Bakery Business Plan

BUSINESS PLAN FOR BLISS MOBILE
BAKERY AND FRIES.

1.0 Introduction
Bliss Mobile Bakery and fries, is dedicated to bringing freshly baked, delicious treats directly to
the customers' doorsteps. We offer a wide range of baked goods, from bread and pastries to
custom cakes and cupcakes. Our mission is to create memorable moments through the joy of
baked goods using locally sourced flavors and equipment to bring the best pastries and fries to
every tongue.
Our vision:
Our vision is to bake delightful pastries that meet every customer's craving with artful
and irresistible creations. We envision a world where our delectable treats are cherished
at every celebration, shared at every gathering, and enjoyed in every moment of life's
sweetness in and around Minna.
Our Mission:
We are dedicated to delivering handcrafted treats that evoke nostalgia, and create
connections. Our commitment to quality, creativity, and exceptional service drives us to
bring a touch of sweetness to every corner we visit. Our mission is not just to satisfy
sweet cravings but to create sweet memories that last a lifetime.
2.0 Business Description:

Bliss Mobile Bakery and fries is a food business with speciality in making breads, pastries and
fries. The proposed location for the business is Gidan-Kwano, Minna, Niger state.
2.1 Products and Services:

● We offer a variety of baked goods, including bread, pastries, cookies, cakes,
cupcakes and fries.
● We provide custom cake design and catering services for special occasions like
birthdays, valentine, anniversaries and other occasions common in a student
community.
2.2 Target Market:
Our primary target market includes younger people (primary school pupils and
secondary school students) and FUTMinna students. We also target professionals,
families, event planners, and everybody that appreciates high-quality, freshly
prepared pastries and fries.
2.3 Competitive Analysis:

Our competitors are existing bakeries, individual bakers and food vendors that
make pastries. Our competitive edge lies in our use of innovation. We plan to use
mobile carts that can be driven and easily set up at places where we have high
demand. Also, our on-demand delivery service and the personal touch and
craftiness we bring to our products will give us a competitive edge over all the
existing bakers.
2.4 Market Research:

Gidan-Kwano presents a readily available market for pastries and fries because of
its large population of students. Market research indicates a growing demand for
artisanal and specialty baked goods among younger adults and children.
3.0 Marketing and Sales:

3.1 Marketing Strategy:
● We will focus on peer advertisement by utilizing social media, a user-friendly
website, captivating fliers and targeted online ads to reach our audience.
● We will collaborate with local event organizers to make sure our brand is present
and available at every event organized on and around the campus. Also, notable
student influencers will be engaged for pop-up sales and promotional activities.
● In addition, the mobile deck will be equipped with speakers and audio players to
create amazing buzz that will captivate our targeted audience and pass brand
messages across while we sell.
3.2 Pricing Strategy:

● Competitive pricing based on market research and cost analysis.
3.3 Sales Strategy:

● Strategic positioning of the mobile bakery van in areas of high traffic.
● Give out free samples during the first few weeks of our launch to get people
familiar with our brand
● Online ordering with delivery options for convenience.
3.4 Promotion and Outreach:

● Offer loyalty programs to reward loyal customers. For instance we can introduce
a promo code that each customer can redeem when they introduce and bring new
customers.
● Promotions, and discounts.
● Partner with local influencers for product endorsements.
4.0 Operations:
4.1 Location and Equipment:
Since the business is a mobile business, there is no fixed location for the
business, Instead we will be strategically positioned in places with high traffic and
places densely populated with our targeted audience.
The business will operate from a customized food truck equipped with ovens,
cooling racks, and storage spaces to store raw materials, frying pans and baking
pans.
4.2 Suppliers:
● Our suppliers are local farms and market traders for fresh ingredients.
4.3 Production Process:

● Baking takes place in our fully equipped mobile bakery van.
● Strict quality control measures to ensure consistency and taste.
5.0 Management and Team:

5.1 Management Team:
● Medubi Busayo, Founder and Baker, with 3 years of baking experience.
● Faith Olojukokoro, Marketing and Operations, with 5 years of experience.

5.2 Staffing Needs:
● Initially, a part-time kitchen assistant for busy periods.
● Potential to hire more staff as the business grows.
6.0 Financial Plan:

6.1 Startup Costs:
● The estimated startup costs of Bliss Mobile Bakery and fries is eight million Naira
(₦8,000,000), This cost includes the purchase and customization of the mobile
bakery van.
6.2 Funding Requirements:

The business will be funded through personal savings and support from family
members. Also, we will explore available startup loans to help scale up the
business when the need arises.
6.3 Budget:
● Costs for equipment - Purchase and customization of the mobile van is expected
to cost ₦4,000,000. Other equipment like oven, frying pans, kitchen utensils have
a budgeted cost of ₦1,500,000.
● Ingredients - Ingredients and other raw materials have a budget of ₦500,000
● Marketing and advertising - Brand awareness and advertising has a budgeted cost
of ₦500,000
● Operating expenses - Operational budget is set at ₦1,500,000
6.4 Financial Projections:

Projected sales of ₦10,000,000 in the first year, with a steady increase in
subsequent years. Our financial projection is based on realistic assumptions and
projections that reflect the current economic and business environment in Nigeria.
We expect to generate revenue of ₦10,000,000 in the first year of operation, with
a net profit margin of 35%.
7.0 Legal and Regulatory Considerations:
7.1 Permits and Licenses:
● The business will be duly registered with National Agency for Food and Drug
Administration and Control (NAFDAC).
● Environmental health permits will be obtained from the Ministry of Environment
or the relevant local environmental agency.
● The vehicle used for the business will be registered with the appropriate
government agency.
7.2 Business Registration

The business will be duly registered in Nigeria with the Corporate Affairs
Commision (CAC)

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BUSINESS PLAN FOR BLISS MOBILE

BAKERY AND FRIES.

2.0 Business Description:

2.1 Products and Services:

2.3 Competitive Analysis:

2.4 Market Research:

3.0 Marketing and Sales:

3.2 Pricing Strategy:

3.3 Sales Strategy:

3.4 Promotion and Outreach:

● Partner with local influencers for product endorsements.

4.3 Production Process:

● Strict quality control measures to ensure consistency and taste.

5.0 Management and Team:

● Faith Olojukokoro, Marketing and Operations, with 5 years of experience.

● Potential to hire more staff as the business grows.

6.0 Financial Plan:

6.2 Funding Requirements:

6.4 Financial Projections:

7.2 Business Registration

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