.
Made with real cocoa, The Naturals Lube Cube covers the basics, with a few
these body paints are water based lubes, a silicone lube and a selection of
edible and suitable for flavors.
any lovers looking for a For all the flavor lovers, The Lip Lickers Lube Cube lets
different way to please you sample all of the available Swirl flavors.
each other in foreplay. To test out the line of scented massage oils from Sliq-
Available in Chocolate, Vanilla and Strawberry. uid Organics, offer your patrons the Massage Cube.
Dragon Virility Cream

This sensual cream is applied Sportsheets
prior to intercourse by massaging
it all over the shaft of the male
Sportsheets.com
genitalia. The intense “fire and
ice” sensation will take effect in Sex & Mischief
minutes to follow. Furthermore, Playing Cards
once a lover has come in contact 52 playing cards
with her partner and the cream, it will sensitize and in- with a different,
tensify her pleasure, which will help bring her to the peak sexy Sex & Mischief
of multiple intense orgasms. How’s that for a very merry image on every
Christmas? single card—game
night has just be-
come more erotic! A
perfect stocking stuffer as well as a great impulse pur-
Sierra Sage Organics chase in your store or boutique.
Sierrasageherbs.com
Enhance The Grey Tie
A little goes a long way! South- Surprise her with the infamous Christian
ern Butter’s Enhance is a stimulat- Grey tie straight from ‘50 Shades of Grey.’
ing butter infused with ginseng The polyester grey tie comes on a hang
and peppermint to maximize blood card and makes a great display. The Grey
flow, increase sensitivity, enhance tie can be used as a necktie or to tie a part-
organisms and invigorate the ner up in their favorite fantasy.
overall sexual experience. Great for
clitoral and nipple stimulation. Designed with both men
and women in mind. Petroleum-free, chemical-free and
paraben-free.
Tantus
Tantusinc.com
Kiss-on
Southern Butter’s Kiss On Aphrodisiac Super Soft C-Rings
lip balm is intoxicating and playful; smooth, The Super Soft
silky and sexy. A great mood enhancing C-rings are broad for
add-on to get her in the mood this holiday comfort and safety.
season. The Super Soft ring is
stretchier than the standard Tantus C-rings, so it is easier
to put on, and great for beginners. Last but certainly
not least: you don’t have to put it on before an erection
Sliquid occurs; the silicone is stretchy enough to put on anytime.
Sliquid.com Little Secrets stimulators

Kiss tantalizes and titil-
Sliquid Lube Cubes lates with a long flickering
The Sliquid Lube tongue. Discreet and oh
Cubes are focused col- so quiet, it’s the perfect
lections of pillow packs, stimulator for when
arranged by Sliquid to traveling—or just having
help inspire your custom- a sleep over. This Kiss will
ers to find a new favorite
continued from page 24 Maximum texture is the name of the game with the
make your customers blush! Tantus Twist. With deep sinuous swirls, Twist offers the
Spoon is a perfect little G-spotter, with a tip that’s ultimate stimulation for those who like texture.
ideal for broader surface vibration. Spoon’s juicy orange
color will also wake up the senses. Tease is a fun, curvy
mini vibrator that is ideal for clitoral stimulation or for
The Screaming O
teasing other external erogenous zones. Touch is cool Thescreamingo.com
and soothing for all their tender spots. The beveled head
is great for pressure against her clit, perineum or even MustachiO
her temple. Whisper’s elongated tear-drop shape allows The Screaming O MustachiO
for focus on the deep vibrations on any of her favorite is the industry’s first vibrating
erogenous zones. mustache, a single-speed mini
vibe with a fancy strap to keep
Neo, Juice and Twist anal plugs it in place. Simply pull the com-
A new classic, the Tantus Neo offers a smoothly fortable strap around your head,
tapered design, with a base curved to follow the body’s press the easy on button and
contours. An get ready to give the greatest mustache ride of your life.
Neo Twist Juice ideal plug It’s the gift that keeps on giving!
for begin-
ners, the PacO’s TacO
Neo is the Make self-love more fun
perfect way this holiday season with
to introduce Paco’s Taco, an ultra-soft
anal play to a open-faced stroker that
partner. puts pleasure in the palm
A great plug for extended wear, Juice is designed with of your customers’ hand.
a base for comfort, and to curve with the body. Reusable and with Paco’s
Sauce lubricant included,
Paco’s Taco is the perfect gift that satisfies every time!

We-Vibe
AmigOs We-vibe.com
‘Tis the season for hit-
ting the right spot with the Tango
AmigOs super-powered A powerful yet petite
bullet vibes featuring reus- intimate massager, the
able silicone sleeves, each Tango is designed for pre-
uniquely shaped for special cise external stimulation.
sensations! Your patrons The narrow edges provide
can choose from Gia’s pinpoint stimulation right
smooth rounded curve, Camille’s dual-ended design or where she wants it while the flat area soothes and stimu-
Allie’s soft extended ticklers—or take home all three for lates with all-over massage.
the ultimate holiday party! The Tango is 100% waterproof and vibes for up to
two hours on a single charge. With one-button pleasure
Vash Designs control and eight vibration modes to choose from, variety
will become the new spice in her love life this holiday
VashDesigns.com season.
Vash Designs Touch

creates your “not- Don’t let its gentle, gor-
so-typical” greeting geously sculpted, soft-to-
cards for all occa- the-touch exterior fool you,
sions, cards that will the We-Vibe Touch packs
fit very nicely within a powerful and satisfying
any adult store or rumble. This sensual mas-
lingerie boutique. Some of their holiday offerings include sager features a rounded
“Central Air Santa Christmas,” “Dr. Drew and Rudolph tip for ultra-thrilling spot-on contact, and a super sensual
Celebrity Rehab,” “Fulfillment by Amazon,” “Minorah Pipe pleasure wave shape that caresses all the right places in
Hanukah” and “Santa Comes to Jewish Home.” all the right ways. A great stocking stuffer to be enjoyed
alone or with a partner!
Wet
Stayswetlonger.com
Inttimo and Wet Warming
Gel Lubricant
Baby, it’s cold outside… so turn up
the heat! During the cold winter months
when body heat matters most, Inttimo
aromatherapy massage and bath oil,
available in Forbidden Fruit, Romance,
Sensuality, Invigorate and Cucumber
Melon, and Wet Warming Gel Lubricant
will keep them warm all season long.
XR Brands
Xrbrands.com
Master Series “Chimera” Nipple
Clamps
Ring in the sensual season with these de-
vious nipple clamps, featuring little bells that
emit low-pitched ringing sounds with every
move. These tweezer-style nipple clamps
feature a sliding ring that allows for variety in
pressure and are ideal for both beginner and
expert clamp aficionados.
Frisky Red Bondage Tape
Your patrons can wrap their
lover up with a bow on top using
Frisky Red Bondage Tape—strong
and sturdy tape that sticks to
itself—but never to skin! Strap into
the gift that keeps on giving with
this easy-to-use, fun-to-try tape
that makes it easy and extra sexy
to experiment with restraint play
this holiday season.
Greygasms
“Sir’s Geisha Balls”
Your customers can offer
their lover a sweet surprise with
Greygasms Sir’s Geisha Balls,
stainless steel kegel exercise
balls nestled in a beautiful fitted
gift box and sealed with a deli-
cate bow. Available in small or
medium sizes, Sir’s Geisha Balls
give her a sophisticated way to
strengthen vaginal muscles with a sensual experi-
ence she can only feel with stainless steel.
STOREROTICA asks, how does your store prepare

for the upcoming holiday shopping season?
Sonya, General Manager of the 69 Adult Toys store
in Tarzana, CA:
People are always looking for the perfect gift or an item
that they can build either a sensual or a naughty basket
around. We keep many high-end items, such as Lelo, Jo-
pen, We-Vibe, Leaf and similar brands in stock with every
color and style available so the customer has choices. We
also keep a very wide selection of vibes, strokers and cock
rings in stock around the $30-40 range, as these tend to
get bundled into packages with lingerie, lubes and oils.
We help the customers in offering gift wrapping and as-
sisting to make their own custom gift baskets as well, so
we stock up around September or October with different
sizes and shapes of baskets and cellophane basket wrap.
For smaller items, we always have a fully stocked
“bachelorette bar” of singles, trial-sized and travel-sized
lubes, lotions, oils and creams. We keep our lickable oils,
lubes, powders and other edibles in a larger section during
the holidays, because everyone needs a yummy stocking
stuffer! We also make sure to site-advertise with framed
images involving our gift cards and offer gift card boxes
during the holidays; that way, a customer can load any
amount they’d like on a gift card.
As far as marketing goes, we actually back away from
our traditional marketing strategies and keep it simple and
sleek with themed brand posters and upright banners in a
seasonal-dressed window display of each store, holiday-
themed banners, and we stick to social media marketing,
coupons and word-of-mouth. By taking this “different”
approach, our sales have tripled during the holidays nearly
every year. For more information, visit 69adulttoys.com.
continued from page 30 ing! This little beauty is waterproof and features amazing-
ly powerful vibrations that will send delicious sensations
Aneros throughout her body.
Aneros.com
Bondage Bow
Eupho Syn Bondagebow.com
The Eupho Syn, a synthesis of the
popular prostate massager Eupho
The Bondage Bow is a gift
Classic, features increased comfort
bow handmade from a ribbon of
derived from the thick silicone coat-
100% natural rubber latex and se-
ing. Eupho Syn maintains the slim
cured with a stainless steel labret
design and small head of the Classic,
piercing. It is a luxury gift decora-
allowing for more targeted mas-
tion that, once received and un-
sages. Eupho Syn is ideal for men
wound, has a second purpose as
with stronger sphincter muscles who
a strong and stretchy restraint.
can control the massaging capabilities through varied
These restraints can be used to tie up wrists, ankles or
contractions. Even the most experienced users of pros-
waists. At just over 50” in length, the small bondage bow
tate massagers will discover new sensations by exploring
is long enough to tie someone in place. The large bow is
their body with Eupho Syn.
75” in length.
Big Teaze Toys B Swish

