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    Devan "Penny" Davis: Professional Summary

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    kaur.simran1321
    Devan "Penny" Davis has experience in social media marketing and digital content creation. She has interned at Canterbury English Academy and held roles at America Works Of California Inc. and Associated Student SFSU, where she created social media content, tracked analytics, wrote copy, and managed outreach. Her skills include social media strategy, SEO best practices, content development, and marketing analytics.

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    Devan "Penny" Davis: Professional Summary

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    kaur.simran1321
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    Devan "Penny" Davis has experience in social media marketing and digital content creation. She has interned at Canterbury English Academy and held roles at America Works Of California Inc. and Associated Student SFSU, where she created social media content, tracked analytics, wrote copy, and managed outreach. Her skills include social media strategy, SEO best practices, content development, and marketing analytics.

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    Devan "Penny" Davis has experience in social media marketing and digital content creation. She has interned at Canterbury English Academy and held roles at America Works Of California Inc. and Associated Student SFSU, where she created social media content, tracked analytics, wrote copy, and managed outreach. Her skills include social media strategy, SEO best practices, content development, and marketing analytics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views2 pages

    Devan "Penny" Davis: Professional Summary

    Uploaded by

    kaur.simran1321
    Devan "Penny" Davis has experience in social media marketing and digital content creation. She has interned at Canterbury English Academy and held roles at America Works Of California Inc. and Associated Student SFSU, where she created social media content, tracked analytics, wrote copy, and managed outreach. Her skills include social media strategy, SEO best practices, content development, and marketing analytics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    DEVAN "PENNY" DAVIS

    (318) 490-0348 ◆ devankdavis79@gmail.com

    PROFESSIONAL SUMMARY
    Creative and well-rounded Social Media Intern with excellent eye for detail and strong understanding of web strategies. Known for
    fantastic copywriting, brand management and marketing expertise. Focused experienced in overseeing social media marketing for
    growing organizations for non profits and educational programs.

    SKILLS
    Social Media Trend Tracking Content Writing
    SEO Best Practices Proofreading Skills
    Content Development Marketing Analytics

    WORK HISTORY
    Digital Marketing Intern, 08/2022 to Current
    Canterbury English Academy – Community of Madrid, Spain
    Contributed to mock-ups, email campaigns and social media content.
    Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media
    platforms.
    Managed, tracked and reported on monthly performance for all social channels.
    Created SEO digital copy for blogs and social media posts

    Outreach Specialist & Social Media Manager, 12/2021 to 07/2022


    America Works Of California Inc – San Francisco, CA
    Used automation tools such as Mailchimp, Later, and Eclincher, and used graphic and design tools such as Canva, Lightroom,
    and Photoshop.
    Created monthly reports using theweb and social media analytics to design, measure, test, and adapt social media outreach and
    engagement strategies.
    Reached 4,744 unique accounts with feed posts or stories. This was up 2.6k% from the last 90 day period. The account was
    visited 756 times, up 281.8% in the final quarter of management. Gained 161 new followers in the last 90 days, a 77% increase
    in 90 days.

    Research Fellow, 07/2021 to 02/2022


    America Works Of California Inc. – San Francisco, CA
    Social Media Committee Chair
    Developed and updated spreadsheets and databases to track, analyze and report on performance and event planning.
    Implemented SEO strategies to optimize web content for search engines for blog posts.
    In final month of management we reached 2,904 unique accounts with feed posts or stories. This was up 1.7k% from the last 90
    days. The account was visited 382 times, up 409.3% since last quarter. Gained 49 new followers in the last 90 days, which was a
    55% increase from the last 90 days.

    Student Program Director, 09/2020 to 06/2021


    Associated Student SFSU, Project Connect – San Francisco, CA
    Curated social media campaigns and content to inform the student body of deadlines and resources resulting in impressive KPIs
    of online workshop participation and website visits.
    Initiated and set goals for programs based on the organization's strategic objectives.
    Increased average reach from approx 200 unique accounts reached approx 800 unique accounts reached by curating and creating
    timely content. Grew page from 180 followers to approx 1100 engaged followers in a 6-month period.
    Photographed headshots, created informational carousels, managed engagement, and launched multiple campaigns.

    EDUCATION
    Bachelor of Arts: Liberal Studies, 2021
    San Francisco State University - San Francisco, CA

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