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MAPPING GLOBAL RACISMS
Series Editor: Ian Law
UNCOMMODIFIED
BLACKNESS
The African Male
Experience in Australia
and New Zealand
Mandisi Majavu
Mapping Global Racisms
Series Editor
Ian Law
School of Sociology and Social Policy
University of Leeds
Leeds, UK
There is no systematic coverage of the racialisation of the planet. This
series is the first attempt to present a comprehensive mapping of global
racisms, providing a way in which to understand global racialization and
acknowledge the multiple generations of different racial logics across
regimes and regions. Unique in its intellectual agenda and innovative
in producing a new empirically-based theoretical framework for under-
standing this glocalised phenomenon, Mapping Global Racisms considers
racism in many underexplored regions such as Russia, Arab racisms in
North African and Middle Eastern contexts, and racism in Pacific contries
such as Japan, Hawaii, Fiji and Samoa.
Uncommodified
Blackness
The African Male Experience in Australia
and New Zealand
Mandisi Majavu
Department of Sociology
The University of Auckland
Auckland, New Zealand
v
vi Acknowledgements
1 Introduction 1
2 Conceptual Issues 15
References123
Index143
vii
CHAPTER 1
Introduction
This book is a study of the lived experience of African men in Australia and
New Zealand. It applies the race category in order to interrogate the lived
experience of research participants (Massao and Fasting 2010). By focus-
ing on the lived experience, ‘it gives room to interrogate race not as a bio-
logical fact or an essential component of identity but rather as a historically
constituted and culturally dependent social practice’ (Alcoff 2006; cited
in Massao and Fasting 2010, p. 148). Put differently, this book does not
essentialise race, rather it rejects the approach of those who wish to erase
The book comprises an edited collection of studies that explore the reset-
tlement experience of South Sudanese who reside in Australia and New
Zealand. Although Marlowe et al. (2013) book is entitled South Sudanese
Diaspora in Australia and New Zealand, it is really about Australia for
of the 17 chapters that make up the book, with only 2 chapters discuss-
ing and exploring New Zealand. Furthermore, no attempt is made to
pull all the chapters together in order to highlight insights that could
be shared about the lived experience of South Sudanese in Australia and
New Zealand. Furthermore, although the book attempts to locate the
discussion of people of Sudanese heritage living in Australia and New
Zealand within the broader African diaspora, it neither seriously nor
rigorously engages with a wider literature on the African diaspora or
African immigration in the West. In short, Marlowe et al. (2013) book is
discursively narrow and thus its theoretical analysis does not adequately
account for the lived experience of Africans in Australia and New Zealand.
Consequently, it is not clear what the book’s theoretical contribution is
to the field of African diaspora.
To reiterate, I chose to study Australia and New Zealand because
the two countries’ racial dynamics have similar developments as settler
states (Winant 1994). For instance, in 1900, when several of the former
British colonies were being federated into Australia, New Zealand had
an option to join the federation but chose not to (Galligan et al. 2014).
As settler states, both countries were intent on establishing white nations.
The socio-political systems that both countries adopted following coloni-
sation largely benefitted whites. Australia and New Zealand are historically
racially conceived states, which were both moulded in the image of white-
ness to reflect the values and interests of white people (Goldberg 2002).
In other words, in both countries, whiteness did not just become racial,
but, rather, whiteness became the national identity (Goldberg 2002).
The following section outlines the colonial history of Australia and
New Zealand. It underscores the fact that although white settlers in
these two countries expressed their whiteness and their racisms towards
Indigenous peoples via different discursive themes, those themes how-
ever originate from one source—the discourse of white supremacy.
For instance, white settlers in Australia regarded Indigenous peoples as
barbarians who deserved to be exterminated, whereas white settlers in
New Zealand viewed the Indigenous peoples in the country as ‘noble sav-
ages’ who essentially needed to be tutored the ways of the white world.