Bigteazetoys.com Bswish.com
Travel-Size I Rub My Bcute Classic Pearl
Duckie Paris The Bcute Classic Pearl is ir-
The new silver or gold travel- resistibly curvy, silky to touch and
size I Rub My Duckie Paris is a perfect for any level of experience.
perfect surprise for her stock-

continued from page 32 special inner ring that contains
The bulbous shaft makes for pleasurable sensations and germanium, titanium and other
is great for pinpointing a variety of erogenous zones. rare magnetic elements. The
unique, elongated design pro-
vides sustained clitoral contact
Crystal Delights for maximum pleasure.
Crystaldelights.com
Tiger Lubrication
Tasha’s Reignbow Pony Plug
Tasha’s Reignbow Pony Plug is Tigerlubricant.com
a beautiful borosilicate glass plug
with a twist of Reignbow sparkle Tiger Lubrication offers three
inside and topped with a color- new water-based lubricants—
ful, curly ponytail. Designed for Mauled, Carnivore and Tiger Paw.
the perfect passionate interlude, Each lubricant is unscented and
whether alone or with a partner, features a silky non-sticky glide
the slender stem glides down to for a natural feel and continuous
a flared base, ensuring the plug is pleasure. Tiger lubricants provide
comfortable once inserted and is safe to use. a cushion of silky pleasure and are
perfect as an all purpose lubri-
Just in Case cant, for anal play, masturbation or unleashing his animal
instincts.
Justincaseinc.com
Confidence is everything. Just in
Case is the perfect stocking stuffer Wicked Sensual Care
for the sexy and confident lady this
season! These very chic classic-style Wickedsensualcare.com
compacts will take her from daytime
to evening. Compacts are available Salted Caramel intimate lubricant
in four colors and coated in clear Take a big juicy bite! Kissable, lickable
acrylic. Compacts open to a mirror and delicious Salted Caramel intimate
and a hidden compartment for condoms, pills, etc. lubricant adds subtle natural flavors to en-
hance oral pleasures. Light and silky, this
water-based formula is the perfect sensual
Paradise Marketing combination of an elegant lubricant and a
flavor sensation. Never sticky and with no
Paradisemarketing.com aftertaste, Salted Caramel satisfies their
sweet tooth and intimate desires all in one
Tantalize amazing pleasure product.
Tantalize is a line of massage lotions
infused with a unique combination of
powerful pheromones including androste-
none and estratetraenol and aphrodisiacs Xgen Products
such as jasmine, horny goat weed and
L-citrulline. Developed by Biofilm, the Xgenproducts.com
award-winning makers of Astroglide lubri-
cants, Tantalize makes sensual massage Bodywand Mini Massager
fun, easy and sexy for every couple. This mini Bodywand is soft-
touch, splash-proof and designed
with subdued sound levels. The
Topco wand is engineered for strong
and continuous stimulation and
Topcosales.us features simple one finger control.
It’s bright color options make the
Storm Chaser 9x and Storm Rider 9x Bodywand Mini Massager a great
Rechargeable Cock Rings by UltraZone counter display for that last minute
Made of super silky impulse buy this holiday season.
silicone, the Storm Chaser
feels like the softest skin
you’ve ever touched. This
cock ring features two rings: Stocking Stuffer focus continues...
an outer silicone ring and a
“Now, if I were Santa ...”
6 stocking stuffers ideas from
distributors Eldorado and Entrenue
Eldorado Entrenue
Eldorado.net Entrenue.com
Kama Sutra Body Souffle Buxxxer
Petite Kokoro’s Buxxxer Col-
The Kama Sutra Body Souf- lection introduces a frol-
flé Petite encourages body icking trio that delivers
exploration through the fine art sweet waves of sensation
of sensual massage. Smooth while maintaining adorable
these delicately scented, expressions. The collection
lusciously flavored water-based creams over a lover’s is designed to make your
skin, enticing curious kisses to follow. These sinfully rich, customers smile in multiple
lightly whipped chocolate and sweet strawberry souffles ways with personable char-
are also excellent as a silky hand and body moisturizer. acters, bright colors and
The petite size makes it a perfect gift to slip into her friendly tendencies. The central button controls seven dif-
stocking. ferent modes and massage intensities.
Fifty Shades of Grey Yours and Tingle Me

Mine Vibrating Love Ring The Tingle Me mas-
This holiday season, shared sager is for women
pleasure and intensified stimula- seeking a new, sensual,
tion comes in the form of the Fifty sexual experience. This
Shades of Grey Yours and Mine revolutionary product is
Vibrating Love Ring. Waterproof, designed for an anytime
soft to the touch and packed with and anywhere experi-
power, the Love Ring comes with a Fifty Shades of Grey ence. The adhesive back makes it possible to adhere to
storage bag and is the ideal erotic gift for fans of the tril- panties and its whisper quiet vibration can be enjoyed for
ogy. Silicone, submersible, contains no latex, no phthal- up to 30 minutes.
ates. Single speed.
Wanderlust
Fifty Shades of Grey Travel size cosmet-
Inner Goddess Silver ics and accessories for
Metal Pleasure Balls a journey of pleasure.
Secretly stimulating Feelings are the short-
her G-spot and offering est way to paradise, and
a heavy weight to grip your customers can stir
around, the Inner God- them by stimulating the
dess silver balls are ideal senses with the exclu-
for those in need of a new toning challenge with added sive fragrance by Bijoux
satisfaction. She can enjoy “Anastasia”-style pleasure Indiscrets. This mini kit
with these advanced kegel balls. Smooth, solid metal has includes Aphrodisia scented massage oil (10 ml), Aphro-
been used to create this weighty kegel exerciser. Each disia body mist (10 ml), Skin Addiction massage gel (10
of the balls has a slimline girth of just 3.75” in circumfer- ml), Aphrodisia arousal cream (5 ml), a feather tickler and
ence, challenging even the most advanced kegel ball two satin handcuffs. SE
users.

‘Twas the third month
before Christmas ...
Retailer Gary Krupkin offers his ... well, unique take on gearing up for the holiday season.
‘Twas the third month before Christmas, Everybody loves a great rub, whether it’s her or it’s him
And the SE staff was on a mission So erotic lube is required as the lights start to dim.
Folks were scurrying and dashing Hey slick! This Christmas, turn to System Jo
To publish this edition. An ideal choice when she needs lube for her and her beau.
They have water-based, silicone, warming, cooling and more
They asked, “What are the best, Tell your customers to buy lots and then pour, pour, pour.
In toys, rubbers or lubes
To stick deep in their stockings ...” Now a sensitive subject before my readers I set
... or rub between boobs. Sometimes it’s an erection that’s just hard to get.
Never fear, loathe or ponder, because the answer is clear,
So here you go readers, Just order “The Blue Pill” from Lucom and guys will not fear.
The best, brightest and that which is shiny At 2,000 milligrams its fast-acting and potent
To sell to your patrons Call Lucom right now and order your quotient.
To stick in their hiney
Yes, girls, just like guys, sometimes need something “plus”
A “must have” product in this year of our Lord, To make certain they orgasm in a fanciful rush.
Is Sensuva Buzzing Lip Balm I’ve got the right product to stuff in a stocking
So be quick and go order. Your best bet is Climaxa to keep her a-rocking.
It makes you remember your very first kiss It’s not too expensive, it’s discreet and long-lasting
You’ll surely be thrilled with its sensuous bliss. Fast-acting and tingling, for an “O” everlasting.
Speaking clearly of products that buzz day and night We won’t commit crime by forgetting vibrating panties
You cannot go wrong with any We-Vibe delight. Cal Exotics’ the maker of this toy that’s just dandy.
They now make the III (3), the Touch and the Tango It’s panties you see, just without the fabric around it
With any of these, your strings will vibe like a banjo. Order Posh Butterfly Lover for fun that won’t quit.
The We-Vibe is sexy, it’s tactile and fun It’s really powerful, body-safe, with 10 functions, oh my
Maybe next year they’ll have something for your bum! It may not give her wings, but boy will she fly!
There’s so much for the girls, but can’t forget guys Of course it’s impossible to stuff a stocking with everything
So stock plenty of Fleshlights for a Christmas surprise. But before I go, one last toy that’s packing some zing.
These male-centric toys will entice your man, This one lovely item should be considered this year
He can use with you or alone, it’s sex in a can! The Fun Factory Stronic is better than wings and some beer.
So go stuff a Fleshlight deep into his stocking This toy thrusts in and thrusts out with quite different a feel
Jump under the covers and the bed will start rocking. A superhero you’ll be when you make your girl squeal.
For something that will hit with the friendly but thrifty, So that’s my quaint list, and it’s pretty good you’ll agree,
You might want to suggest Ova Vibes ‘cause they’re nifty. And I know we might differ if we spoke, you and me.
They come in an assortment of shapes, sizes and such This is not a commercial or endorsement for sure
With a price range that’s comforting to folks not making so much. Nobody paid me for including their product—I’m pure.
They’re made of silicone, and feature power, grace and design But these are some ideas about which you might like to think,
You can’t go wrong with Ova this Christmas, so pick up their line. So let’s toast to the holidays with a great Xmas drink. SE
Lots of folks like their loving with things often racy Gary Krupkin is an attorney in Dallas, Texas. He is in-house
So you should be thinking strapless, silky or lacy. counsel and director of business strategy for Condoms To Go
You don’t have to think hard—there’s Dreamgirl, you see and Sara’s Secret. In addition to his law degree, he holds a
With many an offering to fill their lingerie needs. Bachelor’s Degree in Political Science, a Master’s Degree in
They have a wonderful line that’s full of glamour and glitz, Business Administration and a Master’s Degree in Sports Man-
Their panties, teddies and costumes simply can’t miss. agement. Mr. Krupkin is available for legal, management and
business strategy consultations. His e-mail address is gary@
condomstogousa.com.
Retail Edge by Mercedes Jones
A quick-start checklist
to get you geared up
for the holidays
Retailer Mercedes Jones offers eight
specific tips for getting your store
prepared for the 2013 holiday season.
ith only a short time before the hustle and products that day! Always make sure your windows
bustle of the holidays, now is a great time reflect what you are currently focusing on inside—it’s the
to start planning for the craziness that lies worm on the end of your hook! The juicier the better.
ahead. Being proactive now can help ensure a smooth
transition from Halloween to Christmas and increase
4.) Get social
Consider website traffic and social media’s ability
productivity and sales during the adult retailer’s peak
to reach both existing and new customers over the
season.
holidays. If you can, host a stress-free day of shopping
To properly gear up for your store’s biggest holidays,
online with a flash sale.
consider adding these eight tips to your checklist:
Posting hot items and offering incentives (BOGO or
1.) Predict “gift with purchase”) always work nicely. Upload, refresh
Forecast your budget for inventory and store supplies and present all holiday items and promotions online to
by looking at last year’s trends and where your sales create awareness of your “holiday selection” and to make
were highest. Was it in lingerie? Toys? Lotions? Games? shopping easy. Be sure to advise web customers of ideal
Allot monies to the most profitable commodities to en- order dates to ensure delivery on time.
sure growth potential is at its max.
5.) Know your demo
2.) Order with care One thing I have noticed over the years is just how
Be sure to load up on best sellers and hottest prod- little is available to my Jewish clientele. Why is this such
ucts for the holidays. Christmas is not the season you an overlooked area? Manufacturers, hear me on this—
want to run out of stock. Make sure to contact your dis- there’s a pile of cash to be made here. With this being
tributors and see if they have anything exciting coming said, I have taken it upon myself to create items for this
in that you should pre-order to avoid disappointment... specific demographic need. Sometimes it’s as simple as
ahem, the We-Vibe 4, perhaps? Why risk losing sales to cellophane and a catchy title. I make three pre-made kits
your competitors at this time of year? for my Jewish clientele, just as I make kits for my non-
Jewish clients; I just re-name them and choose a differ-
3.) Move quickly ent color to kit them in.
Tear down Halloween decorations and advertisements
Instead of red and green, I use blues and whites and
and flip to Christmas. Don’t delay—getting your store(s)
silvers and present items in a creative and fun way. For
outfitted for the holidays early allows you to plant seeds
example, “Mrs. Clause Naughty Clutch for Her” becomes
with your customers so they remember you when they
are ready to shop. Better yet, perhaps they’ll purchase
Not everybody has the same size wallet, so make
sure you have items for all price points. This will
cover the “Secret Santa” gifts that customers look
for at this time of year. It’s always good to have
items available that you can offer to your cheap and
cheerful seekers.

