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    Codes and Conventions of Print Advertisements

    Uploaded by

    Hannah Rose
    The document discusses the codes and conventions of print advertisements. It defines different forms of print ads such as newspaper, magazine, and directory ads. It explains that billboard ads have larger images and less text than magazine ads, which provide more information. The document then analyzes two sample print ads, labeling elements like the main image, slogans, logos, and layout. It also analyzes a Rimmel TV ad, noting techniques like camera angles, voiceover, package shots, graphics, and how the ad compares to print in capturing attention.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Codes and Conventions of Print Advertisements

    Uploaded by

    Hannah Rose
    272 views3 pages
    The document discusses the codes and conventions of print advertisements. It defines different forms of print ads such as newspaper, magazine, and directory ads. It explains that billboard ads have larger images and less text than magazine ads, which provide more information. The document then analyzes two sample print ads, labeling elements like the main image, slogans, logos, and layout. It also analyzes a Rimmel TV ad, noting techniques like camera angles, voiceover, package shots, graphics, and how the ad compares to print in capturing attention.

    Original Description:

    about print advertising

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    The document discusses the codes and conventions of print advertisements. It defines different forms of print ads such as newspaper, magazine, and directory ads. It explains that billboard ads have larger images and less text than magazine ads, which provide more information. The document then analyzes two sample print ads, labeling elements like the main image, slogans, logos, and layout. It also analyzes a Rimmel TV ad, noting techniques like camera angles, voiceover, package shots, graphics, and how the ad compares to print in capturing attention.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    272 views3 pages

    Codes and Conventions of Print Advertisements

    Uploaded by

    Hannah Rose
    The document discusses the codes and conventions of print advertisements. It defines different forms of print ads such as newspaper, magazine, and directory ads. It explains that billboard ads have larger images and less text than magazine ads, which provide more information. The document then analyzes two sample print ads, labeling elements like the main image, slogans, logos, and layout. It also analyzes a Rimmel TV ad, noting techniques like camera angles, voiceover, package shots, graphics, and how the ad compares to print in capturing attention.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Unit 15:Advertising Production

    LA.P2 Explain the codes and conventions of print advertisements


    Name:
    Hannah Long
    Codes and Conventions of Print Advertisements

    Intro questions:

     List the different forms of print advertisements.


    Newspaper adverts, magazine adverts, directory advertising.
     Explain why these forms may have slightly different codes and
    conventions e.g. what are the main differences between a magazine/
    newspaper print advert and a billboard print advert? Why are these
    differences effective in targeting the audience?

    -The differences between billboard adverts and print adverts is that


    billboard adverts have larger images, larger slogans and less copy where
    magazine print adverts may have more copy with extra information about
    the product, and there may be links to the website or social media.

    1. Choose TWO of the print adverts below and label them with the
    following codes and conventions (Main Image/secondary images,
    package shot, slogan, anchorage copy, brand name/ logo, layout and
    design (rule of thirds)

    2. Explain the codes and conventions for each advert in terms of how they
    construct the overall advert to sell the product/ service/message to the
    target audience. (Use the Rimmel make up advert on the powerpoint slide
    as a guide)

    Advert Examples (delete the ones you won’t be using)


    Secondary
    image

    Main image

    Brand
    name/logo

    Anchorage
    text
    Image of the
    product

    Anchorage
    text
    Main
    Extension Task - Analysing Codes and
    image
    Conventions of Television Adverts

    Image of the
    product
    Secondary
    image

    Brand
    Unit 15:Advertising Production
    LA.P2 Explain the codes and conventions of print advertisements
    Name:

    1. Choose ONE of the Rimmel Kate Moss TV adverts and analyse how the
    following codes and conventions construct the advert to sell the product
    AND message to the target audience.

    Use the bullet points below as starter prompts to guide your analysis. Comment
    on the following:

    • Duration in length
    • the duration in length is 30 seconds.
    • Narrative elements

    • Slogan: is it a voiceover or text on screen?


    It’s a voiceover by a man talking about the product.
    • Package shot: Is the product visible within the narrative of the advert or
    is it shown as a still image at the end of the advert?
    the product is shown at various different times throughout the advert and
    at the end its there for about 10 seconds.
    • Brand name/logo
    Rimmel London
    Also comment on how the technical codes have been used throughout the
    advert.
    • Technical codes: camera, editing, mise en scene sound (dialogue/music)
    Use of Special effects (SFX) / computer graphics
    In the advert there are multiple different camera angles for example longshot,
    close-up, extreme close-up, time-lapse, midshot. For the sound there is a song in
    the background whilst the man is doing the voice over. For the computer
    Unit 15:Advertising Production
    LA.P2 Explain the codes and conventions of print advertisements
    Name:
    graphics they have made the lampposts to make it bend as if It was the mascara
    that their selling.
    • What is the overall effectiveness of the TV advert in comparison to
    the print advert?
    The overall effectiveness of the tv advert compared to the print advert is
    that some people may enjoy watching adverts more than reading them
    and tv adverts are more fun to watch because you can see the special
    effects which captures the audience’s attention and also its accessible to
    people with smart phones or laptops whereas print adverts it might run
    out in the shop so you have to wait to read it.

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