4 M. MAJAVU
property in land originated from tilling the soil, in ‘mixing labour with
land’… The apparent absence of such activities led to the colonizers’ convic-
tion that the natives had no investment in the soil and hence no legitimate
claim to it. (Short 2003, p. 492)
changed, the colonial objective to make Australia a white country and for
white people still shapes the commonsense understanding of who belongs
in Australia and who does not. In other words, Australia’s settler state his-
tory shapes the social order and social life in contemporary Australia.
New Zealand
The Indigenous people of New Zealand were regarded by the white settlers
as being a ‘higher race’ than the Aboriginal people (Ballara 1986). As far
as the British settlers were concerned, Māori people were the ‘noblest’ of
the ‘coloured’ peoples (Ballara 1986). Consistent with this white suprem-
acist logic was the claim that the British imperial policy was relatively
more enlightened than it had been in other colonies (O’Sullivan 2007).
It was further argued that the foregoing factors ‘made a nation of “one
people” a positive inevitability’ (O’Sullivan 2007, p. 11). The white set-
tlers vigorously promoted the ideology of ‘one people’ which was based
on the idea of two social groups existing in racial harmony (Walker 1990).
However, Walker (1984, p. 269) points out that ‘the difficulties of liv-
ing out that ideal soon became apparent, as two races of vastly different
cultural traditions competed for the land and its resources’ (Walker 1984,
p. 269). Hence, in the 1850s’ the British colonisers forced the purchase
of Indigenous Māori land, and in turn, the Māori people resisted and that
led to the ‘brutal land wars of the 1860s’ (Morin and Berg 2001, p. 196).
By 1900, the white settlers owned close to 95 per cent of the land in
New Zealand (Walker 1984). Moreover, the outcome of colonisation by
the turn of the century was impoverishment of the Māori (Walker 1990).
Additionally, diseases and poor nutrition led to the decrease of the Māori
population (King 2003). As the Māori population decreased, white settlers
whitened the country via European immigration. The colonial govern-
ment brought in about 100,000 European immigrants into the country
between 1871 and 1880 (King 2003). In the 1970s, the New Zealand
government decided to extend the subsidised immigration scheme, which
previously applied mainly to the United Kingdom, to other European
countries such as Belgium, France, Italy, the Netherlands, Switzerland,
West Germany, and the United States (Trapeznik 1995). According
to Brooking and Rabel (1995), successive New Zealand governments
favoured white immigrants because they viewed New Zealand as a Utopia
for the chosen few, preferably white people from Western Europe and
North America.
INTRODUCTION 7
Through these racial projects, everybody learns some version of the rules of
social classification and of her own racial identity (Omi and Winant 1994).
Consequently, ‘we are inserted in a comprehensively racialized social
structure. Race becomes “common sense”—a way of comprehending,
explaining, and acting in the world’ (Omi and Winant 1994, p. 60).
Put simply, race is infinitely embodied in societal institutions and people’s
personalities; it is etched on the human body, in other words, ‘racial phe-
nomena affect the thought, experience, and accomplishments of human
individuals and collectivities in many familiar ways, and in a host of uncon-
scious patterns as well’ (Winant 2001, p. 1).
The race of all Europeans in the colonies was regarded to be more
or less white (Goldberg 2002). Although all Europeans were viewed as
white in colonial settings, ‘it was not quite so “at home”’ (Goldberg
2002, p. 172). For example, poor whites and the urban English work-
ing class were explicitly identified with immigrants and degraded races
in the latter half of the nineteenth century (Goldberg 2002). Thus,
working-class English migrated to the colonies like Australia and New
Zealand to become white where they might not be so fully regarded in
English cities like Manchester, Birmingham or London (Goldberg 2002).
In other words, settler states like Australia and New Zealand have his-
torically offered poor whites, working-class whites and other whites
who struggled to fit in in the mainstream societies of the big European
metropoles an opportunity to be elevated to the property of whiteness
‘by making at least the semblance of privilege and power, customs and
behaviour available to them not so readily agreeable in their European
environments’ (Goldberg 2002, p. 172).