“Hanukkah Harry’s Horny Handbag for Her”; “Stroke ting the needed time off or breaks will end up resentful,
Me Stocking for Him” becomes “Cradle my Dreidel which will inevitably be reflected in their work.
Stocking for Him”; “Mistletoe Massage Kit for Couples” It’s a no-win situation, so be prepared. Make sure you
becomes “Mazel Tov Massage Kit for Couples.” have ample staff for this time of year, even if it means
You have to know your demographic to know what hiring some temporary seasonal help. If possible, hold
clientele you could be missing due to items not being a staff appreciation event to boost morale heading into
available, so consider it and make something happen this the season. These little things matter and should not be
year. Your customers will love it! overlooked. People like to work for people who make the
little things important.
6.) Don’t forget the purse strings
Not everybody has the same size wallet, so make sure 8.) New customers = repeat customers
you have items for all price points. This will cover the Offer a reason for customers to come back to your
“Secret Santa” gifts that customers look for at this time store(s) and/or website for Valentine’s Day, if not before.
of year. It’s always good to have items available that you The holidays are a great time to offer incentives for re-
can offer to your cheap and cheerful seekers. Often the peat customers. Take advantage of the traffic you will see
gifts that make up a good portion of our sales come from over the holidays by creating bag stuffers, coupons, VIP
the “under $20” co-worker exchanges that happen at cards or other incentives to gain your customer’s busi-
corporate parties over the holidays. ness again. If their experience was a good one this time
Think of items that can fit into a stocking in the same around, the extra added value to come back will make a
way. For a stocking, you might want to beef up on bul- difference.
lets and mini vibes, stimulating cock rings, pillow packs, I cannot stress the benefit of being proactive in plan-
sexy “festive” undies, edible undies, handcuffs, ticklers, ning for the holidays, as it commonly produces a reactive
condoms, massage candles, card deck games, choco- result from your customer. We all need a bit of a kick in
late paints, etc. For the colleague exchanges, think more the ass to get into the season. The previous eight tips
along the lines of novelties such as games, mugs, key are just a few helpful ideas to get you thinking about how
chains and other gag gifts—not everybody wants to give you can maximize your potential this year. But ultimately,
their co-worker a vibrator. you know best which areas will be most important to
your bottom line. SE
7.) Hold staff meetings
Your store staff are on the front lines and are ultimate- Mercedes Jones is the owner and
ly responsible for “closing the deal.” Make sure they are operator of Dick and Jane Romance bou-
aware of all in-store and on-line promotions, are trained tique in Richmond Hill, Ontario, Canada.
and educated on all new items, know the return policies Prior to opening her store Jones spent
and know when to embrace the “safe” selling of gift three years as a buyer, district manger
cards, especially on “non-returnable items.” This ensures and director of education for a large
less hassle post-holidays if someone does not appreciate chain of erotic retail stores in Toronto.
the gift of choice. She frequently conducts seminars, con-
Most importantly, make sure your staffing is in place tributes articles and appears on Canadian
and their schedules are given to them with enough time radio and television discussing the erotic retail industry.
and respect for their lives at this busy time of year. A
happy team will increase results at store level. A team
that feels they are being taken advantage of or not get-

StorErotica Interview by Brittany Black
Scott
Taylor
Founder of
New Sensations From left to right:
Scott Taylor, Founder of NS, Belle Casten,
VP of Global Sales for NS and Lavi Yedid,
Director of Operations for NS Novelties
N
ew Sensations. Digital Sin. NS Novelties. Fan- STOREROTICA recently had the opportunity to speak
tasy Lingerie. What does Scott Taylor, the man with Taylor about all things New Sensations, his latest
behind these very successful brands, attribute endeavor into the world of lingerie and the future of the
his prosperity to? As Taylor explains, letting one dream brick and mortar aspect of the adult industry.
go allowed another dream—or, perhaps more accurately, STOREROTICA: When you started New Sensations,
a fantasy—to be fulfilled. what did you feel you could offer to the adult industry
“I moved to Los Angeles in early 1983 to pursue a that other current novelty and film companies couldn’t or
dream of becoming a rock star, and I had a series of jobs weren’t?
that allowed long-haired, wanna-be rock star drummers TAYLOR: I believe in myself and am creative by nature.
to work with the public,” recalls Taylor. “Ultimately, I got a I felt I could do what others were doing a little differ-
telemarketing job with Visual Entertainment Productions ently and, ideally, better. I knew what I wanted to see
selling adult video to stores and distributors. After a few and felt it was a gauge for what others may want to see,
years and working for a few companies, I started my own so I started New Sensations. I learned to shoot, direct,
distribution business. But I didn’t get really serious about edit, etc. It was a great creative outlet for me. I enjoy the
it until I stopped pursuing my music career. visual aspect of filmmaking and storytelling. I got to do
“I have been very blessed to have been so successful that over the course of more than 100 movies. It allowed
in this industry,” Taylor continues. “Circumstances just me to see my vision all the way through. To this day, I still
led me to where I am today … or maybe it was all those look at everything we produce.
porn mags I hid under my bed as a kid.” STOREROTICA: Twenty years after starting the com-
Despite the ups and downs of the adult film industry pany, how would you describe New Sensations’ identity
and NS Novelties’ tentative start, Taylor has remained at this point in time?
true to his passion for producing quality films and TAYLOR: New Sensations is high quality in all as-
products. New Sensations has experienced success on pects. It’s like asking how a father feels about his child.
all platforms, and Taylor’s most recent venture, Fantasy NS is exactly what I want it to be with regards to repu-
Lingerie, is headed in the same direction with its highly tation and being positioned to continue to lead in its
acclaimed Curve line. But even amidst the accomplish- genre. I am very proud of my child.
ments his companies have piled up, Taylor refuses to let STOREROTICA: As one of the more high-end adult film
it go to his head, contributing his successes to his team companies, would you say that film output is your primary
as much as he does to his own efforts. source of branding?
“My team is my strength and has been in each and TAYLOR: It is our only source of branding. We don’t
every company I have started,” says Taylor. “I am not a advertise as much as some companies. I choose to let
one-man show anymore, and I am lucky to have such the movies speak for themselves. I always want to get
talented people throughout my companies. I seem to hire better; therefore, I never want to be complacent. I don’t
well, and it is them that truly deserve the credit. Although think you can be in this industry anymore. You must
I am the captain, and very hands on, it’s nothing without always seek to improve and try new things.
the crew.”
The amount of floor space dedicated to DVD
should offer an exceptionally high rate of
return, but it’s a matter of what you put
there. If a customer can trust that your
selection is going to be strong, then you
have narrowed down the decision making for
them. Not everyone is an adult video
connoisseur, so you must know your
customer and offer what they want.
STOREROTICA: Speaking of film output, how do you and strive to always be the best at what they do. I can’t
feel about the constant decline in DVD sales? What would ask for more. It amuses me that sex and love were such
you tell a store owner that is wary about offering DVDs in a novel concept. I didn’t create it, I just recognized it was
his or her store? lacking in our industry. The idea is a great start, but it is
TAYLOR: For the moment, it seems like you can still the script, the acting and the directing that sets it apart
make good money with the right product. In the past, from others.
you could release anything and it was only a matter of STOREROTICA: Tell us a little bit about NS Novelties.
how much money would it make. Now it’s not that easy, What did you learn from the initial launching of NS Novel-
so it’s even more important to watch consumer trends ties that has helped you transform it into the successful
and leads when possible. novelty company it is today?
I would tell the store owner that the profit margins TAYLOR: Hire well. The ideas I had initially were my
are still excellent. The amount of floor space dedicated naïve thoughts. I loved the Bzzz Buddies, and know many
to DVD should offer an exceptionally high rate of return, people who do, but not enough to sustain a company. I
but it’s a matter of what you put there. If a customer brought in a professional with years of experience in the
can trust that your selection is going to be strong, then novelty market, and it has made all the difference.
you have narrowed down the decision making for them. STOREROTICA: What has worked and what hasn’t in
Not everyone is an adult video connoisseur, so you must the novelty market for you?
know your customer and offer what they want. TAYLOR: The only thing that worked out in the initial
Track sales and try new things with low risk, or at least launch was our Shane Diesel and Ashlynn Brooke prod-
a risk relative to the reward. Do your homework, and by ucts. I would be hard pressed to say what hasn’t worked
all means, do not give up on video. Some of our highest- since then. It’s all a matter of how long it has worked. We
selling products ever have been released within the last have plans to discontinue only a few items at this time
year. This is far from over. because the line as a whole is performing so well. We
STOREROTICA: How have you managed to stay afloat are developing new concepts all the time, so our line
in the adult DVD industry despite the decline in that par- continues to slowly grow.
ticular market? Unlike the films, the toys take time to develop so the
TAYLOR: By evolving. If you look at our lines, you will process is a little more involved. Some of our product
notice how we remain flexible to trends—I try to start development has taken as long as 18 months or lon-
them whenever possible. In addition to the Romance Se- ger. But our due diligence is paying off. Our Infinit vibe is
ries, we have the Erotic Stories Collection, which is more garnering a lot of attention. As a matter of fact, we were
sexual, The Couples Series, which deals with real life sold out prior to launch, because our preorders were so
issues, The Swinger Series and the soon to be released strong.
Tabu Tales Series, which deals with even edgier sexual STOREROTICA: Tell us about the new Infinit product.
themes. What was the creative inspiration behind it?
STOREROTICA: You seem to have a firm grasp in the TAYLOR: The product itself is very innovative. The
couples’ market. What do you attribute your success to in Infinit is our one item that has been in development for
that area? 18 months. We wanted to create something that was
TAYLOR: A very focused idea of what [the couples’ both unique and versatile. The Infinit represents a tireless
market] needed to be, and an amazingly talented staff commitment to introducing something special to the
that brings it together. Our team can do just about any- market. It can do so many things that no other prod-
thing because they care greatly about the final product
continued from page 45 STOREROTICA: With online adult novelty sales increas-
uct can. It has fully articulated silicon arms and a solid ing every quarter, how do you think that the adult novelty
aluminum base. Each arm is independently controlled industry will prevent oversaturation and the negative
and each one contains a strong, seven-function motor. effects of Internet retail in the marketplace that the adult
It can be made into nearly any shape and reach almost film industry has experienced?
any spot, while providing a very individualized speed. We TAYLOR: Oversaturation is not a grave concern [for
need to bring high-profile items to the market if we want novelties]. You can learn very quickly how to lose money
to be recognized as a serious player. This is just one of by not making the right product, because it simply won’t
many we have in store. sell. We need to be very aware that it is not a game of
STOREROTICA: How does NS Novelties stand out on a “make it and they will cum.” There is so much out there
retailer’s shelf compared to other novelty products in the and has been for so many years, it requires that we make
market? things better in whatever way possible.
TAYLOR: We build our customer base through a con- The Internet can be a great selling/marketing tool.
stant commitment to quality. Our presentation is strong, That is, until you run headlong into the people who sell
but there is only so much we can do with our packaging. very cheap on Amazon, Ebay and others of the like, and
The difference is ideally in the products them- harm the sales of brick and mortar stores. We’re doing
selves. We have been very aggressive in offering testers what we can to prevent this. It seems that some obscure
for all products. We believe getting the products into the businesses will buy the product from a distributor and
hands of consumers will give us the feedback we need mark it up very little because they have no overhead. It
to continually improve, since we’re still very new to the really hurts the manufacturers as well as the retailers. I
shelves. The “majors” dominate the shelf space. We wish there was a rule book that everyone had to follow,
need to prove our worth in all aspects, most importantly but until then, we’ll do our best to support our customers
sales, in order to gain that space. We believe in each and and their businesses against this.
every product enough to offer one year warranties. STOREROTICA: In addition to your film company and
STOREROTICA: How has creating a film company and novelty company, you also recently purchased a lingerie
a novelty company been similar? How has it been differ- company as well. What was your initial attraction to buy-
ent? ing Fantasy Lingerie?
TAYLOR: I’ve spent over 20 years producing, directing TAYLOR: I wasn’t certain of DVD’s future, since there
and editing in the adult film market, but I’m only about are so many pirates out there. I felt I should have a back-
20 months into novelties. Some elements are similar, but up plan. That’s why I started NS Novelties and bought
overall it’s very different, and certainly not for the faint of Fantasy Lingerie.
heart. The lingerie business is different, but once you get
The creative design, manufacturing and marketing pro- to know it the basic principles are the same. Know your
cesses are a big change for us. What is similar, however, customer, and provide value beyond what is expected.
is that many of the accounts we sell video to also buy Keep trying new things. Listen and evolve. We are all
novelties. Although certain business principles apply to consumers. Treat your customer how you would like to
both, it’s a whole new world. be treated—that applies across the board.
Oversaturation is not a grave concern [for

