Activations Brief Sasol
Activations Brief Sasol
Activations Brief Sasol
APRIL 2022
INTRODUCTION TO THE
SASOL
REWARDS
PROGRAMME
HOW DOES IT
WORK?
HOW DOES IT WORK
• The new Sasol Rewards brings with it excitement and is a new entrant to the
rewards programme space in the market.
• Not only will our customers earn great rewards like instant points, but they will
also be able to experience special offers.
• As a Sasol Reward customer, they will earn instant points every time they fuel
up, for every litre of fuel purchased at participating Sasol Convenience Centers.
• Their Sasol Points can be spent at the forecourt on fuel and in-store purchases,
just one of the ways we give value back to our customers. (T&C’s apply)
HOW DOES IT WORK
CUSTOMER
BENEFITS
CUSTOMER BENEFITS
1. QUICK AND EASY REGISTRATION
• Register in under 3 minutes
2. FREE REGISTRATION
• Customers do not pay to register
3. INSTANT POINTS
• For every litre of fuel, customers will earn 30 points
• Customers earn points immediately when swiping their Sasol
Rewards card for your fuel purchase
4. CUSTOMERS CAN SPEND THEIR
POINTS AT SASOL
• The points that customers earn can be used to spend on fuel
and on in-store purchases (T&C’s apply)
• Customer must register to spend the points
4 WAYS TO
REGISTER
4 WAYS TO REGISTER
There are four quick and easy ways our customer can register:
ENGAGEMENT OPTIONS
QUESTIONS
Call us:
031 001 5703
sasolrewards.co.za
FAQ
1
How do I earn Sasol Rewards Points?
Customer earns points by presenting and swiping their Sasol Rewards
card when filling up at any participating Sasol Convenience Centre.
What are the terms and conditionsof the Sasol Rewards Programme?
Please visit www.sasolrewards.co.za to read our Terms and Conditions
12
13 What are the Sasol Rewards Contact Centre operating times?
The Call Centre operates during business working hours from
Monday to Friday between 08h00 - 17h00
Brand:
❖ Sasol
❖ Campaign: Sasol Rewards Loyalty card
Background:
Sasol seeks to conduct an educational and registration-level promotional events to draw wide
numbers of motorist to sign up to Sasol loyalty program. The aim of building awareness and interest
is to educate and inform motorists of how many points they can earn from each fill.
➢ Target Audience:
• Motorists
➢ Activation Mechanic
• Promoters will proactively approach customers card in hand and encourage customers to
take up the card to earn points for that transaction
• Promoters will encourage the customer to register in order to find out how many points
they have earned
• Incentive: Customers who take up a card and then proceed to register will receive a free
promotional item i.e Sasol Rewards branded card holder
• Should the customer choose not to register at that time then promoters will educate the
customer on ways to register.
• The promoter will also be equipped to answer any customer FAQ’s
Site Branding: Gazebo & Backdrop (1 each per site, 20 in total for each element), 16 x perimeter
branding, 2 x pop up banners, standard campaign collateral
Incentive: Customers who take up a card and then proceed to register will get a chance to spin the
wheel and receive a free promotional item i.e Sasol Rewards branded card holder
Target: 20,400 Sign ups from activations, avg 110 registrations per tier 1 site. Subject to inclusion of
incentive
DJ & Sound 8 x Promoters 1 8 x Ipads to assist Promoter Branding: T- Mascot & Balloon Arch
System x Promoter with customer sign Shirt, Caps, Lanyard
manager up (infoslip)
Incentive: Customers who take up a card and then proceed to register will receive a free
promotional item i.e Sasol Rewards branded card holder
Target: 20,400 Sign ups from activations, avg 80 registrations per Tier 2 site. Subject to inclusion of
incentive
Target: 20,400 Sign ups from activations, avg 60 registrations per site tier 3. Subject to inclusion of
incentive
Incentive: Customers who take up a card and then proceed to register will receive a free
promotional item i.e Sasol Rewards branded card holder
PROMOTER DUTIES:
• Communicate and create awareness and hype around the new Sasol Loyalty card, register and
educate customers on various registration points. Educate customers on how many points they can
earn from each fill. Educate on how to burn their loyalty points
• Monitor the prize levels in accordance with the amount of remaining vouchers
PROMOTER CLOTHING:
• Branded Sasol t-shirts and caps will be allocated to each station for the day of the activation.
• Promoters to wear their own pair of neat black jeans.
• Promoters to wear clean and presentable white sneakers.
• Overall neat appearance is necessary.
• Uniform to be worn throughout activation (13h00 – 18h00)
PROMOTER BEHAVIOUR:
Please note that as a promoter you are the face of the brand you are promoting –it is imperative to act in a
way that will only deliver positive messages about the brand you are representing.
As such please note the following:
• Promoters must at all times be presentable, enthusiastic and friendly
• Promoters are NOT to smoke or drink alcohol while they are wearing branded clothing or are
anywhere in the facility of the promotional area
• Promoters are not to chew gum while on duty
• Promoters are to refrain from using bad language while on duty
• Promoters are to refrain from using bad language while on duty.
• Promoters are NOT to use their cell phones (social media) i.e. Whatsapp, Twitter, facebook
or Instagram during the activation.
Should a promoter be found not adhering to our code of conduct – they will be dismissed and replaced with
immediate effect.
FEEDBACK REQUIRED: Other than general feedback, please ensure that activation pictures are
provided via email :
✓ Indayi.comm@gmail.com
✓ hlangu@indayi.com
Promotional Staff
❖ Our promotional staff are selected according to the criteria of each promotion and are recruited
to reflect not only the demographics of the respective area, but also to represent the brand
personality and image. The staff will be thoroughly trained and briefed with regards to the details
Promoters are NOT to smoke or drink alcohol while they are wearing branded clothing or are
anywhere in the facility of the promotional area.
PRIMARY LOOK & FEEL
CLOSING