Whiteness has three dimensions:
ispositions, social customs and norms from which the working class, like
d
immigrants and blacks, are taken to be morally degenerated (Bonnett
1998, cited in Goldberg 2002).
Since whiteness is an embedded set of social practices, it renders all
white people complicit in larger social practices of racism (Yancy 2012).
Historically, racism was expressed via a pseudo-scientific perspective that
argued that some groups are inherently intellectually, culturally or socially
superior or inferior to other groups due to some biological characteristic
they do or do not possess (Hall 2005). In the twenty-first century, racism
is increasingly articulated in terms of national self-image, of cultural differ-
entiation linked to custom, heritage as well as of exclusionary immigration
policies and anti-immigrant practices (Goldberg 1990a).
This book is premised on the view that a unified grammar of racist dis-
course does not exist, but what does exist is the body of racist discourse that
consists of evolving racist themes and changing racist presumptions, premises
and representations (Goldberg 1990b). In other words, racism is not theo-
retically conceived as a singular monolithic phenomenon in this book, but
rather, I underscore and identify a manifold of racisms (Goldberg 1990a).
Further, racism does not need to be affirmative in nature, meaning one
need not take some action X to demonstrate a racist attitude or disposition
(Hall 2005). One may further racist agendas by failing to challenge racist
institutions and practices (Hall 2005).
For many white people, racism does not exist. For Europeans, rac-
ism died with the demise of the Third Reich (Goldberg 2006), for many
Australians racism died when the country abandoned the White Australia
policy, and for white New Zealanders, racism is something that happens
in places like the United States and Australia. According to Goldberg
(2006), for many twentieth-century seminal white intellectuals, the
Holocaust signalled the horrors of racial invocation and racist summa-
tion. Consequently, race was seen as having no social place, and race was
to be excised from any characterising of human conditions and relations
(Goldberg 2006).
To that end, ethnicity became an acceptable concept to replace race with.
As Goldberg (2006, p. 349) puts it, ‘ethnicity is comprehensible, religious
tension understandable if regrettable, migration and refugeedom unfortu-
nate but perhaps unavoidable’. It is against this backdrop that race became
only the United States’ problem, and religious tension between Christian
secularism and Islam became Europe’s concern (Goldberg 2006).
10 M. MAJAVU
The reality, however, is that race and racism have played a vital role
in the global reproduction of capital for 500 years; it remains so today
(Winant 2001). It is a truism to point out that after the World War II,
the racial landscape discursively shifted. The current global racial dynam-
ics reflect the uneasy tension between the centuries-long legacy of white
supremacy and the post-World War II triumphs of the movements of the
colonised and racially oppressed (Winant 2001). We are witnessing the
dawn of a new form of ‘anti-racist racism’ (Winant 2001). Thus, in this
post-World War II racial landscape, race is rarely ever invoked to legitimate
social structures of inequality, and crude appeals to white superiority have
been largely jettisoned (Winant 2001).
The new racism rejects the old racism which was heavily invested in
biologism and notions of superiority/inferiority (Winant 2001). Instead,
the new racism puts an emphasis on ‘cultural differences’, national
belonging—basically it focuses on concepts that are ostensibly non-hierar-
chised but generally consistent with national borders and national identi-
ties, ‘and with supposedly homogenous national cultures’ (Winant 2001,
p. 273). Among other things, the foregoing indicates that the new r acism
benefits from mainstream patriotic white discourses, which portray Western
countries as having achieved the ideals of democracy (Winant 2001).
It is against this discursive backdrop that when the new racism is charged
with racism, its spokespeople often invoke national democratic ideals
(Winant 2001).
The foregoing analysis highlights the notion that white supremacy is
capable of absorbing political changes and adapting to new racial land-
scapes. It is quite capable of presenting itself as both conservative and
democratic, it repackages itself as ‘colour-blind’, pluralist and merito-
cratic, while articulating popular fears in a respectable and intelligible way
in respect to national culture (Winant 2001). It is within this discursive
climate that this book argues that today racism operates in societies that
explicitly condemn prejudice and discrimination (Winant 2001).