novelties]. You can learn very quickly how to lose
money by not making the right product, because
it simply won’t sell. We need to be very aware
that it is not a game of “make it and they
will cum.” There is so much out there and has
The Infinit
been for so many years, it requires that we make
things better in whatever way possible.

STOREROTICA: Tell us about the Curve by Fantasy Lingerie
line. Why did you decide to branch out into the plus-size market,
and how has it worked out so far?
TAYLOR: We felt there was a need for properly designed plus-
size lingerie. It’s fairly difficult to compete with larger companies
by doing the same thing. There are nuances we can exploit, so We felt there was a need
we do. But the idea is to look and see if there are holes in the
market that can be filled. for properly designed
Making a garment in a larger size does not always look good.
There are designs that favor certain body shapes and sizes bet- plus-size lingerie. It’s fairly
ter than others. There are plenty of “model” body types in the
world buying lingerie, but there are even more women in the difficult to compete with
world that we are hoping to appeal to. Women are inherently
beautiful, so what they wear should enhance their bodies. The larger companies by doing
line has performed very well, so we intend on growing it.
STOREROTICA: Which market has been the most profitable the same thing. There
for you? Which market do you like best?
TAYLOR: Ask me that question in a few more years. We are are nuances we can
still the new kids on the block with NS Novelties and Fantasy
Lingerie. New Sensations and Digital Sin are major brands within exploit, so we do. But
that market.
I like them all for different reasons. Novelties and lingerie are
the idea is to look and see
essentially more difficult because you are dealing with a lot of
if there are holes in the
variables, but they all have their rewards. SE
For more information, please visit NewSensations.com, market that can be filled.
NSNovelties.com, TheRomanceSeries.com or
FantasyLingerie.net, or call (800) 748-6767.

Are you game?
A Special Focus on Erotic Games for Couples
As the warmth of summer has given way to

the crisp air of fall, those cold winter nights
are lurking just around the corner. For those
who want to stay warm and enjoy a night
indoors, what better way to enjoy the evening
than by playing an erotic game with their
lover, or even with a group of friends? Our
“Special Focus Extra” presents the latest
variety of creative erotic games from several
of the industry’s top manufacturers.

(Shape Shifting) Role-play, (Domination) Bondage, (Super
Ball & Chain Senses) Touch and Tease and (Super Endurance) Sex
Positions. Players can let their power and strength bring
Ballandchainfun.com them to sexual fulfillment!
Be sure to check out the rest of Ball & Chain’s variety of
Get Kinky games on their website.
Turn any of their favor-
ite card games into wildly
kinky fun with Get Kinky,
an exciting card game for
Cal Exotics
lovers who want to spice Calexotics.com
up their sex lives by adding
a little experimentation and Entice!
imagination. Play Poker, Entice! is a pas-
Blackjack, Crazy 8, Rummy, sionate and playful
Fish or Concentration with game for couples.
renewed excitement. Be the first to circle
Blindfolded, tickled, the board to reach
whipped, paddled, tied-up the Climax Finish
or spanked—the Get Kinky game will allow them to act Space by answer-
out all of their kinky fantasies and forbidden desires. ing questions about
sex, romance and
Sex Scenarios relationships!
Players can embrace
their adventurous and
playful side as they as-
sume out-of-the-ordinary
personas and experiment
with a wide range of mis-
Classic Erotica
chievous sexual activities
Classicerotica.net
and scenarios. Sexually
speaking, pretending to Heart’s Desire Play Together Lickable Foreplay
be something they are not Massage Game, Cotton Candy Flavor
can be extremely pleasur- Shake… play… mas-
able and exciting for both sage! Heart’s Desire
players. Play Together Lickable
By using imagination Foreplay Massage Game
and improvisation, players can make their sexual fan- features lickable massage
tasies come to life. Remind your customers to set the oil and a dice game all in
scene before game play by having useful props nearby— one! Tasty Cotton Candy
such as favorite sex toys, handcuffs, lubricants and role- flavored massage oil for
playing costumes. foreplay fun combined
with a sexy dice game
Super Sex Game that gives players naughty
The object of Super Sex card game is to customize tasks to complete. Perfect
players’ sexual super powers and rise to become the su- for a romantic adventure
per sex hero! Players must acquire a hand consisting of or just a sexy midnight
one card from each of snack.
the five super power
categories (forming Heart’s Desire Sugar n’ Spice Romance Dice
a five category card A fun and sensual game
straight) along with for lovers or those just
one Super Sex Hero practicing! Three sensual
card. dice to sprinkle a romantic
The first person to evening with a little sugar
assemble their straight and spice. Players simply
becomes a super sex take turns rolling the dice
hero and wins the and enjoy as the sensual
game! The elements adventure leads them to
include (Magnetic their heart’s desire!
Attraction) Foreplay,
Game Therapy:
Entrenue The hidden benefits
Entrenue.com of erotic games for couples
Kinky Sex Games by Cosmopolitan Magazine
by Brian Pellham of Kheper Games
Kinky Sex Games
K
is full of erotic adven-
heper Games Inc has a hidden agenda
tures that will take
when it comes to the games they
them both to new
create. Well-written games can be an
levels of ecstasy. Kinky
incredibly useful tool in any relationship. If your
Sex Games features
customers are looking to bring variety into their
a series of carnal
relationship, improve and control how their
challenges and erotic
lover is touching them or simply looking to be
adventures that dare
the life of the party, an erotic game can get
couples to role play
them there.
and explore the erotic
Games don’t have to be repetitive dares or
world outside of their
foreplay actions and should not be thought of
comfort zones. With
as that simple. Many games can serve as ther-
categories including
apy tools to improve relationships. For exam-
DIY Sex Toys, Master/
ple, if someone is losing patience while trying
Servant and Sex Ninja,
to spice up their relationship, our new “We’ve
Kinky Sex Games is an outside-the-box option for retail-
Never” game will allow them to comfortably
ers looking to expand their sex game inventory.
decide what new sexual adventures they can
try together. The rules are simple; if the couple
Kheper Games
wishes to do the action on the game card in
the future, they decide together and place the
card in a “But We Will” envelope.
Khepergames.com Often individuals in a relationship have
had negative sexual experiences in the past.
The bedroom can be a difficult place to open
up and share that a lover may be reminding
someone of negative past experiences. Instead
of coyly avoiding certain sexual situations,
a player can take control of their love life by
presenting a card from our “Bedroom Com-
mands” card game or Massage Seductions kit.
It’s a fun way for your patrons to get exactly
what they need from their lover in an inoffen-
sive way.
The Kheper party games and ladies’ night
games also have hidden agendas. If your cus-
tomers want to be the life of the party by ask-
ing the most outrageous questions, introduce
We’ve Never... but we will! them to the What the F*ck game! Or perhaps
Hours and weeks of adult fun! A couple reads the they are hoping to hookup single friends or flirt
“We’ve Never” cards to each other and celebrates what with other couples, then the Let’s Fool Around
they have done together. If they have not done the game will accomplish their goal.
sexual activity on a card, but decide that they would Our line of Ladies’ Night games allowa
want to do it in the future, they save the card and toast guests to get to know each other better—
the adventure. which, of course, can be much more interest-
ing than having to diaper potatoes at a baby
Drink or Dare Dice shower or create toilet paper veils at wedding
Find out who wants to flirt showers and bachelorette parties.
and who would rather drink Now your customers can get what they
to avoid an uncomfortable en- want out of their relationships with the right
counter in Drink or Dare Dice. games without putting off their lover or friends.
One die is a drink assignment And as everyone knows, games are fun! SE
and the other two dice com-

continued from page 54 break, 2 am, during a movie... who knows! All players
bine to form the dare. Players take turns rolling dice and have to do is scratch, read and participate!
acting out dares. Whoever is afraid to do a dare takes the
drink penalty. Stairway to Pleasure
Designed to stimulate
To Do Me List and enhance those special
A play off on the classic to-do list, moments between lovers,
this To Do Me List is much more Stairway to Pleasure is a
satisfying! Players can check off the way of bringing back or
position of choice that they wish to creating new emotions and
reward their lover with after they desires lovers thought were
have earned their reward by com- gone. It’s perfect for all
pleting their list of to-do’s. 50 pages couples, whether long-time
of adulterated fun! partners or in a new relation-
Be sure to check out the rest of ship. The true object of this
Kheper Games’ variety of games on game is to relax, drop inhibi-
their website. tions and totally enjoy the
love in the relationship.
Pipedream Products Glow in the Dark Dice

Pipedreamproducts.com Roll the dice and break the ice!
These sexy dice are the perfect way
to break the ice and get the good
Lover’s Lotto
times rolling! One die tells players
Everyone’s a winner with
what to do, the other die tells them
Lover’s Lotto. Scratch off
what body part to do it to. Press your
What, When and Where and
luck and hope you get &*%$-ed!
see what develops from there!
What—body part or position; Be sure to check out the rest of
Where—in the bedroom, hot Pipedream’s variety of games on their
tub, front lawn; When—lunch website.

Monogamy
Creative Conceptions Monogamy is Creative Conceptions’ best-selling game
Creativeconceptions.com for couples. With over 400 seductive ideas and three levels
of play—intimate, passionate and steamy—this is a game
Fifty Days of Play couples will want
Indulge in 50 to play again and
tantalizing shades of again. Monogamy
naughtiness with Fifty will have players
Days of Play. With ten loving, laughing
secret envelopes at and lusting after
each of the five levels one another with
of play, ranging from just a few throws
virginal white through of the dice.
vanilla, light and dark Monogamy is
grey to seductive different from other
black, Fifty Days of adult games on the
Play is packed with market as the em-
intimate and romantic phasis is on communication between two partners—finding
gestures, stimulating out what really turns each of them on and then translating
scenarios, naughty suggestions and erotic surprises. this into an erotic fantasy to remember at the end!
Just roll the die to see what shade of naughtiness Be sure to check out the rest of Creative Conceptions’
players will be enjoying! Who will be the dominant player variety of games on their website. SE
today and who will play a more submissive role? Only the
envelope can decide.

Retail Edge by Charles Craton
Retail Markups
vs.
Profit Margins:
Do you know the
difference?
Store owner and retail expert Charles Craton examines the differences between “margin” and “markup,”
and suggests that understanding these differences is critical to your store’s financial success.
M
any years ago, when I started my first com- psychological trick” and make the price $4.99. I think we
pany, I learned that I was able to sustain a all “get” that calculation. But, what was the profit margin
profitable, ongoing business at a 40% profit on that item, and why does it matter that we know?
margin. But back then, I was a “business-to-business” So, with credit to Wikipedia, here are the definitions of
marketing professional and we didn’t operate on retail both:
markups. Our focus, instead, was on profit margins. And Margin: The percentage margin is the percentage of
while I’m not a CPA or a financial guru, I figured out very the final selling price that is profit.
quickly that there is a big difference. Wrestling with mark- Markup: A markup is what percentage of the cost
ups and margins when transitioning from a business-to- price you add on to get the selling price.
business industry to retail took me some time to learn. These are very different distinctions between profit
The term “profit margins” is commonly used in commer- margins and markups. And when you look at your P&L for
cial business enterprises, but the term “markups” is far your store(s) every month, guess what—you are look-
more often associated with retail businesses. They are ing at your profit margins, not your markups. Therefore,
also commonly misused and misunderstood. profit margins are far more important than markups. In
Half the art of selling is the art of pricing. And in the a retailer’s environment, as an owner it is better to work
adult market, as in most retail businesses, I see markups with margins. This means you can know what percent-
vary from one extreme to the other, from as high as 4-5 age of our total income is profit. But, I do understand that
times and more to as low as 1.5. Typically, retail markups markups are what most of us are comfortable with. It’s
involve a good mixture of intuition, experience, overhead an easy calculation and easy to teach your employees.
and bottom line; meaning, what price will the market But markup is based on cost and margin is based on rev-
bear? enue. And at the end of the day, what’s more important
In order to come to some standard of doing business to you? The answer should be revenue. But, you have to
efficiently, you need to be confident that your pricing strike a balance.
model is workable and profitable. Not only that, you With margins, a 50% margin means that half the sell-
must be able to navigate through the forest of buying ing price is profit. In markups, that is a 100% markup
resources; these include distributors, varying distributor (you have added 100% of the cost price to make the sell-
discounts, manufacturers who sell direct, list prices and ing price). With margins, a 100% margin is only possible
acceptable margins. Am I buying on terms or prepaying if the cost price is zero.
up front, and does that matter when I decide how much To understand why margins are higher, imagine an
to sell something for? What’s my cost of money? What’s item that costs $10. If you sell it with a margin of 50%,
my cost of doing business? that means 50% of the selling price should be profit. So,
Two terms used when discussing prices are mark- if you sell that item for $20, it’s a 50% margin but 100%
up and margin. They are different ways of calculating markup. So, a 50% margin is higher than a 50% markup.
profit, and the difference can be confusing. As a retailer, Or to put it another way, a 100% markup is only a 50%
we tend to focus on markups. If we buy from a supplier margin. Got it? Yes, I know, it’s confusing. But it’s vital
at $2 and we mark it up 2 ½ times, that’s an easy calcula- that any business owner understands the distinction and
tion: 2 x 2.5 = $5.00. Then we factor in the old “retail
the reason why margins are the lifeblood of your
profitability, not markups.
Some adult distributors and manufacturers quote
you “list prices” less a discount. When this happens,
be very careful. For example, if a supplier gives you
a “list price” of $10 and a 50% discount, your cost is
$5.00. Don’t pay any attention to “list prices.” They are
what the manufacturer may want you to sell it for, but
it’s very subjective. And if it’s priced at an insufficient
margin for your business, increase the price to what it
needs to be. Either that, or reduce your overhead. I’m
reminded of a humorous quote: “How do I lose money
on every transaction? Volume.” Make sure you have
your margins where they need to be, and price your
products accordingly. “Volume is for vanity, profits are
for sanity.” Who cares how much volume of business
you do if you can’t make any profits on those sales!
Another hidden cost to factor into your profit
margins is freight. Freight is a cost of doing business
and you probably pay freight on 99% of all the ship-
ments you receive. So, the cost of shipment matters,
and needs to be reflected into your profit margins.
You either “eat” the freight as a cost of doing busi-
ness and your margins account for it, or you can add
the freight back into the cost of goods by amortizing
the freight cost over the totality of your order, raise
your costs by that much and then add your markups.
Either way works, but don’t forget if you buy 10 wid-
gets for $1 each and it cost you $10 in shipping, then
your real cost is $2 each, not $1 each. Freight can
have a considerable impact.
Finally, how should you use margin and markup to
become more profitable? At the end of the day, busi-
ness owners use markups to calculate the sales price
for individual goods, while accountants and analysts
use gross profit margins to view the overall profitabil-
ity of a business. But if you’re the owner, don’t defer
that vital piece of knowledge to your CPA or advisor.
You need to know it, learn it, and be always aware.
Knowing your store’s particular overhead and cost
of doing business is vital to a successful, sustained
business, adult or otherwise. Know your minimal
profit margins to be successful. If it’s confusing to
you, work with your CPA or other financial advisors
to learn the difference and apply that knowledge
to your business. Compare your business to other
businesses in your area to remain competitive. Track
any changes in your actual gross profit over time and
that will help you to price your products to maximize
gross profit and net income. SE
Charles Craton is the owner/op-
erator of Entice Couples Boutique
in Rome, GA, and Sexy Suz Couples
Boutique in Athens, GA. Prior to
entering adult retail in 2006, Charles
spent 25 years in sales promotion
and marketing as President & CEO of
Craton Promotions in Atlanta, GA. He
can be reached at charles@cratonon-
line.com.
Retail Edge by Jamie Horne
How—and why—
to establish an
affiliate program
for your store
In the third part of his article series designed to help stores establish a successful
online presence, web expert Jamie Horne presents questions that are designed to
help your store enter into the world of e-commerce with its eyes open.
C
ongratulations! You’ve made the commitment Full disclosure: As the director of Adult Drop Ship-
to get your business online. As discussed in per, I operate both affiliate and non-affiliate e-commerce
previous installments of this series, you have programs serving hundreds of businesses nationwide.
many options and details to consider. Whether you’re While the program characteristics I describe below are a
planning to represent your business with a simple display virtual checklist of features our affiliate program offers, I
site or to sell products online, understanding the services present them as topics I hope you will think about while
available to you is most definitely the first step. The goal selecting a provider—even if it’s not us!
of my articles is to help you understand these options
and know what questions to ask the providers who will Fulfillment, website choice and marketing
help you go live.
Selecting an affiliate provider should involve several
This time around, I’ll be discussing one of the most
considerations. First up is fulfillment; that is, the service
common methods for selling products online: affiliate
that feeds your website and ships your orders. Re-
programs. Often referred to as a “white label” solution,
searching this should involve several questions. What
an affiliate program is a drop-ship model that allows you
range of products does the provider offer? Where do
to sell goods that are stocked and fulfilled by a central
the products ship from? What
provider who then pays you
kind of support is available to
a set commission for every
sale. This option is typical- All worthy affiliate programs will offer you (the business owner) and to
a turnkey e-commerce solution of the consumer (your customer)?
ly a low or no-cost solution,
Clearly, without reliable fulfill-
and offers the great ben- some sort. Review the provider’s ment, customer satisfaction is an
efit of getting you online
sample sites from two points of uphill battle.
quickly, easily and often
with no commitment. The view—as a business owner and as a Now, on to the main attraction:
the website itself. All worthy
provider handles everything consumer. You’ll find you will look for
affiliate programs will offer a
from hosting to processing different things depending on which turnkey e-commerce solution of
transactions, allowing you
to focus solely on the task
side of the counter you stand on. some sort. Review the provider’s
sample sites from two points of
of driving traffic.
view; that is, as a business owner
Affiliate programs are
and as a consumer. You’ll find you will look for different
fantastic choices for many adult businesses that prefer to
things depending on which side of the counter you stand
let a larger organization take care of all the details. Even
on. As a business owner, you’ll want to see the ability to
though earning commission can mean fewer dollars per
offer coupon codes, select featured items and promo-
sale, the smaller profit is offset by the virtual elimination
tions, options for customizing the brands and products
of operating costs. Larger businesses may opt for non-
that are offered, etc. As a consumer, you’ll be looking
affiliate models which allow them to control all aspects
for visual appeal, ease of use, product selection, pricing
of the transaction, and I plan to discuss that operation in
and features that you’ve grown accustomed to seeing on
my next article.
mainstream websites.
If a provider’s system allows for website customization,
they should be able to show you sample sites that exemplify
a range of designs. Some systems may only offer color and
logo options, while some will allow you (or a designer) access
to the coding to completely alter the site’s look and feel. It At the foundation
may be crucial for you to match existing branding or website
look and feel; in that case, can the provider’s system accom-
modate your needs?
of any business is,
Once you’ve narrowed down your selection of providers,
ask for tours of their websites’ administration panels. Review of course, money.
the available controls, reports and options that allow you to
freely manipulate the site’s features. Ask about the ability to
use your own URL (web address) vs. a “sub domain” address
While the Internet
that contains the provider’s name. For example, yourstore-
name.providername.com. Ask about the presence (or lack may not be the
thereof) of the provider’s name, logo or branding. Consider
your customer’s reaction to seeing unfamiliar branding or
web addresses. gold mine it once
As noted, affiliate programs leave one main task up to
you: marketing. But, some providers’ systems can be more was, there are
helpful than others simply in the way they are designed. Ask
your provider about search engine optimization. Are there
options built in that allow you to control and edit page and certainly sites that
product information which will make your site more attractive
to search engines? Will you have the ability to incorporate
social media into the site? When used to their full potential,
are successfully
all these details can help you attract buyers.
Some providers are able to offer additional services and providing their
solutions. Can they help you design your site? Can they help
you with editing information to aid in search engine optimiza-
tion? Do they offer additional white label solutions such as
owners with healthy
cam sites or video on demand? Can they help with integra-
tion and cohesive branding? These services may seem extra- profits. Affiliate
neous to the new website owner, but once you are operation-
al, these are things that can help you increase sales.
At the foundation of any business is, of course, money.
providers have
While the Internet may not be the gold mine it once was,
there are certainly sites that are successfully providing their varying models and
owners with healthy profits. Affiliate providers have vary-
ing models and payout options. To make sure you select a
service that best suits you, ask questions. Is the commission
payout options.
rate fixed or variable? Can I adjust retail pricing on my web-
site to earn more money or be more competitive? How does To make sure you
the actual payout work?
Once again, these questions are designed to help you
enter into the world of e-commerce with your eyes open. As select a service that
noted above, the topics discussed here are services that the
Adult Drop Shipper platforms offer, and I welcome your ques- best suits you, ask
tions as you shop the market for affiliate providers. SE
Jamie Horne is the Director of Adult Drop questions.