According to Winant (2001), the new racism has been largely detached
from its perpetrators, and in its most advanced forms, it has no perpetra-
tors; it is taken for granted and therefore it has become a commonsense
feature of everyday life and global social structure (Winant 2001). In other
words, under the current global racial dynamics, racist effects are sustained
‘by their routinization in social and state practice, and by state silence and
omission’ (Goldberg 2002, p. 161).
With the foregoing in mind, this book investigates racism in an age of
globalisation, an era in which liberal settler states have generally dispensed
INTRODUCTION 11
with explicit racial hierarchies of the past (Winant 2001). This book will
show that racism still distributes advantages and privileges to whites, rac-
ism still pervades the exercise of political power, and in settler states like
Australia and New Zealand, racism still shapes ideas about history, society
and national identity (Winant 2001).
Book Structure
This book analyses and discusses the data from Australia and New
Zealand separately. The aim is to show sensitivity to historical context
and political nuances that make the national identities of these two
countries. There are too many complex historical and social issues to
capture and to explain for each country, and it is only by separating
the analysis of the data that I can attempt to convincingly explain the
subtleties that shape the participants’ lived experience. To discuss the
data as if it were from one country would have obscured many impor-
tant historical differences and would have led to a superficial analysis of
each countries’ political and social context.
Australia and New Zealand are two different countries, with two differ-
ent histories, two different political systems and two different economies.
Sociological imagination compels researchers to avoid obscuring these
vital historical differences in our intellectual explorations. The objective
is to produce nuanced, sophisticated and historically informed analyses
of ideologies and discourses that shape the lived experience of differently
situated black people. Separating the discussion of the data as I have done
allowed me to be rigorous in my investigation, while contextualising issues
within the relevant historical analysis.
Thus, while some participants’ quotes in this study communicate a
similar lived experience, my analysis of those experiences is informed by
political and historical contexts that fundamentally differ. I do not aim
to cover everything in this book nor does the book contain everything
about Australia and New Zealand. Similarly, it was never the intention of
this book to research ‘everyone everywhere doing everything’ (Miles and
Huberman 1984, p. 36).
The book is divided into eight chapters. Following this Introductory
chapter, Chap. 2 explores the theoretical and methodological assumptions
that shape this research project. It locates the book within the Africana
Studies tradition. The term Africana refers to people of African descent
and Africa-descended communities, wherever they are found worldwide
(McDougal 2014). Africana Studies researches the ‘lived-experience of
the black’ (Rabaka 2015).
Chapter 3 is a theory chapter and thus comprehensively details the
theory that is utilised to engage with the research data. This work devel-
oped its own theoretical concept, uncommodified blackness image, to
deconstruct whiteness’ imagining of a diasporic African identity as the
INTRODUCTION 13
Conceptual Issues
Abstract This chapter locates the book within the Africana Studies tradition.
One of the challenges facing African scholars in Australia and New Zealand
is the lack of institutional power to forge and develop intellectual paradigms
based on the lived experience of African people. What Rabaka (2010) terms
‘epistemic apartheid’ compels African scholars to utilise Western liberal dis-
courses such as multiculturalism, diversity, the resettlement discourse and
the integration paradigm to research issues faced by Africans in Australia and
New Zealand. This chapter argues that by employing the Africana Studies
framework, and through the introduction of the theoretical concept of the
uncommodified blackness image, this book disrupts the prevailing academic
refugee discourse and the migration studies which often locate Africans from
a refugee background within a policy-oriented discourse.