Shipper (ADS), the fulfillment service from adult
distributor East Coast News. ADS offers several
methods for online businesses, including My-
FreeSexStore.com, an e-commerce platform de-
signed to help users get online quickly and at no
cost. To contact the author, call (800) 999-2483
x1552, or email info@adultdropshipper.com.

Vendor Profile by Brittany Black
{ M.D. Science Lab’s Je T’aime

is a luxury line designed for the discerning woman }
F or over a decade, M.D. Science Lab has gained its
reputation for authoritativeness, ingenuity and qual-
ity through the company’s continuous attention
to innovation and product improvement. Formed in 1999
by Ralph Albrecht and Ruth Chatfield, the company broke
“As M.D. Science Lab grew, we recognized the lack of fe-
male sexual products offered on the market,” says Scalisi.
“Je T’Aime has been created for a more mature, high-end
consumer who places emphasis on quality experiences.
Just as everyone considers experiences more romantic and
into the sexual enhancement industry with one of the first sexier in Paris, M.D. Science Lab has brought Je T’Aime—
all-natural alternatives to Viagra, and continued to grow its French for ‘I love you’—to life, for those who dream of
line with testosterone boosting pills, orgasm enhancers for romantic sex.”
men, semen flavor enhancement pills and stamina pills for The Je T’Aime line is paraben, glycerin and sugar free,
both men and women. While successful in their various and all products come in an airless container. M.D. Sci-
intimate pill varieties, M.D. Science Lab kept their eyes and ence Lab based the packaging for the Je T’Aime line on a
ears open as to what the industry lacked as far as sexual look that suggested “soothing, passionate ambiance” that
enhancement products went. would translate into the bedroom.
“From reviewing other lubricant products on the market, “Je T’Aime is an elegant new feminine line,” says Scalisi.
the M.D. Science Lab team found a need for a lubricant line “These ‘sensual products for the discerning woman’ were
The Je T’Aime line is paraben, glycerin and sugar free, and all
products come in an airless container. M.D. Science Lab based the
{ packaging for the Je T’Aime line on a look that suggested “soothing,

passionate ambiance” that would translate into the bedroom.
made with the highest quality ingredients, but offered at

affordable prices,” says Jack Scalisi, Purchasing Manager
for M.D. Science Lab. “As a result, the Swiss Navy brand
was created. Swiss Navy originally consisted of a variety of
created by the M.D. Science Lab team to fulfill the sexual
desires of high-class, mature women who are looking to
advance their sexual pleasure. We have taken sexual refine-
ment to the next level.”
specialized personal lubricants that offered different values M.D. Science Lab also offers a variety of promotional
for diverse lifestyles. Today, Swiss Navy is not limited to the items and recommendations to help Je T’Aime and their
‘World’s Finest Lubes,’ but it is the brand name to a suc- other products stand out in your store, including beautiful
cessful line of sexual enhancing products, and continues to displays, several educational resources with incentives for
expand.” employees and product education on their website. SE
Swiss Navy became the company’s long-time, best-
selling line, offering a variety of quality products at an For more information, please visit Mdsciencelab.com or
inexpensive price that cater to your average customer. But call (888) 657-1717.
recently, M.D. Science Lab noticed a demographic that was
missing in the adult market: the “discerning woman.” Enter
Je T’Aime.
Vendor Profile by Brittany Black
Rapture Novelties takes a harder

approach to the adult novelties market
W
hat do you picture when you think of stainless steel and state-of-the-art
machinery? Probably not fetish adult novelties—but that’s exactly what the
people at Pulse Distribution imagined when they decided to expand their
DVD distribution company. Pulse Distribution, one of the largest distributors of DVDs in
the U.S. representing a vast array of some of the most popular adult video studios, felt
it only natural to expand into the adult novelty and apparel market. Utilizing their active
presence within brick and mortar facilities, a seasoned sales staff and an administrative
structure geared towards the adult industry, Rapture Novelties was born.
“Pulse has entered the novelty business to parlay and expand its distribution “Our present product
infrastructure and experience into the novelty/toy business market within the adult expansion plans include
industry,” says Janet Tamborelli, the Vice President of Sales at Rapture Novelties.
“Pulse Distribution initially developed a partnership with a manufacturing entity that fetish apparel designs
had the capability to produce high-quality stainless steel products with state-of-the- that are not ‘hard’ fetish
art machinery that could offer a price advantage over existing industry products. This styles and will grey the
manufacturing capability was coupled with a design skill that brings unique stainless
steel designs into the market at a substantial price advantage.” definition of fetish ...
Rapture chose to focus primarily on the harder side of adult novelties due to the We plan to launch this
market’s broadening consumer base, and their partnership associations allowed them
product group with
access to the production of leather products, apparel and fetish corporal novelties. As
for the inspiration for the products themselves, Rapture beckoned the professionals— eight unique styles in
that is, the users. a variety of sizes in the
“The products and product lines were developed from a knowledge base about the
fetish world,” explains Tamborelli. “We understand how these products are used and
fall of 2013.”
how to offer products that are functional and affordable. The designs, both existing — Janet Tamborelli
and new, are tested and proven by people experienced in their use and attributes.”
Rapture also paid close attention to price and quality trends, realizing that the
bondage and fetish market was short on higher quality product at an affordable price.
“The mission or approach we are undertaking is to offer a higher quality product
that can be afforded by a larger customer base than is currently served by competi-
tors,” Tamborelli says. “Current consumers in this market have a product sophistica-
tion that will recognize a quality product coupled with price sensitivity.
“New consumer entrants will gravitate towards a more sophisticated product as
their tastes and experience mature,” Tamborelli continues. “Further, our approach is to
offer our products with a package design with a retail merchandising advantage and
exhibits an image of quality and sophistication.”
Despite their success in the harder market of adult novelties, Tamborelli explains
Rapture’s irresolute venture into the softer side of things.
“When we launched Rapture Novelties, we thought that a balance of fetish prod-
ucts and more traditional adult novelties was a good mix and market approach,”
recalls Tamborelli. “The ABC Feeling product line of high tech vibrators were priced
reasonably well against competitive offerings. However, the market segment has
proven to be so saturated with product of all price and quality levels, that prices were
being depressed due to competitive weight.”
Even though they don’t plan to continue production in the category of vibrators
and other insertable toys, Rapture does have big plans for future product expansion,
including some softer fetish apparel designs.
“Our present product expansion plans include fetish apparel designs that are not
‘hard’ fetish styles and will grey the definition of fetish to one that may be considered
just risqué in the non-adult market,” says Tamborelli. “We plan to launch this product
group with eight unique styles in a variety of sizes in the fall of 2013.” SE
For more information, please visit Rapturenovelties.com or call (818) 435-1604.

The newest erotic Toys and accessories
for stores and boutiques
Nasstoys has three power-packed “Extreme Vibrating Action” with

additions to Ram men’s line the E.V.A. 2 from Cal Exotics
This whisper-quiet, extra-
Nasstoys has expanded their
length silicone massager
Ram Cock Kit Ram line with three Ramming
features a well-placed love
additions: the Ram Cock Kit,
nub with powerful vibrations at
Ultimate Orgasm Kit and Anal
the tip. It’s seven functions of
Balloon Pump, which each offer
vibration, pulsation and escala-
distinct features to cater to his
tion are perfect for taking her
many likings.
sexy time to the next level
The Ram Cock Kit includes a
while the E.V.A. 2 flexes and
stimulating sleeve penis ex-
moves with her. The E.V.A. 2
tender, a double cock ring and a
features easy button controls
four-loop combo ring with French
and an auto-off button. The
tickler. This set increases plea-
massager is silicone ABS with
sure for both partners by keeping
silver plating on the decor. The
him rock hard and adding stimu-
E.V.A. 2 is available in three
lation to every thrust.
seductive colors: Purple, pink
The Ram Ultimate Or-
or lavender.
gasm Kit includes a seven-
For more information, please visit Calexotics.com.
function vibrating cock ring,
a penis extender and a pli-
able butt plug with suction- Give “precious metals” a whole
cup base. Men can choose
between the super-stretchy
new meaning with Pipedream’s
vibrating cock ring and the new Metal Worx Perfect Plug
ribbed penis extender to
Pipedream is proud to present the Metal Worx Perfect
increase sensation during
Plug, a luxurious metal pleasure plug. Cast in high-quality
penetration, or indulge in
steel and hand polished, this cleverly curved anal plug is
anal play.
equal parts art and pleasure. The hygienic metal finish is
Rounding out the new
sleek, nonporous and easy to clean, while the design is
Ram
body-inspired and made to excite.
additions is the Anal Balloon Pump.
Each Metal Worx masterpiece comes in a discreet
Featuring an E-Z squeeze bulb, this
“storage case” that can be used to store the toy. The
Anal Balloon Pump
Anal Balloon expands three times

premium stainless steel
its size and has a bendable tube
pieces are great for
that flexes with the body. It also
temperature play—cus-
features a safety release valve for
tomers can stick them in
easy removal.
the freezer to cool things
down, or place them in
visit Nasstoys.com.
a bowl of hot water to
heat things up!
The contoured, tapered tail of the Metal Worx
Perfect Plug comfortably sits between the wearer’s
cheeks, allowing the user to wear the plug for ex-
tended periods of time without discomfort.
For more information, please visit Pipedreamprod-
ucts.com.
Get the real deal with Blush

Novelties’ new Real Nude line
For those who like
things in the buff—and
who doesn’t?—Blush
Novelties is excited
to release Real Nude,
a new line of dual
density, platinum-cure
silicone dildos. The
line of six hand-sculpt-
ed forms was designed by Blush’s in-house female
product designer with health-conscious, educated
toy users in mind. The designer created the series
with a variety of length, girth, textures and angles so
there is something for everyone.
Made of pure platinum-cure silicone (the grade
used for medical products), they are completely hy-
poallergenic, non-porous and easy to sterilize. Real
Nude is great for the experienced toy user, as well
as the beginner who knows they deserve the best.
For more information, please visit Blushnovelties.com.
Give your customers a green

option in toy cleaners
with Intimate Organics’ Green
Intimate Organics
offers your customers
a way to go green with
even their most intimate
of possessions—their
adult toys. Cleverly
named “Green,” Intimate
Organics has launched a
new tea tree oil foaming
toy cleaner with pure and
safe ingredients for both
luxury toys and the body.
The toy cleaner is infused
with tea tree oil, lavender
oil and their trademark
natural anti-bacterial
ingredient guava bark.
Green is triclosan and
alcohol free, making it as gentle as possible on
every type of toy material as well as the human skin.
Green comes in a 3.4oz/100ml (TSA travel size) as
well as a 6.3oz/200ml size and is available from all
major distributors in North America.
For more information, please visit Intimateorgan-
ics.com.
Maximize his sex drive with

Max 4 Men from Classic Erotica
Classic Erotica’s Max
4 Men line is exclusively
geared towards the male
body and male sexual
enhancement. The three
newest products to the
Max 4 Men line include
the Max Drive Advanced
Hybrid Lubricant, the
Max Vitality Sexual
Stamina Treatment and
the Max Blast Off Sex
Stimulating Balm.
The Advanced Hybrid Lubricant is a water-based
silicone lubricant formulated with the sexual enhanc-
ers L’arginine, butea superba, maca root and niacin
for maximum lubrication and stimulation. The Sexual
Stamina Treatment is a daily treatment made with
tribehenin and butea superba, which enhance penis
stamina and invigorate sexual performance. Last but
not least, the Sex Stimulating Balm works as a fore-
play arousal sensation complete with a mojito mint
flavor for his partner.
For more information, please visit Classicerotica.
net.
Sugar Sak gives your customers

a portable pleasure trove for
their adult toys
Sugar Sak In-
novations offers
a sweet storage
option for your
customers’ sexual
health items and
romantic pleasure
gear. Containing
secrecy along with
safety, the Sugar
Sak is infused
with the invisible
technology of
BioShield 75, a revolutionary surface protectant that
inhibits the growth of harmful yeasts and bacteria. It’s
exclusive, patented EPA-approved coating acts like a
weapon inside of the Sugar Sak, safely protecting its
precious contents.
Offer your customers a safe storage solution that
provides long lasting antimicrobial protection and
portable convenience. The Sugar Sak is available in
pink, red and black.
For more information, please visit Sugarsak.com.

Increase her inner strength with
Tickler’s Trainer Toyfriends
Trainer Toyfriends,
Tickler’s new line of
kegel exercisers, offer
a hot new way for your
female customers to
increase inner strength
no matter their experi-
ence level. The Trainer
Toyfriends feature a simple and sleek as well as
functional design and are offered at a very reasonable
price point.
The Trainer Toyfriends come in two versions: the
single features a larger size and lower weight for an
easier “beginner squeeze,” and the double provides
more weight in two slimmer sections for a tougher
but still enjoyable pelvic workout. Both are made in
the Tickler trademark silky-smooth and seamless
body-safe silicone and are completely solid. The
Trainer Toyfriends are anatomically designed for easy
insertion and extraction with a curved push-in surface
and the right length of silicone string for both safe and
comfortable use.
Anatomically designed, easy to clean, safe to use
and great for the body. Can it get any better?
For more information, please visit Toyfriends.com.
Why settle for ordinary? Offer

your customers royalty with the
Duke vibrator from Tantus
All hail the Duke! The Duke
vibrator commands power and
pleasure with 6.5 inches of
smooth, firm shaft and em-
phasized ridges on an impos-
ing head for repeated G-spot
stimulation (1-1/4-inch shaft,
1-7/8-inch head).
Like all Tantus toys, the
Duke vibrator is made from
Tantus’ own formula of 100%
ultra-premium silicone, making
it hypo-allergenic, non-toxic, phthalate-free, odor-
less, bleachable, boilable and even dishwasher safe.
The Duke is great for solo play or can be used with a
harness and comes in a majestic midnight purple or a
regal peacock.
For more information, please visit Tantusinc.com.
Want to see your company’s products

featured in our Hot Products section?
Send SE’s Assistant Editor Brittany Black
high-res photos and product information
to brittany@storerotica.com today!

continued from page 77 Williams Trading Company and
Feed their foot fetish with XR Brands introduce the Massera
the Heeldo Harness product line of personal massagers
Heeldo is the Industry distributor Williams
first strap-on har- Trading Company and XR Brands
ness that caters have teamed up to launch the
specifically to your Massera product line of personal
foot-infatuated cus- massagers to the adult retail mar-
tomers. This unique ket. The collection includes selec-
product allows for tions such as the Lumina adjust-
hands-free mastur- able-speed wand massager and
bation, vaginal and the three-node petite massager,
anal stimulation and Vevo. This palm-sized massager has three-way massage
innovative couple points, making it ideal for an invigorating, pinpoint mas-
play. sage any time you need it.
This innovative strap-on harness is much more versa- The Opa Professional Massager with variable speeds
tile than your standard strap-on. It can be worn in several heads up the art of Swedish massage. Opa is a powerful
different ways for a variety of sexual positions. hand-held massager that will melt your customers’ stress
The Heeldo Harness fits around the heel and ankle like away and provide amazing relief for those tense muscles
a sock. The neoprene sleeve stretches for a snug and se- throughout their body. The 360-degree design oscillates
cure fit, while an O-ring holds the dildo of choice in place. over 2,500 times per minute, qualifying it as a profession-
Adjustable straps connect the O-ring to the harness to al-grade massager.
give a sturdy platform that can hold up to even the most Also included in the line is the Massera Natural Al-
energetic thrusting. mond Nectar Massage Oil. This velvety massage oil will
The Heeldo Harness is available in two sizes: Wom- glisten and gleam on the skin and bring out a softness
en’s foot (4-8) and men’s foot (8-12). that begs to be touched.
For more information, please visit Heeldo.com. For more information, please visit Williamstradingco.com. SE

Do you really know ... Suki and
Brian Dunham
of OhMiBod
1. Their hobbies are not for the faint of heart.
Brian: I’m a bit of an adrenaline junky. I love to
sail when it’s too windy, drive motorcycles too
fast, and desperately try to keep up with my son
on our kiteboards.
Suki: I am learning to kiteboard to keep up with
Brian, our son and daughter. I wakeboard, even
though I have experienced some harsh diggers!
I also ski. I’ve tandem bungee jumped, zip lined
and gone cliff jumping. I’ve done triathlons ... the
list goes on. I will try just about anything at least
once.
2. They have impressive hidden talents.

Brian: I can handle a “giraffe” unicycle and juggle
while riding it. My sister and I both rode when
we were younger and even entered a 13-mile
bike-a-thon. It took us all day to do it, but we
placed second and third in fundraising.
3.
Suki: I can curl my tongue. Does that count?
No need to fear, Brian is here!

Brian: I have a fear of having a fear. It keeps me
motivated to try new things.
Suki: I am afraid of spiders. I am a bit of a
scaredy cat overall. I never watch horror movies.
B
ig things—and ideas—really do come in small packages.
When asked how OhMiBod got its start, Suki Dunham,
who co-founded the company alongside her husband,
Brian, says that it all started with a Christmas stocking.
4. Music is a family affair (except, of course, when
vibrators are involved).
Brian: I’m not sure that I can pick out any one
genre of music that I prefer, but these days my
“We started OhMiBod after Brian gave me my first vibrator (at music listening is highly dependent on what my
the age of 35) as a stocking stuffer for Christmas—accompanied kids are streaming on their Pandora accounts.
by an iPod,” recalls Suki. “I started using my new vibe while lis- Suki: I’ve always been a R&B, hip-hop and rap
tening to music. The music helped me escape the daily routine girl. However, I do love all different genres of
of running a household with two small children, and I remember music. This summer I took each of my kids to
getting lost in my music, turned on by the sensations of the their first concerts. I took my 15-year-old son to
vibrator. Mentally, it was easier to get in the ‘mood’ listening to see Mac Miller, and I took my daughter, who is
12, to her first “boy band” concert, Emblem 3.
5.
my favorite sexy music—and that was when I called Brian and
said that we would have to put my two all-time favorite stocking
stuffers together.” Where do they see themselves in five years?
After a few years of hashing out the details over dinner, they Brian: Immersed in the design, manufacturing
attended a tradeshow to check out the industry with their first and sale of high tech pleasure gadgets!
prototype in hand. And as they say, the rest is history. Suki: Nearly an empty nester with a whole lot
SE recently had the opportunity to talk with Suki and Brian of time on my hands that I probably won’t know
about not only the nine-to-five aspects of running OhMiBod, but what to do with. On second thought … SE
also about the dynamic duo outside of their day jobs. Our con-
clusion? Opposites really do attract—and make for the coolest For more information, please visit Ohmibod.com.
pleasure gadgets. - Brittany Black

Do you really know ... Kelly Szwed of
Williams Trading Co.
1.
She enjoys one-on-one—but she also loves hands-on.
“I love getting to try the new products. It’s so
great!”
2.
Another favorite in the industry? The sense of family.
“As a whole, the industry has such a sense of family
with one another. It’s a small industry and a small
group of people, and everyone is friends with every-
one. At the end of the day, we’re family.”
She knows the industry lingo—a little too well.
3. “I am so used to the ‘lingo’ we use all day at work,

I go out into the regular world and forget you can’t
just say some of that stuff!”
If she wasn’t working at Williams Trading Co., she would
4. help others find out what they love.