Theoretical Questions
This book is a discursive venture that aims to ponder over the place of
Africans in the diaspora, particularly in Australia and New Zealand. This
study is inspired by Negritude and thus is of the view that black people
in the West share a common set of experiences that centre around the
Writing about the racialising processes in the United States, Vaught (2012)
points out that the ‘people of colour’ trope has historically been con-
structed based on the ways in which whites perceive others as approaching
the assigned characteristics of blackness or whiteness. Hence:
CONCEPTUAL ISSUES 17
Uncommodified Blackness
The originality of this book lies in its ability to bring numerous disparate
discourses into critical dialogue and then employ them to interrogate the
life struggles of Africans living in Australia and New Zealand (Rabaka
2015). This study attempts to make sense of the lived experience of
Africans in Australia and New Zealand by employing disparate intellectual
analyses ranging from institutional analysis to race analysis to discourse
analysis. Among other things, my approach is influenced by Alfred Lee’s
(1976) question: ‘Sociology for whom?’ The debates around this ques-
tion are long-standing in the discipline. According to Alfred Lee (1976,
p. 925), ‘the character of any sociological inquiry depends upon by and
for whom it is conceived and applied’. It is in that spirit that my sociologi-
cal inquiry is underpinned by Negritude and is conceived for Africans.
With the foregoing in mind, this study developed its own theoreti-
cal concept to analyse and to make sense of the data. The theoretical
construct of the uncommodified blackness image was developed by the
author with the aim of deconstructing whiteness’ imagining of a diasporic
African identity as the embodiment of warfare and the ‘heart of darkness’,
as well as to interrogate stereotypical imagery that associates African dia-
sporic identity with disease, poverty and famine. In the imagination of the
Western public, the African diasporic identity is conceived as an unpalat-
able kind of blackness—the type of blackness that has fallen ‘back into the
pit of niggerhood’ (Fanon 1986, 47).
In Western popular culture, African American celebrities have been
passed by whiteness (Tate 2015) as embodying palatable blackness—black
bodies that have been modified by ‘technologies of whiteness’ (Salter 2009)
and thus commodifiable in Western mainstream media and popular culture.
It is worth noting that the phrase ‘technologies of whiteness’ is derived
from Foucault’s notion of ‘technologies of self’. According to Foucault,
technologies of self enable individuals to modify their bodies, thoughts and
their ways of being so that the presentation of self is consistent with the
prevailing discourses of a society that individuals reside in (Thorpe 2008).
Dominant discourses of any society embody different types of logic for
males and females. For instance, the discursive presentation of femininity
in the West foregrounds white femininity as the ideal beauty standard, and
thus all women in the West are compelled to aspire to this beauty standard
through the use of ‘technologies of whiteness’. Moreover, the discursive
construction of white femininity in the West revolves around the notion of
altering female bodies via dietary exercise and through cosmetics and surgery
CONCEPTUAL ISSUES 19
(Hobson 2005). Within this discursive framework, African female bodies are
regarded as largely unmodified, unfixed and ‘unhealed’ (Hobson 2005) by
technologies of whiteness, and hence uncommodifiable. However, African
American women celebrities such as Beyonce, Rihanna and Tyra Banks have
been passed by whiteness (Tate 2015) as representing palatable blackness.
American popular culture has also constructed a commodified black
male image that mainstream whites in Western countries find appealing,
safe to mimic and to consume (Leonard and King 2010). Through hip
hop and certain sports like basketball, black male bodies are increasingly
admired and commodified in many Western countries (Leonard 2012).
The construction of this commodified blackness is achieved through a
complex and contradictory discourse which presents black male bodies as
fashionable and deviant at the same time (Leonard and King 2010). The
public discourse that shapes the commodification of black male bodies
through hip hop and sports is characterised by the deployment of long-
standing discursive practices of locating black male athletes or hip hop
celebrities within an aura of deviance and criminality (Hoberman 1997;
Leonard and King 2010). Thus, just as the black male athlete or hip hop
celebrity may radiate an aura of criminality, ‘so the black criminal can radi-
ate a threating aura of athleticism’ (Hoberman 1997, p. xxix) with hyper-
masculinity often depicted in hip hop music videos.