“I have always loved psychology, that’s what I got
my education in. A big dream of mine is to be a life
coach. I’m a big cheerleader for others.”
Her favorite hobby is going to the Barre.
5. “I just started Barre fitness; it’s my newest love. It’s

the most intense workout I have ever done. I want
W
hen Kelly Szwed decided she needed a to cry or throw up at the end of every class, but it’s
career change five years ago, she eventually a good thing.”
stumbled upon an advertisement on Monster
She loves all things paranormal.
6.
for a marketing coordinator position. “I saw the ad and
was so excited to see a marketing position available,” “I love any TV show that involves ghost hunting.
recalls Szwed. “And then I saw in small letters some- I find the paranormal fascinating. A lot of people
thing about ‘adult nature.’ I said ‘hmm’ to myself for a think the ‘Long Island Medium’ is kind of ridiculous,
minute, and then applied.” but I think she might be legit—even if she is crazy.”
That “hmm” led her to a position as the marketing
and promotions coordinator for Williams Trading Co., a Once she figured out what it was, she loved “50 Shades
7.
well known and respected distributor of adult novelties of Grey.”
(i.e. you know, that whole “adult nature” thing). Upon “A friend sent me a text asking if I had read ‘50
her hiring, Szwed brought her now trademark outgoing, Shades.’ I was like, ‘Isn’t that a self help book?’ But
bubbly personality to Williams Trading Co., where she I ended up reading the entire trilogy. It really held
thoroughly enjoys the ability to connect with industry my attention!”
vendors, store owners, buyers and other industry pros.
In fact, that one-on-one contact is her favorite aspect
But she doesn’t love everything.
8.
of the job.
“I think I most enjoy working with the vendors, the
“My biggest phobia is bugs. I am not a fan of the
manufacturers that I work with directly,” says Szwed. outdoors at all. I don’t like being dirty, I don’t like
“They are the nicest, warmest people. I have made so nature, I don’t like bugs. I’m afraid of heights, and
many wonderful friends and relationships.” I’m a little bit claustrophobic, so the whole elevator
But Szwed also has a few other favorites, both in- thing doesn’t work too well for me. I can’t sit in the
side and outside the industry, that she recently shared back seat or I’ll get car sick. I don’t like dirt, nature,
with STOREROTICA Magazine. — Brittany Black snakes or spiders. And forget about the beach—my
milky white skin just repels the sun. But I swear, I’m
not high maintenance!”
The Warehouse by Brittany Black
Bodispa finds a home—four, actually—while Eldorado

has costumes aplenty and Sportsheets goes Euro
The STOREROTICA “Warehouse” column keeps readers up-to-date on the latest news with the industry’s distributors.
Eldorado releases 2013 contact with customers using newsletters, flyers and
trade show events to spread the word. We look forward
Costume catalog to working together to help make the Sportsheets brand
a household name in more and more countries around
Eldorado, an award-winning the world!”
distributor of pleasure products, The 30-year European wholesaler will also help man-
party supplies and lingerie, age ongoing supply and demand for these modern, so-
has released its 2013 Costume phisticated and affordable bondage-inspired accessories
catalog featuring the latest with timely service, fast delivery and up-to-date inventory.
costumes, sexy lingerie and Orion will showcase the Sex & Mischief collection
Halloween accessories to help at the upcoming eroFame trade show October 9-11 in
prepare retailers for this festive Hanover, Germany.
holiday. For more information, please visit Sportsheets.com.
“Halloween is always a
strong holiday for our custom-
ers and we intend to help them
be fully prepared for a successful season with our new Entrenue selected to bring
Costume catalog,” says Larry Garland, the CEO and next-generation Magic Wand
Founder of Eldorado. “The Eldorado team has done a
great job with this latest release.”
massager to adult retailers
The 2013 Costume catalog from Eldorado features
Entrenue has been specially selected
items from Elegant Moments, Pastease, Forum Novel-
to bring the latest generation of the Magic
ties, Rene Rofe, Ellie Shoes, Eye Candy, Xotic Eyes,
Wand massager to adult retailers nation-
Brand X, Smokin’ Glassware and more.
wide, a prestigious honor that the boutique
For more information, please visit Eldorado.net.
distributor is proud to announce. Featuring
the same telltale design but with amped-
up power and new modern packaging, the
Sportsheets maintains fully restored Magic Wand is slated to be
European expansion with this season’s market leader and a pleasure
product that female shoppers will ask for by
Orion distribution deal name.
Often knocked off—but never duplicat-
Sportsheets is ed—the Magic Wand is a fixture in women’s
maintaining momen- bedrooms across the country and this latest
tum with its European incarnation features subtle updates to give
brand expansion fol- the classic go-to device even more power.
lowing the inking of German distributor Orion to carry the The new Magic Wand features sleek pack-
Sex & Mischief brand. This international distribution deal aging and an updated look while maintaining
is Sportsheets’ latest endeavor to position its popular the same dependable penetrating vibration that women
S&M and soft bondage accessories to be number one in around the world have relied on for more than 30 years.
the European retail market. Entrenue also has available a wide selection of easy-
Sportsheets has equipped Orion with top-sellers from to-use attachments that turn the Magic Wand into a
the award-winning Sex & Mischief collection and, to- versatile penetrating, stimulating and massaging sex toy.
gether with Orion, will launch a three-month ad campaign Recommended by leading sex therapists, sex educators
featuring Sex & Mischief worldwide. and best friends for decades, the Magic Wand is one
“We’re so excited to be working with Orion, one of the most popular and famous sex toys on the market
of the most respected and reliable adult wholesalers with millions sold nationwide. Pricing of the revamped
in Europe,” Sportsheets President Julie Stewart says. Magic Wand remains unchanged.
“The Orion team has one of the most efficient purchas- For more information, please visit Entrenue.com.
ing departments in the industry and keeps in constant
Williams Trading Company expanding their extensive

inventory with the Maia Toys Collection
Williams Trading Company is pleased to announce the newest addition
to their already extensive inventory with the the Maia Toys Collection. Maia
Toys, known for their ‘Colors of Erotica,’ have joined forces with Williams
Trading to bring this line of 100% medical grade silicone toys to the adult
marketplace. With thirteen different styles to choose from, each in multiple
colors, there is certainly something for everyone’s pleasure.
Known for being afforable luxury, Maia Toys boasts high-end packag-
ing, which can either be hung on a wall or positioned on a table or counter,
and is emblazoned with high gloss images. Also important to note is the
subliminal color therapy being utilized, which greatly influences purchasing
decisions. Vibrant colors of purple, pink, blue and yellow all evoke different
emotions such as success, cheer, security and belonging, and can ultimate-
ly influence the purchase.
“The seasoned and professional sales associates at Williams Trading
along with team Maia will help create new business ventures,” says Mara
Epstein, Director of Sales and Marketing for Maia Toys. “The strong point
of purchase materials and education will be available to all retailers as they
learn about the colors of erotica.”
For more information, please visit Williamstradingco.com.
Bodispa inks distribution deals with Eldorado, Williams

Trading Co., Superior Products and Honey’s Place
Bodispa Inc., producers of a wide array of
personal wellness products, just secured a distri-
bution deal with Eldorado, Williams Trading and
Superior Products for its Bodispa line of personal
massagers/vibrators, and its Nobu line of high-
end, hi-tech toys. Retailers can also order Bodispa
and Nobu products through Eldorado, Williams
Trading, Superior Products and Honey’s Place.
“We are delighted to announce that such
highly respected companies will start carrying
our complete line of both Bodispa and Nobu products,” says Alain Elmaleh,
General Manager of Bodispa Inc.
The ANME Founders Show in Los Angeles proved to be a great success
for these two brands, as they secured more top distributors across the
country. Next on the agenda, Bodispa and Nobu are securing distributors in
the UK, Germany, Australia and France.
For more information, please visit Bodi-spa.com. SE

Thank you StorErotica Advertisers!
Adventure Industries -16, 17, 18, 19 Mike’s World Wide- 90
A.L Enterprises- 50 Nasstoys- 67
Ball & Chain LLC- 56 PHS International- 30
Bijoux Indiscrets- 28 Pipedream Products- 2, 3
Blush Novelties- 43 Rapture Novelties- 62
Brand One- 11 Rocks-Off- 39
Cal Exotics- 9 Sextoydistributing.com- 61
Doc Johnson- 4 Sexy Living- 57, 72, 73
ECN- 5, 7 Shunga- 83
Eldorado- 8, 27, 47, 89 Sierra Sage Herbs- 33
Entrenue- 76, 77 Sliquid- 6, 41
Holiday Products- 87 Spartacus- 80
HWH Properties- 88 Sportsheets International- 15, 29
ID Lube- 31 Standard Innovations- 78, 79
Intimate Organics- 59 Sugar Sak- 26
Jimmy Jane- 75 Tantus- 69
JOPEN- 63 The Screaming O- 23, 71
Kheper Games- 55 Vash Design- 32
Love Honey- 51, 85 WET Intl- 25
Masque- 35 Williams Trading Co.- 81
MD Science Labs- 49 XR Brands- 37, 65

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StorErotica.

com October 2013/3

sales & MARKETING

Cover art director

baci Lingerie reveals pg. 6-9 A.R. Manager

contributing writers ( oct )

And don’t miss! disclaimer

4/October 2013 StorErotica.com

6/October 2013 StorErotica.com

StorErotica.com October 2013/7

— Alicia Sinclair on the Dreams by Baci line

8/October 2013 StorErotica.com

Baci has 20 international partners working

For more information, please visit Baci.com or call

StorErotica.com October 2013/9

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Glitz Teaz Pasties Tyes by Tara

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Though male owned, the

I n 1994, in the quiet town of Fort Worth, Texas, Don

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Lingerie Manufacturer Costume Manufacturer

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And congratulations once again to the winners of the 2013

Novelty Company of the Year: Marketing Campaign of the Year:

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Bling out the bedroom with Coquette expands their popular

The 2014 Holiday Collec-

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26/October 2013 StorErotica.com

sales & Marketing

Cover art director

Sex & mischief! pg. 12-13 AR Manager

60 Retail markups vs. profit margins:

Only a mere two years after its launch,

“The sexual side of Sportsheets is not

StorErotica.com October 2013/15

Baci Lingerie donates over 5,000 The Screaming O teams with

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Wet Platinum receives 510(k)

StorErotica.com October 2013/19

Eros 1207 store joins forces with

The Eros 1207 erotic

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Coquette is pleased to announce the launch of their re-