This is a book about the African male experience in Australia and New
Zealand. Therefore, it builds on the foregoing discourse about the commodi-
fication of American black male bodies by developing its own theoretical con-
cept—the uncommodified blackness image—to locate a particular Western
discourse that is often used to create a stereotypical image of African males
that becomes central in the discussions about diasporan Africans in the West.
Unlike commodified blackness, uncommodified blackness is not a discursive
construct that mainstream Western society finds appealing. Uncommodified
blackness derives from the long-standing racist image of the ‘nigger-savage’
(Fanon 1986). In the collective unconscious of mainstream Western society,
uncommodified blackness equals ugliness, darkness and immorality (Fanon
1986). Through the image of uncommodified blackness, diasporic Africans
are portrayed as humanity at its lowest and are associated with an Africa of
poverty, chaos, black magic and primitive mentality (Fanon 1986).
The image of commodified blackness in Western countries has two
discursive sides to it—fashionable blackness and criminogenic blackness.
Uncommodified blackness, on the other hand, has only one discursive
side—deviance and all the alleged pathologies that go hand in hand with
deviance. Thus, the global construction and representation of blackness in
20 M. MAJAVU
the public imagination of the West are defined by the fetishisation of com-
modified blackness (Leonard 2006), which is associated with modernity
and being Western (largely American), on the one hand, and the dehu-
manisation of uncommodified blackness which is largely associated with
underdevelopment, poverty, Africa, uneducated Others who speak poor
English or an accented English and being a refugee, on the other hand.
The discursive power of the uncommodified blackness image is its abil-
ity to frame its discursive articulations about uncommodified blackness
as articulations relating to modernity and the liberatory values associated
with the West, against the supposedly anti-social behaviour and allegedly
oppressive social practices of the ‘Third World’. It is against this discursive
backdrop that African males are routinely typecast as deviant, misogynis-
tic, aggressive and dangerous by Western mainstream institutions (Essed
1991). Thus, in their research project with Australian police informants,
Colic-Peisker and Tilbury (2008, p. 46) found that informants understood
Somalis primarily as people who ‘have been living off their wits for years in
the civil war; they’ve had to defend themselves; some have been child sol-
diers’. Similarly, in her research project, Nunn (2010, p. 186) discusses a
newspaper article that quotes an Assistant Police Commissioner saying that
Sudanese Australians come from ‘a culture of violence and boy soldiers’.
Racist discourses about African men have resulted in the racial profil-
ing of Africans in Australia. For example, in 2006, the Flemington Police
Station in Melbourne, Australia, rolled out what it termed ‘Operation
Molto’ (Michael and Issa 2015; Waters 2013). The covert operation
by the Victoria police force was tasked ‘to find criminality in young
African-Australians living in or visiting the Flemington public housing
estate’ (Waters 2013). According to Michael and Issa (2015, p. 8), who
experienced Operation Molto first-hand:
During Operation Molto, plain clothed police officers patrolled the parks
using racial taunts to stir up some action. …This policing was different—it
was indiscriminant targeting of African young men. It was compounding,
perpetrating violence, constant harassment, intimidation and denigration. It
freaked us out because no one knew if one of us would be killed.
Michael and Issa (2015) were lead applicants in the Federal Court Race
Discrimination case in 2013, which resulted in commitments by Victoria
Police to changing its practices and policing of African communities.
In New Zealand, racist narratives about supposedly barbaric, aggressive
and violent African men have also led to the over-policing of Africans.
CONCEPTUAL ISSUES 21
FOOTNOTES:
[10] Alida Frances Pattee; “Practical Dietetics” Mt. Vernon, N. Y.
[11] A. F. Pattee; “Practical Diatetics,” A. F. Pattee, Publisher,
Mt. Vernon, N. Y.
[12] Editor’s Note: The causes and relief of Obesity are fully
discussed in my book of this series “Poise, Obesity and
Leanness, their Causes and Relief.”